MOTORING NEWS
IGa (Snmite lEimrotg itewr
GENERAL NEWS
VOLUME XXVIII
LA GRANDE, OREGON, SATURDAY, FEBRUARY 1, 1930
NUMBER 142
WHIPPET PRICES
AT NEW FIGURE
Sedan Model Brought to
Level Making it Lowest
Priced in America.
TOLKDO, O.. I'Y'h. 1 (.'ulniin
atinj,' pinna ln-'KU" before the New
j York Auio liow, WillyH-Oveiiund,
throiiKh Uh pi'csident, U A. Mil
ler, luiti announced alnsjiing' priee
j'L-tluetlons of $45 ami $50, effec
tive uh of Junuary and on the
j;t3u Whippet four cylinder inod
rlf. Thi uction hroURlu the aednn
model, which 1h the leader of thin
line, to a level which makes It the
lowest juiced of all 4-door sedans
built in America.
This uction was taken as definite
evidence of the company's deter
mination to make u substantial
cwnirloullon to the nationally pre
vailing Hpiiit to achieve thrift in
lh purchase of dally neccssltli'M
without lessening quality or per
Honal enjoyment.
J Resident I.. A. M iller stilted
that "Whippet has been one of the
must satisfactory earn ever pro
diieetl, from the standpoint of
cost of operation and service
chaises. II certainly has been the
outstanding model in this respect
in the ontii'O history of o.ur com
pany. rf "When we introduced the Whip
' pet niut'i) than three years ago, it
Jn-ouKhl to the light car Held such
advanced engineering principles '
that we were justified In predict-;
Jng that other light cars would
follow its example to become obso
lete. Precisely this has happened,
and. while some of Whippet's pio
neer features, such as four-wheel
brake:!, lower center of gravity and
liiKher compression engine, have
been incorporated In other low
priced ears, we believe our engi
neering forces, with their research.
both in this country and abroad, ,
havo succeeded in keeping Whip-
pet uhead of competitive cars in ,
America. j
"K'ull force-reed lubrication is;
used only on Whippet in the low j
price raimo and this obvious ad-j
vantage Is all the more notable
by recalling the fact that prac-!
tieally all expensive cars employ
thin method of. lubrication.
"Our engineering reseurch and
testing to constantly Improve the
Whippet in design, performance
and economy havo been continu
ous since the day the Whippet
Chevrolet Adopts New Improved Brakes
CATERPILLAR CO.
TO HOLD SCHOOL
JLtt
Pictured here is the sensational new Chevrolet Six Sedan, with an inset of the new internal
expanding four-wheel brakes, one of the important safety features incorporated in the 193Q
Chevrolet Six. The new brakes are designed to serve thousands of miles on one set of
linings; they may be easily adjusted without the removal of any plates from the brake drum
and they operate with efficiency on all four wheels. ' v -
was first produced. Kvidence
that this policy is constructive Is
furnished by thousands of letters
wo have on file from Whippet
owners, any number of whom re
count amazing experiences In their
t ravels to remoto places In this
ca r.
"We believe that the prevailing
spirit in America to achieve thrift
without parsimony is not only
sound in itself, but forecasts de
term hint Ion to enjoy life to. the
fullest without sacrificing vital
necessities, and our company be
lieves that its contrilvition toward
lowering the cost of quality trans
portation will meet with Jin active
appreciation by the public.
"This development naturally
gives a new importance to the
four-cylinder car, and we naturally
propose to hold our strong place in
the manufacture and sale of this
typo of car."
GLIDER LANDS
SAFELY FROM
BIG DIRIGIBLE
I,AKK!II;RST, N. J., .''el. I (AP)
A n object that looked no larg
er than.u dragon fly, attached to
the whalo lilto belly of the dirig
ible iJos Angeles, was released
from the airship (nt a height of
3000 feet Ktiday and glided to
earth twelve jnlnutes later, dem
onstrating the feasibility of land
ing passengers from an airship In
m;o tor less as well as powered
planes. , -, .
The I ,os Angeles rose into the
air, with the gilder's 1 L'5 -pound
pilot. Lieutenant Halph K .llrnu
aby at the single control of bis
small plane. In pirturesciuo array
the blimps J-:t and J-4 and the
"tin ship" ZM,('-2 followed the
lamer ship Into the air. They
hovered about the Los Angeles In
tliii clear sky like a fearful brood
' slaying ctosu to. mother,
j From the ground the glider was
! seen to nose down gracefully,
j sec mlm; without having been dis
I attached from llm Los Angeles,
i Clear of the airship, Hranaby, the
first licensed glider pilot of the
I. United .States, leveled off and be
gan circling the field. He could
have stayed aloft for an hour or
J more If he had wished, .he said on
Bunting Tractor Company
Announces Event for
February 6, 7 and 8.
