LA GRANDE EVENING OBSERVER. LA. GRANDE. ORE.
Paire Five
New Gasoline Is Introduced Today To Motorists Of La Grande And Valley
Wednesday, July 19, 1933
ASSOCIATED OIL
LAUNCHING NEW
FLYING A GAS
One Hundred Fifty West
ern Newspapers Tell
Public of New Motor
Fuel on Market Today.
8AN FRANCISCO, July 19 Asso
ciated OH company today Inaugurates
In approximately 150 western news
papers one of the most Important
advertising campaigns In Its history,
heralding the Introduction through
out the Pacific coast region of a new
Flying A gasoline.
Newspapers have
again been chosen
by Associated tol
carry the backbone!
of the new and
ex ten si ve cam
paign, accord 1 n g
to P. B. Allan, do
mestic salesman-
ager for the com
pany. "Associated
Oil company, with
experience gained
from the use of
many advertising
, media, continues li
to c o n s 1 d er the
c, ally newspaper r. E. Allan
the major factor in efficiently carry
ing its sales message to the public,"
he stated.
"Faith In western business condi
tions together with confidence In the
outstanding merit of the new Flying
A gasoline are the factors which have
brought about the major advertising
Investment we are making," he con
tinued. ;'We'are convinced that in the new
I tying A gasoline which makes its
public appearance at all Associated
service stations and garages today,
we are offering a motor fuel embody
ing one of tne greatest forward steps
ever to be made In producing! a non
premium gasoline.
"The marked improvement In Pa
cific coast business conditions during
the past few months leads us to be
lieve that the manufacturer with
quality product is now In a position
to reau maximum results from his
dollar invested in advertising,"
M
Is being given training In fire line
contraction and In the handling o!
the usual fire fighting tools. Many
of the local woodsmen quota already
have forest fire fighting experience,
but to the eastern youths the work
Is largely a new experience,
Already several of the camps have
been called on for fire fighting ser
vices, and the army officers as well
as the men have responded with fine
spirit, according to Mr. Brundage.
"It is my belief that any fires we
may happen to have this summer
will be exceptionally well handled",
said the fire control chief. "With
the co-operation of the army of
ficers, the experience and ability of
our forestry overhead and woodsmen
quota. and the willingness of the
enrolled men. we should be able to
write a gratifying record for the 1933
forest fire season. Of course it should
be remembered that every time these
men have to fight fire they are being
taken from more constructive work.
It Is to be hoped that the forest
using public will co-operate In pre
venting fires, so that the ECW men
can build trulls ana make other forest
improvements instead . of . having
to . fight unnecessary man-caused
forest fires, which only destroy re
sources, and do no one any good."
Soldiers' Bonus
To Be Taken To
Oregon Courts
8ALEM. Ore. W) A test case to
force payment of the state soldiers
cash bonus to applicants the past
eight months will be brought against
tho World war veterans state aid
commission, It was learned here.
By legislative act payment ol cosh
bonuses to ex -soldiers terminated
June 30, 1930. Jerrold Owen, secre
tary of the commission stated. How
ever since then as the result of legal
action, the attorney general held that
the legislature had no power to re
strict paymenta authorised by con
stitutional amendment, which regu
lated he payment of bonuses.
' The commission thereafter resum
ed payment for 'about eight mnth
until September 117, 1032 when the
funds were depleted and by vote of
the commissioners further payment
was stepped,
About a hundred applications for
bonuses have been received since thttt
time, however, and the suit will be
brought to force payment. Owen stat
ed tho commission would welcome,
settlement of the issue.-
AUSTRIAN NA7IH '8111811'
THEIR II. MI, lUTLEU' CRIES
LANO-ENZERSDORF, Austria WV
Heavy fines Imposed by the govern
ment on iiaisl followers for shouting
"Hall Hitler" have resulted In silent
demonstrations for the Oerman par
ty's chief.
At a "turnfest" held in this town,
the nazis lining the streets greeted
the arriving delegates by raising the
right arm, but they put the left hand
over the mouth.
AT THE LIBERTY
Stirringly enacted, brilliantly con
ceived and directed, and telling a
story which will reach the hearts
and probe Into the minds of millions
of Americans, "Gabriel Ovet the
Vhtto House" was unreeled Tuesday
on the Liberty screen as the most
sensational, vigorous, timely and real
istic motion picture produced since
the era. or the talkies.
