La Grande evening observer. (La Grande, Or.) 1904-1959, March 01, 1934, Image 5

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La Grande evening observer., March 01, 1934, Image 5

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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (March 1, 1934)

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Newspaper Page TextThursday, March 1, 1934 T,A CRANTVE KVENTNCi OBSERVER. CA GRANDE, ORE. Page Five Aroinidtlie Shops Following this column with each appearance Mlftdy or Gentle man of La (Jruniie win find much of Interest In what In new for dress and home as chronicled by Bess Duke In her rounds of the local stores. This' season the swagger suit is probably the most Important part of milady's out-of-doors wardrobe, and H naturally foil ).vd that the sec-1 end most important factor is the blouse, and the number of blouses ( Inn oases the wrjdrobe accorJ'.ngly. ' C. J. Breier comparv have just re-J celved waists of practically every color combination arid style. Stripes, ' checks and plaids In bright colors are made with tie collars, cowl 'neck lines, tailored collars, al having ruf- j lies, jabots or ties at ine tnioat, in keeping with the prevailing wind blown mode. An otherwise simple little suit of bhie triple sheer crepe has been j made Into a very smart and soph is- tlcated outfit tnrougn tne aaaiuon of a plaid moire blouse shown at the Dora VI Shop. The trim plaid blouse has stand-up collar which is In reality a double ruffle, and for decoration has two big buttons on either side onto which the jacket buttons. The jacket Is hip length with a wide belt and three-quarter length sleeves. Two inverted box pleats at the sides of the front and thti back are the only decorations on the skirt. ( Blue clouds were the Inspiration for a lovely color which has been used effectively this season for semi formal gowns, one of which is to be seen at the Cinderella shop now. The outstanding thing abciit the dress are the sleeves, made dolman fashion, with the under part gath ered Into a straight strip from the shoulder to the wrist. Bright gold beads and flat white circles trim; the sleeves. The neck line utilizes the popular ecclesiastical mode with a high cowl above a (yoke in the front and a slit In the back which buttons high. The skirt is gored, fitting at the hlpllne and flaring out at the knees to fall in graceful lines at the toptle. Worth has used a new brown Ka roln straw,, eggshell moss crepe and matching gardenias to create one of the smartest hats seen about the shops this spring. The hat is. on off-the-face pattern, but to break the expanse of forehead, the designer has blocked the brim straight down In front, still leaving the right eye somewhat of a mystery- Three small gardenias are set directly on the front of the shallow crown, while at the back is a very nonchalant bow of narrow- Clray ribbon. . The brim is underlined with moss crepe. The hat is one of the newest spring patterns at Falks La Grande store, . Even the finest muuical composition is poor when played on a toneless pi ano, therefore for the discriminating pianist, the little Howard grand piano Just received by the Radio Music and Bup.nly Co. is a' delightful in strument. Because no cabinet work obstructs Uj tones, their vibrant quality is unimpaired. The piano if) in English brown mahogany. How ever, for the person who prefers an upright, a Baldwin built Howard in walnut la being exhibited at the music store. The latest model up right piano Is built small and low, replacing the "white elephant" that used to fill practically all the avail able apace In the music room. The most conservative pattern In diBhware, made of the finest porce lain, which Richardson's Art Store haq secured In the past several years has an' embossed decoration of sil ver against on Ivory hoc kg round. The pattern is conservative, with the scalloped rim adding the variety which Is so necessary these days. Tho advantage of the more conserva tive diBhware Is obvious since It will match any silverware and any sep arate pieces of colored" glassware on a well appointed dining table. panicked New Yorkers this season and j aro among the smartest of the mod-! els that will be shown In the spring fashion tea by the J. "01 Penney com pany. A blege swagger suit has used the three-quarter length, but instead of the full back, the coat Is fitted across the back and belted across the front. Wide stitched lapels of brown taffeta button back on the breast of the coat, while the sleeves are tucked to Just below the elbow, giving a full effect. The skirt Is straight and tight. 