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Devoted to (he Interests of the Peninsula, the Manufacturing Center of the Northwest
VOI,. 5
ST. JOHNS, OREGON, FRIDAY, DECEMBER 25. 1908.
NO. 7
MAY FIND OIL IN ST. JOHNS
DOINGS OF THE CITY COUNCIL
Strong Indications of the Existence of This Fluid
Discovered on the S. J. Ogden Farm
That St. Johns may bocomo tho dinning nn outfit such ns Mr. Ofsdon
center of n great oil region Is the has, and to operate tho same. It hns
liopo and expectations of somo of our C08t lllm Bvernl thousand dollnrs nn
good citizens. For many years them ""'T' """'"""'i' m0"' 'VT
i Imps, boforo ho can receive nny re
has been Indications of gas on tnollrllB frn, ,,, HMph nntornrlso
The City. Dads Convene and Transact Their Usual Budget of
Municipal Business in a Satisfactory Manner
gentlemen met with tho council to
ni-suro them that the former holder
of tho franchise had no part or lot In
nnt, Doitom land on wiiat In known Is thoroughly deserving of the best
as the Ogden farm. Some tlmosinco'of success and wo hop0 Mr. Odgon
Mr. Ogden, because of tliero ov-1 niny rccclvo It and that he may real
deuces of tho presence of oil helow Izo his highest exptntlons,
tlio surface, secured n fine boring Did you over stop to think wlint It
outfit and lias been Indtnitrloiisty per- would mean to St. Johns us a city If
forming the eartu's crust, lie mob an oil well such as those found In
reached a depth of between 80 and , many sections pf tho west and soutn tl.4. matter and that they were using
1000 feet and oxpects to strlko oil should bo located on Mr. Ogdon'H "'ry endeavor to establish tho gns
within two or three hundred foot rami? It would double tho popula- I'ltnt and that they did not ttt first
more. As he noes down ho finds Hon within tlx montns. it would understand that fees of $250 wero
moro and moro evidence of oil. Tno trebblo the vnluo of property, pnrttc- payable until after the plant was In
escnpo of gas becomes stronger and ulurly In tho north end of tho city In operation, hut that they would pay
fctronger. (Jront bubbles 0f gas half that time. There would Lo a Hiesu fees on or about tho first ot
dozen derricks, perhaps many dozen Juiuinry and Hint they would turn all
of thom nut mi nml na mnnv wells money received for cos ntock Into
Put down Bonrchlnir fnr tho oil. When H'o city treasurer' liamls to Hie
tneso began to operate great reser
voirs would hnvo to be built to con
tain the oil, Immense tanks con
Tho 37th weekly session of the in prospect of litigation with thocoun
city fathers convened In their wlkiup ell nnd It senrod them out. Thnt If
1 uesdny ovonlng and after tho open-, ounlty ngnliiBt tho (franchise on the
mg ceremonies .Mayor unco gave ran or tho council could bo over
Mohits Douncll nnd long, represent-1 come there would be no difficulty In
Inj, the St. Johns (Ins, Light nnu building tho plnnt, for tho money,
lifat company, n hearing. These hesMoh whnt they had themsolves
wi' i'hioii, eouiu uo easily raised tnu
rises to tho top from tho deep hole.
There Is. a constant flow of water
from the pipe now, nnd even If He
docs not succeed In striking oil, he
will have n flowing well which will n
least pay him for his trouble, for It wil
the OiluprlBo launched. After the
gentlemen retired tho council dis
cussed the mntler and It seemed the
Kcr.ni of tho council that If these
gentlemen mado good alt well nnd
good that the council would not in
tmruic. nnd thnt If they did make
B)in the council would give them
evoi .upport It legitimately could.
