Image provided by: University of Oregon Libraries; Eugene, OR
About Morning Oregonian. (Portland, Or.) 1861-1937 | View Entire Issue (Jan. 1, 1909)
THE MORNING OREGONIAN, FRIDAY, JANUARY 1, 1909. TP A A TPv A 1 II 1 k. j n ...nan. W al A alTl QKTIANDS m urn i aoEm or rwras reacts pmrooM seateit mm THROUGH IDEAL CIDIKW F CLINATt 15 OIL E5TIVAL IS U i 1 VV I j U L 1 By Ralph W. Hojl. President Fortlaad Rom Frotlval Association. AMONG tlx new permanent Institu tions of Portland' civic Ufa none commands stronger appeal or more universal commendation than the Ron Festival. Though the name Itself sug gests, perhaps, little save the purely aes thetic. Its Influence, power and Impetus are felt through all the Intricate rami fication of municipal life whose sum to 1l spells progress. Offhsnd. thin would not appear to be true: hut every citizen, every rnerchant, every tradesman, every professional man, every human fator In the commercial. Industrial, financial and business world which we of Portland, we of Oregon, call our own. knows that It Is true, wonder fully true, magnificently true', if you please. Only a few weeks of close per sonal Identification with this splendid public-spirited movement would convince the most captious unbeliever that this is a fact. deep, broad, significant. It has. among Its many other admirable features, great educational value, espe cially to the children, the boys and girls of today who will be the men and women of tomorrow. If no one other thing Is ever remembered among the achieve ments of those whose early efforts, stern, vigorous, yet enthusiastic, made the first Festival, two years ao. such a fine suc cess, the entrancing beauty, marvelous perfection and spectacular grandeur of the school children's parade on that balmy afternoon In June, will ever stand forth Vrrj.Yltrf-MHH larr iiiii m II I .. It. alft,!! IT f . " f i-Mmmsm&r - ti . .-a ussy 1---'-r f t , Ct b';-,- 1 IsSm J! - Hb i5"-tir- k . -iFUv-v- r - I LwlJ II - TV . ,it'' :ii. m-,, i . . S. rf . ir - jirjxiffi22tt&a 1 " ' 1 S.1 it' Y Portlands rS1DNC if ii A"ihmn,.i-,,-.,, . v1 I jv, J I ', TOURING CAF H.T..rHAPJNf" OWNER-' rr:: IT vf t- ' f v. ,' .'i.v-: 4" ,s" 1 I a r"f e- 4 .Asa jUCL4 f ..e "V- . TC. "" W e K .-. ' 0 v , -if ; 77 s : i " i ' ! '' - ; aaVC- 'Vr' - t , - . . - - H0B5E AND VEHICLE JEXRADE BASING KITICWIIQ STAND -ATT AJ21C AND .-SXS1 Mars at as a bricht spot, brilliant as perihelion." This was the flrt lesson, the first dem onstration of the strong educational value of the Festival. That gorgeous panoramic pageantry of V.O little boys and girls In their machine-like evolutions, draped and garlanded In the cofors of the Festival the colors of Portlands ravishing wealth of flowers struck home to the hearts of those who wit nessed the grand demonstration. From that day. every child that took part and avery child that looked on. their fathers and mothers, saw and knew that the Rose Festival Idea was a grand and good thing. They knew Portland's claim to the title "City of Roses" will best maintain our glory as the greatest rose-grow ins community on earth. Ha will talk to us on "Rose Culture." Aside from all these considerations, the picturesque floral parades, those deco rated and illuminated pageants on land and water which were shown in our city both by iny and night during the Festi val last June, exemplified the manifold resources of our vastly productive state; they bore eyewitnese to the rise of the great Oregon empire, showing the blazing of the primitive trail, the beginning and development In the allied Industrial and commercial fields down to the present hour; they gave us glimpses of history and mythology, while allegory, too. was thrown In transcendant beauty upon the scene. It Is not the purpose of this article to ever go unchallenged: the people of dwell on the achievements of former cel- Portland. from that very day became educated up to the Idea that nowhere under the shining sun is such a triumph of floral beauty possible, no matter where one may look. The next less'-w was even more signifi cant and far-reaching than the first, showing that the benefits accruing to Portland from the rose are legion. The fa-t that February 22. Washington'a birthday annl versarj-. Is "Rose Planting --fay n PoTtland has been taken up by the great news agencies and heralded to avery newspaper of prominence In the clvlllxed world. Thla last year while the East was held In the relent less grasp of the Ire and snow king 'on our "Rose Planting lay."' Portland was basking In delightful Summer sun shine and enjoying balmy breeses. Had Portland negotiated to pay for this advertisement given by the Associated Prss and other news agencies, the price would have been almost beyond one'a power to estimate. So while the first Festival served to educate the children of our wn city, the "Rose Planting Iay." Incident to the second celebration served to educate the world at large to the fact that Portland possesses a climate that la Ideal. Ideal In every respect. Ideal In that It makes the rose, the queen of alt the flowers that grows, unfold Its bud dins; beauty every month In the year. Ifow Inviting this situation must be to those who have been accustomed to the rigors of a climate subject to sudden euid extreme changes! How alluring It must be to those, too, who wish to spend their green old age In peace amid scenes as charming; as they are fruitful and lasting! The next lesson will be for ourselves, for at the next rose-planting day. Feb