AUGUST 1 ,2008_________________________
MARTY DAVIS
8,JUStlOUt
(northwest
Just Out Dominates
in 'Papergate 2008!'
First there were the sptxiky phone calls. Then
came the ominous threats: “You must pick up your
Just Out distribution box from our basement by
such-and-such date, or it will be discarded.” Cue
sting chords.
That message, delivered to Just Out Publisher
Marty Davis twice during the month of July, sig
naled the start of something big: a citywide call
to arms for defense of the First Amendment and
right to public use of the sidewalks. It spawned
“Papergate 2008!” And it all happened thanks to
Starbucks Coffee Company.
Because of a mandate handed down from
Portland-area Starbucks district manager Tif
fany Bruderson in the spring, ’Bucks stores began
making clean sweeps of their storefront sidewalks
this summer, including removing any newspaper
boxes that a store manager found to be “of a safety
concern” to customers. Two separate downtown
stores removed Just Out distribution boxes with
out the paper’s consent: locations at the Essex
House, 1330 S.W. Third Ave., and at 906 S.W.
Taylor St.
The coffee chain’s actions were, according to
officials at the city of Portland, very clearly against
the law. By forcibly removing newspaper boxes—
publications like Just Out and The Portland Tri'
hune, among others—from outside its storefronts
and demanding that the boxes be picked up and
hauled off their properties, Starbucks was violat
ing both rhe First Amendment and Oregon state
by Bruderson
law, confirms Portland Office of Transportation
to return the
engineering and development program manager
Just Out boxes
Rich Eisenhauer.
outside
the
“We don’t tell people they can just remove
downtown
them,” Eisenhauer says about local businesses that
Starbucks lo
claim removing the boxes will help with safety
cations, agreed
and cleanliness around their property. “If there is
to do so, and
a safety issue,” he says, his office “won’t remove
the
boxes
the box totally—wt*’ll move it to a different side
again
found
of the street.”
their legal and
But it took an intervention from Just Out—
right
public
with an assist from KOIN-TV, which joined Davis
KOIN-TV documents the return of Just Out boxes outside two downtown
Starbucks
coffee shops.
use
homes
at the scene of the Essex House crime—to get Star
bucks to change its position and “allow” rhe paper July 28.
to be part of the local community and offer your
“Sincerely, we obviously didn’t think this one
stands back outside its property. (The coffee chain,
publication. Again, we’re sorry.”
through maybe as well as we should have,” Brud
unsurprisingly, did not bother to touch boxes for
The Oregonian or The Wall Street Journal, both pub erson admitted sheepishly about the Papergate
Nike Pulls That Ain't Right'
2008 fracas. “We welcome you back, and we want
lications with whom it has big-dollar reciprocal
Ad Campaign
relationships.)
Citing the growing chorus of outcry concern
Now, essentially after tell
ing its gay-baiting “That Ain’t Right” basketball
ing Just Out and other Portland
attire advertisements, Beaverton-based Nike
free media to shove it, the com
decided to kill the campaign at its birth. The
pany has changed its tune: Now
company began pulling all advertisements with
it’s “sorry.” Bruderson called
the “That Ain’t Right” tagline from nationwide
Just Out late last month to ex
markets within days of the decision.
plain “the misunderstanding
Designed by Portland-based creative giants
of removing the boxes which
Wieden + Kennedy, the campaign stirred huge
we should not have removed,”
controversy in mostly online media starting
admitting that her directive to
remove any offending free pub
July 22, with bloggers and media pundits taking
lication distribution boxes “was
the usually gay-friendly company to task for what
not the best course of action.”
Bloggers coined this ad campaign "the worst in Nike’s history"
days before it was pulled by the Beaverton-based corporation.
Continued on Page 10
Davis, after being invited
Thanks Christine!
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Thanks Christine!"
Contracting
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Portland's
RON MILLIGAN Real Estate Broker
(503) 484-3166
email: ronmilligan@remax.net
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Christine C. Hall
Senior Loan Consultant
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