Competent, thorough -going In
struction of a practical nat'.iro In
both maintenance and operation Is
assured lhos0 utteudlng thn "Cat
erpillar" school l'Vb. ft, 7 and 8, ac
cording to the Hunting Tractor Co.,
local dealers. The. school will bo
gin each morning at 9 o'clock.
It Is the desire of both the deal
er and the, factory to havu men
who can answer the questions of
tlioso attending the school, conse
quently the Caterpillar Tractor Co.
has clipsen as instructors men
known for knowledge- of field con
ditions rather than for mero speak
ing ability.
Two l-AHarU Coming
J. K. Ooss and Otto li. Zentner
i will represent the factory hero; Mr.
! Cioss Is u graduate of Iowa State
college, where ho spent consider
able lime in research work on trun-toi-H
following his graduation. Kor
three years he was in charge of the
t ra c t o r, a n d fa r in mac h I ne ry I n
! Htruetion at South Dakota State
j college, lie has had practical farm
experience with both "CaterplllarH"
and other tractors.
Mr, Am n t ne r, 1 n c ha rgo o f ca ro
i and maintenance instruction, has
! been with the Caterpillar Tractor
Co. anil its predecessors the past
J eight years, much of wh'lch lime
the spent as a service man In the
'field. He was selected because, he
, is thoroughly conversant with the
problems which users meet In uc-
tual operation.
The Hunting Co. has prepared to
Dodge Sisters Visit Dodge Brothers
The Dotlgo Slater, Beth and Deity, international radio and musical comedy
stars appearing with Ted Hcnly in "A Night In Venice11 were guests of the
Dodge li rot hers Corporation recently while playing in Detroit, and spent
a most interesting day inspecting the plant and the latest models of their
illustrious namesakes. The twins were particularly impressed with tho
beauty and distinctiveness of tho now Dodge EightinLine Sedan with
which they arc pictured.
accommodate a large attendance
and has Invited all owners, opera
tors and all those Interested In
J power farming machinery.
landing.
This
AR
IS THE YE
OF VALUES AND THE NE
W
WILLY? SIX IS THE
Oregon 1930 Tags
Black And Orange
KALKM. Ore., l'Vb. I (AT)
Secretary of Slate Hush an
nounced the motor vehicle lic
ense plates for 1'JliU will bo
of black background with
orangu numerals and letters.
Automobile owners will pur
chase these on and after Juno
:tu. It is estimated that about
75,aou will bo issued.
DODGE OUTPUT
JUMPS 116 PCT.
CHEVROLET PRICE
CUT $25 TO $50
Reductions are Announc
ed in Detail Made Pos
sible by 1929 Success.
DKTUOIT, Mich., Feb. 1 An
nouncement recently substantially
induced prices or tho now 1S30
Chevrolet six, ut tho Bantu tlmo that
tho cur embodying many distinct
Improvement.-! nindo ItH public bow,
ereuted u sensation In automotive
circles hero.
Reductions as announced by W.
K. Knudaen, president und general
malinger f tho Chevrolet Motor
company, runuo from $25 to $50 on
aeven of tho twelve niodela In tho
l!ino line, while three new body
types Introduced for tho fit-Ht time
this yeur uro priced to parallel tho
now low figure on models retained
In the current series. Tho present
buso prlco of $495 brings the alx
cyllndop chovrolot to within flvo
dollars ut tho lownst price ut which
oven tho four cylinder Chevrolet
wuu ovor sold,
1920 Groulust Year
This Is made possible, Mr. Knud
aen oxptotucd, beeauao 11129 was
Chevrolet's Ki-eatost year, with an
output of 1,950,000 sixes. Kcono.
mi of precision manufacturing;
plus Huvlutra offeetcd by. quantity
purchase of raw materials, brought
about luwered production costs,
which, consistent with tho Chevro
let policy, are now being passed
on to the consuming public.
Tho new rango is from $HC5 for
tho light delivery chassis to $C75
for tho sedan, as against 192a
prices of $400 for tho light deliv
ery chassis to $725 for tho conver
tible landau. All prices tiro f. o. b.
tho factory, at Flint, Michigan. A
tabic of new and old prices fol
lows: Model Old Prico Now Pllno
Hoadster $525 $495
lMiaoton $525 $495
Sport roadster New Mod. $525
Coach $595 $50B
Coupo $596 - $505
Sport Coupo, Now Mod. $1125
Club sedun, Now Mod, $1121)
Sedan ..$(175 ' $679
Sedan dollvory ....$696 $695
Light dol. chassis $100 ; $3115
IVj ton chassis $646 ' $620
1 Mr ton chassis
with cab .....$060 $025
To moot tho anticipated demand
aa a result of tho lowered prices
and tho many Improvements in thu
new car, the great chain of Chev
rolet plants strung acroas tho con
tinent is now operating at capacity
to assuro immediate delivery of all
models, Mr. Knudscn stated.
