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About Just out. (Portland, OR) 1983-2013 | View Entire Issue (Aug. 1, 2008)
AUGUST 1 ,2008_________________________ MARTY DAVIS 8,JUStlOUt (northwest Just Out Dominates in 'Papergate 2008!' First there were the sptxiky phone calls. Then came the ominous threats: “You must pick up your Just Out distribution box from our basement by such-and-such date, or it will be discarded.” Cue sting chords. That message, delivered to Just Out Publisher Marty Davis twice during the month of July, sig naled the start of something big: a citywide call to arms for defense of the First Amendment and right to public use of the sidewalks. It spawned “Papergate 2008!” And it all happened thanks to Starbucks Coffee Company. Because of a mandate handed down from Portland-area Starbucks district manager Tif fany Bruderson in the spring, ’Bucks stores began making clean sweeps of their storefront sidewalks this summer, including removing any newspaper boxes that a store manager found to be “of a safety concern” to customers. Two separate downtown stores removed Just Out distribution boxes with out the paper’s consent: locations at the Essex House, 1330 S.W. Third Ave., and at 906 S.W. Taylor St. The coffee chain’s actions were, according to officials at the city of Portland, very clearly against the law. By forcibly removing newspaper boxes— publications like Just Out and The Portland Tri' hune, among others—from outside its storefronts and demanding that the boxes be picked up and hauled off their properties, Starbucks was violat ing both rhe First Amendment and Oregon state by Bruderson law, confirms Portland Office of Transportation to return the engineering and development program manager Just Out boxes Rich Eisenhauer. outside the “We don’t tell people they can just remove downtown them,” Eisenhauer says about local businesses that Starbucks lo claim removing the boxes will help with safety cations, agreed and cleanliness around their property. “If there is to do so, and a safety issue,” he says, his office “won’t remove the boxes the box totally—wt*’ll move it to a different side again found of the street.” their legal and But it took an intervention from Just Out— right public with an assist from KOIN-TV, which joined Davis KOIN-TV documents the return of Just Out boxes outside two downtown Starbucks coffee shops. use homes at the scene of the Essex House crime—to get Star bucks to change its position and “allow” rhe paper July 28. to be part of the local community and offer your “Sincerely, we obviously didn’t think this one stands back outside its property. (The coffee chain, publication. Again, we’re sorry.” through maybe as well as we should have,” Brud unsurprisingly, did not bother to touch boxes for The Oregonian or The Wall Street Journal, both pub erson admitted sheepishly about the Papergate Nike Pulls That Ain't Right' 2008 fracas. “We welcome you back, and we want lications with whom it has big-dollar reciprocal Ad Campaign relationships.) Citing the growing chorus of outcry concern Now, essentially after tell ing its gay-baiting “That Ain’t Right” basketball ing Just Out and other Portland attire advertisements, Beaverton-based Nike free media to shove it, the com decided to kill the campaign at its birth. The pany has changed its tune: Now company began pulling all advertisements with it’s “sorry.” Bruderson called the “That Ain’t Right” tagline from nationwide Just Out late last month to ex markets within days of the decision. plain “the misunderstanding Designed by Portland-based creative giants of removing the boxes which Wieden + Kennedy, the campaign stirred huge we should not have removed,” controversy in mostly online media starting admitting that her directive to remove any offending free pub July 22, with bloggers and media pundits taking lication distribution boxes “was the usually gay-friendly company to task for what not the best course of action.” Bloggers coined this ad campaign "the worst in Nike’s history" days before it was pulled by the Beaverton-based corporation. Continued on Page 10 Davis, after being invited Thanks Christine! 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