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About St. Johns review. (Saint Johns, Or.) 1904-current | View Entire Issue (Dec. 25, 1908)
ST. JOHNS REVIEW IT'S NOW UP TO YOU TosabtcrRw for THIS Paper. AH IIm newt while It It newt U oar motto. Call la and enroll GET IN THE HABIT Of arfmtlilnr. In THIS Paper and you'll never repel It. Be tin at once and keep rlxht at It Devoted to (he Interests of the Peninsula, the Manufacturing Center of the Northwest VOI,. 5 ST. JOHNS, OREGON, FRIDAY, DECEMBER 25. 1908. NO. 7 MAY FIND OIL IN ST. JOHNS DOINGS OF THE CITY COUNCIL Strong Indications of the Existence of This Fluid Discovered on the S. J. Ogden Farm That St. Johns may bocomo tho dinning nn outfit such ns Mr. Ofsdon center of n great oil region Is the has, and to operate tho same. It hns liopo and expectations of somo of our C08t lllm Bvernl thousand dollnrs nn good citizens. For many years them ""'T' """'"""'i' m0"' 'VT i Imps, boforo ho can receive nny re has been Indications of gas on tnollrllB frn, ,,, HMph nntornrlso The City. Dads Convene and Transact Their Usual Budget of Municipal Business in a Satisfactory Manner gentlemen met with tho council to ni-suro them that the former holder of tho franchise had no part or lot In nnt, Doitom land on wiiat In known Is thoroughly deserving of the best as the Ogden farm. Some tlmosinco'of success and wo hop0 Mr. Odgon Mr. Ogden, because of tliero ov-1 niny rccclvo It and that he may real deuces of tho presence of oil helow Izo his highest exptntlons, tlio surface, secured n fine boring Did you over stop to think wlint It outfit and lias been Indtnitrloiisty per- would mean to St. Johns us a city If forming the eartu's crust, lie mob an oil well such as those found In reached a depth of between 80 and , many sections pf tho west and soutn tl.4. matter and that they were using 1000 feet and oxpects to strlko oil should bo located on Mr. Ogdon'H "'ry endeavor to establish tho gns within two or three hundred foot rami? It would double tho popula- I'ltnt and that they did not ttt first more. As he noes down ho finds Hon within tlx montns. it would understand that fees of $250 wero moro and moro evidence of oil. Tno trebblo the vnluo of property, pnrttc- payable until after the plant was In escnpo of gas becomes stronger and ulurly In tho north end of tho city In operation, hut that they would pay fctronger. (Jront bubbles 0f gas half that time. There would Lo a Hiesu fees on or about tho first ot dozen derricks, perhaps many dozen Juiuinry and Hint they would turn all of thom nut mi nml na mnnv wells money received for cos ntock Into Put down Bonrchlnir fnr tho oil. When H'o city treasurer' liamls to Hie tneso began to operate great reser voirs would hnvo to be built to con tain the oil, Immense tanks con Tho 37th weekly session of the in prospect of litigation with thocoun city fathers convened In their wlkiup ell nnd It senrod them out. Thnt If 1 uesdny ovonlng and after tho open-, ounlty ngnliiBt tho (franchise on the mg ceremonies .Mayor unco gave ran or tho council could bo over Mohits Douncll nnd long, represent-1 come there would be no difficulty In Inj, the St. Johns (Ins, Light nnu building tho plnnt, for tho money, lifat company, n hearing. These hesMoh whnt they had themsolves wi' i'hioii, eouiu uo easily raised tnu rises to tho top from tho deep hole. There Is. a constant flow of water from the pipe now, nnd even If He docs not succeed In striking oil, he will have n flowing well which will n least pay him for his trouble, for It wil the OiluprlBo launched. After the gentlemen retired tho council dis cussed the mntler and It seemed the Kcr.ni of tho council that If these gentlemen mado good alt well nnd good that the council would not in tmruic. nnd thnt If they did make B)in the council would give them evoi .upport It legitimately could. 