Portland observer., April 08, 1971, Image 7

PORTLAND/OBSERVER Thursday April 8. 1971
Consumer9»
conference
Happy Birthday
party at Geneva’s
remains open
S cores of N o rth w e s t business
and c o m m u n ity le a d e rs are e x ­
pected to jo in eleven econom ists
a tto rn e y s
and educato rs in
P o rtla n d T h u rs d a y ( A p r il 8) f o r
a look at the c o n s u m e r, d e s c rib ­
ed in a re ce n t e d ito r ia l as no one
in p a r tic u la r , hut e v e ry tx x iy .
The occasion Is the seventh
annual m a rk e tin g conference to
be co -sp o n so re d by the P o rtla n d
G eneral E le c tr ic C om pany and
the P o rtla n d State U n iv e rs ity
School
of B usiness A d m in is ­
tra tio n . The a ll- d a y conference
begins at 8 a .m . at the P o rtla n d
H ilto n H o te l.
C onference D ir e c to r s J a ck L .
T a y lo r J r . of PSU and F re d I.
W eber J r .o fP G E said that con­
s u m e ris m was selected as the
to p ic of th is y e a r’ s sessions
because of the g ro w in g p o litic a l
pow er of the co n s u m e r and the
being in troduced in le g is la tu re s
a c ro s s the na tio n .
Keynote
speaker w ill be
E liz a b e th
H a n fo rd , executive
d ir e c to r
of
the P re s id e n t’ s
C o m m itte e
on
C onsum er
IN te re s ts .
H e r to p ic
is
" L is te n in g to the C o n s u m e r."
M is s
P a n fo rd ’ s address is
scheduled fo r 8 :5 0 a .m .. fo ilo w -
ing a p e rio d fo r coffee and late
re g is tra tio n
w hich begins at
8 o’ c lo c k .
O th e rs
on
the
p ro g ra m
include S eym our Banks,
vice
p re s id e n t and m a n a g e r,M e d ia
and P ro g ra m R e se a rch ,
Leo
B u rn e tt
C om pany, C hicago;
Stephen Upton, v ic e p re s id e n t-
m a rk e tin g ,
the
W h irpool
C o rp o ra tio n , S t. Joseph, M ic h .;
Edw ard L . Bond J r , c h a irm a n .
Young and R ubicam , I n , New
Y o rk ,
the com pany
w hich
re c e n tly
p u rc h a s e d j . K . GUI
C om pany’ H a rris o n Sheppard,
a tto rn e y
- a d v is o r,
San
F e d e ra l
T ra d e C o m m is s io n ;
H a ro ld E llic o tt, a s s is ta n t to the
vice p re s id e n t of the G eorgia
P a c ific C o rp o ra tio n , P o rtla n d
and
M a rk o
H a g g a rd ,
ombudsman fo r the State o fC r e -
gon.
A $25 re g is tra tio n fee co ve rs
the
e n tire c o n fe re n ce , coffee
luncheon and proceedin gs of the
session. Advance re s e rv a tio n s
and a d d itio n a l in fo rm a tio n may
be obtained by c a llin g the PSU
School of B usiness A d m in is ­
tra tio n at 229-3712, o r by w r it ­
ing
the School, P j O . B ox 751,
P o rtla n d , O regon, 97207.
Have your B irthday p a rty
free at Geneva's
C la re n c e N elson c e le b ra te s h is b irth d a y w ith M r s . L e e
M om om and Joe W ashington.
C a ll Genevas f o r fre e b ir th ­
day p a rty .
PCC offers Ecology
What e v e ry c itiz e n can do to
help guarantee c o n tro l of e colo­
g ic a l p ro b le m s w ill be the theme
of
a
s p e c ia lly - planned six
session
s e m in a r
announced
today by P o rtla n d
C o m m u n ity
C o lle g e .
"E c o lo g y f o r
the Home -
m a k e r " is the re s u lt of many
in q u irie s and suggestions fro m
concerned
c itiz e n s seeking a
way in w hich they could
le a rn
about the m ost p re s s in g e c o lo -
g ic a l p ro b le m s and ways
to
m ake th e ir co o p e ra tive e ffo rts
m o re e ffe c tiv e in m oving tow ard
c o n tro l.
B e tty M e rto n , c o -fo u n d e r of
the N o rth w e s t E n viro n m e n ta l
D efense C e n te r and a m e m b e r of
the board of d ir e c to r s and ex­
e cu tive
c o m m itte e of
that
o rg a n iz a tio n ,
w ill lead
the
s e m in a r. She is a lso known
f o r h e r w o rk in sup p o rt of the
O regon E n v io m m e n ta l C o u n c il.
