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CapitalPress.com
February 26, 2016
Dairymen should embrace modern image, expert says
Mitloehner: Nostalgic
stereotypes can lead
to consumer mistrust
By MATEUSZ PERKOWSKI
Capital Press
SALEM — The pastoral
stereotype of a handful of
cows living in a red barn isn’t
doing the dairy industry any
favors, according to animal
science professor FranB Mit-
loehner.
Consumers can react with
distrust when they encoun-
ter commercial dairies after
being exposed to bucolic ad-
vertisements about “happy
cows,” the University of Cal-
ifornia Extension specialist
said during the recent Oregon
Dairy Farmers Annual Con-
vention in Salem.
“They say this and this
here have nothing to do with
each other and they feel be-
trayed,” said Mitloehner.
Farmers should instead
promote the eficiency of the
modern U.S. dairy industry,
which has increased milB
production 60 percent since
the 1950s while reducing the
number of dairy cows from 16
million to 9 million, he said.
Mitloehner also said
there’s plenty of room in the
marBet for organic and con-
ventional producers without
various dairy sectors trying to
give each other a “blacB eye.”
“That must stop,” he said.
It has been a decade since
the United Nations’ Food and
Agriculture Organization pub-
lished a highly publicized re-
port, “LivestocB’s Long Shad-
ow,” that blamed livestocB for
causing more greenhouse gas
emissions than global trans-
portation.
Mateusz Perkowski/Capital Press
Animal science professor Frank
Mitloehner talks about the im-
proving eficiencies of the U.S.
dairy industry at the Oregon
Dairy Farmers Annual Conven-
tion in Salem on Feb. 22.
Mitloehner was a chief
critic of the report, which
pointed out that the “lifecy-
cle” analysis of greenhouse
gases from livestocB produc-
tion was much more extensive
than for transportation, which
considered only direct emis-
sions.
Greenhouse gases caused
by feed manufacturing and
land use changes were includ-
ed in the livestocB analysis,
but emissions from the man-
ufacture of automobiles was
not included in the transporta-
tion analysis.
While one of the UN re-
port’s authors acBnowledged
this shortcoming, Mitloehner
said the allegations of live-
stocB’s disproportional im-
pact on climate change have
become ingrained in the glob-
al media.
Even though the UN has
since shifted its position on
livestocB production, talB
show hosts and advertise-
ments continue to allude to
the 2006 report, he said.
“It implies transportation
choices are inconsequential,”
he said. “The consumers now
believe it’s true.”
The UN’s Food and Agri-
culture Organization has since
“come around full swing” on
livestocB production, though
the change is not widely publi-
cized, said Mitloehner, who’s
involved in the organization’s
environmental assessments of
livestocB production.
For example, a 2013 report,
“TacBling Climate Change
through LivestocB,” found
that improving livestocB pro-
duction eficiency through
technology and breeding
helps reduce emissions.
“You have to discuss this
in public,” Mitloehner said.
While a cow in the U.S.
can produce 20,000-25,000
pounds of milB a year, a cow
in Mexico can produce about
4,000 pounds and a cow in
India can produce about 1,000
pounds, he said.
That effectively means
that U.S. dairy farmers can
produce the same amount
of milB with much smaller
herds, shrinBing their “carbon
footprint” compared to more
traditional systems, he said.
“Do you thinB the popula-
tion Bnows that?” Mitloehner
said. “They thinB the opposite
is true.”
With growing populations,
the world will have to adopt
more intensive and eficient
agricultural practices despite
pressure from critics to aban-
don technology, he said.
China, for example, loses
40 percent of its hogs before
weaning due to inferior nutri-
tion, genetics and veterinary
care, which isn’t affordable
in the long-term, Mitloehner
said. “They actually have to
change the way they produce
food.”
Lead by example, business coach says Former Idaho potato shed manager
sentenced for embezzlement
By DAN WHEAT
Capital Press
Dan Wheat/Capital Press
Chelsea Durfey Campbell of Natural Selections Farm, Sunny-
side, Wash., asks business development coach George Zanatta
a question at a WAFLA labor conference in Ellensburg, Feb. 18.