1'otltlo.n for prorile of Knule on Lehigh street was received and be sufficient to Irrlgntu his fields nnd slructod for tho same purpose, u re- gardens, j finery woi'ld bo bu.. for Handling Mr. Odgon has put a six Inch ens-'the crude oil nnd turning out tno Ing down ns far ns he has none but an I different by-products. All this would noun as he gets to the proper forma-1 ho done with n rush nnd It would re Hon ho wl reduce It to four inches I qulro thousands of inboror to no nnd conllmiu on down until tie compllsh It nnd mnny skilled work. strikes tho oil bed, lie declares that ( men betides. placed on file mid engineer instruct- amount of 1000 nn n do. cd to furnish profile ns soon as posit to Insure tho Installation of the possible. plnnt to bo held until Hie mnchlnery Petition to establish grade nnd lm? was on the ground. They nl'o snid prove Willis boulevard from the they would have this $1000 or n bond east lino of CJiorloston street to the lo that niuouut In their hniid by west lino of Dayton street 80 foot It Is simply n matter of getting to It Ho has enough or tho fluent fuel al ready cut to run him during the en tiro season nnd as soon as tho weather will permit nml ho gets through with his Jury service h0 wnl open up nnd endeavor to mnko 11 homo run on the oil, Mr. Odgon ix ono of our most enterprising citizens nnd wo trust ho will strike It rich. It takes a great deal of energy and en terplrso to go to the expeuso of pur- It would menu also thnt there would bo unlimited fuel right at our oboiii the 15th of January. They In tiled tho most careful inquiry Into their mnimer of conducting tho bust ness and tho standing of the holders of the franchise, thnt they were try ing to do this business on the squaro that they wero not mlilloiinlres try- 1 . . . . door for fuctory purposes: gns. tor MK to rob tho people or to do any light end heating purposes and many thing else that wns not legitimate oilier thlngi. which would mid to the That they hnd turned back Into the wealth ol" th. city nnd the people mnrKoi inroo-riiins or mo entire genu'nlly, jml we btlovo Hint wo are "lock of tho company, so that the fxpiviusii.r the general sentiment ol balance of power would rest with tho tlu work- when wo wish Mr. Odaon stock holders and not with the Pre Ilia desire el his heart In thlH mat- t holders of the franchise, that nil tor, and that It may soon (zed. lo roup Multnomah Valuations Tho following from tho Oregonlnn Wednesday, December 10, will bo or Interest to our readers, "Taxes In Multnomah County for tho year 1009 will bo levied nnd col lected on an assessment roll aggro gating 1230,187,737. This Is an In- croaso of over 13,000,000 In U'07. A recapitulation 0f tho roll, following tho work of tho County Hoard or Penalization, wns made yesterday b Doputy County Clerk Hose, tno amount of property available to tho different districts for tho purpose of taxation Is as follows; County, $"0, 187,737; school district No. 1, $.-0,. 107,100: city of Portland, $216,830,410 Port of 1'ortlund, $230,70 1.7o2. Tho assessments for tho same districts In II107, and on which taxes were col lected this year, were as follows: County, $233,141,058; school district No. 1, $210,016,205; City of Portland $215,5711,835; Port of Portland, $227, 032,183. The various tax levying boards will meot during tho next two weoks and determine the levy that will bo ueces sary In the different departments for 1909. Tho total lovy for 1908 was 14.2 mills but by reason of the Increased demand for funds with which to con duct the various departments In the county nnd municipal governments, It Is expected tho lovy for next year will be higher. Tho valuation of tho taxable prop erty In cities and towns In Multno mah County for the year 1909, Is as follows; City of Portland $216,836,410 City of St. Johns 2,697,82ft City of Gresham 194,220 City of Troutdale 103,145 City of Falrvlew 106,930 The valuation for St. Johns, $2,- 097,825 seems a little high as com pared with Portland when we con sider the vast territory over which the big city is spread. Burglars in St. Johns There was n bold burglory commit. they desired was that they might be getting Interest on the money the had Invested In tho enterprise. This they would do just ns rapidly ns pos slblo and what they pnrtlculu-ly do. sired was that the council would cease knocking tho enterprise n It had been doing and thus prevent their selling tho stock. They claimed tod sometime during Friday night at thoy had two or three heavy Inves tors ready to take hold of tho enter prise nt different