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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (May 18, 1994)
M ay 18, 1994 • T he P ortland O bserver P age A6 W ashington M u tu al W ins Award For Featuring Seniors in 'Rodeo G randm as’ TV Ad Washington Mutual and its ad vertising agency have wonarespected advertising award for positively por traying underrepresented ormisrep- rcsented groups in the bank’s popu lar “Rodeo Grandmas” TV ad. The “ R odeo G ra n d m as” are fo u r E llen sb u rg , W ash., g ra n d m others w ho range in age from 52 to 82. In the 30-sccond TV ad, the w om en rope steer, barrel race an d d e m o n s tra te e x p e rt trick -ro p in g sk ills. The ad, part o f the b a n k ’s “ T h a t’s D ifferen t” ca m p aig n , debuted in January. The Seattle chapter o f the American Federation of Television and Radio Artists, or AFTRA, pre sented Washington Mutual and its a d v e rtisin g ag e n cy , M cC ann- Erickson Seattle, with the American Scene Award on May 1. The award says the “Rodeo Grandmas” ad was chosen “ for intelligent and progres sive portrayal in advertising of underrepresented or misrepresented groups in a positive, balanced and realistic depiction of the American scene.” “W e’re pleased, but not sur prised, that these talented women have struck such a chord with people all across the country,” said Deanna Oppenheimer, the bank’s executive vice president of corporate relations. “The Rodeo Grandmas arc a tribute to all of the hard-working women in the Northwest.” The “Rodeo Grandmas” have become so popular, they’ve received inquiries to appear on several na tional television shows, including “The Late S how ” with D avid Letterman. They’ve also been in vited to make personal appearances at parades and rodeos nationwide. Founded in 1889, Washington Mutual is the Northwest’s largest consumer bank. The bank operates 232 financial centers and 26 loan centers in Washington, Oregon and Idaho. City Hoists New Flag The colorful flag of the City of Vancouver will soon be waving on the flagpole in front of City Hall at 210 E. 13th St. The nylon flag in cludes the city’s motto “A Colorful Past - A Bright Future.” Other com ponents include blue water to repre sent the Columbia River, green shores to represent open spaces, an eagle representing strength and beauty and the rising sun symbolize Vancouver’s emergence as a world-class city. The flag was publicly unveiled at the Neighborhood Conference in October, 1993. It will fly at the wel- come circle on Interstate 5 and at City Hall. On special occasions it will be flown at the Officers Row traffic circle, Marshall House, Grant House and the city’s operations center on Fourth Plain Boulevard. The city flag will alternate with the World War II Commemorative flag as the date nears for its 50th Anniversary on June 5. The World War II flag may be seen at Officers’ Row traffic circle, Interstate-5 wel come circle, City Hall and Marshall House. Summer Lunch Program Begins At Schools The V ancouver Parks and R ecreation D epartm ent w ill a d m inister a Sum m er Food S er vice Program for children at lo cal elem entary schools. The p ro gram is sponsored by the U.S. D epartm ent of A griculture. The program is the re su lt of aw areness o f the im portance o f proper n u tritio n for children and a b e lie f that school v acatio n should no t end the availab ility o f n u tritio u s m eals for m any ch ild re n . “ For som e k id s the school lunch is the only hot, nutritio u s m eal they get all day lo n g ,” says T eresa W illiam son, program coordinator. Last sum m er, about 325 c h il dren were fed for the 34 days the program operated. Say You Saw It In... Iflurtlanù (Observer Free lunches are offered to all children ages 18 and under, from June 27 through Aug. 12 at the follow ing sites: All lu n c h e s are a v a ila b le w ithout regard to race, co lo r, n a tional o rig in , sex or handicap. Any person who believes that he or she has been d iscrim in ated ag ain st should w rite im m ediately to the S ecretary o f A griculture, W ash in g to n , D.C. T h is p ro g ram is a p a rtn e r ship o f the C ity o f V ancouver, the V an co u v er School D istrict and V an co u v er H ousing A u th o r ity. For d e ta ils c o n ta c t T eresa W illiam son, recreation co o rd in a tor, at 696-8065. SITE Martin Luther King Elementary School, 4801 Idaho Street TIME 11:55 a.m.-12:55 p.m. Harney Elementary School, 3212 E. Evergreen Blvd. 12:15 p.m.-l:15 p.m. Hough Elementary School, 1900 Daniels St. 12:30 p.m.-l:30 p.m. Fruit Valley Elementary School, 3301 Fruit Valley Road 12:45 p.m.-l:45 p.m. Washington Elementary School, 2908 “S” St. 1 p.m.-2 p.m. Roosevelt Elementary School, 2921 Falk Rd. 11 a.m. - noon Peter S. Ogden Elementary School, 8100 NE 28th St. 11:30 a.m .