BAGE3A2,3KEIZERTIMES,3OCTOBER313,3201e
Consultant: Proactive social media
plan yields best results for biz
presented by
DRIVE A LITTLE – SAVE A BUNCH!
3893 COMMERCIAL ST SE • SALEM
MORE INFO AT NORTHERNLIGHTSTHEATREPUB.COM
Lights,
Comedy,
Laughs!
Saturday,
OCT 21,
at 11:00 am
MOVIE: T HE E MOJI
M OVIE [P G ]
Sensory
Sensitive
Show ONLY $4
Special showing for kids and adults with
Autism or other sensory sensitivities.
LIVE STAND-UP COMEDY!
SATURDAY, OCT 14
Gabriel Rutledge & Chase Mayers
7 pm & 9 pm (21 & Over)
Admission only $10.
Reserved Seating for this show.
UFC217 - Sat, Nov 4
St. Pierre v. Bisping
MIDDLEWEIGHT TITLE FIGHT
9 FIGHTS IN ALL ON THE HUGE SCREEN
Live Fights at 5:00 (21 & Over) - Tickets $13
Reserved Seating Available Now Online.
Today in History
The last of 33 miners trapped nearly half a mile
underground for more than two months at a caved-in San
Jose gold and copper mine in northern Chile, are rescued.
The miners survived longer than anyone else trapped
underground in recorded history.
— October 13, 2010
Food 4 Thought
“If you want something said, ask a man; if you want
something done, ask a woman.”
— Margaret Thatcher,
late Prime Minister of England, born October 13, 1925
By ERIC A. HOWALD
Of the Keizertimes
Jeremy Turner’s message to
local businesses using social
media at the Keizer Chamber
Luncheon Tuesday, Oct. 10,
was relatively simple even
though it can seem like a
Herculean task: have a plan.
“Social media is done
reactively and it needs to be
proactive. It doesn’t mean
you have to be online three
hours a day, you have to
know when your audience is
online,” Turner said.
Turner is a social media
consultant and owner of J
Turner Solutions. Fortunately,
he added, many of the social
media platforms provide the
tools to target the customers
businesses want to reach –
if the site managers know
where to look.
Turner’s talk focused
primarily on Facebook, but
touched on other types of
social media as well. Within
Facebook, the “Insights”
page can tell business owners
about the demographics of
the people who land on the
page and the most common
times they are there.
“Create a content calender
and preset posts to go up at
a certain time. Plan your
exposure,” Turner said.
Turner suggests content be
focused on what a business
can do to help prospective
customers even before they
need services. As an example,
he talked about senior care
facilities and adults caring for
aging parents in their own
homes.
“Figure out how you can
support those customers now
so that when the care needed
becomes too great, they
know who they can trust,”
Turner said.
In
another
example,
he referred to a recent
conversation in a local barber
shop. He asked the barber
how he handles toddlers
getting their fi rst trim. The
barber said he suggests to
parents that they plan to get
their hair cut at the same
time so that the kids can
watch and learn before they
have a loud pair of clippers
next to their head.
“That could be turned
into an ad titled Five tips for
fi rst haircuts, and target users
with kids age 2 and younger,”
Turner said.
Only about 10 percent
of content should be direct
calls to bring someone into a
business, he added.
“It should be about
helping other people rather
than promoting yourself and
the business,” Turner said.
Given the ever-growing
social
media
landscape,
Turner suggested focusing on
one or two sites vs. trying to
be everywhere at once.
“People
follow
food
KT3on3vacation
Through Saturday, October 21
Pentacle Theatre presents Almost, Maine, located at 324
52nd Avenue NW. Visit pentacletheatre.org or call 503-
400-6582 for tickets.
Continuing Oct. 13-15, 20 and 21
Dog Park: The Musical. A production of Keizer
Homegrown Theatre. For more information, visit
keizerhomegrowntheatre.com.
Friday, October 13
Feelin’ Lucky Fall Gala. Join the Willamette Heritage
Center for their annual fundraising dinner and auction.
Live music, dinner, and games of chance will all be
found at the Gala. 5:30 to 9 p.m. Willamette Heritage
Center, 1313 Mill Street SE in Salem. Tickets available at
willametteheritage.org
Saturday, October 14
Cherry City Roller Derby Seasons 9, Bout 3: Rydell Belles
vs Thrill Kill Kittens. 7 p.m. at The Mad House, 1335
Madison Sreet NE.
Night Dance and Potluck. Features music by Lee Nicholas
and Diane. Admission is $5. 7 to 10 p.m. Keizer/Salem
Area Senior Center, 930 Plymouth Drive NE.
