Sandy post., May 06, 1982, Page 4, Image 4

4— SANDY (Or» ) ROST Thwr*
Moy é. 1 W (So< I)
Research Results Conclusive:
Merit Taste
Stands
Alone.
Extensive research confirms MERIT proven
taste alternative to higher tar smoking.
Taste Wrdict: MERIT
Landmark smoker study confirms
that the majority of higher tar
Further, extensive unmarked-
pack tests confirm that MERIT
smokers who have switched to
MERIT have one thing in common delivers a winning combination of
taste and low tar when compared
— Praise for MERIT taste.
with higher tar leaders.
\fes!
Nationwide survey reveals over
Confirmed: The overwhelming
90% of MERIT smokers who
majority of smokers reported
switched from higher tar are glad
MERIT taste equal to—or better than
they did. In fact, 94% dour even
—leading higher tar brands.
miss (heir former brands.
Confirmed: When tar levels were
Further Evidence: 9 out of
revealed, 2 out of 3 chose the
10 former higher tar smokers
MERI I combination of low tar and
report MERIT an easy switch,
g<xxJ taste.
Year after year, in study after
that they didn t give up taste in
switching, and that MERII is the
study, MERIT remains unbeaten.
best-tasting low tar they ve ever
The proven taste alternative to
higher tar smoking—is MERIT.
tried.
o hhUp Murra ! k IW2
Warning The Surgeon General Has Oeiermined
Thai Cigarette Smoking Is Dangerous to Your Health
Kings 7 mg "tar." 0.5 mg mconne—100 s Reg 10 mg "ta r *
0 7 mg nicotine— 100's Men 9 m g * ’tar."
0.7 mg mconne av per cigarette, FTC Report Dec 81
MERIT
Kings & K X )\