4
SANDY (O f* ) ROST Thur»
April 8 1982 S»<
Landmark Smoker Study:
Merit
Earns Taste
Rigorous smoker tests confirm MERIT as proven
taste alternative to higher tar smoking.
Just released—the results of
extensive new research co n
ducted by MERIT.
T h e conclusion: In tests
comparing taste and tar
com bined, M ERIT is the
clear choice over leading
higher tar brands.
Taste Turning Smokers
To MERIT.
In a separate part of this
study, smokers report that
M ERIT taste is a major factor
in completing their successful
switch from higher tar brands.
Confirmed:9 out of 10
MERIT Remains Unbeaten. former higher tar smokers say
In impartial new tests where MERI T is an easy switch, that
brand identity was concealed,
they didn’t give up taste in
the ? overwhelming nutjority
switching, and that M ERIT is
of smokers reported MERIT
the best'tasting low tar they've
taste equal to—or better than
ever tried.
—leading higher tar brands.
Ye ar after year, in study after
Moreover, when tar levels
study, MERI T remains
were revealed, 2 out of I chose unbeaten. T he proven taste
the M ERIT com bination of
alternative to higher tar
low tar and g tx d taste.
smoking—is MERIT.
Warning The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.
MERIT
Kings & KX)\
Htpwi Dec 81