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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Feb. 1, 1930)
MOTORING NEWS IGa (Snmite lEimrotg itewr GENERAL NEWS VOLUME XXVIII LA GRANDE, OREGON, SATURDAY, FEBRUARY 1, 1930 NUMBER 142 WHIPPET PRICES AT NEW FIGURE Sedan Model Brought to Level Making it Lowest Priced in America. TOLKDO, O.. I'Y'h. 1 (.'ulniin atinj,' pinna ln-'KU" before the New j York Auio liow, WillyH-Oveiiund, throiiKh Uh pi'csident, U A. Mil ler, luiti announced alnsjiing' priee j'L-tluetlons of $45 ami $50, effec tive uh of Junuary and on the j;t3u Whippet four cylinder inod rlf. Thi uction hroURlu the aednn model, which 1h the leader of thin line, to a level which makes It the lowest juiced of all 4-door sedans built in America. This uction was taken as definite evidence of the company's deter mination to make u substantial cwnirloullon to the nationally pre vailing Hpiiit to achieve thrift in lh purchase of dally neccssltli'M without lessening quality or per Honal enjoyment. J Resident I.. A. M iller stilted that "Whippet has been one of the must satisfactory earn ever pro diieetl, from the standpoint of cost of operation and service chaises. II certainly has been the outstanding model in this respect in the ontii'O history of o.ur com pany. rf "When we introduced the Whip ' pet niut'i) than three years ago, it Jn-ouKhl to the light car Held such advanced engineering principles ' that we were justified In predict-; Jng that other light cars would follow its example to become obso lete. Precisely this has happened, and. while some of Whippet's pio neer features, such as four-wheel brake:!, lower center of gravity and liiKher compression engine, have been incorporated In other low priced ears, we believe our engi neering forces, with their research. both in this country and abroad, , havo succeeded in keeping Whip- pet uhead of competitive cars in , America. j "K'ull force-reed lubrication is; used only on Whippet in the low j price raimo and this obvious ad-j vantage Is all the more notable by recalling the fact that prac-! tieally all expensive cars employ thin method of. lubrication. "Our engineering reseurch and testing to constantly Improve the Whippet in design, performance and economy havo been continu ous since the day the Whippet Chevrolet Adopts New Improved Brakes CATERPILLAR CO. TO HOLD SCHOOL JLtt Pictured here is the sensational new Chevrolet Six Sedan, with an inset of the new internal expanding four-wheel brakes, one of the important safety features incorporated in the 193Q Chevrolet Six. The new brakes are designed to serve thousands of miles on one set of linings; they may be easily adjusted without the removal of any plates from the brake drum and they operate with efficiency on all four wheels. ' v - was first produced. Kvidence that this policy is constructive Is furnished by thousands of letters wo have on file from Whippet owners, any number of whom re count amazing experiences In their t ravels to remoto places In this ca r. "We believe that the prevailing spirit in America to achieve thrift without parsimony is not only sound in itself, but forecasts de term hint Ion to enjoy life to. the fullest without sacrificing vital necessities, and our company be lieves that its contrilvition toward lowering the cost of quality trans portation will meet with Jin active appreciation by the public. "This development naturally gives a new importance to the four-cylinder car, and we naturally propose to hold our strong place in the manufacture and sale of this typo of car." GLIDER LANDS SAFELY FROM BIG DIRIGIBLE I,AKK!II;RST, N. J., .''el. I (AP) A n object that looked no larg er than.u dragon fly, attached to the whalo lilto belly of the dirig ible iJos Angeles, was released from the airship (nt a height of 3000 feet Ktiday and glided to earth twelve jnlnutes later, dem onstrating the feasibility of land ing passengers from an airship In m;o tor less as well as powered planes. , -, . The I ,os Angeles rose into the air, with the gilder's 1 L'5 -pound pilot. Lieutenant Halph K .llrnu aby at the single control of bis small plane. In pirturesciuo array the blimps J-:t and J-4 and the "tin ship" ZM,('-2 followed the lamer ship Into the air. They hovered about the Los Angeles In tliii clear sky like a fearful brood ' slaying ctosu to. mother, j From the ground the glider was ! seen to