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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (July 19, 1933)
LA GRANDE EVENING OBSERVER. LA. GRANDE. ORE. Paire Five New Gasoline Is Introduced Today To Motorists Of La Grande And Valley Wednesday, July 19, 1933 ASSOCIATED OIL LAUNCHING NEW FLYING A GAS One Hundred Fifty West ern Newspapers Tell Public of New Motor Fuel on Market Today. 8AN FRANCISCO, July 19 Asso ciated OH company today Inaugurates In approximately 150 western news papers one of the most Important advertising campaigns In Its history, heralding the Introduction through out the Pacific coast region of a new Flying A gasoline. Newspapers have again been chosen by Associated tol carry the backbone! of the new and ex ten si ve cam paign, accord 1 n g to P. B. Allan, do mestic salesman- ager for the com pany. "Associated Oil company, with experience gained from the use of many advertising , media, continues li to c o n s 1 d er the c, ally newspaper r. E. Allan the major factor in efficiently carry ing its sales message to the public," he stated. "Faith In western business condi tions together with confidence In the outstanding merit of the new Flying A gasoline are the factors which have brought about the major advertising Investment we are making," he con tinued. ;'We'are convinced that in the new I tying A gasoline which makes its public appearance at all Associated service stations and garages today, we are offering a motor fuel embody ing one of tne greatest forward steps ever to be made In producing! a non premium gasoline. "The marked improvement In Pa cific coast business conditions during the past few months leads us to be lieve that the manufacturer with quality product is now In a position to reau maximum results from his dollar invested in advertising," M Is being given training In fire line contraction and In the handling o! the usual fire fighting tools. Many of the local woodsmen quota already have forest fire fighting experience, but to the eastern youths the work Is largely a new experience, Already several of the camps have been called on for fire fighting ser vices, and the army officers as well as the men have responded with fine spirit, according to Mr. Brundage. "It is my belief that any fires we may happen to have this summer will be exceptionally well handled", said the fire control chief. "With the co-operation of the army of ficers, the experience and ability of our forestry overhead and woodsmen quota. and the willingness of the enrolled men. we should be able to write a gratifying record for the 1933 forest fire season. Of course it should be remembered that every time these men have to fight fire they are being taken from more constructive work. It Is to be hoped that the forest using public will co-operate In pre venting fires, so that the ECW men can build trulls ana make other forest improvements instead . of . having to . fight unnecessary man-caused forest fires, which only destroy re sources, and do no one any good." Soldiers' Bonus To Be Taken To Oregon Courts 8ALEM. Ore. W) A test case to force payment of the state soldiers cash bonus to applicants the past eight months will be brought against tho World war veterans state aid commission, It was learned here. By legislative act payment ol cosh bonuses to ex -soldiers terminated June 30, 1930. Jerrold Owen, secre tary of the commission stated. How ever since then as the result of legal action, the attorney general held that the legislature had no power to re strict paymenta authorised by con stitutional amendment, which regu lated he payment of bonuses. ' The commission thereafter resum ed payment for 'about eight mnth until September 117, 1032 when the funds were depleted and by vote of the commissioners further payment was stepped, About a hundred applications for bonuses have been received since thttt time, however, and the suit will be brought to force payment. Owen stat ed tho commission would welcome, settlement of the issue.- AUSTRIAN NA7IH '8111811' THEIR II. MI, lUTLEU' CRIES LANO-ENZERSDORF, Austria WV Heavy fines Imposed by the govern ment on iiaisl followers for shouting "Hall Hitler" have resulted In silent demonstrations for the Oerman par ty's chief. At a "turnfest" held in this town, the nazis lining the streets greeted the arriving delegates by raising the right arm, but they put the left hand over the mouth. AT THE LIBERTY Stirringly enacted, brilliantly con ceived and directed, and telling a story which will reach the hearts and probe Into the minds of millions of Americans, "Gabriel Ovet the Vhtto House" was unreeled Tuesday on the Liberty screen as the most sensational, vigorous, timely and real istic motion picture produced since the era. or the talkies. Metro-Goldwyn-Mayer Is to be con gratulated on the handling of the difficult theme of a president of the United States faced with the current problems of