Image provided by: University of Oregon Libraries; Eugene, OR
About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (Oct. 7, 1998)
ou levarci Motors Doubles Up: A Real Success Story B o u lev ard M otors opens up a new lo c a tio n at the south end o f M artin L uther K ing Jr. B o u le v a rd . In as m uch as 2 y e a rs, D aryl G a r ner has gone from three cars on one lot to two ow ner - o ccupied lots that w ill house up to 100 cars. It has been an u p - h ill b a tt le fo r th e y o u n g m in o r ity e n t r e p r e neur. In th e e a rly m o n th s o f 1997, D aryl acq u ired a sm all car lot lo cated at 7062 NE MLK Blvd. G ettin g the lot was only h a lf o f the b a ttle because now it is needed to be furnished w ith cars. D aryl opened his lot w ith three cars and B o u lev ard M otors was Boulvard Motors born. The stru g g le to b u ild lin es o f c re d it and accounts to p u rch a se m ore cars was a * t » g reat one, but w ell w orth the e ffo rt. “ I rem em ber being at the Lloyd C enter one day and a guy asked me w hat I did Hr for a liv in g . I to ld him about my new car lo t. He s a id , ‘W here is i t ? ’ I told him that it was on MLK and M organ. A f te r he p o n d e re d f o r a w h ile, he said , ‘Oh, that lot w ith two cars on i t . ’ That was my firs t name re c o g n i tio n .” A fte r s e v e ra l m onths o f slow ly b u ilding his business, B o u lev ard M otors was up to 30+ cars on the lot and able to at least pay for its e lf while p u ttin g a little m oney into Boulvard Motors Friendly Staff. the o w n e r’s p o c k e t. “ T his is in th e c o m m u n ity to buy a tough and ex p en siv e b u s i c a r s .” n e ss. M any tim es I asked m y se lf if this was the rig h t In late 1997, an o th e r m i b u sin e ss for me. 1 b e lie v e in n o rity e n tre p re n e u r in the th is d e a le rsh ip and the o p P o rtla n d area, Larry Jackson p o rtu n ity it is g iv in g people If you need to start with a m ore in ex p en siv e c a r, you should see Ron Smith at Boule vard Motors (7062). Ron Smith is out of Atlanta where he owned a small dealership. He runs the lot that houses cars from $1500 to $5999. "These are great cars for the person with previous poor credit trying to get reestablished, or with no credit at all and not a large down payment,” claims Ron. Between the two lots, you will find an ample variety of import and domestic cars includ ing BMW, Mercedes, Toyotas, Lexus, Jags, Ford, Pontiac, Cadillac and others. ADVERTISE in Wlje ^ o r tla n ò © bseruer Call us at 288-0033 1 B C T 1 a » 1 Jr., jo in e d forces w ith D aryl. L arry owns W est C oast P ro m o tio n s, Inc. - a sp e c ia lty a d v e r tis in g c o m p a n y th a t se lls p ro m o tio n a l p ro d u c ts. L arry b ro u g h t sales and a d v e rtisin g e x p e rie n c e to the grow ing B o u lev ard M otors. T hrough a d v e rtis in g and a stro n g b e lie f in c u s to m e r se rv ic e, sales began to in crease and the d e c isio n was made to try to a tta in an o th er lot. B oulevard M otors II ( lo cated at 1900 MLK B lvd.) was purchased in A ugust and opened soon a fte r. The fo cus o f B o u lev ard M otors II is used cars that range from $6000 to $15,000 w ith a few up to $30,000. They o ffe r fi nancing, w a rra n tie s and take trad es. “ We are very a g g re s sive in d ealin g w ith c u sto m ers w ith dam aged c re d it, if you have been w orking for over a year and have a d e cen t down p a y m e n t, w e ’l find a way to get you fi n a n c ed ,” said Larry. “ We are in te rested in reb u ild in g you c re d it, so you can do othe th in g s like buy a h o u s e .” PHONE DISCONNECTED? NO PROBLEM AT SIMPLY CELLULAR £ TELEPHONE CREDIT CHECKS DEPOSITS TURNDOWNS REGARDLESS OF YOUR BACK BILL PHONE SERVICE RESTORED IN 3-5 DAYS AFFORDABLE RATES • NO HIDDEN FEES 3939 NE MLK JR BLVD 280-8000 THIS AD GOOD FOR 1 FREE LONG DISTANCE CALLING CARD WHEN PHONE SERVICE IS ORDERED PORTLAND AREA RESIDENTS ONLY R OTORS 1994 M ercedes E320 «top: sno 1990 Infiniti Q45 $9,900 1900 NE Martin Luther King Jr. Blvd. 287-9070 Portland, ^,ouu 1996 Pontiac 1992 Ford E xplorer $8,999 70 Ivd. Po 757 Grand Am $8,999 1992 C adillac Eldorado $11,999 1992 M itsubishi D iam ante $7,999 Iness Hours Mon - Sat 9:00am ' 77 '.--W. Ï \w .....V eon 1995 • V $6,999 1990 Volvo 740G LE $6,999 $7,500 HI r . i u ’ i &181 $2,999 1985 n BM ^ 2 " 1987 Honda § lv ic $3,500 ffid s ra d g i, . '¿ n d h . / ¿ r s / - '/ d r $6*