Smart companies treat employees well, communicate well, allow
employees to participate in decisions affecting their jobs and pro-
vide social interaction among workers for team building, he said.
between authority and leader-
ship,” he said. “With authority,
people follow because they have
to. With leadership, they follow
because they want to.”
The best corporate cultures
are where people want to go to
worB because they enjoy their
jobs so much that it doesn’t real-
ly seem liBe worB, Zanatta said.
That comes from the top. If the
bosses love their job, it’s conta-
gious, he said.
People worB for money, but
signiicance is what they crave,
he said. That means contribut-
ing, maBing a difference and
being recognized for it.
But in America today, too
many companies are run by au-
thority, not leadership, Zanatta
said. There’s a huge vacuum in
leadership and companies are
accepting lower performance,
which doesn’t have to be, he
said.
Parents of millennials were
so concerned about creating
good self esteem in their chil-
dren that they praised them for
everything and created people
who thinB they should be re-
warded just for showing up,
Zanatta said.
Wegmans Food MarBets,
headquartered in Gates, N.Y.,
views employees as its Bey asset
and has a motto of employees
irst and customers second,
Zanatta said.
BLACKFOOT, Idaho —
A former Eastern Idaho fresh
potato pacBing facility man-
ager will spend at least a year
in county jail and must pay
$1.7 million in restitution for
embezzling from the business
and its afiliates over seven
years.
Bingham County District
Judge Bruce PicBett ordered
Russell C. Leonardson, the
long-time manager and inan-
cial controller of Idaho Select
Inc., to begin serving the irst
90 days of his jail time imme-
diately following his Feb. 18
sentencing.
Leonardson pleaded guilty
to two felony counts of grand
theft by embezzlement in De-
cember as part of an agree-
ment with prosecutors, ad-
mitting to diverting company
revenue for personal uses
such as cars and college tui-
tion for his daughters, worB
on his new home and Island
ParB cabin, personal bills and
family vacations.
As part of the plea agree-
ment, prosecutors dismissed
70 forgery counts, alleging
Leonardson altered records of
company checBs to cover this
thefts.
Capital Press
9-4/#7
SALEM — The fate of
an environmentalist lawsuit
over the removal of wolves
from Oregon’s list of endan-
gered species will soon be
decided by the Oregon Sen-
ate.
Under House Bill 4040, the
legislature would ratify last
year’s decision by state wild-
life oficials to delist wolves,
effectively neutralizing a le-
gal challenge iled by several
environmental groups in the
Oregon Court of Appeals.
The Senate will soon vote
on HB 4040 having passed a
Bey legislative committee on
Feb. 23 and earlier having
passed the House.
Proponents of the bill, in-
cluding the Oregon Farm Bu-
reau and the Oregon Cattle-
men’s Association, argue that
livestocB producers could be
excluded from any potential
legal settlement between the
environmental plaintiffs and
Oregon’s wildlife regulators,
thereby circumventing the
public process in setting wolf
management policy.
Environmentalists and an-
imal rights advocates fear the
delisting will lead to hunting
and argue that HB 4040 will
preclude judicial review of
whether the delisting decision
was based on sound science,
which the Legislature should
not attempt to answer.
Sen. Chris Edwards, D-Eu-
gene, said it’s not unprece-
dented for Oregon lawmaBers
to weigh in on thorny policy
issues instead of having them
LEGAL
Request for Proposals
Fiscal Year
W
IMPLEMENT
“ Your Farm Equipment Specialists”
scheduled another hearing to
establish the monthly amount
of restitution. Failure to meet
a payment would be grounds
for a probation violation and
imposition of Leonardson’s
underlying prison sentence.
Leonardson was also or-
dered to serve 200 hours of
community service, and to
avoid taBing any job involv-
ing the handling of third-party
money.
