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About Sandy post. (Sandy, Oregon) 1938-current | View Entire Issue (April 8, 1982)
4 SANDY (O f* ) ROST Thur» April 8 1982 S»< Landmark Smoker Study: Merit Earns Taste Rigorous smoker tests confirm MERIT as proven taste alternative to higher tar smoking. Just released—the results of extensive new research co n ducted by MERIT. T h e conclusion: In tests comparing taste and tar com bined, M ERIT is the clear choice over leading higher tar brands. Taste Turning Smokers To MERIT. In a separate part of this study, smokers report that M ERIT taste is a major factor in completing their successful switch from higher tar brands. Confirmed:9 out of 10 MERIT Remains Unbeaten. former higher tar smokers say In impartial new tests where MERI T is an easy switch, that brand identity was concealed, they didn’t give up taste in the ? overwhelming nutjority switching, and that M ERIT is of smokers reported MERIT the best'tasting low tar they've taste equal to—or better than ever tried. —leading higher tar brands. Ye ar after year, in study after Moreover, when tar levels study, MERI T remains were revealed, 2 out of I chose unbeaten. T he proven taste the M ERIT com bination of alternative to higher tar low tar and g tx d taste. smoking—is MERIT. Warning The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. MERIT Kings & KX)\ Htpwi Dec 81
