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About The daily Astorian. (Astoria, Or.) 1961-current | View Entire Issue (April 16, 2015)
BUSINESS 4A THE DAILY ASTORIAN • THURSDAY, APRIL 16, 2015 EDWARD STRATTON — The Daily Astorian A central feature of Prana Wellness Center is its isolation tank, which allows users to float in a super-bouyant mix- ture of water and Epsom salt, free from light and sound. Soak away stress, pain at Prana Wellness Center opens downtown VOLSLQWRDFKDPEHU¿OOHGZLWK 10 inches of water made ex- tra buoyant by 800 pounds of ,PDJLQH ÀRDWLQJ RQ Epsom salt warmed to skin inches of super-buoyant salt temperature. “It’s great for aches and water, blocked from all light and sound, for 90 minutes or pains,” Oviatt said. “It helps speed up recovery from injury.” more at a time. The sensory deprivation, Leigh Oviatt recently opened Prana Wellness Center she added, allows the user to in the former Medical Spa La- focus on their creative side. cost location in downtown As- 7KH DYHUDJH ÀRDW WLPH LV toria. Prana is a Sanskrit word minutes for $50. Prana Wellness Center also for “life force.” Oviatt is a li- censed massage therapist who includes massage, acupunc- works in Swedish relaxation, WXUH¿UHFXSSLQJDUWZHOOQHVV deep tissue, hot stone and tra- supplies and an infrared sauna, ditional Thai massage styles, which Oviatt said works won- ders for arthritis and detoxing DORQJZLWKIRRWUHÀH[RORJ\ A main feature of her new the system. Her sauna is the shop, an expansion from Pra- size of a telephone booth with na Massage on Pier 39, is a small bench for one person, her 128-cubic-foot sensory unless, Oviatt, added, two are deprivation tank. Participants comfortable getting close. By EDWARD STRATTON The Daily Astorian EDWARD STRATTON — The Daily Astorian Diane Jackson, left, and Charlotte Bruhn are co-own- ers in Winnifred Byrne Luminari Arts, along with Dale Clark (not pictured). Making the Dollar INTERVIEWS WITH LOCAL BUSINESSES BY EDWARD STRATTON Charlotte Bruhn and Diane Jackson, co-owners Winnifred Byrne Luminari Arts 1153 Commercial St., Astoria 503-468-0308 Charlotte Bruhn, Diane Jackson and Dale Clark all part- ner in Winnifred Byrne Luminari Arts, which recently cele- brated its one-year anniversary. Luminari Arts is an eclectic souvenir and card shop in front with an art gallery in the back, a model that has helped it stay busy. How would you describe your business? Charlotte: “We’re a card/gift shop with a working stu- dio gallery. And we feature original art, as well from local artists. We have artwork by all types of different people. We KDYHRLOVZHKDYHTXLOWVZHKDYH¿EHUDUWVZHKDYHSKR- tography, jewelry, cards, wood-carving, textiles, ceramics and rusty birds.” What are the challenges of running a business like this? Diane: ³,JXHVVLWZDV¿QGLQJRXWZKDWVHOOV7KDWZDV the biggest experiment. We knew we wanted cards, be- cause we both love cards and art. But we weren’t really sure what would sell off the bat.” Charlotte: “Some stuff we knew would sell. Some stuff we thought would sell. The cards carry the bulk of the sales, because everybody needs cards at some point or another. And then the journals are great, too. But then people are coming to us now for ‘gifty’ items and jewelry just for fun. In the summertime, what we’re trying to do is cater to the visitors. We have a bunch of in- ventory now that says ‘Astoria’ on it … and magnets, and towels and stuff that says ‘Astoria’ on it, a memento that way.” out the way we needed it,” Ovi- att said of moving in, which involved painting, soundproof- ing the isolation tank room and installing vents. “I’m very IRQGRIÀRUDDQGIDXQDVRLW¶V very nature inspired and cozy. Prana Wellness Center is open by appointment Sunday through Wednesday and from 10 a.m. to 6 p.m. Thursday through Friday. For more information, visit www.pra- nawellnesscenter.net Gearhart acupuncturist Hilary Simila of One Moun- tain Acupuncture and Botan- icals operates out of Prana Wellness