times, but upon Inquiry they learned that there was Winter Short Course tho tailor shop of Ilagonson & Sniitn on Jersey street. Those cutotrprls- Ing gentlemen hnd a numbor of new suits Just fliilushod and 0110 or two In for cleaning. All those wero taken, besides sovoral pnlrs of pants nml sonio overcoats. There mint have been several In tho gang who did tho dirty work, for one mn could not hnvo woll cnrrlod all that Tho announcement for tho Winter was tnknn. Thev ransacked the Short Courses ut tho O. A. C. has drawers In both tho tailor Hhop audi Just boon received, which runs as fnl tho millinery storo adjoining but lows; Farmor's week, January 5 to nothing except tho clothing Is missed. 9; Creamery practice, January 0 to lo; Tho burglars did not oven tako nny Dulrylng, January 18 to 27; Ilorticul ot tho cloth on tho shelves of the turo, January 11, to Fob. 20; Mo tailor shop. chaulcai arts, January 11 to Fob, 20; Thoy Rained access to tho store Household sclenco. January 11, to through the back door of the mlllln- Feb. 20. No examination or oi.ior ery storo which thoy broke opon and oducatlonal tost will be required ; but then broko through the door betweon 110 ono will bo admitted undor tho ago the two rooms. Evidently thoy wore of 16 years. There will bo no foes cnrofui tn knn wnteh and when the In tho farmer's courso. Thoso who police wore in some other part ot tho attend tho othor courses will bo re city they did their work hero. Up to quired to pay a registration foo of $1 "going to press" there has been on In addition thoso taking tho dairy cluo to the robbers and It Is likely course will bo required to pay n lab thoy have mado good tholr oscape, it oratory fee of $2 and a breakage de- la too bad that a losson could not bo posit of $3; thoso In mechanics a $2 taught these light fingered gentry fee for blncksmlthlng nnd $2 foo for that u-miia ston thnlr oneratlons. A wood workliiR: thoso tn tho house wide with six-foot board walk and 12-foot curb on both sides was read and on motion or DavIb petition was nccepted nnd referred to tile city at torney to ascertain record and status of the street lines. City Attorney Collier mndu n brier verbal report on Willamette boulo. vnrd to tho effect that In tho origin- single rigs nnd 123 double rigs dur ing tho month of November and check for $7.10 foes accompanied tho report, On motion of Davis the two documents wero rocloved. Tho county nssessor's report of the valuation upon which tho city tax levy wilt bo mado was read nnd was na stated last week, $2,C97,f2& On motion of llonham snmo wns re ferred to the finance commltteo. Tho following bills weru allowed and ordered pnld on motion of Hon ham: J. II. Smith, 75 cents; .), f. Poff work on roller, $3; snmo work on crusher, $0; snmo, work 011 Iticti mom! street dock, 00 cents; F. c Moffet, pullers, $3.2;; Col. Kloc. Co., Inmps, etc., $5.35; Oregon Wood DIs. tlllery Co., churcoal, $1.20; Portland Suburban Kxpress Co., exprossngo, 7f cents; A. (I. Smith, blaeksmithiiig $18.05. Total, $30.15. Ordinance 200 then came up for consideration having been returned wit tho veto of Hut mayor on tho sunn- grounds as tho previous ordln unci lepenllng ordinance 18.1. On notion of Johnson It was passed omt Hie mayor's veto with the name ulo ns t-cfore, llonham nnd Miller ndiilUHl rnd all others for It. Thti'o wns n question between the canine tors lllller nnd Llnd us to ..I. I., i t 1 a I.. it... ..itt. nl plat the street was laid out 80 ' ' H"" f,...i wi.i... hut tin.! this was after-! "' onl crosswalks on Oswego street wards vacated. Then when the Mluei tract was replatted by Wolf & Zwlck' er It was made 20 feet wider, nnd he lly reference to tho record It was found that tho bid of Miller had been a-.-eepted for tho sidewalks, gut wilt make n written report at oneo toi cn"wnlk nnd that Mr. the council. i:, S. Wright presented a petition for permission to do tho work of Im proving tho street In front of his property himself. 