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About Eugene weekly. (Eugene, Oregon) 1993-current | View Entire Issue (Dec. 13, 2012)
® M US IC BY S HEL L EY D EA D M OND Purch Adv Tix @ cinemark.com 800-326-3264 + Exp # Gateway Mall - Beltline @ *DWHZD\ ([S&RGH FLIGHT (DIG) R 1:10, 4:15, 7:20, 10:25 THE HOBBIT: AN UNEXPECTED JOURNEY (3D) PG-13 SPECIAL EVENT PRICING: $3.00 UPCHARGE ALL TICKETS 10:45, 11:40, 1:30, 3:20, 5:10, 6:05, 7:00, 9:00, 10:40 THE HOBBIT: AN UNEXPECTED JOURNEY (DIG) PG-13 12:45, 2:25, 4:30, 8:15, 9:45 KILLING THEM SOFTLY (DIG) R 9:10 LIFE OF PI (DIG) PG 2:55, 9:35 LIFE OF PI (3D) PG SPECIAL EVENT PRICING: $3.00 UPCHARGE ALL TICKETS 10:40, 12:05, 1:30, 4:20, 5:45, 7:10, 10:00 LINCOLN (DIG) PG-13 11:45, 3:45, 7:00, 10:15 PLAYING FOR KEEPS (DIG) PG-13 11:45, 2:20, 4:55, 7:30, 10:05 RED DAWN (DIG) PG-13 12:20, 2:50, 5:20, 7:50, 10:20 RISE OF THE GUARDIANS (3D) PG SPECIAL EVENT PRICING: $3.00 UPCHARGE ALL TICKETS 11:55, 2:25, 4:50, 7:25, 9:55 RISE OF THE GUARDIANS (DIG) PG 1:10, 3:40, 6:10, 8:40 SKYFALL (DIG) PG-13 12:55, 2:30, 4:05, 5:40, 7:15, 8:50, 10:25 TWILIGHT SAGA: BREAKING DAWN, PART 2 (DIG) PG-13 12:40, 2:05, 3:30, 4:55, 6:20, 7:45, 10:30 WRECK-IT-RALPH (DIG) PG 11:05, 1:45, 4:25, 7:05, 9:45 MOVIES 12 Gateway Mall - Beltline @ *DWHZD\([S&RGH ALEX CROSS PG-13 12:15, 5:20, 10:20 BRAVE (3D) PG SPECIAL EVENT PRICING: $2.00 UPCHARGE ALL TICKETS 1:30, 3:50, 6:15, 8:35 THE DARK KNIGHT RISES PG-13 12:20, 4:00, 8:00 FINDING NEMO (2012) (3D) G SPECIAL EVENT PRICING: $2.00 UPCHARGE ALL TICKETS 11:55, 2:25, 4:55, 7:25, 9:55 ICE AGE: CONTINENTAL DRIFT PG 12:00, 2:10, 4:45, 7:30, 9:40 LOOPER R 12:45, 3:55, 7:00, 9:35 THE ODD LIFE OF TIMOTHY GREEN PG 12:35, 2:55, 5:15, 7:40, 10:05 PARANORMAL ACTIVITY 4 R 12:05, 2:20, 4:35, 7:15, 10:20 PITCH PERFECT PG-13 12:40, 2:45, 4:05, 7:10, 7:50, 10:05 SEVEN PSYCHOPATHS R 11:50, 2:15, 4:40, 7:05, 9:50 SINISTER R 12:10, 2:40, 5:10, 7:45, 10:15 TAKEN 2 PG-13 12:30 2:50 5:10 7:20 10:10 Assistive Listening and Captioning System Avail IMAX: THE HOBBIT: AN UNEXPECTED JOURNEY 3D [CC,DV] (PG-13) ★ Fri. - Sat.1200 345 730 1115 THE HOBBIT IN REALD 3D - HFR (PG-13) ★ Fri. - Sat.(1130 315) 700 1045 THE HOBBIT: AN JOURNEY IN REALD 3D [CC,DV] (PG-13) ★ Fri.(1230 PM) 415 PM 800 PM Sat.415 PM 800 PM THE HOBBIT: AN UNEXPECTED JOURNEY [CC,DV] (PG-13) ★ Fri. - Sat.(1100 215 245) 600 630 945 1015 PLAYING FOR KEEPS [CC,DV] (PG-13) Fri. - Sat.(1120 150) 420 705 940 KILLING THEM SOFTLY (R) Fri. - Sat.(1140 AM) RED DAWN [CC,DV] (PG-13) Fri. - Sat.(205 PM) 740 PM LIFE OF PI 3D [CC,DV] (PG) ★ Fri. - Sat.410 PM 710 PM 1010 PM LIFE OF PI [CC,DV] (PG) Fri. - Sat.(1150 AM) RISE OF THE GUARDIANS [CC,DV] (PG) Fri. - Sat.(1105 140) 405 640 920 ANNA KARENINA [CC] (R) Fri. - Sat.(1115 335) 645 955 TWILIGHT SAGA: BREAKING DAWN, PART 2 [CC,DV] (PG-13) Fri. - Sat.(1220 355) 650 935 SKYFALL [CC,DV] (PG-13) Fri. - Sat.(1145 300) 650 1000 LINCOLN [CC,DV] (PG-13) Fri. - Sat.(1215) 400 715 1030 WRECK-IT RALPH [CC,DV] (PG) Fri. - Sat.(1110 155) 435 720 950 FLIGHT [CC,DV] (R) Fri. - Sat.(1100 AM) 425 PM 1005 PM ARGO [CC,DV] (R) Fri. - Sat.