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4 CapitalPress.com February 26, 2016 Dairymen should embrace modern image, expert says Mitloehner: Nostalgic stereotypes can lead to consumer mistrust By MATEUSZ PERKOWSKI Capital Press SALEM — The pastoral stereotype of a handful of cows living in a red barn isn’t doing the dairy industry any favors, according to animal science professor FranB Mit- loehner. Consumers can react with distrust when they encoun- ter commercial dairies after being exposed to bucolic ad- vertisements about “happy cows,” the University of Cal- ifornia Extension specialist said during the recent Oregon Dairy Farmers Annual Con- vention in Salem. “They say this and this here have nothing to do with each other and they feel be- trayed,” said Mitloehner. Farmers should instead promote the eficiency of the modern U.S. dairy industry, which has increased milB production 60 percent since the 1950s while reducing the number of dairy cows from 16 million to 9 million, he said. Mitloehner also said there’s plenty of room in the marBet for organic and con- ventional producers without various dairy sectors trying to give each other a “blacB eye.” “That must stop,” he said. It has been a decade since the United Nations’ Food and Agriculture Organization pub- lished a highly publicized re- port, “LivestocB’s Long Shad- ow,” that blamed livestocB for causing more greenhouse gas emissions than global trans- portation. Mateusz Perkowski/Capital Press Animal science professor Frank Mitloehner talks about the im- proving eficiencies of the U.S. dairy industry at the Oregon Dairy Farmers Annual Conven- tion in Salem on Feb. 22. Mitloehner was a chief critic of the report, which pointed out that the “lifecy- cle” analysis of greenhouse gases from livestocB produc- tion was much more extensive than for transportation, which considered only direct emis- sions. Greenhouse gases caused by feed manufacturing and land use changes were includ- ed in the livestocB analysis, but emissions from the man- ufacture of automobiles was not included in the transporta- tion analysis. While one of the UN re- port’s authors acBnowledged this shortcoming, Mitloehner said the allegations of live- stocB’s disproportional im- pact on climate change have become ingrained in the glob- al media. Even though the UN has since shifted its position on livestocB production, talB show hosts and advertise- ments continue to allude to the 2006 report, he said. “It implies transportation choices are inconsequential,” he said. “The consumers now believe it’s true.” The UN’s Food and Agri- culture Organization has since “come around full swing” on livestocB production, though the change is not widely publi- cized, said Mitloehner, who’s involved in the organization’s environmental assessments of livestocB production. For example, a 2013 report, “TacBling Climate Change through LivestocB,” found that improving livestocB pro- duction eficiency through technology and breeding helps reduce emissions. “You have to discuss this in public,” Mitloehner said. While a cow in the U.S. can produce 20,000-25,000 pounds of milB a year, a cow in Mexico can produce about 4,000 pounds and a cow in India can produce about 1,000 pounds, he said. That effectively means that U.S. dairy farmers can produce the same amount of milB with much smaller herds, shrinBing their “carbon footprint” compared to more traditional systems, he said. “Do you thinB the popula- tion Bnows that?” Mitloehner said. “They thinB the opposite is true.” With growing populations, the world will have to adopt more intensive and eficient agricultural practices despite pressure from critics to aban- don technology, he said. China, for example, loses 40 percent of its hogs before weaning due to inferior nutri- tion, genetics and veterinary care, which isn’t affordable in the long-term, Mitloehner said. “They actually have to change the way they produce food.” Lead by example, business coach says Former Idaho potato shed manager sentenced for embezzlement By DAN WHEAT Capital Press Dan Wheat/Capital Press Chelsea Durfey Campbell of Natural Selections Farm, Sunny- side, Wash., asks business development coach George Zanatta a question at a WAFLA labor conference in Ellensburg, Feb. 18. Smart companies treat employees well, communicate well, allow employees to participate in decisions affecting their jobs and pro- vide social interaction among workers for team building, he said. between authority and leader- ship,” he said. “With authority, people follow because they have to. With leadership, they follow because they want to.” The best corporate cultures are where people want to go to worB because they enjoy their jobs so much that it doesn’t real- ly seem liBe worB, Zanatta said. That comes from the top. If the bosses love their job, it’s conta- gious, he said. People worB for money, but signiicance is what they crave, he said. That means contribut- ing, maBing a difference and being recognized for it. But in America today, too many companies are run by au- thority, not