BUSINESS
4A
THE DAILY ASTORIAN • THURSDAY, APRIL 16, 2015
EDWARD STRATTON — The Daily Astorian
A central feature of Prana Wellness Center is its isolation
tank, which allows users to float in a super-bouyant mix-
ture of water and Epsom salt, free from light and sound.
Soak away stress,
pain at Prana
Wellness Center opens downtown
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10 inches of water made ex-
tra buoyant by 800 pounds of
,PDJLQH ÀRDWLQJ RQ Epsom salt warmed to skin
inches of super-buoyant salt temperature.
“It’s great for aches and
water, blocked from all light
and sound, for 90 minutes or pains,” Oviatt said. “It helps
speed up recovery from injury.”
more at a time.
The sensory deprivation,
Leigh Oviatt recently
opened Prana Wellness Center she added, allows the user to
in the former Medical Spa La- focus on their creative side.
cost location in downtown As- 7KH DYHUDJH ÀRDW WLPH LV
toria. Prana is a Sanskrit word minutes for $50.
Prana Wellness Center also
for “life force.” Oviatt is a li-
censed massage therapist who includes massage, acupunc-
works in Swedish relaxation, WXUH¿UHFXSSLQJDUWZHOOQHVV
deep tissue, hot stone and tra- supplies and an infrared sauna,
ditional Thai massage styles, which Oviatt said works won-
ders for arthritis and detoxing
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A main feature of her new the system. Her sauna is the
shop, an expansion from Pra- size of a telephone booth with
na Massage on Pier 39, is a small bench for one person,
her 128-cubic-foot sensory unless, Oviatt, added, two are
deprivation tank. Participants comfortable getting close.
By EDWARD STRATTON
The Daily Astorian
EDWARD STRATTON — The Daily Astorian
Diane Jackson, left, and Charlotte Bruhn are co-own-
ers in Winnifred Byrne Luminari Arts, along with
Dale Clark (not pictured).
Making
the
Dollar
INTERVIEWS WITH LOCAL BUSINESSES
BY EDWARD STRATTON
Charlotte Bruhn and Diane
Jackson, co-owners
Winnifred Byrne Luminari Arts
1153 Commercial St., Astoria
503-468-0308
Charlotte Bruhn, Diane Jackson and Dale Clark all part-
ner in Winnifred Byrne Luminari Arts, which recently cele-
brated its one-year anniversary. Luminari Arts is an eclectic
souvenir and card shop in front with an art gallery in the
back, a model that has helped it stay busy.
How would you describe your business?
Charlotte: “We’re a card/gift shop with a working stu-
dio gallery. And we feature original art, as well from local
artists. We have artwork by all types of different people. We
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tography, jewelry, cards, wood-carving, textiles, ceramics
and rusty birds.”
What are the challenges of running a business like this?
Diane: ³,JXHVVLWZDV¿QGLQJRXWZKDWVHOOV7KDWZDV
the biggest experiment. We knew we wanted cards, be-
cause we both love cards and art. But we weren’t really
sure what would sell off the bat.”
Charlotte: “Some stuff we knew would sell. Some stuff we
thought would sell. The cards carry the bulk of the sales, because
everybody needs cards at some point or another. And then the
journals are great, too. But then people are coming to us now for
‘gifty’ items and jewelry just for fun. In the summertime, what
we’re trying to do is cater to the visitors. We have a bunch of in-
ventory now that says ‘Astoria’ on it … and magnets, and towels
and stuff that says ‘Astoria’ on it, a memento that way.”
out the way we needed it,” Ovi-
att said of moving in, which
involved painting, soundproof-
ing the isolation tank room
and installing vents. “I’m very
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very nature inspired and cozy.
Prana Wellness Center is
open by appointment Sunday
through Wednesday and from
10 a.m. to 6 p.m. Thursday
through Friday. For more
information, visit www.pra-
nawellnesscenter.net
Gearhart
acupuncturist
Hilary Simila of One Moun-
tain Acupuncture and Botan-
icals operates out of Prana
Wellness Center. Simila does
acupuncture Monday, Thurs-
day and Friday by appoint-
ment. She creates Chinese
herbal remedies and does tui
na, a hands-on body treatment
using Chinese Taoist and mar-
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gy and cupping.
“It was pretty much built
Workshops help with branding, going online
Clatsop Economic Development Resources (CEDR) will
host two workshops Tuesday about creating a brand and tak-
ing businesses online.
The workshops will cover:
,GHQWLI\LQJWKHQHHGDEXVLQHVV¿OOVWKHLGHDOFOLHQWDQGD
unique positioning.
• Developing a product or package that makes work easier to sell.
• Technologies that make it easy to set up shop.
The workshops are taught by Tara Gentile, a business strate-
gist and author of “Quiet Power Strategy.”
7KH¿UVW³+RZWR'HYHORSD3HUVRQDO%UDQG´ZLOOWDNHSODFH
from 9 a.m. to noon Tuesday. The second, “How to Set Up Shop
in a Digital World,” will take place from 1 to 4 p.m. Tuesday.
Both are held in Columbia Hall Room 219 on Clatsop Communi-
ty College’s main campus, 1651 Lexington Ave. in Astoria.
