ou levarci Motors Doubles Up: A Real Success Story
B o u lev ard M otors opens
up a new lo c a tio n at the
south end o f M artin L uther
K ing Jr. B o u le v a rd . In as
m uch as 2 y e a rs, D aryl G a r
ner has gone from three cars
on one lot to two ow ner -
o ccupied lots that w ill house
up to 100 cars. It has been
an u p - h ill b a tt le fo r th e
y o u n g m in o r ity e n t r e p r e
neur.
In th e e a rly m o n th s o f
1997, D aryl acq u ired a sm all
car lot lo cated at 7062 NE
MLK Blvd. G ettin g the lot
was only h a lf o f the b a ttle
because now it is needed to
be furnished w ith cars. D aryl
opened his lot w ith three cars
and B o u lev ard M otors was
Boulvard Motors
born. The stru g g le to b u ild
lin es o f c re d it and accounts
to p u rch a se m ore cars was a
* t »
g reat one, but w ell w orth the
e ffo rt. “ I rem em ber being at
the Lloyd C enter one day and
a guy asked me w hat I did
Hr
for a liv in g . I to ld him about
my new car lo t. He s a id ,
‘W here is i t ? ’ I told him that
it was on MLK and M organ.
A f te r he p o n d e re d f o r a
w h ile, he said , ‘Oh, that lot
w ith two cars on i t . ’ That
was my firs t name re c o g n i
tio n .”
A fte r s e v e ra l m onths o f
slow ly b u ilding his business,
B o u lev ard M otors was up to
30+ cars on the lot and able
to at least pay for its e lf while
p u ttin g a little m oney into
Boulvard Motors Friendly Staff.
the o w n e r’s p o c k e t. “ T his is
in th e c o m m u n ity to buy
a tough and ex p en siv e b u s i
c a r s .”
n e ss. M any tim es I asked
m y se lf if this was the rig h t
In late 1997, an o th e r m i
b u sin e ss for me. 1 b e lie v e in
n o rity e n tre p re n e u r in the
th is d e a le rsh ip and the o p
P o rtla n d area, Larry Jackson
p o rtu n ity it is g iv in g people
If you need to start with a
m ore in ex p en siv e c a r, you
should see Ron Smith at Boule
vard Motors (7062). Ron Smith
is out of Atlanta where he owned
a small dealership. He runs the
lot that houses cars from $1500
to $5999. "These are great cars
for the person with previous poor
credit trying to get reestablished,
or with no credit at all and not a
large down payment,” claims
Ron. Between the two lots, you
will find an ample variety of
import and domestic cars includ
ing BMW, Mercedes, Toyotas,
Lexus, Jags, Ford, Pontiac,
Cadillac and others.
ADVERTISE in
Wlje ^ o r tla n ò © bseruer
Call us at 288-0033
1 B
C T
1
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1
Jr., jo in e d forces w ith D aryl.
L arry owns W est C oast P ro
m o tio n s, Inc. - a sp e c ia lty
a d v e r tis in g c o m p a n y th a t
se lls p ro m o tio n a l p ro d u c ts.
L arry b ro u g h t sales and a d
v e rtisin g e x p e rie n c e to the
grow ing B o u lev ard M otors.
T hrough a d v e rtis in g and a
stro n g b e lie f in c u s to m e r
se rv ic e, sales began to in
crease and the d e c isio n was
made to try to a tta in an o th er
lot.
B oulevard M otors II ( lo
cated at 1900 MLK B lvd.)
was purchased in A ugust and
opened soon a fte r. The fo
cus o f B o u lev ard M otors II
is used cars that range from
$6000 to $15,000 w ith a few
up to $30,000. They o ffe r fi
nancing, w a rra n tie s and take
trad es. “ We are very a g g re s
sive in d ealin g w ith c u sto m
ers w ith dam aged c re d it, if
you have been w orking for
over a year and have a d e
cen t down p a y m e n t, w e ’l
find a way to get you fi
n a n c ed ,” said Larry. “ We are
in te rested in reb u ild in g you
c re d it, so you can do othe
th in g s like buy a h o u s e .”
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3939 NE MLK JR BLVD
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PORTLAND AREA RESIDENTS ONLY
R OTORS
1994 M ercedes E320
«top: sno
1990 Infiniti Q45
$9,900
1900
NE Martin Luther King Jr. Blvd.
287-9070
Portland,
^,ouu
1996 Pontiac
1992 Ford E xplorer
$8,999
70
Ivd.
Po
757
Grand Am
$8,999
1992 C adillac Eldorado
$11,999
1992 M itsubishi D iam ante
$7,999
Iness Hours Mon - Sat 9:00am
' 77 '.--W.
Ï
\w
.....V
eon
1995
• V
$6,999
1990 Volvo 740G LE
$6,999
$7,500
HI
r
. i u ’ i &181 $2,999
1985 n
BM
^ 2 "
1987 Honda § lv ic $3,500
ffid s ra d g i, . '¿ n d h . / ¿ r s / - '/ d r
$6*