Image provided by: University of Oregon Libraries; Eugene, OR
About Keizertimes. (Salem, Or.) 1979-current | View Entire Issue (Oct. 13, 2017)
BAGE3A2,3KEIZERTIMES,3OCTOBER313,3201e Consultant: Proactive social media plan yields best results for biz presented by DRIVE A LITTLE – SAVE A BUNCH! 3893 COMMERCIAL ST SE • SALEM MORE INFO AT NORTHERNLIGHTSTHEATREPUB.COM Lights, Comedy, Laughs! Saturday, OCT 21, at 11:00 am MOVIE: T HE E MOJI M OVIE [P G ] Sensory Sensitive Show ONLY $4 Special showing for kids and adults with Autism or other sensory sensitivities. LIVE STAND-UP COMEDY! SATURDAY, OCT 14 Gabriel Rutledge & Chase Mayers 7 pm & 9 pm (21 & Over) Admission only $10. Reserved Seating for this show. UFC217 - Sat, Nov 4 St. Pierre v. Bisping MIDDLEWEIGHT TITLE FIGHT 9 FIGHTS IN ALL ON THE HUGE SCREEN Live Fights at 5:00 (21 & Over) - Tickets $13 Reserved Seating Available Now Online. Today in History The last of 33 miners trapped nearly half a mile underground for more than two months at a caved-in San Jose gold and copper mine in northern Chile, are rescued. The miners survived longer than anyone else trapped underground in recorded history. — October 13, 2010 Food 4 Thought “If you want something said, ask a man; if you want something done, ask a woman.” — Margaret Thatcher, late Prime Minister of England, born October 13, 1925 By ERIC A. HOWALD Of the Keizertimes Jeremy Turner’s message to local businesses using social media at the Keizer Chamber Luncheon Tuesday, Oct. 10, was relatively simple even though it can seem like a Herculean task: have a plan. “Social media is done reactively and it needs to be proactive. It doesn’t mean you have to be online three hours a day, you have to know when your audience is online,” Turner said. Turner is a social media consultant and owner of J Turner Solutions. Fortunately, he added, many of the social media platforms provide the tools to target the customers businesses want to reach – if the site managers know where to look. Turner’s talk focused primarily on Facebook, but touched on other types of social media as well. Within Facebook, the “Insights” page can tell business owners about the demographics of the people who land on the page and the most common times they are there. “Create a content calender and preset posts to go up at a certain time. Plan your exposure,” Turner said. Turner suggests content be focused on what a business can do to help prospective customers even before they need services. As an example, he talked about senior care facilities and adults caring for aging parents in their own homes. “Figure out how you can support those customers now so that when the care needed becomes too great, they know who they can trust,” Turner said. In another example, he referred to a recent conversation in a local barber shop. He asked the barber how he handles toddlers getting their fi rst trim. The barber said he suggests to parents that they plan to get their hair cut at the same time so that the kids can watch and learn before they have a loud pair of clippers next to their head. “That could be turned into an ad titled Five tips for fi rst haircuts, and target users with kids age 2 and younger,” Turner said. Only about 10 percent of content should be direct calls to bring someone into a business, he added. “It should be about helping other people rather than promoting yourself and the business,” Turner said. Given the ever-growing social media landscape, Turner suggested focusing on one or two sites vs. trying to be everywhere at once. “People follow food KT3on3vacation Through Saturday, October 21 Pentacle Theatre presents Almost, Maine, located at 324 52nd Avenue NW. Visit pentacletheatre.org or call 503- 400-6582 for tickets. Continuing Oct. 13-15, 20 and 21 Dog Park: The Musical. A production of Keizer Homegrown Theatre. For more information, visit keizerhomegrowntheatre.com. Friday, October 13 Feelin’ Lucky Fall Gala. Join the Willamette Heritage Center for their annual fundraising dinner and auction. Live music, dinner, and games of chance will all be found at the Gala. 5:30 to 9 p.m. Willamette Heritage Center, 1313 Mill Street SE in Salem. Tickets available at willametteheritage.org Saturday, October 14 Cherry City Roller Derby Seasons 9, Bout 3: Rydell Belles vs Thrill Kill Kittens. 