ruary 2. we hope to have with us that world-renowned fli.ribt anil naturalist, I-u-ther JSurbank, to tell us bow we may ebratlons. The past speaks only too well for ltseff. It has been strongly reflected In the splendid financial support which our publie-splrltcd citizens and substan tial business Interests are according the present administration In Its efforts to give a bigger, better and altogether more Imposing demonstration than has been attempted heretofore. But It may not be out of place to set down a few of the things that we have in mind and that we have every reason to believe we shall successfully consummate at the third an nual Festival to be held the week of June this year. Through arrangements with leading cit izens of Portland who are now abroad, -that every houso in this city will be taxed and others who will go later, the Rose to its capacity to entertain our guests. Festival has ambassadors In foreign lands, spreading the fame of Portland and collecting all the Information possi ble that may prove of advantage to the Rosa City In Its next annual celebration. Nearly a million pieces of literature are being sent out to assist In advertising our next Festival. In this exploitation mat ter will be Included a handsome, flve color poster of which an Issue of 60.000 Is being- printed. The transcontinental rall- lars and posters being printed to adver tise the Alaska-Tukon-Padflc Exposition which opens at Seattle one week prior to our Festival. It hardly seems like an exaggeration to prophesy that Portland will be called upon to entertain no fewer than 200.000 visitors during the week of the celebra tion. The railroads have guaranteed a round-trip rate of too from Missouri River points and a correspondingly low rate from mora distant point in the Bast. Tourists will And double attrac tion on the Pacific Coast next year, and as Portland has set June 7 as "Home - ;.. TT' Jf VJS8 . IK sfe 3 J 4 t . . ? i C- fe4:.B, :M t'js ,sm-' Wtt 7" ; A$ J- Trjf -H ft' f If if? xa" . vt - - . , , i paceant. beautifully illuminated, each VfJrffn 7 '2 . SZf-Z- 3tJ V ' f t ' , lloat representing some spectacular alle- ' - , 4 j SitV85 &t ' ' J "' gori.-, some historical incident or mytho- ! , ,?i? V'.8 v a1. jt' W'J, ' , V 'i logical fantasy. '-xiv---i--- I!"- ' ' Then, too, tlw water carnival, with its TTlrtT , 4l&&tyn4 H V hundreds of craft ablaze with myriads of yvtWii i, W&'i 1 f" S ' t.-?' ' Chinese and Japanese, lanterns, dancing . - 'Jf jfc If v- "5lr!Wr v , '- 1 f ' SifV like fireflies over the rippling waters. i i M 1 S liL i ft J 4 - . form a wondrous kaleidoscopic picture. 1 vi I I B if sJ ' V . ' - K It should not be forgotten that as an in- . " Vj I I f jf w4T i ' separable feature of the week of the - ''SY 1 - rCV VJ rLl -s '.""v. Festival Portland is always in gala at- , vf ,0 Si " ?. VV As tha public la already aware, Port- , f. t" .3 t",:iar. "N ' ?"?fr?0' .. '""' : - C!- -y ' IK .AUTOMOBILE 2 C&5T. DE3CO(2ATED AUTO-kGAY.XOMQAEd The Oregon State Commission has ar ranged to exhibit motion pictures and lantern slides In the Oregon State build ing at the Seattle Fair, showing Portland Rose Festival floats, parades and street scenes. Beyond question the Rose Festi-al has helped tremendously to spread Portland's fame far and wide throughout the Nation. Indeed, It cannot be denied that since the Lewis and Clark Exposition the Roes Festival has proven one of the most po- roads have realized the almlflcAnce. of the Festival, have In fact recognised it tent agencies of publicity that Portland -land's annual FestivalOf flpwers is not a as an event of National eminence. They and the entire Oregon country can boast purely local institution. It Is for Port are featuring It on all the folders, drcu- of. yet the first celebration cost but $7000 land, for Oregon and Indeed for the whole to produce, ana tne secona on was given jsortnwest. last year nearly a score oi for considerably lees than 130.000. enterprising cities and towns outside of One could hardly imagine that the Rose . Portland caught the spirit, saw the pos- Festival as a municipal Institution could siblll'Jes of the Festival as an advertising be eclipsed In thefleld it seeks to cover, feature and entered picturesque floats. It Is In a class X? Itself, a type that all repreeentatlve of their varied resources, great cities might strive to emulate, but In the street parades. could scarcely approach. Tha floral pa- The Rose Festival has nothing of com rades by day w-ith their artistically de- roerclallsm about It. It gives everything signed and richly bedecked floats, their free. It has therefore no source of reve-long- processions of automobiles, car-, nue save the gratuity of a generous pub liages, tallyhos and smartly equipped Jic. From present Indications. I judge vehicles of every description, present that the Rose Festival will be able to glva scenes of splendor that would prove a a J100.000 exhibition the coming year, credit to anr cltv in the world. In addl- Skilled workmen and artists from the coining .Day.". It Is reasonably certain tioa to this. Uutra are at night the weird aat cava been employed to construct the pageant for 1503. and it Is certain thatof Its next srand annual celebration, cause every possible assistance, as the Portland will be prouder tha"n ever when Portland expects every citizen to do his plory of the success of the Festival shall It beholda the magnilicence and Bpiendorduty. Everybody should lend to tha belonc to one and all alike.
