M ay 18, 1994 • T he P ortland O bserver
P age A6
W ashington M u tu al W ins Award
For Featuring Seniors in 'Rodeo
G randm as’ TV Ad
Washington Mutual and its ad
vertising agency have wonarespected
advertising award for positively por
traying underrepresented ormisrep-
rcsented groups in the bank’s popu
lar “Rodeo Grandmas” TV ad.
The “ R odeo G ra n d m as” are
fo u r E llen sb u rg , W ash., g ra n d
m others w ho range in age from
52 to 82. In the 30-sccond TV
ad, the w om en rope steer, barrel
race an d d e m o n s tra te e x p e rt
trick -ro p in g sk ills. The ad, part
o f the b a n k ’s “ T h a t’s D ifferen t”
ca m p aig n , debuted in January.
The Seattle chapter o f the
American Federation of Television
and Radio Artists, or AFTRA, pre
sented Washington Mutual and its
a d v e rtisin g ag e n cy , M cC ann-
Erickson Seattle, with the American
Scene Award on May 1. The award
says the “Rodeo Grandmas” ad was
chosen “ for intelligent and progres
sive portrayal in advertising of
underrepresented or misrepresented
groups in a positive, balanced and
realistic depiction of the American
scene.”
“W e’re pleased, but not sur
prised, that these talented women
have struck such a chord with people
all across the country,” said Deanna
Oppenheimer, the bank’s executive
vice president of corporate relations.
“The Rodeo Grandmas arc a tribute
to all of the hard-working women in
the Northwest.”
The “Rodeo Grandmas” have
become so popular, they’ve received
inquiries to appear on several na
tional television shows, including
“The Late S how ” with D avid
Letterman. They’ve also been in
vited to make personal appearances
at parades and rodeos nationwide.
Founded in 1889, Washington
Mutual is the Northwest’s largest
consumer bank. The bank operates
232 financial centers and 26 loan
centers in Washington, Oregon and
Idaho.
City Hoists New Flag
The colorful flag of the City of
Vancouver will soon be waving on
the flagpole in front of City Hall at
210 E. 13th St. The nylon flag in
cludes the city’s motto “A Colorful
Past - A Bright Future.” Other com
ponents include blue water to repre
sent the Columbia River, green shores
to represent open spaces, an eagle
representing strength and beauty and
the rising sun symbolize Vancouver’s
emergence as a world-class city.
The flag was publicly unveiled at
the Neighborhood Conference in
October, 1993. It will fly at the wel-
come circle on Interstate 5 and at City
Hall. On special occasions it will be
flown at the Officers Row traffic circle,
Marshall House, Grant House and the
city’s operations center on Fourth
Plain Boulevard.
The city flag will alternate with
the World War II Commemorative
flag as the date nears for its 50th
Anniversary on June 5. The World
War II flag may be seen at Officers’
Row traffic circle, Interstate-5 wel
come circle, City Hall and Marshall
House.
Summer Lunch Program Begins At Schools
The V ancouver Parks and
R ecreation D epartm ent w ill a d
m inister a Sum m er Food S er
vice Program for children at lo
cal elem entary schools. The p ro
gram is sponsored by the U.S.
D epartm ent of A griculture.
The program is the re su lt of
aw areness o f the im portance o f
proper n u tritio n for children and
a b e lie f that school v acatio n
should no t end the availab ility
o f n u tritio u s m eals for m any
ch ild re n . “ For som e k id s the
school lunch is the only hot,
nutritio u s m eal they get all day
lo n g ,” says T eresa W illiam son,
program coordinator.
Last sum m er, about 325 c h il
dren were fed for the 34 days the
program operated.
Say You
Saw It In...
Iflurtlanù
(Observer
Free lunches are offered to all
children ages 18 and under, from
June 27 through Aug. 12 at the
follow ing sites:
All lu n c h e s are a v a ila b le
w ithout regard to race, co lo r, n a
tional o rig in , sex or handicap.
Any person who believes that he
or she has been d iscrim in ated
ag ain st should w rite im m ediately
to the S ecretary o f A griculture,
W ash in g to n , D.C.
T h is p ro g ram is a p a rtn e r
ship o f the C ity o f V ancouver,
the V an co u v er School D istrict
and V an co u v er H ousing A u th o r
ity.
For d e ta ils c o n ta c t T eresa
W illiam son, recreation co o rd in a
tor, at 696-8065.
SITE
Martin Luther King Elementary
School, 4801 Idaho Street
TIME
11:55 a.m.-12:55 p.m.
Harney Elementary School, 3212
E. Evergreen Blvd.
12:15 p.m.-l:15 p.m.
Hough Elementary School, 1900
Daniels St.
12:30 p.m.-l:30 p.m.
Fruit Valley Elementary School,
3301 Fruit Valley Road
12:45 p.m.-l:45 p.m.
Washington Elementary School,
2908 “S” St.
1 p.m.-2 p.m.
Roosevelt Elementary School, 2921
Falk Rd.
11 a.m. - noon
Peter S. Ogden Elementary School,
8100 NE 28th St.
11:30 a.m .- 12:30 p.m.
Don't Forget, Memorial Day
is May 30th!
ASHINGTON
STATE
LOTTERY
1503 NE 78 St
Vancouver WA 98665
Lotto Report:
Wednesday
Lotto Numbers for 05/11/94
08-16-19-30-32
Saturday
Lotto Numbers for 05/14/94
07-15-22-28-41-43
Free ‘Salty Lewis,’ African American
Male Accused Wrongly
B ill C ouncil
A young African American male,
Kevin “Salty” Lewis was in jail in
Clark County, Washington for over
two months. He was placed in jail
there on Feb. 28. The bail was re
duced from an original S20,000 to
510,000, primarily because commu
nity leaders testified on his behalf.
