®
M US IC
BY S HEL L EY D EA D M OND
Purch Adv Tix @ cinemark.com
800-326-3264 + Exp #
Gateway Mall - Beltline @
*DWHZD\ ([S&RGH
FLIGHT (DIG) R
1:10, 4:15, 7:20, 10:25
THE HOBBIT: AN
UNEXPECTED JOURNEY (3D)
PG-13
SPECIAL EVENT PRICING: $3.00
UPCHARGE ALL TICKETS
10:45, 11:40, 1:30, 3:20, 5:10,
6:05, 7:00, 9:00, 10:40
THE HOBBIT: AN
UNEXPECTED JOURNEY (DIG)
PG-13
12:45, 2:25, 4:30, 8:15, 9:45
KILLING THEM SOFTLY
(DIG) R
9:10
LIFE OF PI (DIG) PG
2:55, 9:35
LIFE OF PI (3D) PG
SPECIAL EVENT PRICING: $3.00
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10:40, 12:05, 1:30, 4:20, 5:45,
7:10, 10:00
LINCOLN (DIG) PG-13
11:45, 3:45, 7:00, 10:15
PLAYING FOR KEEPS (DIG)
PG-13
11:45, 2:20, 4:55, 7:30, 10:05
RED DAWN (DIG) PG-13
12:20, 2:50, 5:20, 7:50, 10:20
RISE OF THE GUARDIANS
(3D) PG
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11:55, 2:25, 4:50, 7:25, 9:55
RISE OF THE GUARDIANS
(DIG) PG
1:10, 3:40, 6:10, 8:40
SKYFALL (DIG) PG-13
12:55, 2:30, 4:05, 5:40, 7:15,
8:50, 10:25
TWILIGHT SAGA: BREAKING
DAWN, PART 2 (DIG) PG-13
12:40, 2:05, 3:30, 4:55, 6:20,
7:45, 10:30
WRECK-IT-RALPH (DIG) PG
11:05, 1:45, 4:25, 7:05, 9:45
MOVIES 12
Gateway Mall - Beltline @
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ALEX CROSS PG-13
12:15, 5:20, 10:20
BRAVE (3D) PG
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1:30, 3:50, 6:15, 8:35
THE DARK KNIGHT RISES
PG-13
12:20, 4:00, 8:00
FINDING NEMO (2012)
(3D) G
SPECIAL EVENT PRICING: $2.00
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11:55, 2:25, 4:55, 7:25, 9:55
ICE AGE: CONTINENTAL
DRIFT PG
12:00, 2:10, 4:45, 7:30, 9:40
LOOPER R
12:45, 3:55, 7:00, 9:35
THE ODD LIFE OF TIMOTHY
GREEN PG
12:35, 2:55, 5:15, 7:40, 10:05
PARANORMAL ACTIVITY 4 R
12:05, 2:20, 4:35, 7:15, 10:20
PITCH PERFECT PG-13
12:40, 2:45, 4:05, 7:10, 7:50,
10:05
SEVEN PSYCHOPATHS R
11:50, 2:15, 4:40, 7:05, 9:50
SINISTER R
12:10, 2:40, 5:10, 7:45, 10:15
TAKEN 2 PG-13
12:30 2:50 5:10 7:20 10:10
Assistive Listening and Captioning System Avail
IMAX: THE HOBBIT: AN UNEXPECTED JOURNEY 3D
[CC,DV] (PG-13) ★
Fri. - Sat.1200 345 730 1115
THE HOBBIT IN REALD 3D - HFR (PG-13) ★
Fri. - Sat.(1130 315) 700 1045
THE HOBBIT: AN JOURNEY IN REALD 3D [CC,DV] (PG-13)
★
Fri.(1230 PM) 415 PM 800 PM
Sat.415 PM 800 PM
THE HOBBIT: AN UNEXPECTED JOURNEY [CC,DV] (PG-13)
★
Fri. - Sat.(1100 215 245) 600 630 945 1015
PLAYING FOR KEEPS [CC,DV] (PG-13)
Fri. - Sat.(1120 150) 420 705 940
KILLING THEM SOFTLY (R)
Fri. - Sat.(1140 AM)
RED DAWN [CC,DV] (PG-13)
Fri. - Sat.(205 PM) 740 PM
LIFE OF PI 3D [CC,DV] (PG) ★
Fri. - Sat.410 PM 710 PM 1010 PM
LIFE OF PI [CC,DV] (PG)