1 Like a lush green lawn In the spring are the quality rugs, manu factured by the A. and M. Karag hcuslan company, bh display at the W. H. Bohnenkamp Co. The rugs come In three qualities, the most luxurious of which Is the svsjjer gullstan, made from the same wool and the same dye as the finest of Oriental floor coverings. It Is also Interesting to note thut the manu facturers, of the quality rugs are the largest Importers of genuine Oriental rugs In the world, and the only dif ference between them and the tors shown here the latter are made by machine but they have the high lighted effect made simply through a play of light on the thick wool nap and the bright Oriental pattern. ... With the advent of the spring sea son, colorful flower combinations herald Its arrival. Tulips and der onicums are making their debut and for a spring party, Rohan's Flower shop suggest old rose luups una yet low daisy-like deronicums for the well-appointed table. Daffodils, free sins and pussywillow are holding their own, also, among the spring decoration suggestions. . Never since Kipling eulogized them have shoes taken such a leading part In the fashionable ensemble as they do this spring. The variety of leath ers Is so wide that milady can be as discriminating In leather as she Is in cut. Burnett's Shoe Co. have an amplo display of white sport ox fords of suede, calf and pigskin, the outstanding feature of which Is the unique use of perforations of all sjma and In all patterns. This sea son, according to Burnett's, the per foruilon Is the thlngl. .... Combining two fashion notes that are popular this season, the black and white combination and the shirt waist dress, designers have made a oharmlng creation whloh Is now at Stevens-Van Engelen Co. The semi formal gown Is in one 'piece, with a black crepe skirt and gleaming whlto top, with loose dolman) sleeves. Cor. Washington and Cedar WE DELIVER Phone : Main 759 "A Lower Priced Service Store" MORNING MILK 10 Large Cans Label admits you FREE to Motion Picture Party at Granada Theatre, Saturday, March 3. Pink, Tall Cans SALMON 2 lor 25c Blue Rose RICE 4 lbs. 23c JOEL'S "Golden Cup" COFFEE 26c Krispy Crax 2 Box 32c BANANAS 3.bs 19c Fresh Ground VEAL For Loaf 112 c 45d LB. Snowdrift SHORTENING Large Pkg. - CXYDOL 21c CALUMET BAKING POWD.n Mb. can ,.ZOC Tho shoulders peep through silts j which ore rimmed with a single row of black covered buttons. The crew; neck Is 6ompleted by two large white flowers at the shoulder. i Truly American furniture, In which the massive quality of the nation and the earnest quality of the race Is depicted through an ar tistic use of geometrical designs and straight lines, has taken the furni ture world by storm and the mod era bedroom furnishings are among the first to utilize the new mode. Fitzgerald's Furniture Co. are show ing a modern walnut bedroom suite In which the low plain bed, and the other pieces utilize cleverly the com bination of geometrical globes and straight lines that are being used to express the real America In the field of architecture, art, the theatre and the creative arts. . Now that the depression Is over, people are beginning to use colling cards, and good ones. Nelson's Print lng Co. are In line with the prevail ing mode this season and are fea turing thin plate finished paper. And for people who still like heavy curds, the new suede paper Is re placing vellum. Type faces on call ing cards have deserted Old Eng lish and type of French origin are used almost exclusively. Wedding announcements match the paper now too, either smooth plate finish or suede paper, and an Interesting new note ubout the announcements Is the fact thRt they are cut to slip Into the envelope without folding. The spirit of modern America wrought in) silver Is displayed at Peare's Jewelry Co. A new design, for table silver takes Its Inspiration from the tree that is so deeply root ed in American life and traditions. Pine cones form the delicate clear cut border, the flowing outline ex presses tho upward sweep of the tree. On the back of each piece of flat ware in tho image of the pine as It appeared on the famous pine tree schillings, as America's first identi fication of sterling. Pine tree is made In a complete service of flat silver and heavyweight hollowore to match. As long as the dresses ore high at the throat, sparkling little clips are a pleasing decoration. Guthrie's are showing a line of clips that are different from the usual, and which. aro attractive for formal wear. White crystal beads are clustered in a little sorlK of green crystal leaves like a flashing snowdrop. Flat brilliant clips also remain among the popular trimmings for cowl neck gowns. The epitome of noc balance and smart soDhistlcatlon has been reached in men's clothing in the new suits for spring shown at Trot ters. Orje that would catch tle feminine eye Is a black and white mixture that has a broad, shouldered effect, a pleated back with a half belt and natch pockets with an In verted oleat. The suit is just one of the interesting models that utilize modish weaves and colors for spring. Two interesting notes in Jewelry ore tho return of yellow gold for wutches andlho-t the watches are be ing ' made i-smaller -and ' smaller. Watches, too, are following the truly American design set forth in the modern field of art. simplicity. The trend to simplicity however, en hances the beauty of the dainty. Jewel-liko and the matching link bracelets of the popular "bagauettes" shown at Blrnles. Spring dresses are a symphony In blue, with all shades from navy to the palest tints, being made into frocks for all occasions. Montgomery Ward and Co. are showing many dif ferent types of blue dresses for eve-1 nlng, afternoon