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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (March 18, 1992)
Page 10...The Portland Observer.. March 18,1992 Christmas In April Martin Luther King Jr. Mural To Be Distributed On Videotape 1 1 Work One Weekend A Month And Earn $18,000 For College. A Ask About The New Gl Bill Paid Skill Training Part-Time Jobs College Tuition Assistance Program Call For Details 280-6007 KING Artist Don Miller discussed fine points of his celebrated mural on the life and achievem ents of M artin Luther King Jr. at a recent screening of a half- hour videotape on the making o f the mural, sponsored by W ool worth Cor poration. Joining in the discussion in front of a display portraying a portion of the mural, were (from Left), Dr. Clem ent Price, associate professor at Rutgers University in New Jersey, and writer o f th e d o c u m e n ta ry ; A ubrey L ew is, W oolworth vice president for corpo rate liaision in charge o f the project; and Harold E. Sells, W oolworth chair man and chief executive officer. The The Oroweat Story large international retailer announced plans at the meeting, attended by a number o f African-American and gov ernm ental leaders, on the occasion of Black History Month, for the wide dis tribution of the videotape to schools, colleges and other educational facili ties in New York City and other cities. Army National Guard E ld e rly an d lo w -in c o m e Portlanders will receive home repairs as part o f the second annual Christmas in April project on Saturday, April 11. More than 500 volunteers will refurbish 29 University o f Portland-area homes during a one-day renovation blitz. The Rev. David T. Tyson, C.S.C., University o f Portland president, sug gested the event in 1991 after he ob- serveda sim ilarprogram in South Bend, Ind. “ I thought this could help Portland based on the impact that I saw in south Bend,” Tyson said. More than 300 volunteers participated in the 1991 Christmas in April that helped repair 23 North Portland homes. The project will expand to include 29 homes this year, said director John Ries, a retired school teacher. “ It’s going to make a nice difference in people’s lives,” he said. U niversity Park resident Dolly Tennant can vouch for that. The 87- year-old widow recalled how last year volunteers “poured over my house like ants on an anthill.’’T ennant said, I just shed a million tears. I could have never m aintained the house without the vol unteers’ help.” The Pioneer M ethodist Ch urch and U niversity o f Portland-area service groups have recom m ended local indi viduals for home assistance this year. The ambitious Portland effort is part o f the Christm as in April USA project that has 43 chapters nationwide. More than 32,000 volunteers have par ticipated since the program began in the 1970s. The Portland effort shows signs of becom ing one of the most successful. “Chapter organizers in San Francisco and Seatde are now contacting us for suggestions on how to expand their program s,” Ries said. Ries works as a full-time volunteer planning the event from an office that the University of Portland has provided him. “The word has gotten out since last year,” he said. “W e now have people from Beaverton, T igard and Oregon city - all over the metro area - - com ing this April 11 to help.” Busi ness sponsors include Engel M arket ing, Northwest Natural Gas, and U.S. National Bank. The Portland Christm as in April project is supported entirely by volun teer contributions of labor, time, m ate rials and money. W ork to be done includes painting, carpentry, plum b ing, electrical work, hauling, cleaning and landscaping. For more inform ation call John Ries at 283-7470. The University o f Portland is one of the largest independent institutions in the Northwest and offers more than 50 undergraduate and graduate pro grams. The residential four-year Catho lic university was recently rated one o f the 15 best regional universities in the A merican W estby U.S. N ew s& W orld Report. Calls: A Credit To You CONSUMER WATCH Attorney at Law Civil & Family Law Chapter 7 & 13 Bankruptcy UNJONZAVENUE< GtAsV.CQM PANY; Licensed To: Assist you with your legal concerns Protect your legal rights Convenient Lloyd Center Location 2161 N.E. Broadway Portland, Oregon 97232 282-7285 Oroweat Foods had its beginning at a time when other companies were closing their doors. W hen the national economy was at an all time low. W hen the last thing anyone would think of was starting a new business. The year was 1932, the height o f the G reat D e pression. Herman Dreyer and his father had a small bakery in North Hollywood, California. They produced three kinds o f bread: 100% whole wheat, one pound bran, and a dixie rye which they later renamed Russian Rye. On the other side of town were a couple o f other small bakers, Ed Nagel and Henry Bergencamp. Their specialty was a top notch pumpernickel baked in army surplus ovens. Henry handled the baking duties while Ed sliced, wrapped, delivered and marketed the product. As good as the breads were, times were lean and business even leaner. Rather than give up, the younger Dreyer, Nagel and Bergencamp decided to pool their talents and resources. After all, they thought the economy was so bad, it had nowhere to go but up. They took the name that the elder Dreyer had copyrighted in 1928: Oroweat--Oro, Latin for gold, and the old English word for wheat. It was tough going for the young company but because of the trio’s en ergy, enthusiasm, and creative sales m anship, O row eat grew during the Depression even when others were fail ing. O ne of their marketing innovations which has become the industry stan dard for superm arkets today was to take back any product that w asn’t sold. As Oroweat moved into the 1940’s, creative management kept them healthy during war-related rationings and short ages. O ro w e a t’s success depended largely on 100% whole ground wheat so Herman Dreyer toured the western whcatlands buying the grain directly from farmers and shipped the lots back to Los Angeles for processing and grind ing in their own stone mill. In fact, to this day, Oroweat is still the only bakery on the west coast to operate its own stone mill. Since 1932, Oroweat has grown by expansion and acquisitions, first to San Francisco, then to Portland and Seattle in the mid 60’s. O row eat has earned the reputation as one o f A m erica’s leading producers of premium bread products because o f its adherence to this original philosophy: to offer consumers the finest, freshest, most innovative bread products in the world. 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