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About La Grande observer. (La Grande, Or.) 1959-1968 | View Entire Issue (Oct. 13, 1959)
Battle Of The Middle Snake River Not Over As Another Round Said Rapidly Developing By ROBERT CHANDLER In Observer Staff Writer -t SNAKE RIVKK t'ANN :) -S -m rial) No other Pacilic Northwest i' .r. not excep'ing the main nam of the Columbia or the De Imtes. has been so involved in hydroelectric policies of the region cs this stretch of the Snake Hner between Weiscr and Lew intori. Idaho. First pri'inr.'.-'ur.i were over V . w Vwi ft- ZZt Cs V c"N- V " ... I c' fav- TJ$afH MOUNTAIN SHEEP DAM PN'P location of G90 fool hih Mountaip Shet-p Dam on Snake River, a half mile above confluence of the Salmon River, is counter plan proposal hy utilities in pro posed hydroelectric project. . .what in railed "Hel's Canyon stretch. That ended when Idaho Tower Company was given a federal lictme to construct three power projects Brownlee, Oxbow and Hells Canyon in the upper canyon east ol baker. The upper cryon battle finally oieu wnen long, ess r el used to puss a measure calling for con struct inn of a giant federal dam at Hells Canyon. The fight moved downstream when I'aci'ic Noithwest Power Company a combine of four North west untililies filed applications for licenses at Mountain Sheep and I'leastnt Valley, downstream frin what is called , the Hells Canyon area. Same Groups Opposition developed from the same groups which fought Idaho Power. They got some unexpect ed help from Fred Seaton. socre tary of the Interior in the Eisen hower cabinet, who felt the pro posals did not provide enough storage. The Federal Power Commis sion, charged by Congress with licencing hydro developments. turn'd dovn the license application on the grounds that any develop ment of this st:eleh of the Snake which did not include a dam at the Nez Perce site was ,-inferior". And this, of course, is true. Nez Perce, cn the Snake below its confluence with the Imnaha and Salmon Rivers, is a nianili cent djm site, no doubt about it But, it's good only if either we ignore the salmon fishery re sources of the Columbia or if we solve the prob'em of passing down stream migratory salmon over high dams. And no one is willing to throw away the salmon resource near ly one-third of the salmon which pass over the counting boards at downstream dams spawn in the Salmon river, alone. And the problem of passing fish downs! i earn over dams is far from solved. Ask Moratorium There have been proposals that a moratorium be declared on all dam construction in this area of the Sn; ke until the fishery prob-1 Iciri is solved. Well, that might be a long time, indeed. For it takes six years to observe the life span and reproduction rate of a batch of salmon. From the time the eggs are deposited in gravel beds until those eggs are re'lictrd in spawning salmon is a long time. And it is si most a certainty that more than one gen eration will have to be ob ierved hefoie anything definite can be learned. Nez Perce, as noted al.ov, is a wonderful damsite. It would back wuter up the Snake to lle'ls C: n yon. as well as up the Imnaha and Salmon Rivers, and would pro vide a total storage capacity of well over five million acre feet But, with fish passage en insnl utile problem for the time being some alternate proposal might be considered. So. Pacific Northwest and Us member companies Pacific Pow er and Light, Portland General K'ectric. Washington Wa it Pow er and Montana Power are pro posing to build a high dam at the Mountain Sheep site. Next: How does High Moun Sheep get away from th fish try problem? Where it it? What storage will if provide? Is there opposition to the proposal?) United Fund Topic OF Lions Meetinq The sound-color movie. "The Silent Crowd," depicting the ac tivities of the various public wel fare agencies supported by the I nited Fund, was shown to mem bers of the La Grande Lions Club at their regular Monday noon luncheon meeting at the Sara jawoa Hotel. Bob Wilkins and Willard K. Car ev announced the opening of the tnion County United Fund Drive on Wednesday, and urged all club members to contribute generous ly to the drive, reporting that ap proximately 90 per cent of the moneys contributed remained in this area for public welfare use Ken Lillard was program chair man. HALL FORFEITS $21 HOLLYWOOD H Pi Former Dead End Kid" Huntz Hall for feited $21 bail Tuesday whet he failed to npear in court to answer a charge of drunkenness. 