Image provided by: Clackamas Community College; Oregon City, OR
About The Clackamas print. (Oregon City, Oregon) 1989-2019 | View Entire Issue (Oct. 19, 2005)
e FILE COPY Clackamas Print; Independent, student- run newspaper since 1966 Las Community College, Oregon City, OR Wednesday. Oct. 19, 2005 Volume 39, Issue 2 B Cross, G taps bent body \ support Naras lr-in-Chief ■Wednesday. Oct. 26, ASG ■jnerican Red Cross will ■school year's first blood ■he Gregory Forum. The ■ expected to be better than ■d. after already having ■ their total goal of 105 sign- ■ a week left to go. The aver- ■is 62 units (one unit is one ■ood collected from a single ■e a few people have come in ■mu." said ASG Community ■ officer Jennifer Ban-. “And ■f the barbeque we had a ■pie sign up Ithinkthe ■two don’t are just afraid of ■cane Katrina and other ■asters have put a new ■ on the importance of blood K beyond the usual high ■According to the A.R.C.. ■ seconds someone in the ■ds a blood transfusion, ■saw an influx [of donors] ■hurricane] happened, ■ day we need to col- ■ units in our area,” said ■Greisser, Senior Territory iative for the American Red B units only have a shelf- days, which makes the a constant fresh supply even ¡sing. goal is just to help out the Is, reach out to the commu- aelpthem. It’s what we’re Barr said. aims has been a contributor d Cross since 1977, when hood drive was held at >e. Since then, they have pd more than 4,000 pints of me Red Cross. rocedure takes less than an donors only give a pint of laity given time, tire average ody contains 11-12 pints. In the Red Cross protects the s by a five layer system used ml any unclean blood. Now Is approximately 74 times ely to be snuck by lightening ontract HIV from a donated pod. ugh walk-ins are an option, fflimends that anybody who donate sign up in their office immunity Center, to ensure iness of the process. fior Barrington tsCCC tomorrow Katie Wilson Clackamas Print Lonnie Cline directs his choir in the new Niemeyer Center. The building has raised the profile of the Clackamas music department, and added more instructors, technology and space, generating more student and community interest. Music enjoys profile boost Mike Guidice The Clackamas Print The new Niemeyer Center isn’t the only change the Music Department has expe rienced recently: student involvement in the music program has increased by 20 percent during the fall term alone. Whether it’s in choir, band or the production of music, there has been an increase in enrollment. According to music depart ment head Tom Wakeling, the new building has brought in more instructors, more technology, and more space. Recently a 40-piece orches tra and opera singers record ed a CD within the walls of Niemeyer. The music, com prised of Italian love songs produced by an independent record company based out of Tualatin, was a big success. The disc is due to be released later this month. Wakeling is excited about the improvements to the pro gram and also very grateful to the school board for funding such an upgrade. The music department was allowed to have a huge voice in the build ing process and was directly involved in the design of the Niemeyer Center. Wakeling feels it is a testa ment to the college that they were willing “to put their money where their mouth is” and create such an atmosphere for music students to learn and enjoy making music. “The new building adds credibility. It’s hard to get stu dents into the music program, but once they get involved we can keep them,” he said. The music program recent ly started offering a Music Technology Certificate, something that Wakeling feels is sure to attract even more students who want to further their knowledge of the techni cal aspect of music. Starting winter term, the school will be able to support and hold a class that has been offered for quite some time, but could never be taught due to lack of space and technol ogy. A digital sound, video and animation course will be offered and should attract a multitude of students. Clackamas Community College is known for ns music tradition, according to Wakeling, especially in regards to its choir, which has traveled to Europe to perform. A huge advocate of music and arts as an important part of the educational environ ment, he feels as if the music department gets the prover bial ‘shaft’ a lot of the time. “The arts have been deval ued and many times are the first to get cut, but in this instance, Clackamas has stepped up and made the state ment that music has an equal value as the other disciplines of education,” he said. ‘SMART* campaign proves a bright idea Katie Wilson News Editor Clackamas Community College’s new advertising cam paign “SMART” came through, winning a gold medallion for best promotional campaign at the regional National Council for Marketing and Public Relations last Saturday. Students may have noticed the banners at the school entrance, the “SMART cookies” ads on the buses, or even the “SMART” t-shirts that some of the college staff wear. It is all part of the college’s marketing campaign. The National Council for Marketing and Public Relations (NCMPR) divides up the U.S. and Canada into districts for the regional conferences. Clackamas is a part of district seven, which includes community colleges in Alaska, Idaho, Montana, Oregon, Washington, Alberta, British Columbia, Saskatchewan and the Yukon Territory. Out of all these community colleges, Clackamas came away with, in addition to the gold medallion for best promotional campaign, a bronze for the stu dent handbook/planner, a bronze for a photograph used on a sched ule, a bronze for an ad, and a sil ver for a “SMART monkey, goes to college” poster. “We decided about two years ago,” said Anne Donnelson, Clackamas’ director of public affairs, “that so much of college marketing is apologetic: ‘well, we don’t cost much ... well, we’re close to home.’ It doesn’t really make you proud to be a Clackamas student. We really want to change that. The impact [this college has] on lives is pret ty astounding.” And so the college began mar ket research. “A lot of the administration and faculty are baby boomers, whereas most of the students are Generation X or Y,” said Donnelson. “For years we’ve been marketing to other baby boomers ... we can’t do that anymore.” Given the nature of a commu nity college - students vary from high-schoolers to senior citizens - the college had to find some thing that could be adjusted to appeal to everyone. “What’s good about the word ‘smart’ is that you can tailor it,” said Donnelson. For instance, there is “SMART giving” which is specifically targeted at the Foundation, the donors. According to Donnelson the whole school was invalu able to getting the project off the ground. “The whole campus has been a sort of a focus group for this cam paign,” she said. “We all believe in the mission of this college and having all the staff on the cam paign was really important. It was great to have [them] involved in the marketing.” Apparently it was a student who first suggested the idea of using a monkey in one of the ads. This gave birth to the “SMART monkey, goes to college” post er, which was latet used by the President of NCMPR as an exam ple of good marketing. “Some people seem to think that Clackamas isn’t as sophis ticated as PCC or Mount Hood Community College,” said Donnelson. “We’re showing peo ple what we can do. I think [the SMART marketing campaign] is a really responsible way to make sure the district knows that we’re here and about the services we provide for students.” Contributed Photo Director of Public Affairs Anne Donnelson displays one of the SMART campaign’s winning ideas. The “SMART Monkey” took silver for best college poster at NCMPR.