Center. Simila does acupuncture Monday, Thurs- day and Friday by appoint- ment. She creates Chinese herbal remedies and does tui na, a hands-on body treatment using Chinese Taoist and mar- WLDO DUWV SULQFLSOHV UHÀH[ROR- gy and cupping. “It was pretty much built Workshops help with branding, going online Clatsop Economic Development Resources (CEDR) will host two workshops Tuesday about creating a brand and tak- ing businesses online. The workshops will cover: ,GHQWLI\LQJWKHQHHGDEXVLQHVV¿OOVWKHLGHDOFOLHQWDQGD unique positioning. • Developing a product or package that makes work easier to sell. • Technologies that make it easy to set up shop. The workshops are taught by Tara Gentile, a business strate- gist and author of “Quiet Power Strategy.” 7KH¿UVW³+RZWR'HYHORSD3HUVRQDO%UDQG´ZLOOWDNHSODFH from 9 a.m. to noon Tuesday. The second, “How to Set Up Shop in a Digital World,” will take place from 1 to 4 p.m. Tuesday. Both are held in Columbia Hall Room 219 on Clatsop Communi- ty College’s main campus, 1651 Lexington Ave. in Astoria. Each workshop costs $29, or $49 together. To register, visit http://tinyurl.com/k67bpgp. For help, call Penny Rodgers at 503-338-2402, or email sbdc@clatsopcc.edu de la salandra offers outlet for NW designers Coming to the store soon, de la Salandra said, is Col- leen Frederick from Portland, who she describes as an Ori- Over the weekend, Mary entalist, working in wraps de la Salandra opened de la DQGERG\¿WWLQJSLHFHV$OVR salandra, a clothing and ap- coming is Judith Hamilton parel store that showcases from Montana, who works her work and that of sever- mostly in leathers, purses and al other northwest clothing some dolls. designers, next to Fulio’s at “I’m completely saturat- 1145 Commercial St. ed with the love of wool,” de ³7KHUH¶V ¿YH RWKHU JLUOV la Salandra said. “My father besides myself,” de la Salan- was a weaver for Pendleton dra said, adding they’ve all (Woolen Mills). known each other for around “I really enjoy making a 30 years and are now recon- uniform you can wear all the necting through her shop. time,” she said, adding she’s One, Jackie Lipshutz from been making similar lines Portland, focuses on modern since the 1980s. cuts, linen and oriental ge- de la Salandra also sells ometry, de la Salandra said, wool shoes, wool and felt compared to her own focus teddy bears and hares, hats on old-world pieces. Another, and other clothing at her Kara Evenson from Portland, store. is into a line of silks, mostly It’s open 11 a.m. to 4 p.m. night-time clothing, traveling Thursday through Monday. to Asia for prints. One, Lucia de la Salandra is on www. Lyman from Utah, works in delasalandra.com, Instagram twisted and pleated silks and and will eventually put up a a hand-dyeing. Facebook page. By EDWARD STRATTON The Daily Astorian How did you get started in this business? Charlotte: “We got started because Diane and a friend of ours and me, we were all sitting, having a ‘drinky winky,’ and I said ‘I’m going to quit my job and start a business.’ And Diane said ‘Do you want to partner?’ And about a week later, I called her up and said ‘OK, was that for real, what you were saying?’ And she said, ‘Yeah, I’m dead serious.’ I said ‘OK.’ So we went forward with it, and we weren’t nec- essarily thinking we were going to be in this space, but this space became available, and decided to take the leap and go for it. I had this vision of having a place where I could work on my art, and Diane liked that idea. And we really liked the idea of being able to be busy while we’re here, and not just straight-up retail, although we really haven’t had a chance to do that. We’ve been more or less straight-up retail since we opened, but that’s good.” Diane: “I retired from my job of 25 years in October, and so I’m just joining the creative effort.” Who is your usual clientele? Charlotte: “For locals, we get everybody. Kids really like it in here — kids being people under 40 — like it because we have really cool