Metro-Goldwyn-Mayer Is to be con
gratulated on the handling of the
difficult theme of a president of the
United States faced with the current
problems of unemployment, racketeer
ing, prohibition and world disarma
ment. Walter Huston, in a perform
ance that will be the talk of the
country, enacts the president who
comes to the White House as a bluf
fing, back-slapping, Insincere politi
cian and subsequently meets with an
accident which changes him almost
overnight Into a man of Integrity, re
sourcefulness and the Iron ability to
take control of a baffling series of
obstacles involved In the chaos of' a
nation rplunged into economic un
certainty, riddled by gangsters and ,
thwarted in its demand for payment; '
of European debts.
Tomorrow
Baker Day
At Ex. Station
Prom present Indications In tho
lhhnrbnod of 126 TDeODle from
Baker will Join In the picnic and
Inspection tour at tne isasiem uie
gon experiment station, being spon
sored by the Baker chamber of com
merce co-operating with County Ag
ricultural Agent Phil C, Fortner.-
Tho program will include, a basket
dinner from 12 to 1:30 p. m.s inert
talks from 1:30 to 2 o'clock and n
trip around the station from 2 o'clock
to 3:30.
Mr. Fortner stated that "a majority
of faker county farmers and business
men have never visited the experi
ment station at Union. 11 believe that
we have been passing up something
of great value to us all, as this ex
periment station Is working upon
problems which are vital to our agri
culture. This proposed field day for
Baker county farmers and business
men will do two things. First, en
able us to get acquainted with farm
ers and business men from all over
the country, and second, enable us to
see many things and gain ideas which
we can .bring home and put to good
1"d E Richards, superintendent of
the 'station, will welcome the visitors
and give a short talk following the
basket dinner on the result of recent
livestock experimental work. George
R Hyslop. head of the plant Industry
department of Oregon State college,
will talk on the field crops that may
be seen at the station.
Arrangements have been made to
award suitable prizes to the Baker
county grange having the most mem
bers present, to the Baker county
farmer driving the greatest distance
to Union and to the lorgest Baker
county farm family attending.
The dinner will be served in the
shady picnic grove at noon. Through
the courtesy of the experiment sta
tion, coffee, ice cream, sugar and cups
will be furnished to tho visitors.
Men in Forest
Camps to Fight
Summer Blazes
PORTLAND (Special With ap
proximately 23.000 men in the presi
dent's emergency conservation work
camps In Oregon and Washington. It
will not be necessary to hire outside
help for forest fire fighting this sum
mer, according to F. H. Brundoge.
assistant regional forester In charge
of fire control. This Is in line with
the present economy methods of the
government. It Is said.
Each of the 200-man camps Is be
ing organized on the basis of a fire
suppression unit. From the camp
personnel men are being selected and
trained for fire crew foremen, fire
crew straw bosses, and other posi
tions necessary to handle the fire
fighters on large fires, should any
occur. The entire crew In ench camp
Authorized
SERVICE
on
Btudebaker
Bulck and
Pontlao
Automobiles
liiiiliii
G
O
0
Today in the tanks of Smiling Associated Dealers is a NE1V
"FLYING A" a gasoline that is basically different from any
non-premium gasoline sold today. You can hear and feel the
difference.
Your-car will prove this statement: No gallon of gasoline,
except ETHYL, will carry you farther, more smoothly than a gallon
of the NEW'FLYING A" none as quietly. The NEWTLYING A"
comes closer to ETHYL performance than any gasoline sold today.
Today it is performance NOT CLAIMS that count
Associated was the FIRST to introduce ETHYL gasoline on the
Pacific Coast; FIRST to show the need of equi-fractionating,
perfect balance in all performance qualities; FIRST to champion
road-test as the only true measure o)T performance; FIRST to
point out the necessity of octane stability; FIRST to market a gas
oLjji? "tailor-made" for die climatic conditions of each locality.
Now Associated scores another FIRST. The NEfV "FLYING A" is
the very latest development in gasolines. New to the Pacific
Coast. A definite, measurable improvement that makes mean
ingless the claims and tests of yesterday. The NEW "FLYING A"
is colored amber for your protection.
For a smoother, quieter flowing power
try NEW "FLYING A" today.
TO THE MEN WHO : SELL "FLYING A"
You, as individuals, as men who own your own business, taking the
principles of Smiling Associated Service as your guide, have deliv
ered the type of service that makes friends and keeps them. For this,
we thank you! We pledge you products that you can sell against all
competition, and a program of mutual development of Smiling Asso
ciated Service that will build your own business in your community.
ASSOCIATED OIL COMPANY , ,.
ASSOCIATED
OIL COMPANY
All Types of Repairing
By Expert Mechanics
M. J. Goss
Automobiles Main B2