40n motion tho petition was referred back to Mr. Wright with tho request that when 'ho street was to bo Improved to pro sent tho petition nt that time so as to nvold n repetition of tho Kollogg lino record kept during the pun year fctreot Improvement fiasco. this Is an ndvnntago over tho yeur St. Johns Trnnsfer company made ' previous, when they had to guess nt report of 7998 foot passongers, 138 i every Hem of expenso ntaiost. l.li.d was awarded tho contract for the st'i'vl grading only. Adjourned to next regular meeting nt which time, too, tho now levy vouV. be considered nnd If neces aiy an adjourned meeting would be taken from Hint date to finish the) work, Tho council have some data this Hnio to figure from, having REASONS FOR HIS VETO Mayor Brice Tells Why He Could Not Conscien tiously Approve Ordinance No. 204 good load of buck shot Judiciously ap piled would be about the best romeu) and our citizens should be prepared to administer It on short notice. Pretty Calendars In Destitute Condition A Mr. Hill, living on Brunswick, near, Portland boulevard, was Injureu recently and has not been able to work since. His family Is In r&t-er close circumstances and If their friends would help them a .e in the matter of provisions during his Illness It would be greatly appreci ated and would be doing only as one would like to be done by. Especially during these Christmas tiroes these deserving ones should not be forgot ten. Anything In the shape of pro visions should be left wuii scales brothers, where these people do theli trading, and It will be del.vered. hold sclenco a feo or $1.&0. Hoard will cost $3.&0 to $4.50 por weok. More than 100 persons ranging in ages from 10 to over 60 years regls tered for the courses In 1908. Tho oxponse of these short courses tH so small, the Instruction so ory practical and holuful and comlnu at the time or year when tho ordinary mortal has the most lelsuro a largo number ot our pooplo would do well to tako advantage or the opportunity to gain a knowledge which thoy ma; not bo able to obtain otherwise cept In exponslvo experiments in many Instances great losses. .ihnll bo remanded to tho Washington cunnr,' jail for a period not longer than 20 days when lie will be con veyed t. n.ilmn. whore, ou Frlduy, 1 ebruitiy V lie -d I'll he hang' U. Judpo Mvllrlc1". was visibly affected and staled l.iu I he bouca that ho had been called upon seven times to pafs tho death sontencu within the past two years, and that In till cases tin. cause of tho crime had boeu oil ho- Idleness, unthrltt or dissipation Uo i,V'ged upon this, and said that this Fhould bo a lesson to every yo-iirf man Just entering Into man- mud u estate. The courtroom wus crowed to hear tho tentonce, us Johnson was well known as a boy to hundreds of Wishlnton county citizens,' An Interesting Address Mrs. Hannah Kane ex and A Bitter Lesson We have received three pretty cal endars for 1909 so far th s season One from the St. Johns Hardware company, which wo happened to see when lt came to them, another, that of Tiiompson & Ogden, real estate men located at 848, Mississippi ave nue, Portland, which Is a very largo, beautiful specimen of the printer's art and Is ornamented with a rine lithograph of the beautiful painting Christening the Baby", a sceno of the 17th century, by terrls. The The following from tho Tuesday last one was received this week from journal Is a bitter losson for those the St. Johns Ice and Cold Storage mog directly Interested and shouiu company, which Is a very fine panel oe l0 heart by every boy and picture entitled "The passing of Bum- man wj,0 reads It. Can any man af raer' being a copy of that exquisito for(1 to tako tbo cnances of going landscape by Lamasuro. These cat. tDe way Johnson goes? Noto the re endars, when they have served tnelrruarks of Judge McBride, "IC'.eness, purpose through the coming year will unthrlf t an 1 dissipation" and (he be fit to grace the parlor during a jaBt i tne father of the two former, number of other years as pretty orna judge T, A. McBride yesterday af- meats on the walls. ttrnoon oassed sentence of death up ol Walter Montgomery Johnson, who Eeea fiO cents a dozen. It is the Satuiday evening was convicted or hen that lays the golden egg now, hae murder of Elmer Perdue, The and she would be a goose If snei court heard the motion or jonnson s didn't. Inton.cys for a new trial, which was den'ed. Nat tha labtl an vour Dassj. The court decreed that Jonnson