cards, and kind of cool artwork that’s afford- able. And then we also have a customer base that has a more distinguished taste who comes in on a more regular basis. And we love the tourists in the summertime. And we have a lot of people who are coming over from the Long Beach (Wash.) Peninsula. And we have a lot of people coming up from Cannon Beach regularly, and Seaside and Portland RI FRXUVH DQG 6HDWWOH7KHUH LVQ¶W D VSHFL¿F DJH IRU RXU FXVWRPHU 7KHUH PLJKW EH D VSHFL¿F WHPSHUDPHQW EXW , couldn’t identify it.” EDWARD STRATTON — The Daily Astorian Leigh Oviatt recently opened Prana Wellness Center inside the former Medical Spa Lacost location at 1428 Commercial St. EDWARD STRATTON — The Daily Astorian Mary de la Salandra recently opened de le salandra, a col- lection of her’ clothing and accessory lines and that of others, next to Fulio’s in downtown Astoria. BlueSky celebrates 15 years 3DFL¿F3RZHU¶V%OXH6N\UHQHZDEOHHQHUJ\SURJUDPLVPDUN- ing 15 years. Customer participation has surpassed 100,000. :KHQ3DFL¿F3RZHUFXVWRPHUVHQUROOLQ%OXH6N\LWSXUFKDV- HVUHQHZDEOHHQHUJ\FHUWL¿FDWHVIURPQHZO\GHYHORSHGSURMHFWV The electrify from these facilities is delivered to the regional power grid. Customers can participate in Blue Sky for as little as $1.95 per month. It gives them an option to support renewable ener- gy equal to all or part of their monthly energy use. The program has led to more than 5 billion kilowatt-hours of renewable energy in the West over the life of the program. That’s enough to power half a million customers’ homes for an entire year. The 200 community-based projects that have re- ceived funding through Blue Sky customers add an additional 9 megawatts of renewable energy capacity each year. /HDUQPRUHDWSDFL¿FSRZHUQHWEOXHVN\ For online updates: www.dailyastorian.com The April edition available at a newsstand near you al ssjourn erbusine e 4 /coastriv • Issu k.com e 10 faceboo com • olum al. V rn crbizjou mill with e v l vo nty cts e Cou tsop odu r n Cla P o : s rie a se o GP 2 in FREE Part n Z t w : o r e Insid RAB C s in nes Busi y of e Jo g th niclin Chro Y FRIDA E FIRST ED TH PUBLISH CH MONTH OF EA n egio ific R -Pac mbia Colu the r loye emp rivate est p s ’ larg 15 l 20 Apri E ANNUAL CHAMBER 33RD AREA OF COMMERC RRENTON ASTORIA-WA C e win d & L seafoo TIVA FES PRESENTS S BOOTH • 200 N WINES E • OREGO AL CUSIN S • COAST & CRAFT • ARTS RY N • JEWEL GARDE RIES • BEER BREWE • LOCAL MUSIC & 26 • LIVE 24, 25 FAIR APRIL P COUNTY Area ton ab, Cr arren ria-W mmerce l Guide Asto va 2015 ber of Co ne Festi on Cham d & Wi ut secti foo Seas ial pull-o Spec CLATSO CENTER & EXPO 2015 Clatsop County Property Transactions Sellers: Clement Lee and Mary T. Lee Buyers: Curtis J. Moulton and Martha A. Moulton Address: 131 E. Monroe St., Cannon Beach Price: $615,000 Seller: Premier Communi- ty Bank Buyers: Kevin Mincio and Heather Hager Address: 467 Diamond Lane, Gearhart Price: $449,000 Seller: Joseph S. Anselmo Buyers: Robert D. John- son and Peggy J. Johnson Address: 811 5th Ave. No. 22, Hammond Price: $313,500 Seller: Clatsop County 6KHULII¶V2I¿FH Buyer: Federal National Mortgage Association Address: 2233 S. Edge- wood St., Seaside Price: $293,388 Sellers: Jason D. Hoover and Jaime K. Hoover Buyers: Steven Lee Stew- ard and Deborah Ann Steward Address: 42449 Dale Lane, Astoria Price: $270,000 Sellers: Everett G. Roscoe and Patricia A. Roscoe Buyers: Leslie M. Leonard and Ashley M. Leonard Address: 878 Pacific Way, Gearhart Price: $266,500 S wetlands page 9 NEW r of the Wa TH E MON nd OF TH e to Puget ge Isla 24 BOAT t, Or r B. pa ca stpor We , The Os Ferry VED PRESER ge 30 WEL lad L Hotel pa rk lift A fo es of ckag es pa mov ator oper ls at towe per ny pa Braw ill. — na M Wau .com orian ailyast ex@d /jbess SSEX UA BE JOSH ...2 EN ..... TS .......... .......... .....25 ..... A s... R ..... TM .......... & More....... DEP n in New structio 03 Norb Ma ate, Con 3-37 com Real Est 800-64 ournal. crbizj www. crbizjou rn a l.com