nose down gracefully, j sec mlm; without having been dis I attached from llm Los Angeles, i Clear of the airship, Hranaby, the first licensed glider pilot of the I. United .States, leveled off and be gan circling the field. He could have stayed aloft for an hour or J more If he had wished, .he said on Bunting Tractor Company Announces Event for February 6, 7 and 8. Competent, thorough -going In struction of a practical nat'.iro In both maintenance and operation Is assured lhos0 utteudlng thn "Cat erpillar" school l'Vb. ft, 7 and 8, ac cording to the Hunting Tractor Co., local dealers. The. school will bo gin each morning at 9 o'clock. It Is the desire of both the deal er and the, factory to havu men who can answer the questions of tlioso attending the school, conse quently the Caterpillar Tractor Co. has clipsen as instructors men known for knowledge- of field con ditions rather than for mero speak ing ability. Two l-AHarU Coming J. K. Ooss and Otto li. Zentner i will represent the factory hero; Mr. ! Cioss Is u graduate of Iowa State college, where ho spent consider able lime in research work on trun-toi-H following his graduation. Kor three years he was in charge of the t ra c t o r, a n d fa r in mac h I ne ry I n ! Htruetion at South Dakota State j college, lie has had practical farm experience with both "CaterplllarH" and other tractors. Mr, Am n t ne r, 1 n c ha rgo o f ca ro i and maintenance instruction, has ! been with the Caterpillar Tractor Co. anil its predecessors the past J eight years, much of wh'lch lime the spent as a service man In the 'field. He was selected because, he , is thoroughly conversant with the problems which users meet In uc- tual operation. The Hunting Co. has prepared to Dodge Sisters Visit Dodge Brothers The Dotlgo Slater, Beth and Deity, international radio and musical comedy stars appearing with Ted Hcnly in "A Night In Venice11 were guests of the Dodge li rot hers Corporation recently while playing in Detroit, and spent a most interesting day inspecting the plant and the latest models of their illustrious namesakes. The twins were particularly impressed with tho beauty and distinctiveness of tho now Dodge EightinLine Sedan with which they arc pictured. accommodate a large attendance and has Invited all owners, opera tors and all those Interested In J power farming machinery. landing. This AR IS THE YE OF VALUES AND THE NE W WILLY? SIX IS THE Oregon 1930 Tags Black And Orange KALKM. Ore., l'Vb. I (AT) Secretary of Slate Hush an nounced the motor vehicle lic ense plates for 1'JliU will bo of black background with orangu numerals and letters. Automobile owners will pur chase these on and after Juno :tu. It is estimated that about 75,aou will bo issued. DODGE OUTPUT JUMPS 116 PCT. CHEVROLET PRICE CUT $25 TO $50 Reductions are Announc ed in Detail Made Pos sible by 1929 Success. DKTUOIT, Mich., Feb. 1 An nouncement recently substantially induced prices or tho now 1S30 Chevrolet six, ut tho Bantu tlmo that tho cur embodying many distinct Improvement.-! nindo ItH public bow, ereuted u sensation In automotive circles hero. Reductions as announced by W. K. Knudaen, president und general malinger f tho Chevrolet Motor company, runuo from $25 to $50 on aeven of tho twelve niodela In tho l!ino line, while three new body types Introduced for tho fit-Ht time this yeur uro priced to parallel tho now low figure on models retained In the current series. Tho present buso prlco of $495 brings the alx cyllndop chovrolot to within flvo dollars ut tho lownst price ut which oven tho four cylinder Chevrolet wuu ovor sold, 1920 Groulust Year This Is made possible, Mr. Knud aen oxptotucd, beeauao 11129 was Chevrolet's Ki-eatost year, with an output of 1,950,000 sixes. Kcono. mi of precision manufacturing; plus Huvlutra offeetcd by. quantity purchase of raw materials, brought about luwered production costs, which, consistent with tho Chevro let policy, are now being passed on to the consuming public. Tho new rango is from $HC5 for tho light delivery chassis to $C75 for tho sedan, as against 192a prices of $400 for tho light deliv ery chassis to $725 for tho conver tible landau. All prices tiro f. o. b. tho factory, at Flint, Michigan. A tabic of new and old prices fol lows: Model Old Prico Now Pllno Hoadster $525 $495 lMiaoton $525 $495 Sport roadster New Mod. $525 Coach $595 $50B Coupo $596 - $505 Sport Coupo, Now Mod. $1125 Club sedun, Now Mod, $1121) Sedan ..