Fri. - Sat.(1150 AM)
RISE OF THE GUARDIANS [CC,DV] (PG)
Fri. - Sat.(1105 140) 405 640 920
ANNA KARENINA [CC] (R)
Fri. - Sat.(1115 335) 645 955
TWILIGHT SAGA: BREAKING DAWN, PART 2
[CC,DV] (PG-13)
Fri. - Sat.(1220 355) 650 935
SKYFALL [CC,DV] (PG-13)
Fri. - Sat.(1145 300) 650 1000
LINCOLN [CC,DV] (PG-13)
Fri. - Sat.(1215) 400 715 1030
WRECK-IT RALPH [CC,DV] (PG)
Fri. - Sat.(1110 155) 435 720 950
FLIGHT [CC,DV] (R)
Fri. - Sat.(1100 AM) 425 PM 1005 PM
ARGO [CC,DV] (R)
Fri. - Sat.(1210 330) 635 925
Adv. Tix on Sale JACK REACHER
Adv. Tix on Sale LES MISERABLES
THE HOBBIT: AN UNEXPECTED JOURNEY IN REALD
3D (PG-13) ★
Fri. - Sat.(1130 145 330) 530 710 930 1045
THE HOBBIT: AN UNEXPECTED JOURNEY (PG-13) ★
Fri. - Sat.(1100 300) 640 1015
KILLING THEM SOFTLY (R)
Fri. - Sat.(1115 AM)
RED DAWN (PG-13)
Fri. - Sat.(100) 415 730 1000
RISE OF THE GUARDIANS (PG) Fri. - Sat.(250 PM) 800 PM
RISE OF THE GUARDIANS 3D (PG) ★
Fri. - Sat.(1230 PM) 520 PM
TWILIGHT SAGA: BREAKING DAWN, PART 2 (PG-13)
Fri. - Sat.(1245 345) 700 940
LINCOLN (PG-13)
Fri. - Sat.(1200 315) 630 945
PLAYING FOR KEEPS (PG-13)
Fri. - Sat.(115) 415 715 935
SKYFALL (PG-13)
Fri. - Sat.(130 PM) 500 PM 830 PM
FLIGHT (R)
Fri. - Sat.(145 PM) 530 PM 900 PM
ARGO (R)
Fri. - Sat.(100 355) 640 925
PHOTO COURTESY NINK ASI
CINEMARK 17
MARV ELLIS
PLAYS NINKASI
STAGE AT
WHITEAKER
BLOCK PARTY
BREWING RECORDS
Ninkasi taps into the local and
regional music scene
T
he fermentation of a localized culture extends far beyond
any vat of hoppy beer. While it’s undeniable that Ninkasi
Brewing Company has seen success in recent years, less
is known about the relationship it has developed with
dozens of local and regional independent musicians
(Marv Ellis, Volifonix, Rare Monk) for mutual promotion
and exposure — and the man who is making it happen.
James Book is a friendly, laid-back guy with shaggy hair and
surfing photos hanging in his office — a classic SoCal surfer dude
happily transplanted to the Northwest who is now in his fourth
year as marketing director at Ninkasi.
With a twenty-plus year history in
Ninkasi has sponsored nearly 40 bands in various capacities
the music business, both producing
others and recording as a musician —
through its outreach program, Beer is Love. Whether it’s
he played bass for The Flys, who had
assistance with studio time, mixing and production, gas money and
a top five single in 1998 with “Got
vans for tours, pressing vinyl LPs, securing events (including
You (Where I Want You)” — Book
Austin’s SXSW), putting download cards in beer cases or a steady
has always had a passion for music.
