September 26, 2001
Page C ll
MINORITY
BUSINESS
x V
X s p e c ia l e d it i o n
Jlorthinò I
' (Obstruer I
R e c o m m e n d e d B u s in e s s B o o k s
Black Wealth Equals Power
W e appreciate this special opportunity to
recognize and celebrate the many valuable
contributions made by minority businesses
in the State of Oregon.
by R obert L . W allace
J ohn W iley & S ons , I nc .; 2 0 0 0
Author, entrepreneur, and management consultant Rob
ert Wallace contends that wealth is the one remaining
ingredient still missing from the African-American power
base. In “Black Wealth: Your Road to Small Business
Success,” W allace demonstrates that, while ethnic solidar
ity and political power have increased significantly over the
past thirty-five years, the creation of personal wealth within
the black community has lagged behind.
“Black W ealth” gives you expert guidance. Building
upon fifteen years of research, Wallace uses inspiring
portraits and case studies o f successful African-American
and female entrepreneurs. This book identifies and codifies
the skills and strategies that were key to the success of
these bold pioneers. What emerges is the Wallace 4 Quad
rant Model for Entrepreneurial Success, which you can
emulate to achieve a similar outcome in your own profes
sional life.
BLA C K E N T E R P R I S E
B U S IN E S S
S U C C E S S
•
St
A Dream Team of Mentors
by C aroline V . C larke
J ohn W iley & S ons , I nc .; 2001
lake a
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n*»»* »A «
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Todays Black Xcltieveis
on I low They Made It
& W hat Thev
Learned
Kemisti; Ciieiiatii’ ’
Along
Johnnie L Cochrac
Arm fudge
the
Wav
Biyant Gmnhe!
Paste Jonni
Spite Lee
A. Saif; Rami '
Maxine Wate«
Powerful first-person accounts from today’s heroes and
role models will inspire you, instruct you, and give you the
confidence and determination you need to make your dreams
come true. In this extraordinary selection of wisdom based on
candid interview, you’ll meet twenty-seven talented, hard
working, and successful African Americans. Each of these
major figures has a powerful story to tell - and important
lessons to teach.
“Black Enterprise” Editor-at-Large Caroline Clarke asks
each of these superachievers to reveal who they are, what
drives them, what moves them, the sources of their courage
and strength, and how they overcome adversity. Their
thoughtful, honest responses cut straight to the heart of the
matter and help you find your own way to achievement.
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For information on contracting and programs for Minority-owned firms, call or contact us online:
C A R O L IN E
V.
CL A R K E
FROM THE NATION'S »I AUTHOR ITT ON BUCA BUSINESS
Dow to Build a Business
LACK
ZVTERP
...............
W endy B eech
J ohn W iley & S ons , I nc .; 1999
by
Former “Black Enterprise” editor Wendy Beech knows
that being a successful business owner takes more than
capital and a solid business plan. She offers essential,
timely advice on all aspects o f entrepreneurship, includ
ing defining and protecting a business idea, researching
the industry and the competition, confronting legal is
sues, choosing a good location, financing and advertis-
ittg. You’ 11 even leant how to make the most of the Internet
by establishing a Web presence. Plus, you’ll hear from
black entrepreneurs who persevered in the face of seem
ingly unbeatable odds and have now joined the ranks of
incredibly successful black business owners. This excep
tional reference tool also includes:
The ten qualities you must possess to be a
successful entrepreneur;
• •
A list of helpful resources at the end of every
chapter.
FROM THE NATION'S « I AUTHORITY ON B U C K BUSINESS
Z.AI
NT
mn Atifijt with S2 >o. Sit«». I * le»«
• llanh--« tin- linaiN
•
m
) m,irkrt» ami nwfl yixi goals for tlw lillun-
IHI ti»«' W I'll
• Fimi a l.mkor or fiiiath iai plauiR-r Io »ui«
• Teach »nur kids almut inveMing
www.ci.portland.or.us/purchase/purchase.htm
www.co.multnomah.or.us/contracts
Port of Portland
FaxBack Line: (503)944-7592
Rhonnda Edmiston: (503) 944-7587
PDC
www.portofportland.com
IXAU j OPMFAT
Portland Development Commission
Tyrone Henry: (503) 823-3315
www portlanddev.org/about/conlract.hlml
COMMISCRA
ill
LE Alt \ W«»U I
Identify tlw rigtv In« tines» io» tight
Develop 4 w inning b tu tiw u pi.tn
I i'ui « a n -up vAxh....,»n»i get it
Aura».« a r a r a n m (and keep them )
Set p ittin g that guarantees profit
H I M R irilN *t ».MirtER • **«
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»■!«( THAN IRO U lllltll'M I »IMIIIKI«
Wendy Beech
The State of Oregon
Learn to Invest Safely
It’s time to take control o f your financial destiny. Written
by “Black Enterprise’s” personal finance columnist, James
A nderson, the “Black Enterprise Guide to Investing”
demystifies investing for beginners and provides a gold mine
of solid, practical, easy-to-understand information about
stocks, bonds, mutual funds, money markets, and other
important investment vehicles. With the help of many fasci
nating and instructive real-life stories of people who learned
to make investing part of their long-term financial strategy -
as well as helpful hints and insights from African-American
investors, brokers, and financial planners - Anderson fills
you in on what you need to know.
James A. Anderson
Opportunities, Barriers Exist
for Minority Retailers
continued
Multnomah County
Opportunity Hotline:
(503) 797-1933
Herman Brame: (503)938-5111
by J ames A , A nderson
J ohn W iley & S ons , I nc .; 2001
I.K A H * ll(»W TO:
•
City of Portland
Bureau o f Purchases
Buyline: (503) 823-5513
Loretta Young: (503) 823-6850
from C6
day operations. Dad Booker pro
vides the day to day m entoring
and guidance every day. P eri
o d ic a lly , th e g ra n d so n s and
granddaughters have been em
ployed as office managers or ja n i
tors. They too work hard in the
sam e tradition as their father,
building a com pany that is hon
est and hard working.
Growth forCJSI is important and
risky. Business in the new millen
nium requires that they operate
with speed and integrity. The abil
ity to be competitive and sustain
with the marketplace depends upon
many things: good business com
munication with potential custom-
ers, the ability to bid on demand
and the ability to stay aware of the
current market trends are equally
as important as getting the work
done.
Recently, CJSI has taken on
high-end construction cleaning—
a section of the cleaning industry
that is fast-paced and highly com
petitive. Projects such as the final
cleaning of PGE Park was under
taken and performed within a two-
week time span.
The Bookers have lived, raised
their children and built a business
right in a neighborhood known for
violence, gangs, drugs, and eco
nomic depression. Their refusal to
let setbacks get them down has
proven them more than worthy of
their profitable business and busi
ness awards. Their efforts in help
ing with the schools and numer
ous community affairs have set
them apart as leaders with a vested
interest in creating a bright future
for all concerned in north and north
east Portland.
Sound business practices at
work, good leadership at home and
generous community involvement
has helped the Bookers lay the
foundation for a good formula that
has added up to success. Their
family, business, and community
success is a good example of what
it takes to make it out there today.
They give hope to other African
Americans who want to make it in
the independent business world.
Providing Oregonians with opportunities
to be a part of the legislative process
Legislative Administration
salutes
Minority Business Development Week
See what we have to offer:
WwwJ_eg^tateT)r.ijs
•
•
•
Employment Opportunities
Legislative Intern Program
Volunteer Programs
...and MORE!
900 C ourt Street NE
State Capitol, Room 140
Salem, O regon 97301
503-9861373
i
A
t
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