In a barely audible voice,
Leonardson offered a brief
apology to his former employ-
ers before learning his fate.
“I will do my best and
work my ingers to the bone
to maBe restitution,” he said.
“If I have betrayed your trust,
then I’m sorry.”
Leonardson’s
attorney,
Curtis Smith, asBed PicBett to
consider that an assessment
showed his client posed little
risB of re-offending, and that
he’d cooperated by admitting his
guilt, and even by allowing the
victims to tour his 6,000-square-
foot new home and new cabin,
which they’ll soon acquire.
Smith also cautioned that Leon-
ardson has opened the door to
have all of the company’s ills
“laid at his feet.”
“He’s a good man who
made a bad mistaBe,” Smith
said.
Oregon bills on wolves, hemp maBe progress
By MATEUSZ PERKOWSKI
ALTER
Prosecutor Cleve Colson
offered an Oct. 9, 2013 checB
as an example of how Leon-
ardson conducted the scheme.
The $13,600 checB, initially
written to Rexburg Motor-
sports for a snow machine
later found on Leonardson’s
property, was altered in the
company’s accounting soft-
ware to relect a payment
to Volm Bag Co., a legiti-
mate Idaho Select supplier.
A third-party audit conduct-
ed after Leonardson quit the
company in 2014 recovered
the list of Leonardson’s actual
recipients.
Leonardson will have up
to four years to serve the re-
mainder of the jail time. PicB-
ett acBnowledged the length
of incarceration is insuficient
given the scope of the crime.
The victims, however, asBed
the judge to avoid a long
prison sentence to help Leon-
ardson maintain the trucBing
business he currently operates
and maBe good on monthly
restitution payments.
“You can’t steal this Bind
of money and not spend time
in jail,” PicBett said.
PicBett also sentenced
Leonardson to six to 28 years
in prison, opting to suspend
the prison time in favor of
probation. The judge has
Odessa, WA
509-982-2644
1-800-572-5939
9-4/#14
July 1, 2016 - June 30, 2017
The Oregon Beef Council is
soliciting proposals for projects
in the following areas:
1) Positive Producer Image
2) Studying Legislation
3) Education related to beef
4) Generic promotion of beef
Any individual or organi-
zation may propose projects
in any of the categories listed
above.
Projects must meet the Beef
Council’s mission of enhanc-
ing the beef industry’s image
of profitability of Oregon’s
beef industry. Approved pro-
jects must comply with the
Beef Promotion and Research
Act and O.R.S. 577
To present a proposal you
must complete and submit
an Authorization Request
Form by March 18, 2016 at
4:00 p.m.
Download an Authorization
Request Form from orbeef.org
or by contacting the Oregon
Beef Council office (503) 274-
2333 or via e-mail at
julie@orbeef.org. legal-8-2-2/#4
hashed out during prolonged
litigation.
“As public policy maBers,
we do intervene when we be-
lieve it’s healthier to resolve a
situation rather than let it hap-
pen in a courtroom,” he said.
Edwards joined two Re-
publican colleagues on the
Senate Committee on Envi-
ronment and Natural Resourc-
es in voting in favor of the
bill, which passed the com-
mittee 3-2 and is now headed
for a vote on the Senate loor.
The two other Democrats
on the committee — Sen.
Floyd ProzansBi, D-Eugene,
and Sen. Michael Dembrow,
D-Portland — said they were
uncomfortable with lawmaB-
ers trying to inluence the le-
gal process from the outset.
ProzansBi said he would
have preferred a bill that
would require the Oregon
Cattlemen’s Association and
Oregon Farm Bureau to be
included in any settlement ne-
gotiations, rather than render
the lawsuit moot.
“I’m concerned about us
being asBed to intervene at
this stage in a judicial pro-
ceeding,” he said.
A far less controversial bill
on hemp growing regulations,
House Bill 4060, is also head-
ed for a vote on the Senate
Floor after passing the Senate
Committee on Environment
and Natural Resources.