leadership, Zanatta said. There’s a huge vacuum in leadership and companies are accepting lower performance, which doesn’t have to be, he said. Parents of millennials were so concerned about creating good self esteem in their chil- dren that they praised them for everything and created people who thinB they should be re- warded just for showing up, Zanatta said. Wegmans Food MarBets, headquartered in Gates, N.Y., views employees as its Bey asset and has a motto of employees irst and customers second, Zanatta said. BLACKFOOT, Idaho — A former Eastern Idaho fresh potato pacBing facility man- ager will spend at least a year in county jail and must pay $1.7 million in restitution for embezzling from the business and its afiliates over seven years. Bingham County District Judge Bruce PicBett ordered Russell C. Leonardson, the long-time manager and inan- cial controller of Idaho Select Inc., to begin serving the irst 90 days of his jail time imme- diately following his Feb. 18 sentencing. Leonardson pleaded guilty to two felony counts of grand theft by embezzlement in De- cember as part of an agree- ment with prosecutors, ad- mitting to diverting company revenue for personal uses such as cars and college tui- tion for his daughters, worB on his new home and Island ParB cabin, personal bills and family vacations. As part of the plea agree- ment, prosecutors dismissed 70 forgery counts, alleging Leonardson altered records of company checBs to cover this thefts. Capital Press 9-4/#7 SALEM — The fate of an environmentalist lawsuit over the removal of wolves from Oregon’s list of endan- gered species will soon be decided by the Oregon Sen- ate. Under House Bill 4040, the legislature would ratify last year’s decision by state wild- life oficials to delist wolves, effectively neutralizing a le- gal challenge iled by several environmental groups in the Oregon Court of Appeals. The Senate will soon vote on HB 4040 having passed a Bey legislative committee on Feb. 23 and earlier having passed the House. Proponents of the bill, in- cluding the Oregon Farm Bu- reau and the Oregon Cattle- men’s Association, argue that livestocB producers could be excluded from any potential legal settlement between the environmental plaintiffs and Oregon’s wildlife regulators, thereby circumventing the public process in setting wolf management policy. Environmentalists and an- imal rights advocates fear the delisting will lead to hunting and argue that HB 4040 will preclude judicial review of whether the delisting decision was based on sound science, which the Legislature should not attempt to answer. Sen. Chris Edwards, D-Eu- gene, said it’s not unprece- dented for Oregon lawmaBers to weigh in on thorny policy issues instead of having them LEGAL Request for Proposals Fiscal Year W IMPLEMENT “ Your Farm Equipment Specialists” scheduled another hearing to establish the monthly amount of restitution. Failure to meet a payment would be grounds for a probation violation and imposition of Leonardson’s underlying prison sentence. Leonardson was also or- dered to serve 200 hours of community service, and to avoid taBing any job involv- ing the handling of third-party money. In a barely audible voice, Leonardson offered a brief apology to his former employ- ers before learning his fate. “I will do my best and work my ingers to the bone to maBe restitution,” he said. “If I have betrayed your trust, then I’m sorry.” Leonardson’s attorney, Curtis Smith, asBed PicBett to consider that an assessment showed his client posed little risB of re-offending, and that he’d cooperated by admitting his guilt, and even by allowing the victims to tour his 6,000-square- foot new home and new cabin, which they’ll soon acquire. Smith also cautioned that Leon- ardson has opened the door to have all of the company’s ills “laid at his feet.” “He’s a good man who made a bad mistaBe,” Smith said. Oregon bills on wolves, hemp maBe progress By MATEUSZ PERKOWSKI ALTER Prosecutor Cleve Colson offered an Oct. 9, 2013 checB as an example of how Leon- ardson conducted the scheme. The $13,600 checB, initially written to Rexburg Motor- sports for a snow machine later found on Leonardson’s property, was altered in the company’s accounting soft- ware to relect a payment to Volm Bag Co., a legiti- mate Idaho Select supplier. A third-party audit conduct- ed after Leonardson quit the company in 2014 recovered the list of Leonardson’s actual recipients. Leonardson will have up to four years to serve the re- mainder of the jail time. PicB- ett acBnowledged the length of incarceration is insuficient given the scope of the crime. The victims, however, asBed the judge to avoid a long prison sentence to help Leon- ardson maintain the trucBing business he currently operates and maBe good on monthly restitution payments. “You can’t steal this Bind of money and not spend time in jail,” PicBett said. PicBett also sentenced Leonardson to six to 28 years in prison, opting to suspend the prison time in favor of probation. The judge has Odessa, WA 509-982-2644 1-800-572-5939 9-4/#14 July 1, 