and sports, in all of which the decoration is on the front, the new "windblown" mode. Books for all types of tastes ore In the regular stock at the La Grande Book and Stationery company, where they are very zealous In keeping abreast of the times and procuring the best of the new books for the La Orande reading public. The book store to featuring a collection1 of new editions at the fashion tea on Sat Artificial flowers that ore "realer than real" have Just arrived at Mel villes full blown roses in red and pink, with shadings as delicate as the garden variety, asters in rose, purple and white, that make a colorful com bination, and petite daisies. The blos I'KHBM CREPES AKE NEW Spring smartness is woven Into fabrics of all types, and silks are crepey, mossy, pebbled, ribbed, and some have coarse linen weaves. They Pebbled Crepes Have Smart Roughness In the Weave all Insist upon distinctive surfaces and have a firm body. Mossy crepes are terribly smart, and have a soft, almost wooly texture that makes them fit and drape to perfection. Ribs of all kinds have carried their fall fashion importance Into spring crepes of all weights. The ribs may be narrow or wide, and travel straight up and down, cross-wise or diagonal ly. It Is the ribbed surface that Is the Important thing. soms make pretty table decorations with the added advantage that they are permanent. Imported Swiss organdies, prints, dainty fine materials are being used this spring for dress-up occasions among the young set from one to 14 years. Norton's Kiddy Shop are show ing a wide line of the smart little frocks which utilize the prevailing modes in style and color. Mannish little collars of organdy, short puffed sleeves, high tie belts suggest the grown-up world of fashion. . "The mauve decade" for men fei def initely possel Color attends the ward robe. In line with tho trend the Tog gery is showing Cameron shirts and ties In contrasting and matching col ors to be worked with dark blue or the light new spring colors. A red tie Is matched with a beige shirt, or a brighter red with grey making an in teresting and startling combination. Subdued shades of spring flowers suggest lovely decorations for parties, The pastels blend readily und mixed bouquets are among the most popular offerings shown at Cherry's Florist Co. this season. With colored dishes and glassware, a new flold of table decoration has opened find bright combinations of tints enhance tho loveliness of the. table appointments, "Do you pick or throw?" the oft- mooted question is still being dis cussed widely, since knitting con tinues to be a popular pastime, and knit frocks extremely fashionable. The Knitting Shop is displaying gay varus, of which boucle is probably the most popular, for dresses, while knitters are displaying remarkable in genuity in making sport frocks very sporty, afternoon dresses very trim and snappy, and some have even ven tured a suave evening gown. North Carolina State College esti mates the gross income of farmers in that state was $200,000,000 last year, compared with $140,000,000 In 1932. SHE ATE ALL-BRAN TWELVE YEARS WITH FINE RESULTS Delicious Cereal Relieves Constipation Read this very enthusiastic letter "Somethine like eleven or twelve years ago, I began eating Kellogg's All-Bran. When I Btarted, it was called simply Kellogg's Bran, and I Delieve it was one 01 tne nrac pruu ucts of the kind on the market. "My friends often laugh at my fondness for All-Bran. It gives such a clean taste in the mouth, and I do not feel satisfied until I have had my all-bran. "It the Kellogg Company should here is one who would be greatly J! - 1 ,r:. A . Dn.nnn uisappuiiikeu. iiiian mil university rarg, lowa. Science says that All-Bran pro vides "bulk" to exercise the intes tines, and vitamin B to further aid regularity. Also iron for the blood. The "bulk" In All-Bran Is much like that of leafy vegetables. How much safer than taking patent medicines often harmful. Just eat two tablespoonfuls daily for most types of constipation. For serious cases, try it three times daily. If not relieved this way, see your doctor. . Sold in the red-and-green pack age. At all grocers. Made by Kellogg in Battle Creek. INNOVATIONS IN NEW FORDS ARE NUMEROUS ly W. C. Perkins, Perkliut Motor Co, There Is nothing about the 1034 Ford V-8 that can be classified as ex perimental. Many Items on the car are not only exclusively Ford but are 1 features that require no substitute to give the comfort and performance and long life that Is essential In produc ing on automobile or truck that the public has a right to expect. Some ot the new features Include new 15 to 1 steering gear ratio, new oil indicator rod with pilot tube, new fuel pump, new dual down draft car buretor and dual Intake manifold, water line thermostats, exclusive Ford transverse double cantilever springs front and rear, lowered steering wheel, new radiator shell and grill, new shell mouldings, new hood with two fasteners, new streamline type radiator cap. new built-in clear vis Ion. Individually controlled ventila tion. The fenders and tire covers are in colors to match In De Luxe cars. Fords also have a new style choke and hand