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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (May 18, 1994)
P age M ay Bö 18, 1994 • T he P ortland O bserver Csntury 21 Real Estate Corporation Launches New Ad Campaign Featuring Am erica’ s Only Sextuplets here is nothing like a true story, told by real people, to attract the attention of mil lions of A m ericans interested ing o r selling a hom e. T h a t’s th e th e o ry b e h in d the la te s t n a tio n a l te le v is io n a d v e r tisin g c a m p a ig n fro m th e C e n tu ry 21 R e a l E s ta te C o rp o ra tio n . T he 1994 c a m p a ig n w as u n v e ile d to m o re th a n 7 ,0 0 0 C e n tu ry 21 sy ste m b ro k e rs a n d sa le s a s s o c i a te s a tte n d in g th e a n n u a l C e n tu ry 21 In te rn a tio n a l C o n v e n tio n , h e ld in N ew O rle a n s in th e en d o f T M a rc h . Capitalizing on the success of the 1993 campaign, part o f this year’s paign is a custom er testimonial in cam buy based on an actual letter received by a real-life Century 21 customer. W h a t’s d iffe re n t a b o u t this y e a r ’s c a m p a ig n is th a t th e re are a lo t m o re c lie n ts - e ig h t, in fa c t - in th e te stim o n ia l c o m m e rc ia l. T h a t’s b e c a u se the new a d s fe a tu re K e ith an d B ecki D ille y , p a r e n ts o f A m e ric a ’s only se x tu p le ts. T h e D ille y ’s r e lie d o n C e n tu ry 21 sa le s a sso c ia te C ap rice H in es Kay and h e r c o lle a g u e s a t C e n tu ry 21 Peek and A s s o c ia te s in B lo o m in g to n , In d ia n a w hen th ey n e e d e d to m ove to a la rg e r hom e to a c c o m m o d a te th e ir c h ild r e n , w h o w ere born on M ay 25, 1993. In a letter to Century 21 Real Estate C orporation President R ich ard L. Loughlin, the D illey’s wrote: “ ...Personally, Caprice was great and took her job far beyond the call o f duty. She and the Century 21 office organized a ‘diaper d rive’ with a lo cal radio station and brought in 10,000 diapers for our new fam ily. ...Caprice A Dream Com e True Focus Groups Rank The Features Every Dream Home Should Include A m e ric a n s a rc tire d o f h a v ing to sh o p fo r th e ir d ream hom e in a b lan d sea o f lo o k -a lik e s , a c c o rd in g to a re c e n t B u ild m a g a zine fo cu s g ro u p stu d y . T h e stu d y sh o w e d th a t w h ile d iffe re n t a g e s a n d o c c u p a tio n s lead to a d iv e rs e lis t o f r e q u ir e m ents for h o m e s an d to w n h o u se s, several sp e c ific fe a tu re s m ad e the top o f th e lis t in e v e ry g ro u p . N atu ral lig h t an d sc e n ic v iew s w ere tw o a re a s the g ro u p s w ere not w illin g to c o m p ro m is e on. N a tu ra l lig h t e q u a te s s p a c io u sn e ss an d w a rm th w h ile la n d scap ed v ie w s th ro u g h w e ll-p o s i tio n e d w in d o w s re fle c t q u a lity , says D ave C u lv e r, P re sid e n t, Pella W in d o w & D o o re C o o f O reg o n In c , a lo c a l d is tr ib u to r o f P e lla W oo d W in d o w s an d D o o rs. “M ore hom ebuyers arc expect ing their desire for abundant light and views to be addressed at the blucpring stage,” said Culver. “Even do-it-your self rcm odelcrs arc working to add these features to their hom es with custom wood windows. In addition to aesthetics, larger or uniquely shaped windows can add the light and views that make older hom es m ore attrac tive to new buyers.” A m ong th e B u ild e r M a g a z in e sin g le s and c o u p le s fo c u s g ro u p , 80 p e rc e n t e x p e c t bay w in d o w s to be sta n d a rd , to p p e d o n ly by a f ir e p la c e an d h ig h c e ilin g . A lso , s k y lig h ts w e re c o n s id e re d a sta n d a rd featu re by 68 p e rc e n t o f the g ro u p . “ T h e tra d itio n a l fa m ily s y m b o ls, lik e sp a c io u s k itc h e n s , a rc still a p r io rity , b u t they a re b e in g c o m b in e d m o re fre q u e n tly w ith th e se sty lish f e a tu r e s ,” sa id C u l also was sensitive to our busy sched ule as our children cam e home from the hospital. She...even helped Keith move the rest o f our belongings. She hired a lawn service and helped Keith with the final housecleaning the day o f the close. ...If you have an award for an exceptional sales office and a com passionate sales associate, we would like to nom inate Century 21 Peek and A ssociates and Caprice Hines Kay.” Loughlin took notice o f the let ter, received as part o f Century 21 system ’s Q uality Service Survey, and passed it on to JayT olm an.directorof advertising for Century 21 Real E s tate Corporation. “ W hen I first saw that letter, I nearly fell out o f my chair,” said Tolm an. “You couldn’t come across a more touching story if you wrote it yourself. Nobody could believe it.” “ C u sto m e r te stim o n ia ls like this su p p o rt re su lts from o u r J a n u ary 1994 su rv e y by the W irth lin G ro u p th a t m ore th a n 90 p e rc e n t o f C e n tu ry 21 c u sto m e rs w ere s a tis fie d w ith the se rv ic e they r e c e iv e d ,” sa id B ru ce O sla n d , se- Bradley- Angle House Bradley-A ngle House is the first em ergency shelter on the W est Coast for w om en and children escaping dom estic violence. B-A House has provided shelter and related services to victim s/survivors o f dom estic and sexual violence since 1975. Nearly 80 volunteers will “Pledge Their Hearts” and their time to raise $250 each so the Campaign can reach the goal. T he volunteers w