1'otltlo.n for prorile of Knule on
Lehigh street was received and
be sufficient to Irrlgntu his fields nnd slructod for tho same purpose, u re-
gardens, j finery woi'ld bo bu.. for Handling
Mr. Odgon has put a six Inch ens-'the crude oil nnd turning out tno
Ing down ns far ns he has none but an I different by-products. All this would
noun as he gets to the proper forma-1 ho done with n rush nnd It would re
Hon ho wl reduce It to four inches I qulro thousands of inboror to no
nnd conllmiu on down until tie compllsh It nnd mnny skilled work.
strikes tho oil bed, lie declares that ( men betides.
placed on file mid engineer instruct-
amount of 1000 nn n do. cd to furnish profile ns soon as
posit to Insure tho Installation of the possible.
plnnt to bo held until Hie mnchlnery Petition to establish grade nnd lm?
was on the ground. They nl'o snid prove Willis boulevard from the
they would have this $1000 or n bond east lino of CJiorloston street to the
lo that niuouut In their hniid by west lino of Dayton street 80 foot
It Is simply n matter of getting to It
Ho has enough or tho fluent fuel al
ready cut to run him during the en
tiro season nnd as soon as tho
weather will permit nml ho gets
through with his Jury service h0 wnl
open up nnd endeavor to mnko 11
homo run on the oil, Mr. Odgon ix
ono of our most enterprising citizens
nnd wo trust ho will strike It rich. It
takes a great deal of energy and en
terplrso to go to the expeuso of pur-
It would menu also thnt there
would bo unlimited fuel right at our
oboiii the 15th of January. They In
tiled tho most careful inquiry Into
their mnimer of conducting tho bust
ness and tho standing of the holders
of the franchise, thnt they were try
ing to do this business on the squaro
that they wero not mlilloiinlres try-
1 . . . .
door for fuctory purposes: gns. tor MK to rob tho people or to do any
light end heating purposes and many thing else that wns not legitimate
oilier thlngi. which would mid to the That they hnd turned back Into the
wealth ol" th. city nnd the people mnrKoi inroo-riiins or mo entire
genu'nlly, jml we btlovo Hint wo are "lock of tho company, so that the
fxpiviusii.r the general sentiment ol balance of power would rest with tho
tlu work- when wo wish Mr. Odaon stock holders and not with the Pre
Ilia desire el his heart In thlH mat- t holders of the franchise, that nil
tor, and that It may soon
(zed.
lo roup
Multnomah Valuations
Tho following from tho Oregonlnn
Wednesday, December 10, will bo or
Interest to our readers,
"Taxes In Multnomah County for
tho year 1009 will bo levied nnd col
lected on an assessment roll aggro
gating 1230,187,737. This Is an In-
croaso of over 13,000,000 In U'07. A
recapitulation 0f tho roll, following
tho work of tho County Hoard or
Penalization, wns made yesterday b
Doputy County Clerk Hose, tno
amount of property available to tho
different districts for tho purpose of
taxation Is as follows; County, $"0,
187,737; school district No. 1, $.-0,.
107,100: city of Portland, $216,830,410
Port of 1'ortlund, $230,70 1.7o2. Tho
assessments for tho same districts In
II107, and on which taxes were col
lected this year, were as follows:
County, $233,141,058; school district
No. 1, $210,016,205; City of Portland
$215,5711,835; Port of Portland, $227,
032,183. The various tax levying boards will
meot during tho next two weoks and
determine the levy that will bo ueces
sary In the different departments for
1909. Tho total lovy for 1908 was 14.2
mills but by reason of the Increased
demand for funds with which to con
duct the various departments In the
county nnd municipal governments,
It Is expected tho lovy for next year
will be higher.
Tho valuation of tho taxable prop
erty In cities and towns In Multno
mah County for the year 1909, Is as
follows;
City of Portland $216,836,410
City of St. Johns 2,697,82ft
City of Gresham 194,220
City of Troutdale 103,145
City of Falrvlew 106,930
The valuation for St. Johns, $2,-
097,825 seems a little high as com
pared with Portland when we con
sider the vast territory over which
the big city is spread.
Burglars in St. Johns
There was n bold burglory commit.
they desired was that they might
be getting Interest on the money the
had Invested In tho enterprise. This
they would do just ns rapidly ns pos
slblo and what they pnrtlculu-ly do.
