The daily Astorian., May 08, 2018, Page 4A, Image 4

4A
THE DAILY ASTORIAN • TUESDAY, MAY 8, 2018
Parks: ‘The way the neighborhood has come together on this is great’
Continued from Page 1A
City Councilor Bruce
Jones said he was thrilled to
see neighbors come together
in Alderbrook to save Birch
Field, and Councilor Tom
Brownson called it a “great
outcome.”
“Just the enthusiasm and
the way the neighborhood has
come together on this is great,”
Brownson said.
Councilor Cindy Price
agreed and was in favor of an
agreement, but wondered what
it would mean for Birch Field
to transform from a field into a
true park — and if this would
ultimately add to the city’s
responsibilities.
The neighbors plan to form
a Friends of Birch Field and
Park group that will not only
maintain the old ball field, but
also add improvements such
as park benches and walking
paths. Parks Director Angela
Cosby said she could pro-
vide more information as the
department works with the
neighbors to develop a mainte-
nance agreement.
The Lower Columbia Pres-
ervation Society also plans
to improve the park they are
adopting. The Custom House,
a reconstruction of the first
such facility west of the Rocky
Mountains, was hand-hewn
and hand-planed, among other
details, to keep it as close as
possible to the original, said
John Goodenberger, a local
historic buildings consul-
tant who was involved in the
reconstruction in 1992.
At the time, he and others
involved hoped to make the
area more pedestrian-friendly,
with the Custom House and its
surrounding parkland provid-
ing a little park where people
could come and rest. But land-
scaping was removed and the
vision for the park never fully
developed.
Now, “it’s this kind of
funny little thing,” Gooden-
berger said, adding that it can
still tell a story.
Rachel Jensen, president of
the preservation society, said
the society wants to begin pre-
serving and promoting historic
sites in addition to historic
architecture.
They plan to landscape the
park to make it more inviting
and will provide more inter-
pretive information about the
history of the site, she said.
“I don’t think it always
makes sense for the city parks
department to necessarily
take care of everything,” City
Councilor Zetty Nemlowill
said. A group like the preser-
vation society could do a bet-
ter job of “telling the story.”
Colin Murphey/The Daily Astorian
Residents in Alderbrook plan to adopt Birch Field.
Craft beer: Is still king in central Oregon, home to 26 craft breweries
Continued from Page 1A
history in 2017, Deschutes
Brewery has opted for more
flexibility with its planned
expansion in Roanoke, Vir-
ginia. Earlier this month, the
brewery announced it turned
down government incentives
in exchange for control of the
timing on building a second
brewery.
The brewery went ahead
and closed on the $3.2 mil-
lion parcel in Roanoke and
still plans to break ground in
June 2019.
“We wanted to go ahead
for flexibility so we can
monitor the craft beer land-
scape in Roanoke,” LaLonde
said. “We don’t know what
the future is for that facility.
We have committed to the
location.”
Changes like this are not
made lightly, LaLonde said.
Craft beer is still king in
central Oregon, home to 26
craft breweries.
In Oregon, craft beer
accounts for 28.8 percent of
all beer dollars, Livingston
said. Craft beer sales totaled
$194.8 million in Oregon in
the past 52 weeks, he said.
“The market is very sat-
urated with increased num-
ber of breweries and brands
competing for the same shelf
space,” Livingston said.
“Beer is a heavily marketed
category. There are more
competitors and flat volume.”
There were more than
6,200 craft breweries nation-
wide last year, compared to
1,430 in 2003, according to
Beverage Marketing Corp., a
New York-based consulting
firm. In Oregon, there are 252
craft breweries, according to
The Brewers Association.
Craft
brewer
Roger
Worthington, owner of Wor-
thy Brewing, confirmed that
sales have been flat. He said
brewery sales have flattened
at 15,000 barrels, staying
the same as 2016. But that
doesn’t worry Worthington,
who has a pub on Bend’s east
side near U.S. Highway 20
and plans to open a tap-and-
tacos pub in downtown Bend
on Brooks Street in June.
“We’re seeing it, too,”
Worthington said. “The com-
petition is fierce, so the brew-
ers are having to step up their
game. In any case, the cus-
tomers are the beneficiaries.
“I love the competition. I
look at this as an opportunity
to step up our game.”
At Worthy, the future is in
enhancing the pub experience
and making smaller batch
beer that’s fresh and different,
Worthington said.
A slowdown in craft brew-
ing probably won’t affect the
local economy much because
it doesn’t employ many peo-
ple, except in the pubs, said
Kale Donnelly, Oregon
Employment
Department
workforce analyst.
“It’s still a huge draw for
our tourism industry,” Don-
nelly said. “It won’t have
much impact. The growth
throughout the region is slow-
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Like the central Oregon
economy, the craft brew-
ery industry is maturing,
which is the reason behind
the slow sales, said Bart Wat-
son, Brewers Association
chief economist. The big fish
in Bend is Deschutes, Watson
said, but across the United
States it isn’t considered a
large player, he said.
Deschutes produced about
335,000 barrels last year and
distributes in 29 states and
Washington, D.C., according
to the company.
“What we’re finding is
that consumers really trust
what we do,” LaLonde said.
“States like Washington and
Oregon are very mature mar-
kets. We found who we are
as a company matters to the
consumers.”
Craft beer is defined as
beer made by a small inde-
pendent brewer who produces
6 million barrels or less a
year, according to The Brew-
ers Association. Three-quar-
ters of the breweries in the
United States make 1,000
barrels or less a year, Watson
said. The United States con-
sumes more than 200 million
barrels of beer a year, he said.
One of the key drivers for
the craft beer market, Wat-
son said, is being local. Con-
sumers perceive that as high-
value, along with flavor and
variety, he said.
“Small, locally produced
breweries are doing bet-
ter than the larger distrib-
uted breweries,” Watson said.
“The growth in the market
will come through innovation
and making sure they focus
their resources where their
brand resonates the most.”
The big employment
aspect of craft breweries
comes from the pubs, not
from the brewing side, said
Damon Runberg, state of
Oregon Employment Depart-
ment regional economist.
“Deschutes
(Brewery)
deciding to slow down their
expansion plan says more
about the state of craft brew-
ing nationally than it does
about us here in central Ore-
gon,” Runberg said.
No one has to tell John
Avella that. As the general
manager of the new Bone-
yard Beer pub going up on
NE Division Street in Bend,
Avella is banking on the fact
that summer tourism will be a
big draw to the new pub. No
date has been set yet for the
opening of the pub.
“I think the market is
still very strong for places
like Boneyard,” Avella said.
“We’ve experienced growth
here, in Portland and in
Seattle.”
Even though there is
strong demand, the competi-
tion is fierce, he said. “Con-
sumers want quality products
that are local,” Avella said.
“They want something that’s
not corporate. We are proud
of the product we make.”
Say
cheese!
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450 10th Steet,
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