1HE COMPttTE LIBRARY AMI Ki!!l K ACAIU MY, Colo Observer, La Grande, Ore., Tues., Oct. 13, 1959 Page S Outbreak Of Cholera HAI TI PiikiKlan ll'Ptl II iVVli The Air Force Academy k,.sj 3(l0 died within the is apparently taiuny its role as a i last lew days in a widespread Japan's ceatral Honshu Island on I rty-siim-y of cul'ure li'erally. outbreak ot cholera in the dis Sept. 26. The oflinal tally showed i Tuesd iy ihe H'ta y will Ret a , trie of this capital of East 30,114 injured and 1 .571,324 home- compleio set ol Soars. Iioehuck ; Pakis! jt, unofficial reports show less. Icatalues lor the c:n liM la'xi j od today Typhoon Deaths Rise 1IIO ' I II' The l.lle-t police tabulation today showed 4. 4M dead and 649 missing h Typ hoon Vera. hirh slammed into r CAV. I r -If 1 1 'all (he heating contractor of your choice to day and let him get your home ready for win ter. JJon't guess about your fur nace have it tuned up and be sure ! Dcaf Guess Rhmil Your Fumaco Make sure your heating equipment is serviced properly for the chilly days and frosty nights ahead. Just as you get a seasonal check-up on your automobile, so you should have your furnace tuned for the winter months to come. Now, before cold weather starts and you need heat, is the time to have it checked by i qualified gas service man. You'll save tw o w ays if you put your heating . equipment in top working order before you turn it on. , First, you'll save gas because a clean, properly adjusted furnace w ill operate more efficiently. Second, you'll cut repair bills because a thorough cleaning, lubrication and a filter change will make it last longer and perform without costly and annoying interruptions. ' Ee assured of comfortable warmth x Vilih Automatic Gas Heat 1 California-pacific; utilities company: for the tops ft IV entertainment watch "Playhouse 90" There's A BIG Difference In Coverage "The trade of advertising is so near perfection, that it is not easy to propose any im provement. But as every art ought to be exercised in due subordinaion to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not play too wantonly with our passions." Dr. Sam Johnson i X - -if- 7. 1 I XT The success of the system of capitalism is based on mass production with mass consumption of goods. Ad vertising is the catalyst which makes the end-product satisfactory. Since there is a great deal of competion these days in selling of goods, competition of advertising media for the advertising dollar gets sharper by the day. As competition increases so do professional morals lapse or disappear altogether and a wayward medium will claim merits for itself that have little or no basis in fact. The terrific struggle to survive has put some media o far beyond the pale that advertising industries have formed governing bodies to establish rules of conduct and ethics and to organize governing bodies to see that the ethics are adhered to. f rs I- vk 0 V ' v 4 J -'W, I'lohably the most reliable of these bodies is that which was formed for newspapers. It is the Audit Bureau of Circulations. When a member paper claims a certain "ABC" circula tion figure it indicates that the auditors from the head office In Chicago arrived at this Figure after auditing the circulation hooks of the paper and represents only the PAID fi gure for a given period. The auditing is usually done by a different man each year: He is impartial and thorough. The figure he arrives at is accurate. His thoroughness makes it impossible to claim readers that do not exist. Just as there art different qualities of coverage de signed to protect and beautify the female human body so, also, are there different types of coverage of adver tising media designed to render sales to the retailer. Paid circulation, attested to by the ABC, is the true measure of worth of an advertising medium ... it is the "pink coat" type of coverage in contradistinction to the common rabbit "Fur" which is so often passed off as the real thing. Paid'circulation leaves a stimulating impression. It is read because it's paid for; it's paid for because it's wanted; it is wanted because it's enjoyed. It is a winning combination and requires no lugubrious claims, tricks or quirz contests to penetrate the average, human mind. Member of the Audit Bureau of Circulation ' t'7 fS-K'M -9 iff'. x '('d '"- n V Al " -?f A n t U c ) If v: j J: ---SV- til t -i m.