Mrs, Hannah Kane, wife of Mr, John Knno, president of tho St. Johns Lumber company, fdled at her homo. 832. Mississippi avenue, De cember 14, or pnoumonla. Hor fun oral wns conducted nt tho Congregn lloual church at the corner of Tren. ton street and Mississippi avenue Wedwudny of lost week, December I'ith at 2 o'clock, p. m. That Mrs. Kano was beloved by ull who knew her wus attested by tho mnny friends who crowded tho church on thlsocca Blun, both from this city and Port land where sho was known to a wide clfclo of frlonds through her work In tho church and among her neigh bors. Mrs, Kane was a member of tho Mississippi avenue church und also a merobor of the Oregon Clrclo No. 171, Womon or Woodcraft. Mrs. Kane was a uatlve of Scot land and camo to America about 2u years ago making her homo for a time at Glenns Bay, N. Y. Sho came to Portland 18 years ago and Pas made her homo in that city and St, ever since. Two years of that time she lived hero In St. Johns and made many friends here, who love her dearly for her kindness of heart und universal helpfulness among hor neighbors. She is survived by her husband, and the following children; Mrs. O. P. Sexton, of San Francisco; Mrs. Belle Patton, of Portland; Mrs. A. U Ashton, of 8eIIwood; Joseph Kano, of this city. Mr, Kano will make his homo here In St. Johns and has tho sincere sympathy of bis many friends In St. Johns and Port-land. Mr. 13. O. McCormlck ndvertis int. agent for the llarrlmuu Hues In u lecent address beforo tho Califor nia Frull Growers' IJxclmngo nt their convention In Kausus City says soma th'.ngn which are so applicable to all kl'iiia of advertising that wo think a pcitlnent to tha occasion to re- produce some of his remarks Oilr nJvtitUors aro a little shy In tho use o: nrtvorttslng space In tho lloviow Cf courso It Is their own business, Wt do not feol like urging our bust nos men to uso our spaco, for wo would not llku for them to camo out on tho street and tako ub by tho col Mr and say "coino In und buy". But w- do know if thoy would uhu little moro prlntor's Ink and udvor- Using spaco In tho ltovlow and let the pooplo know what thoy have for sule und the prices, that there would bu more buying done at homo, and loss In Portlund, Wo could not ex pect to stop altogether tho buying In Portland if our merchants sold ut ten percent below Portland prices und every column of tho ltovlow wom lilted with advertising; becauso soma people would buy there und get skinned every week In tho year uny way and think thoy wero pouting some ono In St. Johns; but this class Is so few In number that tho loss or their trade would not be appreciable. But this wu can prove, that our stoadlest ad vortlsors and best users or spucu tho stores that aro doing tho best business In St. Johns today, 'mis ndo will upply whorovor you go m any city and in any country. It Is a rule that never rails. Hugo Munster berg or Harvurd has stated that tho larger number of those who fall In Uie attempt at sui cide, when questioned, admit thoy aro Influenced by reading the ac. counts of suicides. The following Is an Illustration: Not a great while ago a prominent baseball player com mitted suicide and his admirers gave him a very elaborate funeral. A short tlmo after, ono of tho most reliable locomotive engineers on the O. It, & I. Hallway, living In tho same town, Fort Wayno, killed himself In the very sanio manner, Tho salesman who sold him the poison remembered afterward Jokingly romarklug to the engineer, "You aro not going tho aanio route our friend Blank did? Tho engineer was, so fur as any one To tho Honorable City Council, City m ut. joiins, Uontlomeii! Herewith, t rotnni Ordinance number 204 without my approval. 