- 12:30 p.m. Don't Forget, Memorial Day is May 30th! ASHINGTON STATE LOTTERY 1503 NE 78 St Vancouver WA 98665 Lotto Report: Wednesday Lotto Numbers for 05/11/94 08-16-19-30-32 Saturday Lotto Numbers for 05/14/94 07-15-22-28-41-43 Free ‘Salty Lewis,’ African American Male Accused Wrongly B ill C ouncil A young African American male, Kevin “Salty” Lewis was in jail in Clark County, Washington for over two months. He was placed in jail there on Feb. 28. The bail was re duced from an original S20,000 to 510,000, primarily because commu nity leaders testified on his behalf. Bail was raised through the effort and sacrifice of two community support ers and Kevin was released on April 29. Kevin “Salty” Lewis was instru mental in the ’93 “Summer of Peace” initiative to reduce gang-related vio lence in the Portland area. He was a participant at the National Gang Sum mit held in St. Louis in the spring of ’93. He has made a positive contribu tion to the North/Northeast area and to the total community. Kevin developed the concept and by wrote the script for an anti-gang vio lence videotape, sponsored by the Coalition of Black Men due to be released by June. He was once a gang member, who has turned his life around and became a contributing member of society by being gainfully employed at the Portland Arena Trailblazer project. As a result of his credibility and trust with gang members, Kevin, has helped reduce the gang violence and has probably saved some other Afri can American lives. Based on the information devel oped through our investigation and our personal knowledge of Kevin, we believe that he is completely inno cent. It is now time to gamer our resources and prove to the court sys tem, the prosecutor, and to the com munity that we are right and that Kevin is innocent. To do this we need your help. The Coalition of Black Men and the Rainbow Coalition feel that we as a community cannot abandon our youth and especially those who are seeking to turn their lives around. We as a community, need to send a very strong message of hope to the young men and women of color, who are working to turn their lives around, that they are indeed worth every effort that we can expend on their behalf and that we will not abandon them. We ask your help. Please send cash contributions to the Coalition of Black Men, Kevin Lewis Defense Fund, PO Box 11771. Those of you who would like to help in other ways or wish additional information should contact Bill Council, days, at 289- 9466 or Macceo Pettis, evenings, at (206) 896-6533. S5S$ yougR h U M B ^ h YO’Ä « now # TOO« * No Nonsense Introduces Shades Of You Shades o f You U ltra Sheer Pantyhose by No Nonsense is the first affordable priced brand of pantyhose designed specifically for the African- American woman conveniently avail able in food, drug and mass retail outlets. Shades of You Ultra Sheer Pantyhose provides the shecmess, colors and quality that African-Ameri can women have needed. Through focus groups and sur veys, No Nonsense asked thousands of African-American women what they wanted in a pantyhose product. “From its unique panty top to its package design. Shades of You Ultra Sheer Pantyhose was developed by the consumer,” said Lisa Robinson, a member of the new product develop ment team. An African-American woman, Robinson has been involved with this project from its early devel opment to the retail introduction. To coincide with the launch, No Nonsense has teamed up with Soft Sheen Optimum Haircarc products to offer Black women significant sav ings. Th is unique cross promotion con sists of two components. The first element involves spe cially marked packages of Shades of You Ultra Sheer Pantyhose that will contain a 55 coupon book of discounts on Ultra Sheer and Soft Sheen haircarc products. The book will include two 51 bounceback coupons (a 25-35 per cent savings off the suggested retail price of 52.79, 52.99 and 53.79) for ShadesofYou Ultra Sheen Pantyhose and three 51 coupons for Optimum Care products. The second component involves specially marked packages of Opti mum Care Rclaxcr Kits that will con tain a sample pair of Shades of You Ultra Sheer knee highs (not sold at retail) along with a 51 off coupon for the purchase of Shades of You Ultra Sheer Pantyhose. Look for the products and special promotions at the following retail outlets: CVS, Target, Walmart, Harco, Hooks, Perry Drug, Drug Emporium and Thrift. “We at Soft Sheen are particu larly excited about this unique alli ance because of the tremendous ben efits it offers our valued consumer, the African-American female,” said Denise Gardner, vice president of marketing for Soft Sheen Produces, Inc. “This “marriage” offers her sav ings, gifts and incentives,” said An gela Hawkins, marketing team leader for No Nonsense. “It made sense to use this unique approach to reach our targeted consumer,” sne said. “ By tying-in with Soft Sheen, the market leader, Shades of You Ultra Sheer Pantyhose gains immediate aware ness and recognition with African- American women.” The Shades of You name was licensed from Maybclline. Shades of You is the number one selling color cosmetics brand target ing A frican -A m e rica n w om en. Shades of You Ultra Sheer Pantyhose offers African-American women a viable option in the pantyhose arena. “W ith m ore A frican -A m erican women entering the work force the time is now to offer this consumer a real choice in pantyhose, where she shops everyday,” Hawkins said. Shades o f You U ltra Sheer Pantyhose by No Nonsense offers African-American women: Three ultra sheer styles: Regu lar, Control Top and Control Top with Lycra Spandex. All are manu factured with a special blend of two nylon fibers to prevent bagging at the knee and sagging at the ankle. Skin tone shades. Pecan (covers light skin tone ranges), Cafe (covers medium skin tone ranges), and Sable (covers dark sin tone ranges) plus Jet Black, Off Black and Pearl. k MATCH F ill Y o u r B a g W i t h $ 5 ,0 0 0 . With the new Money Bags scratch game from the Washington State Lottery, you can win up to four times on the same ticket. Top prize is $5,000. So go ahead and g\\rz Money Bags a try, and you could end up filling your own bag with $5,000. D o Ifaw F eelL ucky? Odds of winning any prize are 1 in 4.63. Must be 18 or older to purchase. I • o *1
