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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (Oct. 22, 1981)
Paqe 12 Portland Observer, October 22, 1981 HAPPENINGS ENTERTAINMLN si I ER T A IN The Beat Curl In Tow n A t The Best Pricel 11 Main Squeeze Campaign In what would norm ally be the subject o f a H ollyw ood film plot. U n i- World Group, Inc., a New York based, Black-owned advertising agency has created an advertising and promotion program for the Heublein Corpora tio n ’ s most im p o rtan t brand. S m irn o ff Vodka. The cmpaign features a popular mixed drink Sm irnoff Vodka and grapefruit juice. The creative di rection o f the ads used the double-entendre m of ’ ’ M ain Squeeze.” a well- known Black colloquialism fo r one’s best girlfrien d , as the name o f the drink utilizing the assoication o f the grapefruit. Public response to the campaign has been exceptional. The agency has re ceived numerous calls and letters inquiring about the model. Karen Jacobs, plus unsolicited photographs and letters from readers suggesting their own " M a in Squeeze” candidates. Consequently. U niW orld saw an opportunity to capitalize on the public’s enthusiasm and created a national contest to find a new " M a in Squeeze” subject for the 1982 campaign, who would come from the ranks o f the public rather than from professional modeling agencies. 1408 N.E. Broadway. Portien« TIMEX WATCHES Oct M T S . n ° ; « < w l" b* • ’ the Rov" Club. W Oct. 30 & Sat. Oct. 31 for a special Halloween Dance Contest. In J ° r hU.“ S ta p ,M * Lead Vocals; Harold W hitm an • ad Guitar. Vocals; Joe Staples - Rhythm G uitar, Vocals; David Staple* - Bass Guitar, Vocals; Andre Breford - Drums. Staple Brothers Once upon a time there was a band called the Staple Brothers Band. They were considered the most popular gospel group in the northwest, per forming in states such as Oregon, Washington, Idaho and California. The group produced album s and 45 singles and perform ed in benefit shows. They lived and played happily until the clubs put out a red alert bul letin Top 40 dance club is looking to book high energy dance band, no others need to apply.” The Staple Brothers heard the cries o f the clubs and lo and behold, the Staple Brothers came to the rescue with pulsating dance music that sizzled your feet. The word got out that a new band was in town w ith a new concept o f music called “ Monster F u n k.” Listen to the Staple Brothers and experience the ultimate high, instant en tertainment that will make you feel like dancing to good hot funk! Hr*. Mon-Frl 9:30am-9pm Sat 9:3U am-6 pm Sun nnon-Spm Limit of 2 par customer while quantities last. Oct. 16 thru 31 The campaign will seek candidates through national and local advertising that will run in Black-oriented magazines and newspapers with supporting out-of-hom e and point-of-purchase media. The ads will seek^ion-profes- sional entrants, whose photos and other pertinent inform ation will be for warded for screening to the U niw orld Group. The winning entrant will be selected by a panel o f distinguished judges from the w orld o f beauty fashion and related media. The winner will then be notified, flown to New York, introduced to the agency and S m irnoffs brand management. She will Squ^e ” m ° del f ° r * ’ PeCiBl * d *n ,ro d u cin * her as ,h e new “ M ain Karen Jacobs, S m irn o ffs current “ M ain Squeeze” model is 25 years o f age, has appeared professionally in both print and television but credits the rapid nse in her career to the S m im o ff/U n iW o rld campaign. 1, Th.*1U m " ° [ 1ld “ • Black-owned and operated agency, billing over 12 million dollars yearly and whose accounts include A A P , A T A T R C A G eneral M o to rs . G u lf O il and H eublein. Inc. The relationship between Heublein and U n iW o rld began in 1971 when Sm irn o ff Vodka became the Agency’s first m ajor account. > ^ THE JACKSONS WELCOME KATHARINE HEPBURN WITH A MAGICAL EVENING Stardom reigned when THE JACKSONS gave tw o grand sold-out performances at New York City's Madison Square Garden on A u gust 18 and 19. On opening night, KATHARINE HEBPURN made a surprise backstage visit w ith M ICHAEL JACKSO N. (The tw o be came fast friend* last Spring when they were introduced by Jane Fonda during the filming of "On The Golden Pond ') Tonight's going to be m agic,'' promised M ichael a * M is* Hep b“ r" th# flJ ? UP ®OOd ,uck And •P P -w n tly it was, a . Kath arine Hebpurn and her tw o nieces, Patricia and actress Katharine *"• * * »•>“ ' B° < * PRODUCTIONS’ 3 rd A N N U A L H a llo w e e n M a s q u e ra d e B all Pictured above are; Katharine Hepburn. Michael Jackson, actress Katharine ( Guess Who's Coming to Dinner ") Houghton and Jackie Jackson. Making It Happen Lloyd Center Forum Banquet; honoring Dr. Walter C. Reynolds, the recipient of our Third Annual Metro Achievement A ward. Alladin Restaur ant, Lloyd Center, Tues.. Oct. 27, 1981. Speaker: Dr. Lendon H . Smith; Master of Ceremonies: Donald C. Walker. 6:30 pm: no-host social hour. 7:30 pm: Dinner. SI5.00 per person. S H O W C A S E O F E N T E R T A IN M E N T SHERATON - AIRPORT (Columbian Ballroom) present« A Special Halloween Dance Contest Saturday, October 31,1981 C O N T E S T E N T R Y T IM E 11:00 ■ E S T M ALE SIMOLE U S 00 BEST F E M A L E SIMOLE SES 00 BEST C O U P L E SSO 00 fe e tu rin g T h e Staple Brothers Band JE y l 4 I 04 , will be held at the 69 Production Special Offer Royal Esquire Club rfW t| Fri, O c t. 30 .nu S a t. O c t. 31 « from 9 pm til 2 am C o st is 43.00 1706 N .E . A lb e rta tor information contact David Bowar ■ ■ ■ ' I b X ’ ESU r VùM W U w CtofMar 211 S. W. 6th Avo. Forttond, ore. 97204 223-6430 H allow dfri Costume Rental 28% O ff W ith Coupon Special Broadway Hairweevers S 1634 NE 7th A t B ro a d w a y "00 281-9498 L T u e t .-S at. 9:30 am til 6 .3 0 1
