Sandy post., February 21, 1980, Page 20, Image 20

SANDY (Ore.) POSTThur»., F«t> 21. IHOISec J)
Newest Research Results:
Smokers
Affirm
Merit
Choice !
M ERIT smokers report "ho taste sacrifice
in switch from high tar brands.
MERIT: Proven Long Term
Alternative To High Tar Brands.
New national smoker study results prove it.
Proof: The overwhelming majority of MERIT
smokers polled feel they didn t sacrifice taste in
switching from high tar cigarettes.
flnoo/?96%of MERIT smokers
•
dont miss former high tar brands.
Proof 9 out of 10 enjoy smoking
as much since switching to MERIT
areg/ad they switched, and report
Filter
MERIT is the best tasting k nv tar
they ve ever tried.
MERI!
Smokers Prefer MERIT 3 To 1!
New taste tests with thousands
of smokers prove it.
Proof A sig nificant majority
P h ilip M o r r is Ir x
of smokers rate MERIT taste as good as—or better
than —leading high tar brands. Even cigarettes
having twice the tar!
Proof Of the 95% stating a preference, 5
out of 4 smokers chose the MERIT low tar/
good taste combination over
X
, high tar leaders when tar levels
r
were revealed.
You’ve read the results. The
MERI I | conclusion
is clearer than ever:
Menthol
' MERIT deli vers a winning
I combination of taste and low tar.
A combination that's attracting
more and more smokers every
day and —more importantly —
satisfying them /ong term.
MERIT
IM»
Warning: The Surqeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.
Kings & KM )s
Kings 8 nig 'ta r '*0.6 rng nicotine—
100 s.11 mg tat. 0 7mq nicoim eav p e rcigiiretle. FfC Report M ay’ 78
f