7 p.m. at The Mad House, 1335 Madison Sreet NE. Night Dance and Potluck. Features music by Lee Nicholas and Diane. Admission is $5. 7 to 10 p.m. Keizer/Salem Area Senior Center, 930 Plymouth Drive NE. Willamette valley Genealogical Society meets from 12 to 1 p.m. in the Loucks Auditorium of Salem Public Library (585 Liberty se SE). Kylie Pine will speak about the resources at Willamette Heritage Center. For more information, call (503) 363-0880. Submitted3photo Bonnie3 Dunn3 recently3 took3 her3 Keizertimes3 on3 a3 trip3 to3 New3 York,3 she’s3 seen3 here3 in3 front3 of3 Hell’s3 Kitchen,3 a3 popular3 restaurant3 in3 Manhattan.3 You3 too3 can3 have3 your3 photo3 in3 the3 Keizertimes.3Simply3take3the3 paper3 to3 your3 destination,3 snap3a3picture3with3you3and3 your3 group3 holding3 it,3 and3 send3 the3 photo3 along3 with3 everyone’s3 fi3rst3 and3 last3 names3 to3 kt@keizertimes. com. Monday, October 16 Keizer City Council meeting. 7 p.m. Keizer Civic Center. carts on Twitter to fi nd out where they are going to be every day,” which makes a Facebook presence less of a necessity, Turner said. When it comes to online reviews – particularly negative ones – Turner said being proactive is the only way to combat them, “Ask the people you know are going to say ‘yes’ to go out and write good reviews.” Freebies are also an sudoku Greater Gubser Neighborhood Association meeting. 7 p.m. Keizer Civic Center. Saturday, October 21 Barn Dance at The Oregon Garden. Dance the night away, enjoy BBQ, and listen to country music. 6 p.m. to 11 p.m. 79 W Main Street in Silverton. Applebee’s Flapjack Fundraiser to support Whiteaker Middle School’s AVID program. Tickets for breakfast are $8 for adults and $6 for children ten and under. 8 to 10 a.m. North Salem Applebee’s, 2625 Liberty Street N.E. Night Dance and Potluck. Features music by Charles and the Angels. Admission is $5. 7 to 10 p.m. Keizer/Salem Area Senior Center, 930 Plymouth Drive NE. Tuesday, October 24 Keizer Public Art Commission story pole design meeting, 6:30 to 8 p.m. Keizer Civic Center, 980 Chemawa Road N.E. No specifi c target audience, open invite. Thursday, October 26 Keizer Points of Interest Committee meeting. 7 p.m. Keizer Civic Center. Wonder Woman (PG-13) Fri 6:00, Sun 6:10 Spiderman: Homecoming (PG-13) Fri 2:00, 6:25, 9:00, Sat 1:45, 4:20, 8:20, Sun 12:00, 2:05, 4:15, 8:45 Dunkirk (PG-13) Fri 5:15, 9:15, Sat 4:10, 6:15, Sun 12:20, 6:45 Annabelle: Creation (R) Fri 8:40, Sat 7:15, 9:20, Sun 8:50 Valerian and the City of a Thousand Planets (PG-13) Fri 2:40, Sat 4:40, Sun 8:20 The Dark Tower (PG-13) Fri 7:20, Sun 6:30 Cars 3 (G) Fri 12:30, 1:50, Sat 12:20, Sun 12:00 Friday, October 27 The Emoji Movie (PG) Fri 12:15, 4:35, Sat 12:00, 2:25, Sun 2:30, 4:40 The Simon and Garfunkel Story at the Elsinore Theatre, 170 High Street SE. Performance at 8 p.m. Doors open at 7 p.m. Tickets $30 to $55. elsinoretheatre.com/event- details-simon-garfunkel.html. Leap (PG) Fri 12:00, 4:00, Sat 12:50, 2:45, Sun 2:25, 4:20 Add3your3event3by3e-mailing3news@keizertimes.com. FOR ALL SHOWTIMES GO TO NORTHERNLIGHTSTHEATREPUB.COM 5 YEARS AGO Bup3escapes3harm3in3 Dennis3Ln.3fi3re A dog escaped injury from a house fi re that consumed the kitchen of Mary and Michael Watson at 349 Dennis Lane N. Wednesday morning. Fire- fi ghters from KFD found the Watsons’ dog, Penny, in the backyard. In defeating Sprague 6-0 on Tuesday, the McNary boys soccer team did more than shut out a league rival. The boys, at 6-1-1, also clinched a berth in the class 6A state playoffs. “We dominated Sprague from the start to the end,” said Coach Miguel Camerena. “Our kids are focused; they want to succeed, and they showed that yesterday.” 