unemployment, racketeer ing, prohibition and world disarma ment. Walter Huston, in a perform ance that will be the talk of the country, enacts the president who comes to the White House as a bluf fing, back-slapping, Insincere politi cian and subsequently meets with an accident which changes him almost overnight Into a man of Integrity, re sourcefulness and the Iron ability to take control of a baffling series of obstacles involved In the chaos of' a nation rplunged into economic un certainty, riddled by gangsters and , thwarted in its demand for payment; ' of European debts. Tomorrow Baker Day At Ex. Station Prom present Indications In tho lhhnrbnod of 126 TDeODle from Baker will Join In the picnic and Inspection tour at tne isasiem uie gon experiment station, being spon sored by the Baker chamber of com merce co-operating with County Ag ricultural Agent Phil C, Fortner.- Tho program will include, a basket dinner from 12 to 1:30 p. m.s inert talks from 1:30 to 2 o'clock and n trip around the station from 2 o'clock to 3:30. Mr. Fortner stated that "a majority of faker county farmers and business men have never visited the experi ment station at Union. 11 believe that we have been passing up something of great value to us all, as this ex periment station Is working upon problems which are vital to our agri culture. This proposed field day for Baker county farmers and business men will do two things. First, en able us to get acquainted with farm ers and business men from all over the country, and second, enable us to see many things and gain ideas which we can .bring home and put to good 1"d E Richards, superintendent of the 'station, will welcome the visitors and give a short talk following the basket dinner on the result of recent livestock experimental work. George R Hyslop. head of the plant Industry department of Oregon State college, will talk on the field crops that may be seen at the station. Arrangements have been made to award suitable prizes to the Baker county grange having the most mem bers present, to the Baker county farmer driving the greatest distance to Union and to the lorgest Baker county farm family attending. The dinner will be served in the shady picnic grove at noon. Through the courtesy of the experiment sta tion, coffee, ice cream, sugar and cups will be furnished to tho visitors. Men in Forest Camps to Fight Summer Blazes PORTLAND (Special With ap proximately 23.000 men in the presi dent's emergency conservation work camps In Oregon and Washington. It will not be necessary to hire outside help for forest fire fighting this sum mer, according to F. H. Brundoge. assistant regional forester In charge of fire control. This Is in line with the present economy methods of the government. It Is said. Each of the 200-man camps Is be ing organized on the basis of a fire suppression unit. From the camp personnel men are being selected and trained for fire crew foremen, fire crew straw bosses, and other posi tions necessary to handle the fire fighters on large fires, should any occur. The entire crew In ench camp Authorized SERVICE on Btudebaker Bulck and Pontlao Automobiles liiiiliii G O 0 Today in the tanks of Smiling Associated Dealers is a NE1V "FLYING A" a gasoline that is basically different from any non-premium gasoline sold today. You can hear and feel the difference. Your-car will prove this statement: No gallon of gasoline, except ETHYL, will carry you farther, more smoothly than a gallon of the NEW'FLYING A" none as quietly. The NEWTLYING A" comes closer to ETHYL performance than any gasoline sold today. Today it is performance NOT CLAIMS that count Associated was the FIRST to introduce ETHYL gasoline on the Pacific Coast; FIRST to show the need of equi-fractionating, perfect balance in all performance qualities; FIRST to champion road-test as the only true measure o)T performance; FIRST to point out the necessity of octane stability; FIRST to market a gas oLjji? "tailor-made" for die climatic conditions of each locality. Now Associated scores another FIRST. The NEfV "FLYING A" is the very latest development in gasolines. New to the Pacific Coast. A definite, measurable improvement that makes mean ingless the claims and tests of yesterday. The NEW "FLYING A" is colored amber for your protection. For a smoother, quieter flowing power try NEW "FLYING A" today. TO THE MEN WHO : SELL "FLYING A" You, as individuals, as men who own your own business, taking the principles of Smiling Associated Service as your guide, have deliv ered the type of service that makes friends and keeps them. For this, we thank you! We pledge you products that you can sell against all competition, and a program of mutual development of Smiling Asso ciated Service that will build your own business in your community. ASSOCIATED OIL COMPANY , ,. ASSOCIATED OIL COMPANY All Types of Repairing By Expert Mechanics M. J. Goss Automobiles Main B2
