THE MORNING OREGONIAN, FRIDAY, JANUARY 1, 1909.
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THROUGH IDEAL CIDIKW F CLINATt 15 OIL
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By Ralph W. Hojl. President Fortlaad Rom
Frotlval Association.
AMONG tlx new permanent Institu
tions of Portland' civic Ufa none
commands stronger appeal or more
universal commendation than the Ron
Festival. Though the name Itself sug
gests, perhaps, little save the purely aes
thetic. Its Influence, power and Impetus
are felt through all the Intricate rami
fication of municipal life whose sum to
1l spells progress.
Offhsnd. thin would not appear to be
true: hut every citizen, every rnerchant,
every tradesman, every professional man,
every human fator In the commercial.
Industrial, financial and business world
which we of Portland, we of Oregon, call
our own. knows that It Is true, wonder
fully true, magnificently true', if you
please. Only a few weeks of close per
sonal Identification with this splendid
public-spirited movement would convince
the most captious unbeliever that this is
a fact. deep, broad, significant.
It has. among Its many other admirable
features, great educational value, espe
cially to the children, the boys and girls
of today who will be the men and women
of tomorrow. If no one other thing Is
ever remembered among the achieve
ments of those whose early efforts, stern,
vigorous, yet enthusiastic, made the first
Festival, two years ao. such a fine suc
cess, the entrancing beauty, marvelous
perfection and spectacular grandeur of the
school children's parade on that balmy
afternoon In June, will ever stand forth
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Mars at
as a bricht spot, brilliant as
perihelion."
This was the flrt lesson, the first dem
onstration of the strong educational
value of the Festival. That gorgeous
panoramic pageantry of V.O little boys
and girls In their machine-like evolutions,
draped and garlanded In the cofors of
the Festival the colors of Portlands
ravishing wealth of flowers struck
home to the hearts of those who wit
nessed the grand demonstration. From
that day. every child that took part
and avery child that looked on. their
fathers and mothers, saw and knew that
the Rose Festival Idea was a grand
and good thing. They knew Portland's
claim to the title "City of Roses" will
best maintain our glory as the greatest
rose-grow ins community on earth. Ha
will talk to us on "Rose Culture."
Aside from all these considerations, the
picturesque floral parades, those deco
rated and illuminated pageants on land
and water which were shown in our city
both by iny and night during the Festi
val last June, exemplified the manifold
resources of our vastly productive state;
they bore eyewitnese to the rise of the
great Oregon empire, showing the blazing
of the primitive trail, the beginning and
development In the allied Industrial and
commercial fields down to the present
hour; they gave us glimpses of history
and mythology, while allegory, too. was
thrown In transcendant beauty upon the
scene.
It Is not the purpose of this article to
ever go unchallenged: the people of dwell on the achievements of former cel-
Portland. from that very day became
educated up to the Idea that nowhere
under the shining sun is such a triumph
of floral beauty possible, no matter
where one may look.
The next less'-w was even more signifi
cant and far-reaching than the first,
showing that the benefits accruing to
Portland from the rose are legion. The
fa-t that February 22. Washington'a
birthday annl versarj-. Is "Rose Planting
--fay n PoTtland has been taken up by
the great news agencies and heralded
to avery newspaper of prominence In
the clvlllxed world. Thla last year
while the East was held In the relent
less grasp of the Ire and snow king
'on our "Rose Planting lay."' Portland
was basking In delightful Summer sun
shine and enjoying balmy breeses. Had
Portland negotiated to pay for this
advertisement given by the Associated
Prss and other news agencies, the
price would have been almost beyond
one'a power to estimate.
So while the first Festival served to
educate the children of our wn city,
the "Rose Planting Iay." Incident to
the second celebration served to educate
the world at large to the fact that
Portland possesses a climate that la
Ideal. Ideal In every respect. Ideal In
that It makes the rose, the queen of alt
the flowers that grows, unfold Its bud
dins; beauty every month In the year.
Ifow Inviting this situation must be to
those who have been accustomed to the
rigors of a climate subject to sudden
euid extreme changes! How alluring
It must be to those, too, who wish to
spend their green old age In peace
amid scenes as charming; as they are
fruitful and lasting!
The next lesson will be for ourselves,
for at the next rose-planting day. Feb
ruary 2. we hope to have with us that
world-renowned fli.ribt anil naturalist, I-u-ther
JSurbank, to tell us bow we may
ebratlons. The past speaks only too well
for ltseff. It has been strongly reflected
In the splendid financial support which
our publie-splrltcd citizens and substan
tial business Interests are according the
present administration In Its efforts to
give a bigger, better and altogether more
Imposing demonstration than has been
attempted heretofore. But It may not be
out of place to set down a few of the
things that we have in mind and that we
have every reason to believe we shall
successfully consummate at the third an
nual Festival to be held the week of June
this year.
