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About Sandy post. (Sandy, Oregon) 1938-current | View Entire Issue (May 20, 1982)
w - 4 SANOV ( O r * , POST Thwr» Mo» X>. » W ($•< ’) Taste Smoke Convinced Former higher tar smokers report MERIT “Best-tasting low tar I’ve tried? Can a low tar cigarette provide the taste incentive to switch smokers from higher tar brands? Research consistently proves that MERIT can. M ERIT Taste Sparks Switch. Nationwide survey reveals over 90% of MERIT smokers who switched from higher tar are glad they did. In fact, 94% don’t even miss their former brands. Further Evidence: 9 out of 10 former higher tar smokers report MERId an easy switch, that they didn 't give up taste in switching, and that MERIT is the best-tasting low tar theyve ever tried. MERIT Clear Choice. In addition, extensive unmarked-pack tests con firm that MERIT delivers a winning combination of taste and low tar when compared against higher tar leaders. Confirmed: The over- whelming majority reported MERIT taste equal to —or better than—leading higher tar brands. Confirmed: When tar levels were revealed, 2 out of 3 chose the MERIT combination of low tar and good taste. Year after year, in study after study, MERIT remains unbeaten. The proven taste alternative to higher tar smoking—is MERIT Q Warning The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health F*hihf> M,<r*n I»»’ Kings» 7 mg tar 0 5 mg nicotine — 100 s Reg; 10 mg "tar,’* 0 7 mg nicotine— 100 $ Men 9 mg "ta r,' 0 1 mg nicotine av per cigarette. FTC Report Oec 81 m erit ¡MS,grr MERIT Kings & KM)’%
