THE C L A C K A M A S P R IN T
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D E C . 3, 2 0 1 4
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V O L . 4 8 ISSUE 8
An email distributed to all students contained a link to a
three-page survey. (It should be noted that the survey itself
was written in Comic Sans, a font so hated it s spawned a
website calledbancomicsans.com.) The first page ofthe sur
Clackamas
Community College
vey provided five options for a new logo. Some have voiced
that it seemed like they were subtle rip-offs of other logos,
by Erin Carey & Liz Gomes
and also, one sort of looks like a hazardous waste symbol.
c e n
ust like any company, the face of a post
encompass
The second page was for the school’s new slogan. You’ve
the ideals of its community and its goals
probably seen the one that’s already on billboards, “Value.
for the students who attend there. While
Training. Education. Support^, which also includes a model
most wouldn’t hold the brand of a com
instead of a real student, a departure from CCC’s previous
secondary
school
needs
to
munity college in high regard, those who attend it do.
@ moda
t e r
CLACKAMAS
COLLEGE
C O M M U N IT Y
“real-student” marketing. Some others are, “The real val
ue?’ “Learning with a purpose” and “It’s right. Here.” The
Clackamas Community College is going through a re
brand, to take place for its 50 year anniversary in 2016.
last one’s our favorite, purely because we’d find incorrect
grammar in an educational institution’s slogan amusing.
The rebrand, consisting of a new logo, motto and mascot,
will be displayed across the community and the college, if
The last page is the CCC mascot theme. Out of the
three options, the first one, we assumed, is “what hap
you’re a student of CCC, you’ve received an email asking
pens when a cougar turns into a burn victim.” The sec
you to vote on them. If you’re a student with any taste, you’d
probably find that the options leave much to be desired.
ond is a cheap knock off o f the already instituted cougar
logo. The third is the only one that seems semi-decent,
save that it looks like the logo from Montana State.
Thrtledove Clemens, a Portland marketing company, was
hired by the college for the rebranding project spearheaded
by its CEO, Jay Clemens. Before CCC, Turtledove Clemens
O ur only question is really just, “Why?” Why spend so
much money for a designer from Portland to do a rede
handled local commercial marketing projects ranging from
sign of our school when we have a wealth of art students
Oil Can Henry’s to the travel marketing of Mt. Hood. Some
who could give us a superior product in exchange for a
of their marketing services have already been rendered by
sandwich and a tuition waiver? Students know this cam
the college for billboards and signage highlighting the col
pus and know, these students, and know what it’s like to be
lege’s recent shift to prioritize the trades. The rebranding
a student here. But instead of giving a student an oppor
was estimated to cost the college $25,000 to $40,000. At
tunity to take pride in redesigning a logo, you passed it off
no additional cost to the college, TUrtledove Clemens also
to someone who knows nothing about us. And that, CCC
helped to refresh and reformat The Clackamas P rin t
higher ups, is the saddest thing that we’ve ever heard.
CLACKAMAS
C O M M U N IT Y COLLEGE
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