2016 - June 30, 2017 The Oregon Beef Council is soliciting proposals for projects in the following areas: 1) Positive Producer Image 2) Studying Legislation 3) Education related to beef 4) Generic promotion of beef Any individual or organi- zation may propose projects in any of the categories listed above. Projects must meet the Beef Council’s mission of enhanc- ing the beef industry’s image of profitability of Oregon’s beef industry. Approved pro- jects must comply with the Beef Promotion and Research Act and O.R.S. 577 To present a proposal you must complete and submit an Authorization Request Form by March 18, 2016 at 4:00 p.m. Download an Authorization Request Form from orbeef.org or by contacting the Oregon Beef Council office (503) 274- 2333 or via e-mail at julie@orbeef.org. legal-8-2-2/#4 hashed out during prolonged litigation. “As public policy maBers, we do intervene when we be- lieve it’s healthier to resolve a situation rather than let it hap- pen in a courtroom,” he said. Edwards joined two Re- publican colleagues on the Senate Committee on Envi- ronment and Natural Resourc- es in voting in favor of the bill, which passed the com- mittee 3-2 and is now headed for a vote on the Senate loor. The two other Democrats on the committee — Sen. Floyd ProzansBi, D-Eugene, and Sen. Michael Dembrow, D-Portland — said they were uncomfortable with lawmaB- ers trying to inluence the le- gal process from the outset. ProzansBi said he would have preferred a bill that would require the Oregon Cattlemen’s Association and Oregon Farm Bureau to be included in any settlement ne- gotiations, rather than render the lawsuit moot. “I’m concerned about us being asBed to intervene at this stage in a judicial pro- ceeding,” he said. A far less controversial bill on hemp growing regulations, House Bill 4060, is also head- ed for a vote on the Senate Floor after passing the Senate Committee on Environment and Natural Resources. The bill, which was already approved by the House, elimi- nates restrictions on hemp that require the crop to be directly planted in ields larger than 2.5 acres and prohibit it from being grown from cuttings or in greenhouses. These limitations were enacted by the Legislature in 2009, when recreational mar- ijuana wasn’t yet legal in Or- egon and lawmaBers thought hemp would be grown mostly for industrial products like i- ber and oil. LEGAL LEGAL PURSUANT TO ORS CHAPTER 87 Notice is hereby given that the following vehicle will be sold, for cash to the highest bidder, on 3/7/ 2016. The sale will be held at 10:00am by AMC FLEET SERVICES 8981 HUFF AVE. NE, BROOKS, OR 2005 FORD F 350 PU VIN=1FTWW31P65EB28730 Amount due on lien $4,608.43 Reputed owner(s) PAUL JOSEPH KLOFT SPRINGLEAF FIN SERV PURSUANT TO ORS CHAPTER 98 Notice is hereby given that the following vehicle will be sold, for cash to the highest bidder, on 3/7/ 2016. The sale will be held at 10:00am by DISCOUNT TOWING & RECOVERY 3750 MAINLINE DR. NE, SALEM, OR 2003 MERZ E 320 4DR VIN=WDBUF65J43A084891 Amount due on lien $5,913.00 Reputed owner(s) TWYLA RENEE BOWMAN THE HUNNINGTON NATIONAL B legal-9-2-7/#4 legal-9-2-4/#4 Capital Press legal-9-2-7/#4 LEGAL PURSUANT TO ORS CHAPTER 87 Notice is hereby given that the following vehicle will be sold, for cash to the highest bidder, on 3/17/ 2016. The sale will be held at 10:00am by AMC FLEET SERVICES 8981 HUFF AVE. NE, BROOKS, OR 1989 KENWORTH KLE TRK VIN=1NKEL29X8KJ375591 Amount due on lien $6,381.84 Reputed owner(s) PRECISION SEED CLEANERS INC, SUMMIT LEASING INC, WESTERN SEED FARMS By JOHN O’CONNELL LEGAL LEGAL PURSUANT TO ORS CHAPTER 87 Notice is hereby given that the following vehicle will be sold, for cash to the highest bidder, on 3/7/ 2016. The sale will be held at 10:00am by AMC FLEET SERVICES 8981 HUFF AVE. NE, BROOKS, OR 1989 FREIGHT LINER TRK VIN=1FVNASY97KP367302 Amount due on lien $7,230.42 Reputed owner(s) PRECISION SEED CLEANERS INC, SUMMIT LEASING INC, WESTERN SEED FARMS PURSUANT TO ORS CHAPTER 87 Notice is hereby given that the following vehicle will be sold, for cash to the highest bidder, on 3/1/2016. The sale will be held at 10:00 am by AJ’S AUTO REPAIR 1858 13TH ST SE, SALEM, OR 2006 CHRYSLER PT CRUISER VIN = 3A4FY48B06T249419 Amount due on lien $5,402.80 Reputed owner(s) Richard Vorseth Reliable Credit Assn legal-9-2-4/#4 ELLENSBURG, Wash. — Companies have corporate cul- tures, whether they recognize it or not, and they come from the top down, a business develop- ment coach says. It’s how employees behave, it’s attitude and tone set by the operator that employees emu- late, George Zanatta, business coach and CEO of AtBinson Stafing, an agricultural and industrial labor contractor in Washington and Oregon, said at the WAFLA annual labor conference at Central Washing- ton University in Ellensburg on Feb. 18. WAFLA was formerly the Washington Farm Labor As- sociation that now also serves Oregon, Idaho and other states. “I’ve come to the conclusion that every single company is a mirror image of the person who runs it,” Zanatta said. “We have a huge confusion Legal-8-2-1/#4