(1210 330) 635 925 Adv. Tix on Sale JACK REACHER Adv. Tix on Sale LES MISERABLES THE HOBBIT: AN UNEXPECTED JOURNEY IN REALD 3D (PG-13) ★ Fri. - Sat.(1130 145 330) 530 710 930 1045 THE HOBBIT: AN UNEXPECTED JOURNEY (PG-13) ★ Fri. - Sat.(1100 300) 640 1015 KILLING THEM SOFTLY (R) Fri. - Sat.(1115 AM) RED DAWN (PG-13) Fri. - Sat.(100) 415 730 1000 RISE OF THE GUARDIANS (PG) Fri. - Sat.(250 PM) 800 PM RISE OF THE GUARDIANS 3D (PG) ★ Fri. - Sat.(1230 PM) 520 PM TWILIGHT SAGA: BREAKING DAWN, PART 2 (PG-13) Fri. - Sat.(1245 345) 700 940 LINCOLN (PG-13) Fri. - Sat.(1200 315) 630 945 PLAYING FOR KEEPS (PG-13) Fri. - Sat.(115) 415 715 935 SKYFALL (PG-13) Fri. - Sat.(130 PM) 500 PM 830 PM FLIGHT (R) Fri. - Sat.(145 PM) 530 PM 900 PM ARGO (R) Fri. - Sat.(100 355) 640 925 PHOTO COURTESY NINK ASI CINEMARK 17 MARV ELLIS PLAYS NINKASI STAGE AT WHITEAKER BLOCK PARTY BREWING RECORDS Ninkasi taps into the local and regional music scene T he fermentation of a localized culture extends far beyond any vat of hoppy beer. While it’s undeniable that Ninkasi Brewing Company has seen success in recent years, less is known about the relationship it has developed with dozens of local and regional independent musicians (Marv Ellis, Volifonix, Rare Monk) for mutual promotion and exposure — and the man who is making it happen. James Book is a friendly, laid-back guy with shaggy hair and surfing photos hanging in his office — a classic SoCal surfer dude happily transplanted to the Northwest who is now in his fourth year as marketing director at Ninkasi. With a twenty-plus year history in Ninkasi has sponsored nearly 40 bands in various capacities the music business, both producing others and recording as a musician — through its outreach program, Beer is Love. Whether it’s he played bass for The Flys, who had assistance with studio time, mixing and production, gas money and a top five single in 1998 with “Got vans for tours, pressing vinyl LPs, securing events (including You (Where I Want You)” — Book Austin’s SXSW), putting download cards in beer cases or a steady has always had a passion for music. Prior to Ninkasi, Book co-owned a flow of sponsored beer and gear, Ninkasi is hooking it up. downtown clothing boutique called Shag with his wife and another couple time I’ve come out of the studio liking what I’ve recorded. Dude recently relocated from Los Angeles, worked at a local rock radio knows what he’s doing, that’s for sure … it doesn’t have that ‘I’m station and recorded bands in various rented spaces on his record selling out and getting sponsored’ feeling. It’s like, you’re providing label, Top Secret Productions. He was shopping with his friend great beer, we’re providing great music — let’s combine those Nikos Ridge for a production studio to go in on together when things and do some awesome stuff. That’s sort of how I look at it.” Ridge, who was co-founder of what was then a fledgling brewery, There’s also Eugene-based funk-rock band Volifonix, one of the asked him to instead come do marketing for the brewery because first bands sponsored by the Beer is Love program, who released