Willamette valley Genealogical Society meets from 12 to 1
p.m. in the Loucks Auditorium of Salem Public Library (585
Liberty se SE). Kylie Pine will speak about the resources
at Willamette Heritage Center. For more information, call
(503) 363-0880.
Submitted3photo
Bonnie3 Dunn3 recently3 took3
her3 Keizertimes3 on3 a3 trip3 to3
New3 York,3 she’s3 seen3 here3
in3 front3 of3 Hell’s3 Kitchen,3
a3 popular3 restaurant3 in3
Manhattan.3 You3 too3 can3
have3 your3 photo3 in3 the3
Keizertimes.3Simply3take3the3
paper3 to3 your3 destination,3
snap3a3picture3with3you3and3
your3 group3 holding3 it,3 and3
send3 the3 photo3 along3 with3
everyone’s3 fi3rst3 and3 last3
names3 to3 kt@keizertimes.
com.
Monday, October 16
Keizer City Council meeting. 7 p.m. Keizer Civic Center.
carts on Twitter to fi nd out
where they are going to be
every day,” which makes a
Facebook presence less of a
necessity, Turner said.
When it comes to online
reviews
–
particularly
negative ones – Turner said
being proactive is the only
way to combat them, “Ask
the people you know are
going to say ‘yes’ to go out
and write good reviews.”
Freebies are also an
sudoku
Greater Gubser Neighborhood Association meeting. 7 p.m.
Keizer Civic Center.
Saturday, October 21
Barn Dance at The Oregon Garden. Dance the night away,
enjoy BBQ, and listen to country music. 6 p.m. to 11 p.m.
79 W Main Street in Silverton.
Applebee’s Flapjack Fundraiser to support Whiteaker
Middle School’s AVID program. Tickets for breakfast are
$8 for adults and $6 for children ten and under. 8 to 10
a.m. North Salem Applebee’s, 2625 Liberty Street N.E.
Night Dance and Potluck. Features music by Charles and
the Angels. Admission is $5. 7 to 10 p.m. Keizer/Salem
Area Senior Center, 930 Plymouth Drive NE.
Tuesday, October 24
Keizer Public Art Commission story pole design meeting,
6:30 to 8 p.m. Keizer Civic Center, 980 Chemawa Road
N.E. No specifi c target audience, open invite.
Thursday, October 26
Keizer Points of Interest Committee meeting. 7 p.m. Keizer
Civic Center.
Wonder Woman (PG-13)
Fri 6:00, Sun 6:10
Spiderman: Homecoming
(PG-13)
Fri 2:00, 6:25, 9:00,
Sat 1:45, 4:20, 8:20,
Sun 12:00, 2:05, 4:15, 8:45
Dunkirk (PG-13)
Fri 5:15, 9:15,
Sat 4:10, 6:15,
Sun 12:20, 6:45
Annabelle: Creation (R)
Fri 8:40,
Sat 7:15, 9:20,
Sun 8:50
Valerian and the City of a
Thousand Planets (PG-13)
Fri 2:40,
Sat 4:40,
Sun 8:20
The Dark Tower (PG-13)
Fri 7:20,
Sun 6:30
Cars 3 (G)
Fri 12:30, 1:50,
Sat 12:20,
Sun 12:00
Friday, October 27
The Emoji Movie (PG)
Fri 12:15, 4:35,
Sat 12:00, 2:25,
Sun 2:30, 4:40
The Simon and Garfunkel Story at the Elsinore Theatre,
170 High Street SE. Performance at 8 p.m. Doors open
at 7 p.m. Tickets $30 to $55. elsinoretheatre.com/event-
details-simon-garfunkel.html.
Leap (PG)
Fri 12:00, 4:00,
Sat 12:50, 2:45,
Sun 2:25, 4:20
Add3your3event3by3e-mailing3news@keizertimes.com.
FOR ALL SHOWTIMES GO TO
NORTHERNLIGHTSTHEATREPUB.COM
5 YEARS AGO
Bup3escapes3harm3in3
Dennis3Ln.3fi3re
A dog escaped injury from a
house fi re that consumed the
kitchen of Mary and Michael
Watson at 349 Dennis Lane
N. Wednesday morning. Fire-
fi ghters from KFD found the
Watsons’ dog, Penny, in the
backyard.
