Paqe 12 Portland Observer, October 22, 1981
HAPPENINGS
ENTERTAINMLN
si I ER T A IN
The Beat Curl In Tow n
A t The Best Pricel 11
Main Squeeze Campaign
In what would norm ally be the subject o f a H ollyw ood film plot. U n i-
World Group, Inc., a New York based, Black-owned advertising agency has
created an advertising and promotion program for the Heublein Corpora
tio n ’ s most im p o rtan t brand. S m irn o ff Vodka. The cmpaign features a
popular mixed drink Sm irnoff Vodka and grapefruit juice. The creative di
rection o f the ads used the double-entendre m of ’ ’ M ain Squeeze.” a well-
known Black colloquialism fo r one’s best girlfrien d , as the name o f the
drink utilizing the assoication o f the grapefruit.
Public response to the campaign has been exceptional. The agency has re
ceived numerous calls and letters inquiring about the model. Karen Jacobs,
plus unsolicited photographs and letters from readers suggesting their own
" M a in Squeeze” candidates. Consequently. U niW orld saw an opportunity
to capitalize on the public’s enthusiasm and created a national contest to
find a new " M a in Squeeze” subject for the 1982 campaign, who would
come from the ranks o f the public rather than from professional modeling
agencies.
1408 N.E. Broadway. Portien«
TIMEX WATCHES
Oct M T S . n ° ; « <
w l" b* • ’ the Rov"
Club. W
Oct. 30 & Sat. Oct. 31 for a special Halloween Dance Contest. In
J ° r hU.“ S ta p ,M * Lead Vocals; Harold W hitm an •
ad Guitar. Vocals; Joe Staples - Rhythm G uitar, Vocals; David
Staple* - Bass Guitar, Vocals; Andre Breford - Drums.
Staple Brothers
Once upon a time there was a band called the Staple Brothers Band. They
were considered the most popular gospel group in the northwest, per
forming in states such as Oregon, Washington, Idaho and California.
The group produced album s and 45 singles and perform ed in benefit
shows. They lived and played happily until the clubs put out a red alert bul
letin Top 40 dance club is looking to book high energy dance band, no
others need to apply.” The Staple Brothers heard the cries o f the clubs and
lo and behold, the Staple Brothers came to the rescue with pulsating dance
music that sizzled your feet.
The word got out that a new band was in town w ith a new concept o f
music called “ Monster F u n k.”
Listen to the Staple Brothers and experience the ultimate high, instant en
tertainment that will make you feel like dancing to good hot funk!
Hr*. Mon-Frl 9:30am-9pm Sat 9:3U am-6 pm Sun nnon-Spm
Limit of 2 par customer while quantities last. Oct. 16 thru 31
The campaign will seek candidates through national and local advertising
that will run in Black-oriented magazines and newspapers with supporting
out-of-hom e and point-of-purchase media. The ads will seek^ion-profes-
sional entrants, whose photos and other pertinent inform ation will be for
warded for screening to the U niw orld Group. The winning entrant will be
selected by a panel o f distinguished judges from the w orld o f beauty
fashion and related media. The winner will then be notified, flown to New
York, introduced to the agency and S m irnoffs brand management. She will
Squ^e ”
m ° del f ° r * ’ PeCiBl * d *n ,ro d u cin * her as ,h e new “ M ain
Karen Jacobs, S m irn o ffs current “ M ain Squeeze” model is 25 years o f
age, has appeared professionally in both print and television but credits the
rapid nse in her career to the S m im o ff/U n iW o rld campaign.
1, Th.*1U m " ° [ 1ld
“ • Black-owned and operated agency, billing over
12 million dollars yearly and whose accounts include A A P , A T A T R C A
G eneral M o to rs . G u lf O il and H eublein. Inc. The relationship between
Heublein and U n iW o rld began in 1971 when Sm irn o ff Vodka became the
Agency’s first m ajor account.
>
^
THE JACKSONS WELCOME KATHARINE HEPBURN
WITH A MAGICAL EVENING
Stardom reigned when THE JACKSONS gave tw o grand sold-out
performances at New York City's Madison Square Garden on A u
gust 18 and 19. On opening night, KATHARINE HEBPURN made a
surprise backstage visit w ith M ICHAEL JACKSO N. (The tw o be
came fast friend* last Spring when they were introduced by Jane
Fonda during the filming of "On The Golden Pond ')
Tonight's going to be m agic,'' promised M ichael a * M is* Hep
b“ r"
th# flJ ? UP ®OOd ,uck And •P P -w n tly it was, a . Kath
arine Hebpurn and her tw o nieces, Patricia and actress Katharine
*"•
* *
»•>“ ' B° < *
PRODUCTIONS’
3
rd
A N N U A L
H a llo w e e n M a s q u e ra d e B all
Pictured above are; Katharine Hepburn. Michael Jackson, actress
Katharine ( Guess Who's Coming to Dinner ") Houghton and Jackie
Jackson.
Making It Happen
Lloyd Center Forum Banquet; honoring Dr. Walter C. Reynolds, the
recipient of our Third Annual Metro Achievement A ward. Alladin Restaur
ant, Lloyd Center, Tues.. Oct. 27, 1981. Speaker: Dr. Lendon H . Smith;
Master of Ceremonies: Donald C. Walker. 6:30 pm: no-host social hour.
7:30 pm: Dinner. SI5.00 per person.
S H O W C A S E O F E N T E R T A IN M E N T
SHERATON - AIRPORT
(Columbian Ballroom)
present«
A Special Halloween Dance Contest
Saturday, October 31,1981
C O N T E S T E N T R Y T IM E 11:00
■ E S T M ALE SIMOLE U S 00
BEST F E M A L E SIMOLE SES 00
BEST C O U P L E SSO 00
fe e tu rin g
T h e
Staple Brothers
Band
JE
y l 4 I 04
,
will be held at the
69 Production Special Offer
Royal Esquire Club
rfW
t|
Fri, O c t. 30 .nu S a t. O c t. 31
«
from 9 pm til 2 am
C o st is 43.00
1706 N .E . A lb e rta
tor information contact David Bowar
■ ■ ■ '
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X
’
ESU r
VùM
W U
w
CtofMar
211 S. W. 6th Avo.
Forttond, ore. 97204
223-6430
H allow dfri Costume Rental 28% O ff W ith Coupon
Special
Broadway Hairweevers
S
1634 NE 7th A t B ro a d w a y
"00
281-9498
L T u e t .-S at. 9:30 am til 6 .3 0 1