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SANOV ( O r * , POST Thwr»
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Taste
Smoke
Convinced
Former higher tar smokers report MERIT
“Best-tasting low tar I’ve tried?
Can a low tar cigarette
provide the taste incentive
to switch smokers from
higher tar brands?
Research consistently
proves that MERIT can.
M ERIT Taste
Sparks Switch.
Nationwide survey reveals
over 90% of MERIT smokers
who switched from higher
tar are glad they did. In fact,
94% don’t even miss their
former brands.
Further Evidence: 9 out
of 10 former higher tar
smokers report MERId an
easy switch, that they didn 't
give up taste in switching,
and that MERIT is the
best-tasting low tar theyve
ever tried.
MERIT Clear Choice.
In addition, extensive
unmarked-pack tests con
firm that MERIT delivers a
winning combination of
taste and low tar when
compared against higher tar
leaders.
Confirmed: The over-
whelming majority reported
MERIT taste equal to —or
better than—leading higher
tar brands.
Confirmed: When tar levels
were revealed, 2 out of 3
chose the MERIT combination
of low tar and good taste.
Year after year, in study
after study, MERIT remains
unbeaten. The proven taste
alternative to higher tar
smoking—is MERIT
Q
Warning The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health
F*hihf> M,<r*n
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Kings» 7 mg tar 0 5 mg nicotine — 100 s Reg; 10 mg "tar,’*
0 7 mg nicotine— 100 $ Men 9 mg "ta r,'
0 1 mg nicotine av per cigarette. FTC Report Oec 81
m erit
¡MS,grr
MERIT
Kings & KM)’%