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About Morning Oregonian. (Portland, Or.) 1861-1937 | View Entire Issue (Nov. 21, 1922)
TIIE MOUSING OEEGOXIAX, TUESDAY, NOVEMBER 21, 1923 FORD'S SUCCESSES i ATTRACT INTEREST Public Eager to Find Out t Truth About Winners. PEOPLE DISTRUST HALO Popular Wish Is to Discover if Manufacturer Is Real Thing, Says Dr. Marquis. BY S. S. MARQUIS, D. t. (CopyriBht United States and Great Brit ain, North American Newspaper alliance. Also protected by copyright in other countries of the world. All rights reserved.) CHAPTER I. (Continued.) Not long aeo I delivered an ad flress on the Ford way of handling labor. The membership of the or ganization to which I was speaking was composed chiefly of working men. The president of the club in troduced me and closed his remarks by eaying, "Now that you are no longer in the employ of Henry Ford tell us the truth about him." The same lurking suspicion. If only the truth were told! If only those who know him intimately would tell all they knew well, if it did not take ths halo from his head it might, at least, give it a jocular slant. Speaking of halos, I am reminded of a row of saints which occupied the niches above the altar in a cer tain theological seminary. They were made of marble and each had upon his head a halo, also of mar ble, and resembling nothing so much as a large dinner plate. Winter had a disastrous effect upon these halos. The frost cracked them and they fell off. A eudden drop in temperature during the night meant that one or more of those blessed eaints would be minus a numbus in the morning. Hnlo Test Wanted. There are those who would like to see what effect a frost would have on the halo of Henry. Ford. They want to know the worst, not to "have it over," but to help "put it over." If there be such among my readers they are going to be more or less disappointed. I was accused not long ago by a promi- iiuui iduur leauer vl ueuig mure re1 eponsible than any other one man for creating the Ford halo. He thought I ought to try to take it off, But why waste one's time? Once a halo is on, the wearer of it i3 the only one who can take it off. If he proves himself worthy, the halo sticks; if otherwise, the halo fades of itself. For the present, I am in terested neither in taking the Ford halo off, nor in holding it on. The truth is, as everybody knows. there is some clay In every popular idol. There Is some in Henry Ford. It would be possible to write a hook made up entirely of adverse criticism of both himself and his company, every word of which would be true, and yet the book on the whole would be utterly false and misleading as false and mis leading as one of unstinted praise. There are things that are laudable both in the man and his company, and there are things In both which it is a pity are there. I shall en deavor to state the truth in a frank ana irienaiy manner. It may be that such publicity ", will tend to eliminate some of the things which cause us to migle regret with our admiration. Ford Criticized Frankly. On the return Journey from Eu rope above referred to I found it necessary to make a very frank criticism of certain ideas advanced by Mr. Ford. It was to the effect that if he stuck, to the things he knew, and let those alone about which his training had not qualified him to venture an opinion, he would avoid placing himself in a foolish position. The criticism stuck. nave neara mm reter to it many times since. The last time he men tionea the matter in my presence he added, "and I have come to the conclusion that the best friend one i has is the man who tells him -the truth." I hope he will receive the critical portion of these pages in the same spirit. They are meant to help, for I would like to see that halo stick. But as for halos they may be left to the biting frosts of time. His tory, in spite of Mr. Ford's gibes at her, will ultimately put him in the niche in which he belongs, with or without a halo according to his oeserts. The ordinary mortal is content to hitch his wagen to a star. This is a sport too tame for Henry Ford. He prefers to hang on to the tail of a comet. It is less conventional, more spectacular and furnishes more thrills. Mr. Ford loves sensations, lives in them and on them, is everlastingly creating them, jumping from one to another. And many of his sensa tional acts and utterances are so clever that the world looks on with something more than amusement. In spite of the fact that he ha come near making a clown of himself on more than one occasion, the audi ence, for the most part, continues to watch him with, wonder and ad miration. He has been right so many times in industrial matters, done so many admirable and worth while things, that we are inclined to forget the times he has been wrong 01 foolish. I suppose that an acrobat with a net under him takes risks that he would not take -if he were looking down on the bare hard earth. In like manner, I suppose, the fact that one has under him several hun dred, millions to fall back on ren tiers mm more or lesa iiminci cm. i tumbi6. He can afford to try stunts he would otherwise hesitate to undertake. But whatever the reason, Henry Ford is drawn to the limelight as a moth to a candle. If he comes out slightly singed, as in the case of the peace ship and the Tribune trial, he nevertheless comes gaily and boldly back to flutter around a Semitic or other candle. One can not but marvel at the con tinuance of the public's patience, in terest and faith. Success Draws Interest. - There is' a popular interest in Henry Ford which is not difficult of explanation. The world's chief in terests is, and. always has been, in successful men. It does not matter much in what field their achieve ment lies, so long