sired was that the council would
cease knocking tho enterprise n It
had been doing and thus prevent
their selling tho stock. They claimed
tod sometime during Friday night at thoy had two or three heavy Inves
tors ready to take hold of tho enter
prise nt different times, but upon
Inquiry they learned that there was
Winter Short Course
tho tailor shop of Ilagonson & Sniitn
on Jersey street. Those cutotrprls-
Ing gentlemen hnd a numbor of new
suits Just fliilushod and 0110 or two
In for cleaning. All those wero
taken, besides sovoral pnlrs of pants
nml sonio overcoats. There mint
have been several In tho gang who
did tho dirty work, for one mn
could not hnvo woll cnrrlod all that Tho announcement for tho Winter
was tnknn. Thev ransacked the Short Courses ut tho O. A. C. has
drawers In both tho tailor Hhop audi Just boon received, which runs as fnl
tho millinery storo adjoining but lows; Farmor's week, January 5 to
nothing except tho clothing Is missed. 9; Creamery practice, January 0 to lo;
Tho burglars did not oven tako nny Dulrylng, January 18 to 27; Ilorticul
ot tho cloth on tho shelves of the turo, January 11, to Fob. 20; Mo
tailor shop. chaulcai arts, January 11 to Fob, 20;
Thoy Rained access to tho store Household sclenco. January 11, to
through the back door of the mlllln- Feb. 20. No examination or oi.ior
ery storo which thoy broke opon and oducatlonal tost will be required ; but
then broko through the door betweon 110 ono will bo admitted undor tho ago
the two rooms. Evidently thoy wore of 16 years. There will bo no foes
cnrofui tn knn wnteh and when the In tho farmer's courso. Thoso who
police wore in some other part ot tho attend tho othor courses will bo re
city they did their work hero. Up to quired to pay a registration foo of $1
"going to press" there has been on In addition thoso taking tho dairy
cluo to the robbers and It Is likely course will bo required to pay n lab
thoy have mado good tholr oscape, it oratory fee of $2 and a breakage de-
la too bad that a losson could not bo posit of $3; thoso In mechanics a $2
taught these light fingered gentry fee for blncksmlthlng nnd $2 foo for
that u-miia ston thnlr oneratlons. A wood workliiR: thoso tn tho house
wide with six-foot board walk and
12-foot curb on both sides was read
and on motion or DavIb petition was
nccepted nnd referred to tile city at
torney to ascertain record and status
of the street lines.
City Attorney Collier mndu n brier
verbal report on Willamette boulo.
vnrd to tho effect that In tho origin-
single rigs nnd 123 double rigs dur
ing tho month of November and
check for $7.10 foes accompanied
tho report, On motion of Davis the
two documents wero rocloved.
Tho county nssessor's report of
the valuation upon which tho city
tax levy wilt bo mado was read nnd
was na stated last week, $2,C97,f2&
On motion of llonham snmo wns re
ferred to the finance commltteo.
Tho following bills weru allowed
and ordered pnld on motion of Hon
ham: J. II. Smith, 75 cents; .), f.
Poff work on roller, $3; snmo work
on crusher, $0; snmo, work 011 Iticti
mom! street dock, 00 cents; F. c
Moffet, pullers, $3.2;; Col. Kloc. Co.,
Inmps, etc., $5.35; Oregon Wood DIs.
tlllery Co., churcoal, $1.20; Portland
Suburban Kxpress Co., exprossngo,
7f cents; A. (I. Smith, blaeksmithiiig
$18.05. Total, $30.15.
Ordinance 200 then came up for
consideration having been returned
wit tho veto of Hut mayor on tho
sunn- grounds as tho previous ordln
unci lepenllng ordinance 18.1. On
notion of Johnson It was passed
omt Hie mayor's veto with the name
ulo ns t-cfore, llonham nnd Miller
ndiilUHl rnd all others for It.
Thti'o wns n question between the
canine tors lllller nnd Llnd us to
..I. I., i t 1 a I.. it... ..itt.
nl plat the street was laid out 80 ' ' H""
f,...i wi.i... hut tin.! this was after-! "' onl crosswalks on Oswego street
wards vacated. Then when the Mluei
tract was replatted by Wolf & Zwlck'
er It was made 20 feet wider, nnd he
lly reference to tho record It was
found that tho bid of Miller had
been a-.-eepted for tho sidewalks, gut
wilt make n written report at oneo toi cn"wnlk nnd that Mr.
the council.
i:, S. Wright presented a petition
for permission to do tho work of Im
proving tho street In front of his
property himself. 40n motion tho
petition was referred back to Mr.
Wright with tho request that when
'ho street was to bo Improved to pro
sent tho petition nt that time so as
to nvold n repetition of tho Kollogg lino record kept during the pun year
fctreot Improvement fiasco. this Is an ndvnntago over tho yeur
St. Johns Trnnsfer company made ' previous, when they had to guess nt
report of 7998 foot passongers, 138 i every Hem of expenso ntaiost.
l.li.d was awarded tho contract for
the st'i'vl grading only.