1 am inclined to tako tills action for reasons so mo of which I will sot torth herein. i irst. At. tho ttmo tno nresent council was elected tho License ques tion was not considered as an isbuo a concerning nny action which tho city council mlgiit uu inclined to take, But every ono know this ques tion was to bu taken tin nt thn Juno election under tho provisions or tno lAJcnt option Lnw. iNo ono imnglued then thnt tnero would ho nny question ns to tills law applying to tho City of St. Johns. On application hy certain persons. u temporary injunction was grauteu. mis injunction was asked for on tno grounds that tho provision of Hie law had been violated In allowing precinct 89 to vote in conjunction with precincts 90 and 91. This injunction was overruled and dlsolved. Thno tlio County Court de dared St. Johns, Including psecluct an, uu ana in ns dry territory, and so the judgement of the Court stands lumy. Jov gentlemen I cannot see how you can Issue n license to sell liquor in a territory which 111111 been do. flared dry, unions you In contempt or court violate the order or the county court. "11 order you will remember was mat local option wns 11 force In St Johns, and mat all saloons must close In nccoruaiieu with turn or--r. ftiiw do you propose to assume that lu Local Option law Is not In force heroT Have you surilcleut uroiituls for so loingT Wu have tho decision of tho court 11 tho Mcdford case as referring to tho charter of Mcuford, but that wus tho decision of a competent court PPlylug only to that particular char- ior. Now gentlemen wu oulv linvu tho opinion or our city attorney und whil 1 wish to give duo respect to tins opinion, yet 1 do not reel that wo would bu Justified lu placing this opinion above tlio ruling or a com petent court, nio opinion Hr our attorney leads mo to tan conclusion that If any special subdivision or sue. on of the charter of I'v has been copied and made 11 part of tho pres ent charter then us eiiect Is t.iosnme a lu tho previous charter. But you will sou oy referring to See. 08, sub division 45 lu tho 1905 charier It rout us follows: "To regulate una re strain bartemlors, nalooukoeperH, ileal or etc." Tho charter of 1907 en. acted since tho Icai option law was passed reads us follows; to "License regulate, and restrain Bnloonkeopcrs, donlors in and mnniilncturea of etc. Now you cnu seo why tho wording of this clause was changed and thu word IIcoubo added lu framing tno charter of 1907. Simply becnuso there was n ques tion whether thu council could grant llcenso undor tho 1905 charter. Now referlng to tno ".Mcdford doc!, slon" you will boo Hint thero fl a vast difference) lu the wording of the St, Johns charter and thu Medrurd charter. Tho Medford charter providea"lr respective of any genornl law of the statu ou this subject, enacted by the leglstnturo or tho people at largo' Tho provisions of the St. Johns charter Ib a follows; 'No provision or' thu law concerning thu salo or disposition of nny liquor In Multno mah county Hluill apply to St. Johns.' Now our attorney In his opinion hn assumed that n court would 110..1 this to menu the snmu ns tho .Mod foid charter. This may- bo good law mid appear conclusive lo one who Is versed In the flno points or law as applied to restriction 011 the sale or liquor, hut to one who only understands tuu simple Inngiiago of Justice, It looks a If there was n wide difference. Now lu coiirltiHlou 1 wish lo say, I am not biased by any private opin ion which I may hold with regard to the Male of liquor lu St. Johns, but I do not belluvo wo hnvo MUtficlent authority for declaring tho Local Op tion law void lu St. Johns. Wu have the uecislou of -".'uo tlnuteubleii "that (ho election and vote ou this quosi.ou was legal nnd nml according to law." then w" liavu the dcclHluu or thu County Court declaring tnls to bo dry tern, lory mid Hio order from Judge Welt- Hter that saloons must bu closed at. Jinn. Thou wo hnvo the request from thu owners of saloon licenses lu St.Jouiii 1 or u return of license money for unexpired llcuiiiu). lleiilleuion 1 cannot see how you can allow saloon to onun lu this city lu tho face of nil this doubt und uncertainty. tou are mill under tnu order of. Mm County Court oven though thu ihurWr provision Jh Interpreted to. m Jan tho sumo as thu "Medford Cffar lor". Ut 11 bu proven, and decided by n eouirotoiit court that Local Option law Is void lu St. Johns. Then you mo 111 liberty to 0to on this question a, your Judgement tells Is to tho Pest Interest of tho cltlzuiiti whom you represent. Willi this l submit to you Ordiii- micu No, 201 for your final anion. II. W. IlltlCL', Mayor. knew, in good health and 11 good htandliig with tho railroad. Thu con- elusion icnchud