CapitalPress.com
August 19, 2016
OAN’s Farwest Show keeps on growing
By JANAE SARGENT
passed 400, and she expects
the loor to sell out.
Charlie Hall, Ellison Chair
in International Floriculture
at Texas A&M University,
will give this year’s keynote
address. Titled “Factors Af-
fecting Short- and Long-Term
Demand in the Future,” it will
explore the major aspects of
the current horticulture indus-
try.
Hall is a well-known
speaker in regards to econom-
ics and the future of the indus-
try. He spoke at the Farwest
Show about the recession in
2013.
This year’s New Varieties
Showcase is themed “Plants
with a Purpose: Pollinators.”
The showcase will feature
55 plants, a record-breaking
Capital Press
The Oregon Association of
Nurseries 2016 Farwest Trade
Show will feature expanded
programs that focus on nav-
igating the challenges facing
the industry today.
Growers, landscapers and
wholesalers representing the
horticulture industry will gath-
er for the three-day show at the
Oregon Convention Center in
Portland, Ore. The show be-
gins on Thursday, Aug. 25.
Last year, 386 exhibitors
were at the show, attracting
visitors from 47 states and 18
countries. Crystal Cady, the
event and member services
manager of the show, said the
number of exhibitors signed up
for the 2016 show has already
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number for the Farwest Show.
The showcase and several
of the breakout sessions such
as “Marketing in the Digi-
tal Age: Reaching Today’s
Time-Starved
Consumers”
and “Marketing to Genera-
tion Me” educate attendees
about how to sell plants to the
younger consumer.
Allison Pennell, event and
program coordinator, said the
idea of the “lifestyle garden-
er” is a growing trend in the
industry, especially in the
younger generation.
“People want to use their
gardens to show their values,”
Pennell said. “Restoration and
pollinator support are ways
people bring their values and
lifestyles into their garden.”
Pennell ran an outreach pro-
gram at Oregon colleges with
horticulture programs to attract
young people to the show. An
annual favorite networking
event for young professionals
in horticulture will be at 3:30
p.m. Aug. 25 along with the
networking event aimed at
women in horticulture at 3:30
p.m. Aug. 26.
Farwest will also feature its
annual pub-crawl and tours of
nurseries and retailers.
Cultivating or
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Unique online system helps
‘consortium nursery’ thrive
By JANAE SARGENT
Capital Press
Paul Bizon came across the
idea of a “consortium nursery,”
at which several growers share
space and materials, while he
was traveling in Germany in
2003.
When he returned to the
United States, he partnered
with the owners of Oregon Turf
and Tree and started Garden
World, a highly automated re-
tail nursery that sells growers’
plants through an online man-
Janae Sargent/Capital Press
agement system.
Zach Peyton, Garden World manager, explains the unique auto-
PlantX, the operating sys- mated system the nursery uses. Peyton is one of ive people that
tem, links the inventory di- staff the 10-acre farm in Woodburn, Ore.
rectly to the website so when
someone buys a plant, it is bring material and it’s kind of individual growers, they are
taken off the website and the a balancing act of not letting tagged with the grower’s infor-
grower of that speciic plant is growers build the nursery up, mation, which is immediately
notiied.
not selling too much and giving uploaded to the website. All
Bizon also owns Bizon enough material to keep the in- of the employees and growers
Nursery, a wholesale nursery ventory fresh,” Bizon said.
have access to the website on
that is known for its conifers
Located along Interstate 5 their phones so they can see
and Japanese maples.
just outside Woodburn, Ore., how inventory is moving.
As a grower, he said he saw Garden World is the easiest
“A lot of people are saying
the potential and need for a sys- nursery to see and the hardest the website made it so easy and
tem that would link growers nursery to ind, Zach Peyton, that’s why they’re here,” said
and sell their materials together. the manager, said.
Peyton.
Instead of buying grower
Because of its location —
Bizon said the Willamette
material upfront, growers bring it’s not on an exit for the inter- Valley is the perfect place for
their products to Garden World state — Peyton said the nursery a nursery like Garden World
and get paid every seven days is reliant on its online system to because the growers are all so
online for whatever they sell.
sell product.
close they can easily monitor
“It’s a place for growers to
When plants come in from and control their sales.
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