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CapitalPress.com August 19, 2016 OAN’s Farwest Show keeps on growing By JANAE SARGENT passed 400, and she expects the loor to sell out. Charlie Hall, Ellison Chair in International Floriculture at Texas A&M University, will give this year’s keynote address. Titled “Factors Af- fecting Short- and Long-Term Demand in the Future,” it will explore the major aspects of the current horticulture indus- try. Hall is a well-known speaker in regards to econom- ics and the future of the indus- try. He spoke at the Farwest Show about the recession in 2013. This year’s New Varieties Showcase is themed “Plants with a Purpose: Pollinators.” The showcase will feature 55 plants, a record-breaking Capital Press The Oregon Association of Nurseries 2016 Farwest Trade Show will feature expanded programs that focus on nav- igating the challenges facing the industry today. Growers, landscapers and wholesalers representing the horticulture industry will gath- er for the three-day show at the Oregon Convention Center in Portland, Ore. The show be- gins on Thursday, Aug. 25. Last year, 386 exhibitors were at the show, attracting visitors from 47 states and 18 countries. Crystal Cady, the event and member services manager of the show, said the number of exhibitors signed up for the 2016 show has already Environmentally Friendly High Performance - Low Impact Gradual & Steady Release of Micronutrients Convenient pellet or granule form for even broadcasting Perfect for turf, vegetable or flower gardens, shrubs & trees 50# pellets or 40# granules Call for pallet or bulk pricing discounts. D. Stutzman Farms P.O. Box 307 Canby, OR 97013 Organic Materials Review Institute™ 888-877-7665 N16-7/#7 number for the Farwest Show. The showcase and several of the breakout sessions such as “Marketing in the Digi- tal Age: Reaching Today’s Time-Starved Consumers” and “Marketing to Genera- tion Me” educate attendees about how to sell plants to the younger consumer. Allison Pennell, event and program coordinator, said the idea of the “lifestyle garden- er” is a growing trend in the industry, especially in the younger generation. “People want to use their gardens to show their values,” Pennell said. “Restoration and pollinator support are ways people bring their values and lifestyles into their garden.” Pennell ran an outreach pro- gram at Oregon colleges with horticulture programs to attract young people to the show. An annual favorite networking event for young professionals in horticulture will be at 3:30 p.m. Aug. 25 along with the networking event aimed at women in horticulture at 3:30 p.m. Aug. 26. Farwest will also feature its annual pub-crawl and tours of nurseries and retailers. Cultivating or just sprucing up? Betstco has an implement that fits your needs... Unique online system helps ‘consortium nursery’ thrive By JANAE SARGENT Capital Press Paul Bizon came across the idea of a “consortium nursery,” at which several growers share space and materials, while he was traveling in Germany in 2003. When he returned to the United States, he partnered with the owners of Oregon Turf and Tree and started Garden World, a highly automated re- tail nursery that sells growers’ plants through an online man- Janae Sargent/Capital Press agement system. Zach Peyton, Garden World manager, explains the unique auto- PlantX, the operating sys- mated system the nursery uses. Peyton is one of ive people that tem, links the inventory di- staff the 10-acre farm in Woodburn, Ore. rectly to the website so when someone buys a plant, it is bring material and it’s kind of individual growers, they are taken off the website and the a balancing act of not letting tagged with the grower’s infor- grower of that speciic plant is growers build the nursery up, mation, which is immediately notiied. not selling too much and giving uploaded to the website. All Bizon also owns Bizon enough material to keep the in- of the employees and growers Nursery, a wholesale nursery ventory fresh,” Bizon said. have access to the website on that is known for its conifers Located along Interstate 5 their phones so they can see and Japanese maples. just outside Woodburn, Ore., how inventory is moving. As a grower, he said he saw Garden World is the easiest “A lot of people are saying the potential and need for a sys- nursery to see and the hardest the website made it so easy and tem that would link growers nursery to ind, Zach Peyton, that’s why they’re here,” said and sell their materials together. the manager, said. Peyton. Instead of buying grower Because of its location — Bizon said the Willamette material upfront, growers bring it’s not on an exit for the inter- Valley is the perfect place for their products to Garden World state — Peyton said the nursery a nursery like Garden World and get paid every seven days is reliant on its online system to because the growers are all so online for whatever they sell. sell product. close they can easily monitor “It’s a place for growers to When plants come in from and control their sales. SPECIAL! 20’x45’ $1 , 750 Tillers, Flail and Finish Mowers - you’ll find what you need to keep your Nursery in top shape! 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