3893 COMMERCIAL ST SE THIS WEEK’S MOVIE TIMES looking3 back in3the3KT Celts3steamroll3 Olympians3 Public Arts Comission meeting. 6 p.m. Keizer Civic Center. Keizer/Salem Area Seniors (K/SAS) bus trip to Chinook Winds Casino, 10 a.m. $15 ticket gets you $3-off-coupon to any restaurant in the casino, a $10 free slot play, and raffl e prizes during the bus ride. Tickets are limited to the fi rst 55 people who sign up at K/SAS, 930 Plymouth Drive, Keizer, OR. Any questions should be directed to Chairperson Val Jean Pease, 503-391-9093. be held at 12:30 p.m. The event includes a re- source fair, walkers who raise $150 or more will receive a free t-shirt. Sponsorships are still avail- able; for more information, contact Shawn Lott at 503- 951-3012, or email oregon@ afsp.org. 10 YEARS AGO Enter3digits3 from31-93into3 the3blank3 spaces.3Every3 row3must3 contain3one3 of3each3digit.3 So3must3every3 column,3as3 must3every3 3x33square. Tuesday, October 17 Thursday, October 19 excellent way to capture direct contact information. One organization he works with offers a free ebook in exchange for the visitors email address. “Once we have that we can direct them to the other places we want them to go,” he said. “A major thing to remember is not to build your business or brand entirely on someone else’s property.” Suicide3awareness3 walk3October314 The Oregon chapter of the American Foundation for Sui- cide Prevention (AFSP) will host its second annual Salem Out of the Darkness Walk on Saturday, Oct. 14. Registration is free and any- one is welcome; the fundraising goal this year is $125,000. In 2016, the fi rst year of the walk in Salem, organizers includ- ing Keizerites Shawn Lott and Ryan Price, the Oregon area AFSP director, collected more than $100,000 and the event won the national award for Best First Walk from AFSP. Registration can be com- pleted at bit.ly/2fwPy1b or at Salem Riverfront Park the day of the walk. Registration opens at 9 a.m. and will be followed by an opening ceremony at 10 a.m. The walk begins at 10:20 a.m. and closing ceremony will The Month Ahead Second annual Salem Out of the Darkness Walk. Hosted by the Oregon chapter of the American Foundation for Suicide Prevention Registration is free. Event includes a resource fair. Walkers who raise $150 or more will receive a free T-shirt. Opening ceremony at 10 a.m., walk begins 10:20 p.m. at Salem Riverfront Park. For more information contact Shawn Lott, 503-951-3012 or e-mail oregon@asfp.org. KEIZERTIMES/Eric3A.3Howald Jeremy3Turner3talks3social3media3plans3with3attendees3at3the3 Keizer3Chamber3Luncheon3Tuesday,3Sept.310. 15 YEARS AGO KEIZERTIMES.COM Web Poll Results Where3should3the3OSAA3 place3Bend,3Mountain3 View3and3Summit3 athletic3teams? Brown3gives3Celts the3blues3 McNary students and staff are singing the blues about the colors used in painting the school’s commons. The problem is the color isn’t blue, but a brown. A bright brown. “It’s like they mixed all the colors left over from West Salem, or formed a committee to make McNary the ugliest school in the district,” McNary Senior Lauren Costa said. 20 YEARS AGO 48% – Leave3them3in35A 23% – Southwest3Conference (Southern3Oregon/Eugene) 16% – Greater3Valley3Conf.3 (Salem-Keizer) 13% – Three-team3Central3 Oregon3league Vote in a new poll every Thursday! GO TO KEIZERTIMES.COM City3checks3wallet,3 mulls3fate3of3prime3 Keizer3corner3land33 The intersection of Chemawa and River Road may be the heart of downtown Keizer, but some offi cials are worried about its pulse. That’s because its southeast corner sits vacant. Sure, the corner offers a good view of Shari’s Restaurant to the right, the Walgreen’s construction across the way, Schoolhouse Square to the left, but right now all this lot has to boast is it’s own potential -- and that’s why the City of Keizer is looking at buying it.