Prior to Ninkasi, Book co-owned a
flow of sponsored beer and gear, Ninkasi is hooking it up.
downtown clothing boutique called
Shag with his wife and another couple
time I’ve come out of the studio liking what I’ve recorded. Dude
recently relocated from Los Angeles, worked at a local rock radio
knows what he’s doing, that’s for sure … it doesn’t have that ‘I’m
station and recorded bands in various rented spaces on his record
selling out and getting sponsored’ feeling. It’s like, you’re providing
label, Top Secret Productions. He was shopping with his friend
great beer, we’re providing great music — let’s combine those
Nikos Ridge for a production studio to go in on together when
things and do some awesome stuff. That’s sort of how I look at it.”
Ridge, who was co-founder of what was then a fledgling brewery,
There’s also Eugene-based funk-rock band Volifonix, one of the
asked him to instead come do marketing for the brewery because
first bands sponsored by the Beer is Love program, who released
it was growing so rapidly.
their second studio album (recorded with Book) called Space in
In 2009, Book began drawing on his experience with direct
June 2012. Lead guitarist Joe McClain says: “We recently went on
marketing techniques he’d employed while promoting bands back
tour to Montana. Well, they sent us on tour. They opened up new
in the ’80s (e.g. handing out roses with flyers to women on the
distributions in Montana earlier in the year and they wanted to throw
Sunset Strip to advertise concerts) with his new position as
a bunch of parties as a way of saying ‘Thank you for welcoming
marketing director for Ninkasi. He began recording bands who
Ninkasi,’ so we went out there and toured around and played all
won the Ninkasi-sponsored contest Last Band Standing as a prize
their parties and had a blast. It’s a great relationship to have.”
at a new studio tucked into a corner of the Blairally Vintage
Book agrees. “There’s no vision; I feel like we’re living in the
Arcade in Eugene’s Whiteaker district, less than 200 feet west of
moment. I mean, we definitely have a vision for our company,
the brewery as the crow flies.
don’t get me wrong — we see ourselves as a national brand
Fast-forward to 2012: Ninkasi has sponsored nearly 40 bands
already, but the music stuff, it’s very much just goodwill and what
in various capacities through its outreach program, Beer is Love.
has come back so far has been worth it.” A national brand staying
Whether it’s assistance with studio time, mixing and production,
true to its roots by supporting good, local music? We’ll drink the
gas money and vans for tours, pressing vinyl LPs, securing
Kool-Aid, or Maiden the Shade, any day. The local sponsorship
events (including Austin’s SXSW), putting download cards in
from Ninkasi continues with “An Evening with the Floydian
beer cases or a steady flow of sponsored beer and gear, Ninkasi
Slips” at McDonald Theatre on New Year’s Eve. ■
is hooking it up.
Times For 12/14 - 12/15 © 2012
30
It seems too good to be true — so what’s the business angle?
Basically, Ninkasi gets a lot of exposure. “Beer gets shared — it
just does,” says Book, referring to sending bands on tour with
beer, signage and swag to give out, “If they drink it with their
friends, it’s sampling for us.”
The strategy, while certainly helping Ninkasi maintain strong
roots in Eugene, even as it grows by sponsoring local talents such
as Tyler Fortier and Adventure Galley, has also developed strong
bonds in new markets all over the Northwest and California.
“You’ve got to be relevant everywhere you go; I think that’s just
good sense,” Book says.
Black Beast Revival, a self-described “dark and sexy rock ‘n’
roll” band based in Bellingham, Wash., is a prime example. After
winning a recording session with Book through Last Band Stand-
ing-Bellingham, the Revival finished a five-song LP that Ninkasi
then pressed to vinyl — the album will be available in January.
“It sounds awesome,” Revival vocalist Erin James says. “I’ve
done so many recordings with so many people, and this is the first
December 13, 2012 • eugeneweekly.com