Adjourned to next regular meeting
nt which time, too, tho now levy
vouV. be considered nnd If neces
aiy an adjourned meeting would be
taken from Hint date to finish the)
work, Tho council have some data
this Hnio to figure from, having
REASONS FOR HIS VETO
Mayor Brice Tells Why He Could Not Conscien
tiously Approve Ordinance No. 204
good load of buck shot Judiciously ap
piled would be about the best romeu)
and our citizens should be prepared
to administer It on short notice.
Pretty Calendars
In Destitute Condition
A Mr. Hill, living on Brunswick,
near, Portland boulevard, was Injureu
recently and has not been able to
work since. His family Is In r&t-er
close circumstances and If their
friends would help them a .e in
the matter of provisions during his
Illness It would be greatly appreci
ated and would be doing only as one
would like to be done by. Especially
during these Christmas tiroes these
deserving ones should not be forgot
ten. Anything In the shape of pro
visions should be left wuii scales
brothers, where these people do theli
trading, and It will be del.vered.
hold sclenco a feo or $1.&0. Hoard
will cost $3.&0 to $4.50 por weok.
More than 100 persons ranging in
ages from 10 to over 60 years regls
tered for the courses In 1908. Tho
oxponse of these short courses tH
so small, the Instruction so ory
practical and holuful and comlnu at
the time or year when tho ordinary
mortal has the most lelsuro a largo
number ot our pooplo would do well
to tako advantage or the opportunity
to gain a knowledge which thoy ma;
not bo able to obtain otherwise
cept In exponslvo experiments
in many Instances great losses.
.ihnll bo remanded to tho Washington
cunnr,' jail for a period not longer
than 20 days when lie will be con
veyed t. n.ilmn. whore, ou Frlduy,
1 ebruitiy V lie -d I'll he hang' U.
Judpo Mvllrlc1". was visibly affected
and staled l.iu I he bouca that ho
had been called upon seven times to
pafs tho death sontencu within the
past two years, and that In till cases
tin. cause of tho crime had boeu
oil ho- Idleness, unthrltt or dissipation
Uo i,V'ged upon this, and said that
this Fhould bo a lesson to every
yo-iirf man Just entering Into man-
mud u estate.
The courtroom wus crowed to hear
tho tentonce, us Johnson was well
known as a boy to hundreds of
Wishlnton county citizens,'
An Interesting Address
Mrs. Hannah Kane
ex
and
A Bitter Lesson
We have received three pretty cal
endars for 1909 so far th s season
One from the St. Johns Hardware
company, which wo happened to see
when lt came to them, another, that
of Tiiompson & Ogden, real estate
men located at 848, Mississippi ave
nue, Portland, which Is a very largo,
beautiful specimen of the printer's
art and Is ornamented with a rine
lithograph of the beautiful painting
Christening the Baby", a sceno of
the 17th century, by terrls. The The following from tho Tuesday
last one was received this week from journal Is a bitter losson for those
the St. Johns Ice and Cold Storage mog directly Interested and shouiu
company, which Is a very fine panel oe l0 heart by every boy and
picture entitled "The passing of Bum- man wj,0 reads It. Can any man af
raer' being a copy of that exquisito for(1 to tako tbo cnances of going
landscape by Lamasuro. These cat. tDe way Johnson goes? Noto the re
endars, when they have served tnelrruarks of Judge McBride, "IC'.eness,
purpose through the coming year will unthrlf t an 1 dissipation" and (he
be fit to grace the parlor during a jaBt i tne father of the two former,
number of other years as pretty orna judge T, A. McBride yesterday af-
meats on the walls. ttrnoon oassed sentence of death up
ol Walter Montgomery Johnson, who
Eeea fiO cents a dozen. It is the Satuiday evening was convicted or
hen that lays the golden egg now, hae murder of Elmer Perdue, The
and she would be a goose If snei court heard the motion or jonnson s
didn't. Inton.cys for a new trial, which was
den'ed.
Nat tha labtl an vour Dassj. The court decreed that Jonnson
Mrs, Hannah Kane, wife of Mr,
John Knno, president of tho St.