Each workshop costs $29, or $49 together. To register, visit
http://tinyurl.com/k67bpgp. For help, call Penny Rodgers at
503-338-2402, or email sbdc@clatsopcc.edu
de la salandra offers outlet for NW designers
Coming to the store soon,
de la Salandra said, is Col-
leen Frederick from Portland,
who she describes as an Ori-
Over the weekend, Mary entalist, working in wraps
de la Salandra opened de la DQGERG\¿WWLQJSLHFHV$OVR
salandra, a clothing and ap- coming is Judith Hamilton
parel store that showcases from Montana, who works
her work and that of sever- mostly in leathers, purses and
al other northwest clothing some dolls.
designers, next to Fulio’s at
“I’m completely saturat-
1145 Commercial St.
ed with the love of wool,” de
³7KHUH¶V ¿YH RWKHU JLUOV la Salandra said. “My father
besides myself,” de la Salan- was a weaver for Pendleton
dra said, adding they’ve all (Woolen Mills).
known each other for around
“I really enjoy making a
30 years and are now recon- uniform you can wear all the
necting through her shop.
time,” she said, adding she’s
One, Jackie Lipshutz from been making similar lines
Portland, focuses on modern since the 1980s.
cuts, linen and oriental ge-
de la Salandra also sells
ometry, de la Salandra said, wool shoes, wool and felt
compared to her own focus teddy bears and hares, hats
on old-world pieces. Another, and other clothing at her
Kara Evenson from Portland, store.
is into a line of silks, mostly
It’s open 11 a.m. to 4 p.m.
night-time clothing, traveling Thursday through Monday.
to Asia for prints. One, Lucia de la Salandra is on www.
Lyman from Utah, works in delasalandra.com, Instagram
twisted and pleated silks and and will eventually put up a
a hand-dyeing.
Facebook page.
By EDWARD
STRATTON
The Daily Astorian
How did you get started in this business?
Charlotte: “We got started because Diane and a friend
of ours and me, we were all sitting, having a ‘drinky winky,’
and I said ‘I’m going to quit my job and start a business.’
And Diane said ‘Do you want to partner?’ And about a week
later, I called her up and said ‘OK, was that for real, what
you were saying?’ And she said, ‘Yeah, I’m dead serious.’ I
said ‘OK.’ So we went forward with it, and we weren’t nec-
essarily thinking we were going to be in this space, but this
space became available, and decided to take the leap and go
for it. I had this vision of having a place where I could work
on my art, and Diane liked that idea. And we really liked the
idea of being able to be busy while we’re here, and not just
straight-up retail, although we really haven’t had a chance to
do that. We’ve been more or less straight-up retail since we
opened, but that’s good.”
Diane: “I retired from my job of 25 years in October,
and so I’m just joining the creative effort.”
Who is your usual clientele?
Charlotte: “For locals, we get everybody. Kids really like
it in here — kids being people under 40 — like it because we
have really cool cards, and kind of cool artwork that’s afford-
able. And then we also have a customer base that has a more
distinguished taste who comes in on a more regular basis.
And we love the tourists in the summertime. And we have
a lot of people who are coming over from the Long Beach
(Wash.) Peninsula. And we have a lot of people coming up
from Cannon Beach regularly, and Seaside and Portland
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couldn’t identify it.”
EDWARD STRATTON — The Daily Astorian
Leigh Oviatt recently opened Prana Wellness Center
inside the former Medical Spa Lacost location at 1428
Commercial St.
EDWARD STRATTON — The Daily Astorian
Mary de la Salandra recently opened de le salandra, a col-
lection of her’ clothing and accessory lines and that of
others, next to Fulio’s in downtown Astoria.
BlueSky celebrates 15 years
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ing 15 years. Customer participation has surpassed 100,000.
:KHQ3DFL¿F3RZHUFXVWRPHUVHQUROOLQ%OXH6N\LWSXUFKDV-
HVUHQHZDEOHHQHUJ\FHUWL¿FDWHVIURPQHZO\GHYHORSHGSURMHFWV
The electrify from these facilities is delivered to the regional power
grid.
Customers can participate in Blue Sky for as little as $1.95
per month. It gives them an option to support renewable ener-
gy equal to all or part of their monthly energy use.
The program has led to more than 5 billion kilowatt-hours
of renewable energy in the West over the life of the program.
That’s enough to power half a million customers’ homes for an
entire year. The 200 community-based projects that have re-
ceived funding through Blue Sky customers add an additional
9 megawatts of renewable energy capacity each year.
/HDUQPRUHDWSDFL¿FSRZHUQHWEOXHVN\
For online updates: www.dailyastorian.com
The April edition
available at a newsstand near you
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CLATSO CENTER
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Clatsop County
Property Transactions
Sellers: Clement Lee and
Mary T. Lee
Buyers: Curtis J. Moulton
and Martha A. Moulton
Address: 131 E. Monroe
St., Cannon Beach
Price: $615,000
Seller: Premier Communi-
ty Bank
Buyers: Kevin Mincio and
Heather Hager
Address: 467 Diamond
Lane, Gearhart
Price: $449,000
Seller: Joseph S. Anselmo
Buyers: Robert D. John-
son and Peggy J. Johnson
Address: 811 5th Ave. No.
22, Hammond
Price: $313,500
Seller: Clatsop County
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Buyer: Federal National
Mortgage Association
Address: 2233 S. Edge-
wood St., Seaside
Price: $293,388
Sellers: Jason D. Hoover
and Jaime K. Hoover
Buyers: Steven Lee Stew-
ard and Deborah Ann Steward
Address: 42449 Dale Lane, Astoria
Price: $270,000
Sellers: Everett G. Roscoe
and Patricia A. Roscoe
Buyers: Leslie M. Leonard
and Ashley M. Leonard
Address: 878 Pacific Way,
Gearhart
Price: $266,500
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