In defeating Sprague 6-0 on
Tuesday, the McNary boys
soccer team did more than shut
out a league rival. The boys, at
6-1-1, also clinched a berth in
the class 6A state playoffs. “We
dominated Sprague from the
start to the end,” said Coach
Miguel Camerena. “Our kids
are focused; they want to
succeed, and they showed that
yesterday.”
3893 COMMERCIAL ST SE
THIS WEEK’S
MOVIE TIMES
looking3
back
in3the3KT
Celts3steamroll3
Olympians3
Public Arts Comission meeting. 6 p.m. Keizer Civic Center.
Keizer/Salem Area Seniors (K/SAS) bus trip to Chinook
Winds Casino, 10 a.m. $15 ticket gets you $3-off-coupon to
any restaurant in the casino, a $10 free slot play, and raffl e
prizes during the bus ride. Tickets are limited to the fi rst 55
people who sign up at K/SAS, 930 Plymouth Drive, Keizer,
OR. Any questions should be directed to Chairperson Val
Jean Pease, 503-391-9093.
be held at 12:30 p.m.
The event includes a re-
source fair, walkers who raise
$150 or more will receive a free
t-shirt.
Sponsorships are still avail-
able; for more information,
contact Shawn Lott at 503-
951-3012, or email oregon@
afsp.org.
10 YEARS AGO
Enter3digits3
from31-93into3
the3blank3
spaces.3Every3
row3must3
contain3one3
of3each3digit.3
So3must3every3
column,3as3
must3every3
3x33square.
Tuesday, October 17
Thursday, October 19
excellent way to capture
direct contact information.
One organization he works
with offers a free ebook in
exchange for the visitors
email address.
“Once we have that we
can direct them to the other
places we want them to go,”
he said. “A major thing to
remember is not to build your
business or brand entirely on
someone else’s property.”
Suicide3awareness3
walk3October314
The Oregon chapter of the
American Foundation for Sui-
cide Prevention (AFSP) will
host its second annual Salem
Out of the Darkness Walk on
Saturday, Oct. 14.
Registration is free and any-
one is welcome; the fundraising
goal this year is $125,000. In
2016, the fi rst year of the walk
in Salem, organizers includ-
ing Keizerites Shawn Lott and
Ryan Price, the Oregon area
AFSP director, collected more
than $100,000 and the event
won the national award for Best
First Walk from AFSP.
Registration can be com-
pleted at bit.ly/2fwPy1b or at
Salem Riverfront Park the day
of the walk. Registration opens
at 9 a.m. and will be followed
by an opening ceremony at 10
a.m. The walk begins at 10:20
a.m. and closing ceremony will
The Month Ahead
Second annual Salem Out of the Darkness Walk. Hosted by
the Oregon chapter of the American Foundation for Suicide
Prevention Registration is free. Event includes a resource
fair. Walkers who raise $150 or more will receive a free
T-shirt. Opening ceremony at 10 a.m., walk begins 10:20
p.m. at Salem Riverfront Park. For more information contact
Shawn Lott, 503-951-3012 or e-mail oregon@asfp.org.
KEIZERTIMES/Eric3A.3Howald
Jeremy3Turner3talks3social3media3plans3with3attendees3at3the3
Keizer3Chamber3Luncheon3Tuesday,3Sept.310.
15 YEARS AGO
KEIZERTIMES.COM
Web Poll
Results
Where3should3the3OSAA3
place3Bend,3Mountain3
View3and3Summit3
athletic3teams?
Brown3gives3Celts
the3blues3
McNary students and staff
are singing the blues about
the colors used in painting
the school’s commons. The
problem is the color isn’t blue,
but a brown. A bright brown.
“It’s like they mixed all the
colors left over from West
Salem, or formed a committee
to make McNary the ugliest
school in the district,” McNary
Senior Lauren Costa said.
20 YEARS AGO
48% – Leave3them3in35A
23% – Southwest3Conference
(Southern3Oregon/Eugene)
16% – Greater3Valley3Conf.3
(Salem-Keizer)
13% – Three-team3Central3
Oregon3league
Vote in a new poll every Thursday!
GO TO KEIZERTIMES.COM
City3checks3wallet,3
mulls3fate3of3prime3
Keizer3corner3land33
The intersection of Chemawa
and River Road may be the
heart of downtown Keizer,
but some offi cials are worried
about its pulse. That’s because
its southeast corner sits vacant.
Sure, the corner offers a good
view of Shari’s Restaurant
to the right, the Walgreen’s
construction across the way,
Schoolhouse Square to the
left, but right now all this
lot has to boast is it’s own
potential -- and that’s why the
City of Keizer is looking at
buying it.