Johns Lumber company, fdled at her
homo. 832. Mississippi avenue, De
cember 14, or pnoumonla. Hor fun
oral wns conducted nt tho Congregn
lloual church at the corner of Tren.
ton street and Mississippi avenue
Wedwudny of lost week, December
I'ith at 2 o'clock, p. m. That Mrs.
Kano was beloved by ull who knew
her wus attested by tho mnny friends
who crowded tho church on thlsocca
Blun, both from this city and Port
land where sho was known to a wide
clfclo of frlonds through her work
In tho church and among her neigh
bors. Mrs, Kane was a member of
tho Mississippi avenue church und
also a merobor of the Oregon Clrclo
No. 171, Womon or Woodcraft.
Mrs. Kane was a uatlve of Scot
land and camo to America about 2u
years ago making her homo for a
time at Glenns Bay, N. Y. Sho came
to Portland 18 years ago and Pas
made her homo in that city and St,
ever since. Two years of that time
she lived hero In St. Johns and made
many friends here, who love her
dearly for her kindness of heart und
universal helpfulness among hor
neighbors. She is survived by her
husband, and the following children;
Mrs. O. P. Sexton, of San Francisco;
Mrs. Belle Patton, of Portland; Mrs.
A. U Ashton, of 8eIIwood; Joseph
Kano, of this city. Mr, Kano will
make his homo here In St. Johns
and has tho sincere sympathy of bis
many friends In St. Johns and Port-land.
Mr. 13. O. McCormlck ndvertis
int. agent for the llarrlmuu Hues In
u lecent address beforo tho Califor
nia Frull Growers' IJxclmngo nt their
convention In Kausus City says soma
th'.ngn which are so applicable to all
kl'iiia of advertising that wo think
a pcitlnent to tha occasion to re-
produce some of his remarks Oilr
nJvtitUors aro a little shy In tho use
o: nrtvorttslng space In tho lloviow
Cf courso It Is their own business,
Wt do not feol like urging our bust
nos men to uso our spaco, for wo
would not llku for them to camo out
on tho street and tako ub by tho col
Mr and say "coino In und buy". But
w- do know if thoy would uhu
little moro prlntor's Ink and udvor-
Using spaco In tho ltovlow and let
the pooplo know what thoy have for
sule und the prices, that there would
bu more buying done at homo, and
loss In Portlund, Wo could not ex
pect to stop altogether tho buying In
Portland if our merchants sold ut
ten percent below Portland prices
und every column of tho ltovlow wom
lilted with advertising; becauso soma
people would buy there und get
skinned every week In tho year uny
way and think thoy wero pouting
some ono In St. Johns; but this class
Is so few In number that tho loss
or their trade would not be
appreciable. But this wu can
prove, that our stoadlest ad
vortlsors and best users or spucu
tho stores that aro doing tho best
business In St. Johns today, 'mis
ndo will upply whorovor you go m
any city and in any country. It Is a
rule that never rails.
Hugo Munster berg or Harvurd has
stated that tho larger number of
those who fall In Uie attempt at sui
cide, when questioned, admit thoy
aro Influenced by reading the ac.
counts of suicides. The following Is
an Illustration: Not a great while
ago a prominent baseball player com
mitted suicide and his admirers gave
him a very elaborate funeral. A short
tlmo after, ono of tho most reliable
locomotive engineers on the O. It, &
I. Hallway, living In tho same town,
Fort Wayno, killed himself In the
very sanio manner, Tho salesman
who sold him the poison remembered
afterward Jokingly romarklug to the
engineer, "You aro not going tho
aanio route our friend Blank did?
Tho engineer was, so fur as any one
To tho Honorable City Council, City
m ut. joiins,
Uontlomeii! Herewith, t rotnni
Ordinance number 204 without my
approval.
1 am inclined to tako tills action
for reasons so mo of which I will sot
torth herein.
i irst. At. tho ttmo tno nresent
council was elected tho License ques
tion was not considered as an isbuo
a concerning nny action which tho
city council mlgiit uu inclined to
take, But every ono know this ques
tion was to bu taken tin nt thn Juno
election under tho provisions or tno
lAJcnt option Lnw.
iNo ono imnglued then thnt tnero
would ho nny question ns to tills law
applying to tho City of St. Johns.
On application hy certain persons.
u temporary injunction was grauteu.
mis injunction was asked for on tno
grounds that tho provision of Hie
law had been violated In allowing
precinct 89 to vote in conjunction
with precincts 90 and 91.
