Portland observer., January 25, 1995, Page 33, Image 33

community in the Portland/Vancouver area. KPHP has developed
every day, I don’t deserve to go on the air. If I’m not careful, I
a new format augmenting the talk radio and local ministries pro­
can get out of balance. I could be more political that spiritual,
gramming in response to the changing needs.
more feelings oriented than based on logic. I work constantly to
But even their new format is not written in stone. KPHP will
keep proper perspective.”
continue
to adapt changing patterns in God's people. In fact, the
KPHP is “ 100% ministry and 100% business.” There is no
leadership at KPHP are continually eyeing new changes. "There
dividing line between sacred and secular. Everything—tangible
are wonderful local ministries in Portland."
and intangible—belongs to the One True
reflects Harms, adjusting his colorful purple
King. The unity Christ so desired for His
and blue tie. “We're firm believers in local
church is modeled by the personnel of the
“All we had, literally,” says involvement and in tapping local people and
station. A variety of denominations are rep­
resources. Last Sunday [August 21], for
resented, all working in harmony:
David Harms, General
example. Wesley Harris of Deliverance Faith
Presbyterian. Nazarene. Baptist, Church of
M anager of KPHP, “was a Ministries, on at 8:30 PM. led two people to
God, Adventist. Corporate prayer opens staff
meetings. Private prayer bathes each pro­ piece of paper from the FCC the Lord right over the air. Saturday from 6
PM to past midnight is all local people. Our
gram.
stating that we had a license core essence is to be local. We want to be the
KPHP is handled by a small staff of 23
communicator for the Church in the area. We
people, only three of whom are on-air hosts:
to broadcast on the 1290
want to buttress the Christian community.
Sean Herriott. who hosts Morning Music
wavelength and a lease on
KPHP and its staff are a miniature
each day; Chip??? and Sandy Snavely, host
of Talk from the Heart, a weekday program three radio transmitters west portrait of the family of God. continually
growing, changing, improving. A child's
at 3 PM. Most of radio is actually behind the
of 205 hy Clackamas. T h a t drawing framed in black and gold adorns a
scenes— all of the planning, preparing, and
prominent place in the general manager s
procuring of the programs and advertising
was all we had.”
office. Laughter frequently echoes softly
packages. KPHP employs three writer-pro­
through the maze of hallways. The first artwork to greet a visitor
ducers who effectively utilize KPHP’s unique teamwork
to the office is a poem by Anna Marie Donaca?? set in free-flow ­
approach to advertising.
ing heart-shaped artwork by Fran Sloan in a glorious rainbow of
Crawford Broadcasting Company is rare among Christian
colors
captured in a golden frame. "Treasure Your Friends.' the
radio stations because it embraces a capitalist approach to fund­
poem reads. “Learn to Share Your Talents. Faith Moves
ing—advertising pays for the station rather than donations from
Mountains. Be An Example of Peace. Practice Perfect
the listening audience. “It’s not your typical radio sales pitch.”
Harmony.” KPHP practices harmony in the office, on the air. and
maintains Harms, who has worked in secular and Christian radio
in real life. ■
for over fourteen years. “KPHP sustains a cooperative attitude
with its advertising partners. If an advertiser spends money w ith
us, how much business do we need to generate for them to keep
advertising? We’re practically unpaid consultants for business
because we'll have a series of meeting to help the client decide if
an ad on radio is right for them. We'll talk with a business two or
three times before developing an advertising package, just to find
out what their needs are. what their business goals are. and how
we can help. And we’re probably the only station who calls each
advertiser every week to see what response we’re getting to their
ads. We'll say, ’This is what we’re promoting this week. Have
any listeners called about this?’ We want to see if their ad money
is working.”
KPHP carefully completes a few background checks,
including an inquiry with the Better Business Bureau before air­
ing any new advertisements. Trust between the audience, the sta­
tion. and the advertisers is an essential component of the team­
•W edding s • Bouquets • Plants •
work concept.
Funerals
• Dish G ardens • Balloons •
The KPHP advertising teamwork incorporates qualities that
A rtific ia l Bouquets • Corsages •
are missing in most other radio stations. When you question an
W o rld -W id e D eliveries
on-air host about the ad spot that just aired, the host frequently is
not informed about the advertiser. The host cannot tell you how
EASTSIDE
WESTSIDE
to get in touch with the advertiser or where the product is avail­
2 8 5 -7 7 1 4
2 2 4 -3 3 8 8
or
able. But the KPHP operating standards are higher. Each on-air
4 3 S N . K illin g s w o rth
host can provide you with additional information about the spon­
sors of their program. In fact, the on-air host has frequently had
a part in preparing the ads.
KPHP’s format has grown and flexed as the audience and
C a ll o r v is it oar shop to piece your order today!
the marketplace have changed. When the station started, the for­
EXCELLENCE “ “ “
mat included mostly music in the morning and afternoons, with
a few talk programs and ministry programs sprinkled in. Now,
SINCE 1946
however, since there are seven stations targeting the Christian
WHEN YOU CARE
^ A ? A rA ? A ? A ? i
FLOWERS SAY IT BEST!
J a n u a r y /F e b r u a r y
1995
19