Image provided by: Clackamas Community College; Oregon City, OR
About The Clackamas print. (Oregon City, Oregon) 1989-2019 | View Entire Issue (Dec. 3, 2014)
THE C L A C K A M A S P R IN T | D E C . 3, 2 0 1 4 | V O L . 4 8 ISSUE 8 An email distributed to all students contained a link to a three-page survey. (It should be noted that the survey itself was written in Comic Sans, a font so hated it s spawned a website calledbancomicsans.com.) The first page ofthe sur Clackamas Community College vey provided five options for a new logo. Some have voiced that it seemed like they were subtle rip-offs of other logos, by Erin Carey & Liz Gomes and also, one sort of looks like a hazardous waste symbol. c e n ust like any company, the face of a post encompass The second page was for the school’s new slogan. You’ve the ideals of its community and its goals probably seen the one that’s already on billboards, “Value. for the students who attend there. While Training. Education. Support^, which also includes a model most wouldn’t hold the brand of a com instead of a real student, a departure from CCC’s previous secondary school needs to munity college in high regard, those who attend it do. @ moda t e r CLACKAMAS COLLEGE C O M M U N IT Y “real-student” marketing. Some others are, “The real val ue?’ “Learning with a purpose” and “It’s right. Here.” The Clackamas Community College is going through a re brand, to take place for its 50 year anniversary in 2016. last one’s our favorite, purely because we’d find incorrect grammar in an educational institution’s slogan amusing. The rebrand, consisting of a new logo, motto and mascot, will be displayed across the community and the college, if The last page is the CCC mascot theme. Out of the three options, the first one, we assumed, is “what hap you’re a student of CCC, you’ve received an email asking pens when a cougar turns into a burn victim.” The sec you to vote on them. If you’re a student with any taste, you’d probably find that the options leave much to be desired. ond is a cheap knock off o f the already instituted cougar logo. The third is the only one that seems semi-decent, save that it looks like the logo from Montana State. Thrtledove Clemens, a Portland marketing company, was hired by the college for the rebranding project spearheaded by its CEO, Jay Clemens. Before CCC, Turtledove Clemens O ur only question is really just, “Why?” Why spend so much money for a designer from Portland to do a rede handled local commercial marketing projects ranging from sign of our school when we have a wealth of art students Oil Can Henry’s to the travel marketing of Mt. Hood. Some who could give us a superior product in exchange for a of their marketing services have already been rendered by sandwich and a tuition waiver? Students know this cam the college for billboards and signage highlighting the col pus and know, these students, and know what it’s like to be lege’s recent shift to prioritize the trades. The rebranding a student here. But instead of giving a student an oppor was estimated to cost the college $25,000 to $40,000. At tunity to take pride in redesigning a logo, you passed it off no additional cost to the college, TUrtledove Clemens also to someone who knows nothing about us. And that, CCC helped to refresh and reformat The Clackamas P rin t higher ups, is the saddest thing that we’ve ever heard. CLACKAMAS C O M M U N IT Y COLLEGE hrome