This injunction was overruled and
dlsolved. Thno tlio County Court de
dared St. Johns, Including psecluct
an, uu ana in ns dry territory, and
so the judgement of the Court stands
lumy.
Jov gentlemen I cannot see how
you can Issue n license to sell liquor
in a territory which 111111 been do.
flared dry, unions you In contempt or
court violate the order or the county
court.
"11 order you will remember was
mat local option wns 11 force In St
Johns, and mat all saloons must
close In nccoruaiieu with turn or--r.
ftiiw do you propose to assume that
lu Local Option law Is not In force
heroT
Have you surilcleut uroiituls for so
loingT
Wu have tho decision of tho court
11 tho Mcdford case as referring to
tho charter of Mcuford, but that wus
tho decision of a competent court
PPlylug only to that particular char-
ior.
Now gentlemen wu oulv linvu tho
opinion or our city attorney und whil
1 wish to give duo respect to tins
opinion, yet 1 do not reel that wo
would bu Justified lu placing this
opinion above tlio ruling or a com
petent court, nio opinion Hr our
attorney leads mo to tan conclusion
that If any special subdivision or sue.
on of the charter of I'v has been
copied and made 11 part of tho pres
ent charter then us eiiect Is t.iosnme
a lu tho previous charter. But you
will sou oy referring to See. 08, sub
division 45 lu tho 1905 charier It rout
us follows: "To regulate una re
strain bartemlors, nalooukoeperH, ileal
or etc." Tho charter of 1907 en.
acted since tho Icai option law was
passed reads us follows; to "License
regulate, and restrain Bnloonkeopcrs,
donlors in and mnniilncturea of etc.
Now you cnu seo why tho wording
of this clause was changed and thu
word IIcoubo added lu framing tno
charter of 1907.
Simply becnuso there was n ques
tion whether thu council could grant
llcenso undor tho 1905 charter.
Now referlng to tno ".Mcdford doc!,
slon" you will boo Hint thero fl a
vast difference) lu the wording of the
St, Johns charter and thu Medrurd
charter.
Tho Medford charter providea"lr
respective of any genornl law of the
statu ou this subject, enacted by
the leglstnturo or tho people at largo'
Tho provisions of the St. Johns
charter Ib a follows; 'No provision
or' thu law concerning thu salo or
disposition of nny liquor In Multno
mah county Hluill apply to St. Johns.'
Now our attorney In his opinion
hn assumed that n court would 110..1
this to menu the snmu ns tho .Mod
foid charter.
This may- bo good law mid appear
conclusive lo one who Is versed In
the flno points or law as applied to
restriction 011 the sale or liquor, hut
to one who only understands tuu
simple Inngiiago of Justice, It looks
a If there was n wide difference.
Now lu coiirltiHlou 1 wish lo say, I
am not biased by any private opin
ion which I may hold with regard to
the Male of liquor lu St. Johns, but I
do not belluvo wo hnvo MUtficlent
authority for declaring tho Local Op
tion law void lu St. Johns.
Wu have the uecislou of -".'uo
tlnuteubleii "that (ho election and
vote ou this quosi.ou was legal nnd
nml according to law." then w"
liavu the dcclHluu or thu County
Court declaring tnls to bo dry tern,
lory mid Hio order from Judge Welt-
Hter that saloons must bu closed
at. Jinn.
Thou wo hnvo the request from thu
owners of saloon licenses lu St.Jouiii
1 or u return of license money for
unexpired llcuiiiu).
lleiilleuion 1 cannot see how you
can allow saloon to onun lu this
city lu tho face of nil this doubt und
uncertainty.
tou are mill under tnu order of.
Mm County Court oven though thu
ihurWr provision Jh Interpreted to.
m Jan tho sumo as thu "Medford Cffar
lor".
Ut 11 bu proven, and decided by n
eouirotoiit court that Local Option
law Is void lu St. Johns. Then you
mo 111 liberty to 0to on this question
a, your Judgement tells Is to tho
Pest Interest of tho cltlzuiiti whom
you represent.
Willi this l submit to you Ordiii-
micu No, 201 for your final anion.
II. W. IlltlCL',
Mayor.
knew, in good health and 11 good
htandliig with tho railroad. Thu con-
elusion icnchud by his friends was
(hat the act of his baseball friend
or thu elahorntu funeral sug
gestud tho Idea to hlui, and hu
could not resist It.