as they have achieved. Captain Kidd, Jesse James, Babe Ruth. Ty Cobb, Sullivan, Dempsey, Samson, Goliath of Gath, Napoleon, Washington, Grant, ocn, Lincoln, Homer, Shakespeare, An- gelo, Wagner, Charlie Chaplin, Rockefeller, Morgan, Schwab, Car negie, Edison, Ford pirates, out laws, four-base hitters, prize fight ers, soldiers, statesmen, writers, painters, composers, movie stars, financiers, inventors we are inter ested in them, if only they are a success. And we want to Know an there is to know about them. Henrv Ford is among the top- notchers in the field of achievement along industrial lines. He is in the class ot highly successful men, and he shares in the interest which the world gives to this class as a whole. But more of popular interest at taches to Mr. Ford than to any other man of his class. He is the most widely known, the most talked-of, and among the masses the most popular man in private life today, and has been for the last 10 years. How account for it? Ford Good Advertiser. It is said of him that he is always doing sensational thing some wise, some loonsn; tnat ne is um best self-advertiser of the age; that the spotiight cannot be shifted fast enough to keep him out of it. tienry Ford does do sensational things. In addition to that he frequently makes sensational attempts to do things he is unable to .do. And from the self-advertising point of view, a sensational attempt is almost al ways as valuable for immediate pur poses as a sensational achievement. The man who proposes to ride Niaeara Falls in a barrel has sev eral weeks before the event in which to enjoy the publicity that will be given him, and to exhibit the barrel for a consideration. If he survives his sensational- undertaking, the barrel will be of still greater value to him. If he should not chance to come up after his spectacular plung, and it 'was a taste of noto riety he craved, he had what he wanted for a brief time and, pre sumably, died happy. (To be Continued.)- COST BILL IS ARGUED Election Contest Case Heard by Judges Bingham and Kelly. SALEM. Or., Nov. 20. '(. Special. ) Arguments for and against the ccst bill filed by the plaintiff in the ejec tion contest proceedings instituted by R. R. Coster against Governor Olcott were heard by Judges Bing ham and Kelly in the Marion county circuit court here today. The bill filed by Governor Olcptt was in the amount of $2000, and in cluded attorney fees and the costs cf conducting the defense. This amount is covered by a bond posted IK M by the Ml VCrK Mnth Ji NOW ' i l PRISCILLA DEAN JAMES KIRKWOOD and 5000 others 3 in C "UNDER TWO FLAGS" OUIDA'S FAMOUS NOVEL RIVOLI MUSIC COMEDY . OXOATS $25 $30 $35 up to $55 THEj jl922i You'll find in this diversi fied assortment of over coats the style, the fit and fabric you've wanted! No matter what price you have determined to paylet me show you how much Real Value you can buy in my store. BEN SELLING Portland's Leading Clothier for Over Half a Century 25 with Clip Cap $2.75 10-uay l OO years hence 500 with Clip Cap $5.25 by Mr. Coster at the time the pro ceedings were instituted. . The contest proceedings originally were filed by Mr. Coster on behalf of Charles Hall of Marshfield, who was deefated for' the republican nomination for governor at the pri mary election. Attorney Jay Bowerman appeared here today for Governor Olcott, while Mr. Coster was represented by Attorney Arthur Peck. The arguments were taken under advisement by the court and it is not expected that a decision will be forthcoming for several days. HEIRS SUED FOR LAND Ex-Wife of Clarke County Man Seeks to Establish Rights. VANCOUVER, Wash., Nov. 20. (Special.) Mrs. Fannie J. Fletcher of Santa Rosa, Cal., today filed suit against the children of her husband of 50 years ago, alleging that she had been deprived of property be longing to her near Washougal by fraudulent methods in 1912. She said she did not know that she had lost the property until the death of her ex-husband in 1921. She was married to Henry H. Car penter in 1873, she declared in her complaint, and in 1881 she and her husband acquired the Washougal tract. In 1884 she left him and went to California and her husband ob tained a divorce. She blaims that she neves- lost control of her share of the property until Carpenter, hav ing remarried, entered suit against her to quiet title to the property and get full ownership. According to the complaint Carpenter had no tice of the ase published in a small country weekly, knowing well that she lived in Santa Rosa. The defendants in the case are Henry H. Carpenter, Alice M. Smith, H. C., B. F. and George C. Carpenter, the last four named being heirs to the estate. "Reclamation Drive Planned. THE OR EGO NT A N NEWS BUREAU, Washington! D. C, Nov. 20. E. F. 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Its durability is such that it may be handed down from father to son. educational committee of the West ern States Reclamation association, ' arrived here today and opened head quarters from which will be con- ducted a campaign for the passage , of the Smith-McNary reclamation ! bill and the Poindexter bill, appro- ! priating $100,000 for a federal ex- animation of the Columbia basin 'rriration projeet. fa. iTfiiffl'-'ililmiiflVir'fYfiTirt A r1! f'i J'' li"--- ;;'--iiifhtirrmini-'"-T'''Ji'"-iiiiiriiiHfiii-iiiitr in mtin ,Ti-iiir-iiiiifTtrinMriiri)iiri'-'v" tutt m - . & ' K 1 1 Heart-Throbs Clothed in Magnificence ! H er e's a pic ture that com bines two of the greatest appeals in the world, mother love, plus Paris gowns. The story is one of the strongest, in pathos and drama, that Miss Swanson has ever had. The magnifi cence of the gowns and sets excels 'all her past produc tions. 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