by his friends was (hat the act of his baseball friend or thu elahorntu funeral sug gestud tho Idea to hlui, and hu could not resist It. 1 have reminded you of those facts us n prelude to what I shall later on oiidouvor to inako clour (0 you re garding thu business lu which you nro .engaged. It has ever been a wcmler lo me how It can bu thut men and orgaulza Hons can muster up courugo to put largo sums of money Into lauds, fac torles, machinery nml materials; in cur big payroll liabilities and other obligations; thou, when It comes to tho most Important tactor of nil thai of making thu product known r in othor words, making the people want It to hesitate, to consider thu pub licity ns a something apart from Hi" buslnoss; a something to be, or not to bo none, dependent on tile Judg ment or perliups whim of souiu in dividual, or to think of It as mi ox pu.iso, or say, u gamble, Jt seems to bo truo, however, oven lu thoso days so full of precedent, that many manufacturers, merchants and deal ers who nru never satisfied except they hnvo tho best procurable lu ma chinery and men, locution and ma terials, either full down entirely whon It comes to advertising, or do It with such halMieurted interest and doubt thut such triuls us they reluc tantly accede to aro fulluros. Perhaps I should not term them failures Jn tact; thoy aro not generally fulluros us tar us thoy go, but rather rulluros becuuso thoy don't go far enough, Now, If I cun old In dispelling doubts which may bo entertained hy any of tho members of this ussocla- Hon us to thu efficiency of advertis ing for promoting Its business on. (urging It where it Is already estab lished, extending It Into now regions I will bo doing about tho groutcst service it Is In my power to ronuor you. To start with, you must recog nlzo advertising ns a commodity. It Is imperatively neccssury thut you get this truth flxod firmly In your minds before you can hope to give It that broad consideration which Its Importance demands. Get awny ut onco and forever from the Idou that It Is an expense, u Is not an ex peuso; It Is a commoulty; just as necessary u commodity in tho selling of oranges, a business Is conducted today, as uru thu oranges thumsulves, I do not mean by this assertion that you cannot go ou selling orangOH forever without any advertising; hut lr I understand aright, 0110 or thu pur poses or this convention Is to seo It means can hu devised which will In. creusu tho consumption or orange mid (hereby Increase thu salo or thu product. It Is stated that Post, or Hal tie Creek derives 11 profit of u million dollars u year from Poutum mid uthui things which ho has madu pooplo think nru health-giving, or hulluvu ihey like, mid must have. Of course, 1 huvu no wuy or knowing It this statement bu truo. It may, or II may not bu truo, It Illustrates what emi bu dono In thu way of boosting; boosting u product which lu Its fin iHhod statu Is composed of Hluill wu s.iy mio part wheat and ulna parta advertising' Again, It thu stutsv mint isn't true, why oven then It 1 t tury good advertisement, ull thu s.4 ,10, Lot me explain: When wu read thut Post clears a million a your, wo aro not likely to say to our. (-elves wo don't believe It, We uu cept thu uuuuuucumont ns 11 taut. Thou wu wonder what an awrully largo number or pooplo must be out. Ing that stuff stuff wo hnvo uovur oven tasted, Most likely wo fuel w must bu kind ot old ruslouud when it comes to taking up thwo nm tangled roods, and tho next thing wo know wo bucouiu one mure doyoiimr of u Post specialty. I dwell on tlio.se oxiimploH as thuy uru fuels within our overyday know, ledge, mid will, I hope, uld mo In demonstrating thu boiiuiIiiosh ot my proposition, Theru Is, however, muuh proposition. W, L. Murklo, who hns boon em ployed us machinist at thu Stanley Smith Lumber Co. mill In Hood Kiver vulley tor tho past three years, Is a guest at tlio homo ot his brother, A, W. Murklo, In this city, Tha milt mado u very successful rim tho past season, cutting 22,000,000 root in tight mouths' run. Llvos ot groat men all romlnd us As tholr pages o'or wu turn That wo'ro npt to louvo behind us Letters that wo ought to burn. Not tho label on your paper. N4 tk lk4 yew paper,