The s e m in a r
sessions w ill
begin M onday, A p r il 12, fro m 7
t i l 9;30 p . m , a t W h itfo rd In ­
te rm e d ia te
School L ib r a r y
7935 S. W . S cholls F e r r y Road,
B e a ve rto n .
Guest
le c tu re rs w ill
be
avaUable as re so u rce persons
fo r
some of the
s e m in a r
sessions, which w ill c o v e r De­
fin in g O u r P ro b le m ; P opulation
I h re a t o r M yth? ; C onsum ption
Can I t Be C o n tro lle d ? ; P ol -
lu y o n C o n tro l - W ho’ s
in
C harge? ; and
E n v iro n m e n ta l
L e g is la tio n - What is needed and
How to get it .
The la s t session w ill be de­
voted to e xp lo rin g In d ivid u a l
C o m m itm e n t -
Avenues
of
In vo lve m e n t.
A num ber of e n v iro n m e n ta lly
o rie n te d
o rg a n iza tio n s
and
groups w ill a s s is t w ith va rio u s
phases of the s e m in a rs .
C o st is $5 fo r a ll s ix sessions
or
$1 fo r
each in d ivid u a l
session attended.
F u r th e r in fo rm a tio n can
be
obtained fro m A l K o s k i,
PCC
C o m m u n ity E ducation D iv is io n ,
244-6111, E x t. 319.
An important
message to every
mother in America
Today, many people are asking serious questions
about the nutritive values o f the foods they eat
each day. With this in mind, we thought you might
be interested in the nutritional background o f some
o f the line products we bake for your fa m ily...
Wonder Bread and Hostess Cakes.
It started in 1941
Shortly before America entered World War II.
the Committee on Food and Nutrition o f the Na­
tional Research Council noted serious deficiencies
in the American die,. Because bread is so widely
consumed by every segment of our population,
the U.S. Government requested that white bread
be enriched ^so that it would provide even more
o f the nutrients needed for healthy growth and
development.
IT T Continental Baking Company worked
with millers, pharmaceutical experts and U.S.
Government agencies to develop the high-quality
enriched Wonder Bread you enjoy today. Shortly
alter the war. when the mandatory bread-enrich­
ment program was discontinued, it was IT T
Continental Baking, with Wonder Bread, which
ltd the way in continuing this bread-enrichment
program on a voluntary basis.
A word about advertising
A t IT T Continental Baking we have always be­
lieved in producing wholesome, quality products
and advertising them in a completely honest and
factual way. For 15 years our theme for Wonder
Bread has been “ Helps build strong bodies 12
ways.” This fact is authenticated by our own
laboratories and by independent research organi­
zations. We are proud that our product and its
advertising have done so much to make Ameri­
cans aware of the importance of nutrition in the
foods they eat each day.
What the future holds
I I I Continental Baking w ill continue to improve
the products it makes for your family. For ex­
ample, we have advised the Food and Nutrition
Board. National Research Council. National
Academy of Science, that we w ill provide addi­
tional nutritional fortification in our products, if
and when they decide such fortification is desir­
able. So you can be certain that products made
by the IT T Continental Baking Company w ill
continue to be as nutritionally beneficial as they
can possibly be
Nutrition - our continuing project
AMERICAN
COMEDY
•W E E K *
TpRìr’srìTào’
lyse
EASIER S K IS
Recently, ITT Continental Baking took another
step toward providing more nutritious foods by
introducing the first vitamin-fortified snack cakes.
I his was in line with recommendations made by
the White House Conference on Fixxl Nutrition
and Health. Thus our Hostess Cakes provide
sound nutrients as well as good taste As a mother,
you know how important this is.
As a further step in our efforts to contribute
as much as we can to America’s nutritional well­
being, we developed “Astrofood.” ' This specialized
breakfast fixxl is designed to help provide children
with the nutrients they need for greater attentive­
ness and learning capacity. Especially important
to children in underprivileged areas. "Astrofood"
is being made available to schools across the nation.
11 I Continental Baking worked with the U.S.
Department of Agriculture on this project.
Chairman of the Board
IT T Continental Baking Company
President
IT T Continental Baking Company
n
WONDER
• NKICMIO •«*««»
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F
MARCH H I TO APRIL U n
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