1 have reminded you of those facts
us n prelude to what I shall later on
oiidouvor to inako clour (0 you re
garding thu business lu which you
nro .engaged.
It has ever been a wcmler lo me
how It can bu thut men and orgaulza
Hons can muster up courugo to put
largo sums of money Into lauds, fac
torles, machinery nml materials; in
cur big payroll liabilities and other
obligations; thou, when It comes to
tho most Important tactor of nil thai
of making thu product known r in
othor words, making the people want
It to hesitate, to consider thu pub
licity ns a something apart from Hi"
buslnoss; a something to be, or not
to bo none, dependent on tile Judg
ment or perliups whim of souiu in
dividual, or to think of It as mi ox
pu.iso, or say, u gamble, Jt seems
to bo truo, however, oven lu thoso
days so full of precedent, that many
manufacturers, merchants and deal
ers who nru never satisfied except
they hnvo tho best procurable lu ma
chinery and men, locution and ma
terials, either full down entirely
whon It comes to advertising, or do
It with such halMieurted interest and
doubt thut such triuls us they reluc
tantly accede to aro fulluros. Perhaps
I should not term them failures Jn
tact; thoy aro not generally fulluros
us tar us thoy go, but rather rulluros
becuuso thoy don't go far enough,
Now, If I cun old In dispelling
doubts which may bo entertained hy
any of tho members of this ussocla-
Hon us to thu efficiency of advertis
ing for promoting Its business on.
(urging It where it Is already estab
lished, extending It Into now regions
I will bo doing about tho groutcst
service it Is In my power to ronuor
you. To start with, you must recog
nlzo advertising ns a commodity. It
Is imperatively neccssury thut you
get this truth flxod firmly In your
minds before you can hope to give
It that broad consideration which Its
Importance demands. Get awny ut
onco and forever from the Idou that
It Is an expense, u Is not an ex
peuso; It Is a commoulty; just as
necessary u commodity in tho selling
of oranges, a business Is conducted
today, as uru thu oranges thumsulves,
I do not mean by this assertion that
you cannot go ou selling orangOH
forever without any advertising; hut
lr I understand aright, 0110 or thu pur
poses or this convention Is to seo It
means can hu devised which will In.
creusu tho consumption or orange
mid (hereby Increase thu salo or thu
product.
It Is stated that Post, or Hal tie
Creek derives 11 profit of u million
dollars u year from Poutum mid uthui
things which ho has madu pooplo
think nru health-giving, or hulluvu
ihey like, mid must have. Of course,
1 huvu no wuy or knowing It this
statement bu truo. It may, or II may
not bu truo, It Illustrates what emi
bu dono In thu way of boosting;
boosting u product which lu Its fin
iHhod statu Is composed of Hluill wu
s.iy mio part wheat and ulna parta
advertising' Again, It thu stutsv
mint isn't true, why oven then It 1
t tury good advertisement, ull thu
s.4 ,10, Lot me explain: When wu
read thut Post clears a million a
your, wo aro not likely to say to our.
(-elves wo don't believe It, We uu
cept thu uuuuuucumont ns 11 taut.
Thou wu wonder what an awrully
largo number or pooplo must be out.
Ing that stuff stuff wo hnvo uovur
oven tasted, Most likely wo fuel w
must bu kind ot old ruslouud when
it comes to taking up thwo nm
tangled roods, and tho next thing wo
know wo bucouiu one mure doyoiimr
of u Post specialty.
I dwell on tlio.se oxiimploH as thuy
uru fuels within our overyday know,
ledge, mid will, I hope, uld mo In
demonstrating thu boiiuiIiiosh ot my
proposition, Theru Is, however, muuh
proposition.
W, L. Murklo, who hns boon em
ployed us machinist at thu Stanley
Smith Lumber Co. mill In Hood Kiver
vulley tor tho past three years, Is a
guest at tlio homo ot his brother, A,
W. Murklo, In this city, Tha milt
mado u very successful rim tho past
season, cutting 22,000,000 root in
tight mouths' run.
Llvos ot groat men all romlnd us
As tholr pages o'or wu turn
That wo'ro npt to louvo behind us
Letters that wo ought to burn.
Not tho label on your paper.
N4 tk lk4 yew paper,