it was growing so rapidly. their second studio album (recorded with Book) called Space in In 2009, Book began drawing on his experience with direct June 2012. Lead guitarist Joe McClain says: “We recently went on marketing techniques he’d employed while promoting bands back tour to Montana. Well, they sent us on tour. They opened up new in the ’80s (e.g. handing out roses with flyers to women on the distributions in Montana earlier in the year and they wanted to throw Sunset Strip to advertise concerts) with his new position as a bunch of parties as a way of saying ‘Thank you for welcoming marketing director for Ninkasi. He began recording bands who Ninkasi,’ so we went out there and toured around and played all won the Ninkasi-sponsored contest Last Band Standing as a prize their parties and had a blast. It’s a great relationship to have.” at a new studio tucked into a corner of the Blairally Vintage Book agrees. “There’s no vision; I feel like we’re living in the Arcade in Eugene’s Whiteaker district, less than 200 feet west of moment. I mean, we definitely have a vision for our company, the brewery as the crow flies. don’t get me wrong — we see ourselves as a national brand Fast-forward to 2012: Ninkasi has sponsored nearly 40 bands already, but the music stuff, it’s very much just goodwill and what in various capacities through its outreach program, Beer is Love. has come back so far has been worth it.” A national brand staying Whether it’s assistance with studio time, mixing and production, true to its roots by supporting good, local music? We’ll drink the gas money and vans for tours, pressing vinyl LPs, securing Kool-Aid, or Maiden the Shade, any day. The local sponsorship events (including Austin’s SXSW), putting download cards in from Ninkasi continues with “An Evening with the Floydian beer cases or a steady flow of sponsored beer and gear, Ninkasi Slips” at McDonald Theatre on New Year’s Eve. ■ is hooking it up. Times For 12/14 - 12/15 © 2012 30 It seems too good to be true — so what’s the business angle? Basically, Ninkasi gets a lot of exposure. “Beer gets shared — it just does,” says Book, referring to sending bands on tour with beer, signage and swag to give out, “If they drink it with their friends, it’s sampling for us.” The strategy, while certainly helping Ninkasi maintain strong roots in Eugene, even as it grows by sponsoring local talents such as Tyler Fortier and Adventure Galley, has also developed strong bonds in new markets all over the Northwest and California. “You’ve got to be relevant everywhere you go; I think that’s just good sense,” Book says. Black Beast Revival, a self-described “dark and sexy rock ‘n’ roll” band based in Bellingham, Wash., is a prime example. After winning a recording session with Book through Last Band Stand- ing-Bellingham, the Revival finished a five-song LP that Ninkasi then pressed to vinyl — the album will be available in January. “It sounds awesome,” Revival vocalist Erin James says. “I’ve done so many recordings with so many people, and this is the first December 13, 2012 • eugeneweekly.com