Through arrangements with leading cit
izens of Portland who are now abroad, -that every houso in this city will be taxed
and others who will go later, the Rose to its capacity to entertain our guests.
Festival has ambassadors In foreign
lands, spreading the fame of Portland
and collecting all the Information possi
ble that may prove of advantage to the
Rosa City In Its next annual celebration.
Nearly a million pieces of literature are
being sent out to assist In advertising our
next Festival. In this exploitation mat
ter will be Included a handsome, flve
color poster of which an Issue of 60.000 Is
being- printed. The transcontinental rall-
lars and posters being printed to adver
tise the Alaska-Tukon-Padflc Exposition
which opens at Seattle one week prior to
our Festival.
It hardly seems like an exaggeration to
prophesy that Portland will be called
upon to entertain no fewer than 200.000
visitors during the week of the celebra
tion. The railroads have guaranteed a
round-trip rate of too from Missouri
River points and a correspondingly low
rate from mora distant point in the
Bast. Tourists will And double attrac
tion on the Pacific Coast next year, and
as Portland has set June 7 as "Home
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paceant. beautifully illuminated, each VfJrffn 7 '2 . SZf-Z- 3tJ V ' f t ' ,
lloat representing some spectacular alle- ' - , 4 j SitV85 &t ' ' J "'
gori.-, some historical incident or mytho- ! , ,?i? V'.8 v a1. jt' W'J, ' , V 'i
logical fantasy. '-xiv---i--- I!"- ' '
Then, too, tlw water carnival, with its TTlrtT , 4l&&tyn4 H V
hundreds of craft ablaze with myriads of yvtWii i, W&'i 1 f" S ' t.-?' '
Chinese and Japanese, lanterns, dancing . - 'Jf jfc If v- "5lr!Wr v , '- 1 f ' SifV
like fireflies over the rippling waters. i i M 1 S liL i ft J 4 - .
form a wondrous kaleidoscopic picture. 1 vi I I B if sJ ' V . ' - K
It should not be forgotten that as an in- . " Vj I I f jf w4T i '
separable feature of the week of the - ''SY 1 - rCV VJ rLl -s '.""v.
Festival Portland is always in gala at- , vf ,0 Si " ?. VV
As tha public la already aware, Port- , f. t" .3 t",:iar. "N ' ?"?fr?0' .. '""' :
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C&5T. DE3CO(2ATED AUTO-kGAY.XOMQAEd
The Oregon State Commission has ar
ranged to exhibit motion pictures and
lantern slides In the Oregon State build
ing at the Seattle Fair, showing Portland
Rose Festival floats, parades and street
scenes.
Beyond question the Rose Festi-al has
helped tremendously to spread Portland's
fame far and wide throughout the Nation.
Indeed, It cannot be denied that since the
Lewis and Clark Exposition the Roes
Festival has proven one of the most po-
roads have realized the almlflcAnce. of
the Festival, have In fact recognised it tent agencies of publicity that Portland -land's annual FestivalOf flpwers is not a
as an event of National eminence. They and the entire Oregon country can boast purely local institution. It Is for Port
are featuring It on all the folders, drcu- of. yet the first celebration cost but $7000 land, for Oregon and Indeed for the whole
to produce, ana tne secona on was given jsortnwest. last year nearly a score oi
for considerably lees than 130.000. enterprising cities and towns outside of
One could hardly imagine that the Rose . Portland caught the spirit, saw the pos-
Festival as a municipal Institution could siblll'Jes of the Festival as an advertising
be eclipsed In thefleld it seeks to cover, feature and entered picturesque floats.
It Is In a class X? Itself, a type that all repreeentatlve of their varied resources,
great cities might strive to emulate, but In the street parades.
could scarcely approach. Tha floral pa- The Rose Festival has nothing of com
rades by day w-ith their artistically de- roerclallsm about It. It gives everything
signed and richly bedecked floats, their free. It has therefore no source of reve-long-
processions of automobiles, car-, nue save the gratuity of a generous pub
liages, tallyhos and smartly equipped Jic. From present Indications. I judge
vehicles of every description, present that the Rose Festival will be able to glva
scenes of splendor that would prove a a J100.000 exhibition the coming year,
credit to anr cltv in the world. In addl- Skilled workmen and artists from the
coining .Day.". It Is reasonably certain tioa to this. Uutra are at night the weird aat cava been employed to construct
the pageant for 1503. and it Is certain thatof Its next srand annual celebration, cause every possible assistance, as the
Portland will be prouder tha"n ever when Portland expects every citizen to do his plory of the success of the Festival shall
It beholda the magnilicence and Bpiendorduty. Everybody should lend to tha belonc to one and all alike.