Bail was raised through the effort and
sacrifice of two community support
ers and Kevin was released on April
29.
Kevin “Salty” Lewis was instru
mental in the ’93 “Summer of Peace”
initiative to reduce gang-related vio
lence in the Portland area. He was a
participant at the National Gang Sum
mit held in St. Louis in the spring of
’93. He has made a positive contribu
tion to the North/Northeast area and
to the total community.
Kevin developed the concept and
by
wrote the script for an anti-gang vio
lence videotape, sponsored by the
Coalition of Black Men due to be
released by June.
He was once a gang member,
who has turned his life around and
became a contributing member of
society by being gainfully employed
at the Portland Arena Trailblazer
project.
As a result of his credibility and
trust with gang members, Kevin, has
helped reduce the gang violence and
has probably saved some other Afri
can American lives.
Based on the information devel
oped through our investigation and
our personal knowledge of Kevin, we
believe that he is completely inno
cent. It is now time to gamer our
resources and prove to the court sys
tem, the prosecutor, and to the com
munity that we are right and that
Kevin is innocent. To do this we need
your help.
The Coalition of Black Men and
the Rainbow Coalition feel that we as
a community cannot abandon our
youth and especially those who are
seeking to turn their lives around.
We as a community, need to send
a very strong message of hope to the
young men and women of color, who
are working to turn their lives around,
that they are indeed worth every effort
that we can expend on their behalf
and that we will not abandon them.
We ask your help. Please send
cash contributions to the Coalition of
Black Men, Kevin Lewis Defense
Fund, PO Box 11771. Those of you
who would like to help in other ways
or wish additional information should
contact Bill Council, days, at 289-
9466 or Macceo Pettis, evenings, at
(206) 896-6533.
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No Nonsense Introduces Shades Of You
Shades o f You U ltra Sheer
Pantyhose by No Nonsense is the first
affordable priced brand of pantyhose
designed specifically for the African-
American woman conveniently avail
able in food, drug and mass retail
outlets. Shades of You Ultra Sheer
Pantyhose provides the shecmess,
colors and quality that African-Ameri
can women have needed.
Through focus groups and sur
veys, No Nonsense asked thousands
of African-American women what
they wanted in a pantyhose product.
“From its unique panty top to its
package design. Shades of You Ultra
Sheer Pantyhose was developed by
the consumer,” said Lisa Robinson, a
member of the new product develop
ment team. An African-American
woman, Robinson has been involved
with this project from its early devel
opment to the retail introduction.
To coincide with the launch, No
Nonsense has teamed up with Soft
Sheen Optimum Haircarc products to
offer Black women significant sav
ings.
Th is unique cross promotion con
sists of two components.
The first element involves spe
cially marked packages of Shades of
You Ultra Sheer Pantyhose that will
contain a 55 coupon book of discounts
on Ultra Sheer and Soft Sheen haircarc
products. The book will include two
51 bounceback coupons (a 25-35 per
cent savings off the suggested retail
price of 52.79, 52.99 and 53.79) for
ShadesofYou Ultra Sheen Pantyhose
and three 51 coupons for Optimum
Care products.
The second component involves
specially marked packages of Opti
mum Care Rclaxcr Kits that will con
tain a sample pair of Shades of You
Ultra Sheer knee highs (not sold at
retail) along with a 51 off coupon for
the purchase of Shades of You Ultra
Sheer Pantyhose.
Look for the products and special
promotions at the following retail
outlets: CVS, Target, Walmart, Harco,
Hooks, Perry Drug, Drug Emporium
and Thrift.
“We at Soft Sheen are particu
larly excited about this unique alli
ance because of the tremendous ben
efits it offers our valued consumer,
the African-American female,” said
Denise Gardner, vice president of
marketing for Soft Sheen Produces,
Inc. “This “marriage” offers her sav
ings, gifts and incentives,” said An
gela Hawkins, marketing team leader
for No Nonsense. “It made sense to
use this unique approach to reach our
targeted consumer,” sne said. “ By
tying-in with Soft Sheen, the market
leader, Shades of You Ultra Sheer
Pantyhose gains immediate aware
ness and recognition with African-
American women.”
The Shades of You name was
licensed from Maybclline.
Shades of You is the number one
selling color cosmetics brand target
ing A frican -A m e rica n w om en.
Shades of You Ultra Sheer Pantyhose
offers African-American women a
viable option in the pantyhose arena.
“W ith m ore A frican -A m erican
women entering the work force the
time is now to offer this consumer a
real choice in pantyhose, where she
shops everyday,” Hawkins said.
Shades o f You U ltra Sheer
Pantyhose by No Nonsense offers
African-American women:
Three ultra sheer styles: Regu
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with Lycra Spandex. All are manu
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nylon fibers to prevent bagging at the
knee and sagging at the ankle.
Skin tone shades. Pecan (covers
light skin tone ranges), Cafe (covers
medium skin tone ranges), and Sable
(covers dark sin tone ranges) plus Jet
Black, Off Black and Pearl.
k
MATCH
F ill Y o u r B a g
W i t h $ 5 ,0 0 0 .
With the new Money Bags scratch game from the
Washington State Lottery, you can win up to four times
on the same ticket. Top prize is $5,000. So go ahead and
g\\rz Money Bags a try, and you could end up filling your
own bag with $5,000.
D o Ifaw F eelL ucky?
Odds of winning any prize are 1 in 4.63.
Must be 18 or older to purchase.
I
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