$(175 ' $679 Sedan dollvory ....$696 $695 Light dol. chassis $100 ; $3115 IVj ton chassis $646 ' $620 1 Mr ton chassis with cab .....$060 $025 To moot tho anticipated demand aa a result of tho lowered prices and tho many Improvements in thu new car, the great chain of Chev rolet plants strung acroas tho con tinent is now operating at capacity to assuro immediate delivery of all models, Mr. Knudscn stated. We now offer the world's greatest tire si Orders Placed by Dealers Surpass Expectations of Sales Officials. . 72 MILES AN HOUR SEDAN DE LUXE DOWN PAYMENT ONLY BALANCE IN U EASY MONTHLY PAYMENTS List prlcss $695 to $850. Prlctj f. o. b, 1 oledo, Uhio, and spec). ficAtions subject to change with ' out notice. 48 IN SECOND ... 65 HORSE POWER . . . RICH BROADCLOTH UPHOLSTERY . . . INTERNAL 4. WHEEL BRAKES . . . HY DRAULIC SHOCK ABSORBERS The 1930 Auto Shows throughout the country have been succession of triumphs for the new Willys Six. The immediate popularity and impressive sales of the Willys Six prove how great has been the demand for just such a car an inexpensive Six with speed and power capabilities un precedented in the low-priced field. And the high-compression engine of the Willys Six is economical to operate. You get unusual mileage per gallon of gas and oil, not only at low speed, but also at the modern cruising speeds of 35 to 45 miles an hour. WILLYS-OVERLAND, INC. TOLEDO, OHIO WISE BUYING IS TRUE ECONOMY IN 1930 THE WILLYS-OVERLAND POLICY IS SOUND, MAXIMUM VALUE FOR EVERY DOLLAR YOU SPEND GETT1NGS & HANKS FIR AND JEFFERSON IlKTKOIT. M.leh., Feb. 1 Sub stantial Increases In production schedules for January wore an nounced yesterday by Dodge llintlicl'S. OrderH placed by Dodge Ill-others dealers at their recent convention In Detroit and the splendid reception the new alx and the new eight received from thu public at tho New Yolk Automo bile show, has made necessary an Increase of 33 per cent In tho orig inal production schedule of the new Iciw-prleed six, and nil 83 per cent ineieaso in the original pro duction schedule of tho elglit cyllnder models. "These increased production schedules," said C. W. .Matheson, the general sales Homager, "bring tu light the interesting fact that A rieau Industry apparently Is returning to Its normal siirdn more rapidly ban was anticipated In ap praisals made prior to January 1st by business and Industrial lenders in all parts of tho country. "In spit" of these In run increases the output for the month will still lie Insiil'lleieiit to meet tho de mands," eanllnueil Mr. Matheson. "The reception that has been ac corded Dodge llrothers new six mid new eight wherever they have been Hhown has boon enthusiastic beyond all expectations. The fact that these pronounced Increases in production had to be made bo lore the new cars were universal ly announced and displayed af fords ample proof of thin state ment. In many sections of the country tho new cars wtll not be shown lo tho public Tor another week or more. "Apparently .Ihe heavy demand ror these ears is due largely to Ihelr brilliant performance. I.et leni from dealers In every pail r lb" country proclaiming tho un usual power, economy, comfort and flexibility of Ihe new sixes and eights are pouring into Ihe factory dally. "The Instant popularity of Iheso new e;us proves that tho diag nosis of the mO motor ear I - l;rt. by liodge llrothers In par ticular ami by the industry In gen oral was correct, "Jm reentering tho popular priced field where the oilHtalidlliB reputation of Dodge Itrolhers was established, an enthusiastic mar l.el exceeding every forecast has opened UP for 111" new six, which Is l he lowest piie"d closed car und I lie low eat priced six cylinder car Dodge llrothers has ever pro duceil. Invading with Ihe new cight-in-lliic. an entirely new field, we havo found that tho trend uf tho industry toward a popular piiod ilKhtleyllnder uutuiilubllo is fully justiricd." ON OUR PAY-AS -YQU - RIDE PLAN Small sum down, and' balance in convenient, eay, weekly payment Why buy anything else when the world-famous Goodyear is now placed within easy reach of all? Our stock is all new, fresh, first-grade guaranteed Goodyears No Delay No Red Tape Get your Goodyears today. You will save money and you .will d.eal .with a courteous, respon sible firm. Come in or phone. W. H. Bohnenkamp & Co,
