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FILE COPY
Clackamas Print;
Independent, student- run newspaper since 1966
Las Community College, Oregon City, OR
Wednesday. Oct. 19, 2005
Volume 39, Issue 2
B Cross,
G taps
bent body
\ support
Naras
lr-in-Chief
■Wednesday. Oct. 26, ASG
■jnerican Red Cross will
■school year's first blood
■he Gregory Forum. The
■ expected to be better than
■d. after already having
■ their total goal of 105 sign-
■ a week left to go. The aver-
■is 62 units (one unit is one
■ood collected from a single
■e a few people have come in
■mu." said ASG Community
■ officer Jennifer Ban-. “And
■f the barbeque we had a
■pie sign up Ithinkthe
■two don’t are just afraid of
■cane Katrina and other
■asters have put a new
■ on the importance of blood
K beyond the usual high
■According to the A.R.C..
■ seconds someone in the
■ds a blood transfusion,
■saw an influx [of donors]
■hurricane] happened,
■ day we need to col-
■ units in our area,” said
■Greisser, Senior Territory
iative for the American Red
B units only have a shelf-
days, which makes the
a constant fresh supply even
¡sing.
goal is just to help out the
Is, reach out to the commu-
aelpthem. It’s what we’re
Barr said.
aims has been a contributor
d Cross since 1977, when
hood drive was held at
>e. Since then, they have
pd more than 4,000 pints of
me Red Cross.
rocedure takes less than an
donors only give a pint of
laity given time, tire average
ody contains 11-12 pints. In
the Red Cross protects the
s by a five layer system used
ml any unclean blood. Now
Is approximately 74 times
ely to be snuck by lightening
ontract HIV from a donated
pod.
ugh walk-ins are an option,
fflimends that anybody who
donate sign up in their office
immunity Center, to ensure
iness of the process.
fior Barrington
tsCCC tomorrow
Katie Wilson Clackamas Print
Lonnie Cline directs his choir in the new Niemeyer Center. The building has raised the profile of the Clackamas music
department, and added more instructors, technology and space, generating more student and community interest.
Music enjoys profile boost
Mike Guidice
The Clackamas Print
The new Niemeyer Center
isn’t the only change the
Music Department has expe
rienced recently:
student
involvement in the music
program has increased by 20
percent during the fall term
alone.
Whether it’s in choir, band
or the production of music,
there has been an increase in
enrollment.
According to music depart
ment head Tom Wakeling,
the new building has brought
in more instructors, more
technology, and more space.
Recently a 40-piece orches
tra and opera singers record
ed a CD within the walls of
Niemeyer. The music, com
prised of Italian love songs
produced by an independent
record company based out of
Tualatin, was a big success.
The disc is due to be released
later this month.
Wakeling is excited about
the improvements to the pro
gram and also very grateful to
the school board for funding
such an upgrade. The music
department was allowed to
have a huge voice in the build
ing process and was directly
involved in the design of the
Niemeyer Center.
Wakeling feels it is a testa
ment to the college that they
were willing “to put their
money where their mouth is”
and create such an atmosphere
for music students to learn
and enjoy making music.
“The new building adds
credibility. It’s hard to get stu
dents into the music program,
but once they get involved we
can keep them,” he said.
The music program recent
ly started offering a Music
Technology
Certificate,
something that Wakeling feels
is sure to attract even more
students who want to further
their knowledge of the techni
cal aspect of music.
Starting winter term, the
school will be able to support
and hold a class that has been
offered for quite some time,
but could never be taught due
to lack of space and technol
ogy. A digital sound, video
and animation course will be
offered and should attract a
multitude of students.
Clackamas
Community
College is known for ns
music tradition, according
to Wakeling, especially in
regards to its choir, which has
traveled to Europe to perform.
A huge advocate of music
and arts as an important part
of the educational environ
ment, he feels as if the music
department gets the prover
bial ‘shaft’ a lot of the time.
“The arts have been deval
ued and many times are the
first to get cut, but in this
instance, Clackamas has
stepped up and made the state
ment that music has an equal
value as the other disciplines
of education,” he said.
‘SMART* campaign proves a bright idea
Katie Wilson
News Editor
Clackamas
Community
College’s new advertising cam
paign “SMART” came through,
winning a gold medallion for
best promotional campaign at
the regional National Council for
Marketing and Public Relations
last Saturday.
Students may have noticed the
banners at the school entrance,
the “SMART cookies” ads on
the buses, or even the “SMART”
t-shirts that some of the college
staff wear. It is all part of the
college’s marketing campaign.
The National Council for
Marketing and Public Relations
(NCMPR) divides up the U.S.
and Canada into districts for the
regional conferences. Clackamas
is a part of district seven, which
includes community colleges in
Alaska, Idaho, Montana, Oregon,
Washington, Alberta, British
Columbia, Saskatchewan and the
Yukon Territory.
Out of all these community
colleges, Clackamas came away
with, in addition to the gold
medallion for best promotional
campaign, a bronze for the stu
dent handbook/planner, a bronze
for a photograph used on a sched
ule, a bronze for an ad, and a sil
ver for a “SMART monkey, goes
to college” poster.
“We decided about two years
ago,” said Anne Donnelson,
Clackamas’ director of public
affairs, “that so much of college
marketing is apologetic: ‘well,
we don’t cost much ... well,
we’re close to home.’ It doesn’t
really make you proud to be a
Clackamas student. We really
want to change that. The impact
[this college has] on lives is pret
ty astounding.”
And so the college began mar
ket research.
“A lot of the administration
and faculty are baby boomers,
whereas most of the students
are Generation X or Y,” said
Donnelson. “For years we’ve
been marketing to other baby
boomers ... we can’t do that
anymore.”
Given the nature of a commu
nity college - students vary from
high-schoolers to senior citizens
- the college had to find some
thing that could be adjusted to
appeal to everyone.
“What’s good about the word
‘smart’ is that you can tailor it,”
said Donnelson.
For instance, there is “SMART
giving” which is specifically
targeted at the Foundation, the
donors.
According to Donnelson
the whole school was invalu
able to getting the project off the
ground.
“The whole campus has been a
sort of a focus group for this cam
paign,” she said. “We all believe
in the mission of this college and
having all the staff on the cam
paign was really important. It was
great to have [them] involved in
the marketing.”
Apparently it was a student
who first suggested the idea of
using a monkey in one of the ads.
This gave birth to the “SMART
monkey, goes to college” post
er, which was latet used by the
President of NCMPR as an exam
ple of good marketing.
“Some people seem to think
that Clackamas isn’t as sophis
ticated as PCC or Mount Hood
Community College,” said
Donnelson. “We’re showing peo
ple what we can do. I think [the
SMART marketing campaign] is
a really responsible way to make
sure the district knows that we’re
here and about the services we
provide for students.”
Contributed Photo
Director of Public Affairs
Anne Donnelson displays one
of the SMART campaign’s
winning ideas. The “SMART
Monkey” took silver for best
college poster at NCMPR.