We now offer
the world's
greatest
tire
si
Orders Placed by Dealers
Surpass Expectations
of Sales Officials.
. 72 MILES AN HOUR
SEDAN DE LUXE
DOWN PAYMENT ONLY
BALANCE IN U EASY
MONTHLY PAYMENTS
List prlcss $695 to $850. Prlctj
f. o. b, 1 oledo, Uhio, and spec).
ficAtions subject to change with '
out notice.
48 IN SECOND ... 65 HORSE
POWER . . . RICH BROADCLOTH
UPHOLSTERY . . . INTERNAL
4. WHEEL BRAKES . . . HY
DRAULIC SHOCK ABSORBERS
The 1930 Auto Shows throughout the
country have been succession of triumphs
for the new Willys Six. The immediate
popularity and impressive sales of the
Willys Six prove how great has been the
demand for just such a car an inexpensive
Six with speed and power capabilities un
precedented in the low-priced field.
And the high-compression engine of the
Willys Six is economical to operate. You
get unusual mileage per gallon of gas and oil,
not only at low speed, but also at the modern
cruising speeds of 35 to 45 miles an hour.
WILLYS-OVERLAND, INC.
TOLEDO, OHIO
WISE BUYING IS TRUE ECONOMY IN 1930
THE WILLYS-OVERLAND POLICY IS SOUND, MAXIMUM
VALUE FOR EVERY DOLLAR YOU SPEND
GETT1NGS & HANKS
FIR AND JEFFERSON
IlKTKOIT. M.leh., Feb. 1 Sub
stantial Increases In production
schedules for January wore an
nounced yesterday by Dodge
llintlicl'S. OrderH placed by Dodge
Ill-others dealers at their recent
convention In Detroit and the
splendid reception the new alx and
the new eight received from thu
public at tho New Yolk Automo
bile show, has made necessary an
Increase of 33 per cent In tho orig
inal production schedule of the
new Iciw-prleed six, and nil 83 per
cent ineieaso in the original pro
duction schedule of tho elglit
cyllnder models.
"These increased production
schedules," said C. W. .Matheson,
the general sales Homager, "bring
tu light the interesting fact that
A rieau Industry apparently Is
returning to Its normal siirdn more
rapidly ban was anticipated In ap
praisals made prior to January 1st
by business and Industrial lenders
in all parts of tho country.
"In spit" of these In run increases
the output for the month will still
lie Insiil'lleieiit to meet tho de
mands," eanllnueil Mr. Matheson.
"The reception that has been ac
corded Dodge llrothers new six mid
new eight wherever they have
been Hhown has boon enthusiastic
beyond all expectations. The fact
that these pronounced Increases in
production had to be made bo
lore the new cars were universal
ly announced and displayed af
fords ample proof of thin state
ment. In many sections of the
country tho new cars wtll not be
shown lo tho public Tor another
week or more.
"Apparently .Ihe heavy demand
ror these ears is due largely to
Ihelr brilliant performance. I.et
leni from dealers In every pail
r lb" country proclaiming tho un
usual power, economy, comfort
and flexibility of Ihe new sixes
and eights are pouring into Ihe
factory dally.
"The Instant popularity of Iheso
new e;us proves that tho diag
nosis of the mO motor ear I -
l;rt. by liodge llrothers In par
ticular ami by the industry In gen
oral was correct,
"Jm reentering tho popular
priced field where the oilHtalidlliB
reputation of Dodge Itrolhers was
established, an enthusiastic mar
l.el exceeding every forecast has
opened UP for 111" new six, which
Is l he lowest piie"d closed car und
I lie low eat priced six cylinder car
Dodge llrothers has ever pro
duceil. Invading with Ihe new
cight-in-lliic. an entirely new
field, we havo found that tho trend
uf tho industry toward a popular
piiod ilKhtleyllnder uutuiilubllo
is fully justiricd."
ON OUR PAY-AS -YQU - RIDE PLAN
Small sum down, and' balance in
convenient, eay, weekly payment
Why buy anything else when
the world-famous Goodyear is
now placed within easy reach
of all? Our stock is all new,
fresh, first-grade guaranteed
Goodyears
No Delay No Red Tape
Get your Goodyears today. You
will save money and you .will
d.eal .with a courteous, respon
sible firm. Come in or phone.
W. H. Bohnenkamp & Co,