throttle, pull rods. Improved shock absorbers, still double acting, but Improved. It has Increased pow er to engine refinements but no In crease in engine size. A baked enamel body finish is available in five colors. The engine has a new heat resisting valve seat Inserts made of a tungsten steel al loy, new aluminum pistons and new easily removed valve assembly. The beauty and comfort of the car Interiors are materially Improved by the use of new tufted upholstery, deeper set cushions, sifter springs, new garnish mouldings, core head linings, new Instrument panel and new front door arm rest. ZENITH-MAID WASH MACHINE QUICK, GENTLE By Ci leu Wagner Wagner's llunhvure Co. The Zenith-Maid washing machine "washes with gentle hands" because of the overhead agitator which is one of the most appealing features to the average housewife. The closed separa tor, which Is a patented appliance, keeps the clothes on the outside of the machine where they have the longest travel In the water. The over head agitator keeps them from knot ting. The machine has no clutches or gears In the driving mechanism, and makes no noise except the swishing , of the water. The wringer Is of heavy cost alum-1 Inum which makes rust "an unknown quality." The spilt feature of tho wringer makes the clothes easy to disentangle if they get stuck between the largo rollers. The machine will absolutely wash clothes from one-third to one-half quicker, aiid, cleaner. POLICE NIGHT CALL EXPLAINED Police Chief Jim Steffen announced today that anyone calling the police during tho night, If no one answers nt the station, should ask tho tele phone operator to turn on the red light and then hold the phono until the police answer. The bureau of standards has sam ples of pipe burled In 47 different kinds of soil to study how soli cor rodes pipe lines. Buildings erected near other tall buildings decrease tho wind strain on the tall ones, government studies show. BARGAIN Here's why: Sure, AIRWA Y Coffee is sold at a bargain price. We admit itl We're proud of itl AIRWA Y is a pure Brazilian blend which we arc able, through our huge purchasing power, efficient manu facturing and widc-sprcad distribution to bring you at a low cost. AIRWAY'S low price is no indication of its quality. It should not be confined with coffees selling for about the same price. Because of its satisfying flavor, roaster freshness and economy, it has become the leading package coffee in the entire West in less than two years. Try AIRWA Y Coffee. Vou are sure to like itl For Sale in All Safeway Stores COFFEE Fri. - Sat. Mar. 2-3 "KEEP PRICES DOWN that and that alone is the royal road to recovery", warns Gen. Johnson Keeping prices down is now, and always has been, the policy of Safeway Stores. A visit to our stores will readily convince you of these facts. FLOUR Lily White - Safe way - Money back guarantee. 49-lh. Sack Spring Time is Garden Seed Time Largo Assortment of Finest Seeds PICKLES C & M Asst. Sweet, Sour, Dill, Chow-Chow,Spanola Sauce - 6'i-oz. 2 Pkgs. Grape Nut Flakes .... 19c . Mother China Oats Pkg. 25c Kerr - Strawberry - Apple Preserves . . 29c L. & II. - No. 2s 2 for Grape Fruit . . . . . 23c Exceptional Price and Quality, . , Gold Medal Quart Salad Dressing . . . . . 29c Palm Olive Soap . . 3 Bars . 14c All Flavors . . 3 Pkgs. Jellwell .. .. .. 14c Ariz. Ice Packed - Solid Head Lettuce . . . 5c Fancy Asst. Cello. Pkg. 10c Bakers !2-lb. Can Cocoa .. .. . . 10c Max. Cane - Maple Qt. Jug Syrup 35c Del Monte - Picnic Size ', Pineapple Juice . . .... 10c Miles Standish Cookies . . . . .19c 48 Chocolate Comb Honey Delicious With Hot Biscuits EACH Swansdown Pkg. Cake Flour . . 29c Van Camps - No. 300 2 for Spaghetti . . . 19c Quart Purex 15c NOB HILL COFFEE r The real aristocrat of coffees none better at any price! l;rcsh roasted daily. The jlavor-prolecled package saves you the cost of an expensive container, Beans Red Mexican 10 LBS. 39' Pound packaga 23c Bluing or Ammonia 12-OZ. BOTTLE Pineapple Hillsdale - li. S. No. 2's 2 CANS 25e Ginger Ale or LIME RICKEY PINT BOTTLES PIKM K 'Ml Orange Pekoe TEA 2-lb. Pkg. 23c ! Fi'iMH'lY'ii'ii;1 VA JAPAN tt OKI IN p Green TEA ij-lb. Pkg. 19c Cheese Krafts - Ar.y Flavor ia-lb. Pkg. 2 PKGS. 29' Cocoanut Bulk Snowdrift Fancy POUND kC A new use for egg yolks. Sunshine Seven Minute Icing 1 cup sugar 2 egg yolks , . 1-3 cup boiling water 1 teaspoon vunllla Beat egg yolks in top of double boiler; add sugar and then the boil ing water, gradually. Have water In bottom or double boiler boiling gent ly. Place egg mixture over water and start beating Immediately with rotary type boater. Beat constantly until mixture looks fluffy and will stand in jwaks when beater Is pulled out of It. Flavor. Orange Juice might be substituted for water. For aid in household problems, menu planning, or special recipes, send in your request with a self-addressed, stamped envelope to Julia Le Wright, director, Homemakers Bureau. Safeway Stores, Inc., Box 060. Oakland, California. Friday is Family Circle Day Get your copy from your nearest Sai'eway Store, It's Free. IV Prices Effective in Union - Elgin i!TJ and La Grande Stores. Prices effective while quantity lasts.