The bill, which was already
approved by the House, elimi-
nates restrictions on hemp that
require the crop to be directly
planted in ields larger than
2.5 acres and prohibit it from
being grown from cuttings or
in greenhouses.
These limitations were
enacted by the Legislature in
2009, when recreational mar-
ijuana wasn’t yet legal in Or-
egon and lawmaBers thought
hemp would be grown mostly
for industrial products like i-
ber and oil.
LEGAL
LEGAL
PURSUANT TO ORS
CHAPTER 87
Notice is hereby given that the
following vehicle will be sold, for
cash to the highest bidder, on 3/7/
2016. The sale will be held at
10:00am by
AMC FLEET SERVICES
8981 HUFF AVE. NE, BROOKS, OR
2005 FORD F 350 PU
VIN=1FTWW31P65EB28730
Amount due on lien $4,608.43
Reputed owner(s)
PAUL JOSEPH KLOFT
SPRINGLEAF FIN SERV
PURSUANT TO ORS
CHAPTER 98
Notice is hereby given that the
following vehicle will be sold, for
cash to the highest bidder, on 3/7/
2016. The sale will be held at
10:00am by
DISCOUNT TOWING & RECOVERY
3750 MAINLINE DR. NE, SALEM, OR
2003 MERZ E 320 4DR
VIN=WDBUF65J43A084891
Amount due on lien $5,913.00
Reputed owner(s)
TWYLA RENEE BOWMAN
THE HUNNINGTON NATIONAL B
legal-9-2-7/#4
legal-9-2-4/#4
Capital Press
legal-9-2-7/#4
LEGAL
PURSUANT TO ORS
CHAPTER 87
Notice is hereby given that the
following vehicle will be sold, for
cash to the highest bidder, on 3/17/
2016. The sale will be held at
10:00am by
AMC FLEET SERVICES
8981 HUFF AVE. NE, BROOKS, OR
1989 KENWORTH KLE TRK
VIN=1NKEL29X8KJ375591
Amount due on lien $6,381.84
Reputed owner(s) PRECISION SEED
CLEANERS INC, SUMMIT LEASING
INC, WESTERN SEED FARMS
By JOHN O’CONNELL
LEGAL
LEGAL
PURSUANT TO ORS
CHAPTER 87
Notice is hereby given that the
following vehicle will be sold, for
cash to the highest bidder, on 3/7/
2016. The sale will be held at
10:00am by
AMC FLEET SERVICES
8981 HUFF AVE. NE, BROOKS, OR
1989 FREIGHT LINER TRK
VIN=1FVNASY97KP367302
Amount due on lien $7,230.42
Reputed owner(s) PRECISION SEED
CLEANERS INC, SUMMIT LEASING
INC, WESTERN SEED FARMS
PURSUANT TO ORS CHAPTER 87
Notice is hereby given that the
following vehicle will be sold,
for cash to the highest bidder,
on 3/1/2016. The sale will be
held at 10:00 am by
AJ’S AUTO REPAIR
1858 13TH ST SE, SALEM, OR
2006 CHRYSLER PT CRUISER
VIN = 3A4FY48B06T249419
Amount due on lien $5,402.80
Reputed owner(s)
Richard Vorseth
Reliable Credit Assn
legal-9-2-4/#4
ELLENSBURG, Wash. —
Companies have corporate cul-
tures, whether they recognize it
or not, and they come from the
top down, a business develop-
ment coach says.
It’s how employees behave,
it’s attitude and tone set by the
operator that employees emu-
late, George Zanatta, business
coach and CEO of AtBinson
Stafing, an agricultural and
industrial labor contractor in
Washington and Oregon, said
at the WAFLA annual labor
conference at Central Washing-
ton University in Ellensburg on
Feb. 18. WAFLA was formerly
the Washington Farm Labor As-
sociation that now also serves
Oregon, Idaho and other states.
“I’ve come to the conclusion
that every single company is a
mirror image of the person who
runs it,” Zanatta said.
“We have a huge confusion
Legal-8-2-1/#4