ill ask their neighbors and friends to “Pledge Their H earts” and give generously to assure a safe place and program s to serve those surviving dom estic violence. Campaign Kick-Off - May 18,1994 • a short spirited meeting which begins at 5:45 p.m. and ends at 6:45 p.m. • 605 SE 39th/Lutheran Family Services O ther m eetings will be held each W ednesday, M ay 25, June 1 and June 8th. Sam e tim e and place. The V ictory Celebration w ill be June 17th, Bijou C afe, 132 SE 3rd A venue, from 5:45-7:00 p.m. v e r. “ H o m e b u y e rs and h o m e o w n e rs h a v e m ore c h o ic e s th a n e v e r to r e f le c t th e ir ow n n e e d s an d p e r s o n a litie s . M ore w in d o w s in a hom e m ake c a re fu l s e le c tio n e v en m ore im p o rta n t in n io r v ice p re s id e n t, M a rk e tin g / A d v e rtisin g fo r C e n tu ry 21 R eal E s ta te C o r p o r a tio n . “ C a p r ic e H ines Kay and o th e r sa le s a s s o c i a te s fe a tu re d in th e 1994 c a m paign are p e rfe c t e x a m p le s o f w hy the p u b lic is so c o n fid e n t in the a b ilitie s o f C e n tu ry 21 o ffic e s and a g e n ts .” For m ore inform ation contact Steve Carter, Director o f Special Ser vices for Century 21 Northwest Re gion 206/248-2100. Each Century 21 office is independendy owned and operated. i^M ore value for your money...that’s why State Farm insures more homes than anyone else. 99 Michael Harper 4245 S.W. Corbett Ave. Portland, OR 97201 221-3050 STATI (@ FARM ) IN 1 U IA N C I w- CALL ME. ______ J State Farm Fire and Casualty Company Home Office Bloomington, Illinois Like a good neighbor. State Farm is there.® te rm s o f q u a lity , p e rfo rm a n c e and d u r a b ility .” F o r a free in fo rm a tio n a l p a c k age a b o u t s e le c tin g w in d o w s and d o o rs fo r th e h o m e , c a ll 1-800- 8 4 7 -3 5 5 2 . J.L. Lawn Service Phone (503) 288-4906 Pager 940-7721 Refunds Await Past HUD Borrowers If you have ever bought a home or an F.H.A. insurance prem ium for this lated during the tim e the m ortgage owned realty, the United States Govern mortgage. There are tw o kinds o f insurance was in effect. Now that this ment is holding money on a Nationwide prem ium s. The first one is M .M .I., mortgage is paid o ff or sold, you which m eans M u should have a refund com ing to you Data File for un tual M ortgage In from this prem ium . paid claim s that I may have repeated myself. This is surance. T he sec may belong to you. because it is very important, and I want ond kind is M .I.P., If you have you to have it well fixed in your mind M o rtg ag e In su r paid off or sold that you do have money owed to you by ance. Y ou had to your mortgage, you the federal government. So if you want have one o f these probably did not prem ium s in order your refund, you must start the process know that you are to obtain a loan for your mortgage. by filing your papers along with your entitled to several hundreds of dollars This is where your refund is com ing request to HUD for your M.M.I. and from the federal government. This is from. The funds may have accum u your M.I.P., Premium Insurance Refund. your money. All you have to do to collect 1 it is to write a letter to HUD and ask for it. O f course, you will have to include the following information: (1) Your F.H.A. Mortgage Case Numbers, (2) the ad dress of the property and (3) the state in fr= i^ T ÏI which the property is located. You can find the case numbers on your mortgage papers. You must submit your request to the Department of Housing and Urban I D ev elo p m en t, D istrib u tio n Share Branch, P.O. Box 23699, Washington, D.C., 20026-3699, Attention: F.O.I.A. A little o f this Within 60 days of your letter being re A little bit o f that ceived by this department, you should Plus receive a U.S. Treasury check from HUD All your floral needs in the mail in your name or your parents name if they are deceased. This is how \Vcrnclta Bolton easy it is for you to collect funds that are z/ owed to you. You are probably wondering why 407 NJt. Mason JcMUC this money is ow ned to m e? The ■1 Portland, OP 97211 reason you are entitled to this m oney j (503) 287-2581 is that if you will recall when you purchased your home or property, you were required by law to purchase Hi! I'm The “New" Kid In Town. My Name Is... laque Elegance INTEREST Home Improvement Loans G , « y o f Portland home I f you have questions, improvem ent loans are available at 0% , and 3% interest, depending on your Income. If you are a hom eow ner, you may qualify to borrow money from the Portland Devel o p m e n t C om m iss on (PDC) to make your home and neighb orhood an even better place to live At these rates, you can't afford not to call and find out or w ould like to find out if you qualify for a loan, call PDC’s Eastside Neigh borhood Housing Pres ervation Office at 823- 3400, Monday through Friday, 8 a.m. to 5 p.m. City funds are limited for this program, so call to day to begin enjoying the about your eligibility. l o u r chances o f qualifying fo r one of these loans are very good if you own your home, need city-approved repairs or improvements, and meet our income guidelines. benefits of your home repairs. PDC is the City's agency for urban renewal, housing and economic development The home repair loan program is funded through a federal C om m unity Developm ent Block Grant administered by the Bureau o f PORTIANI) Community DEVELOPMENT Development COMMISSION itx :
