La Grande evening observer. (La Grande, Or.) 1904-1959, April 27, 1929, CITY EDITION, Image 9

La Grande evening observer., April 27, 1929, CITY EDITION, Image 9

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Newspaper Page TextSaturday April 27, 1929.:'. I A GRANDE EVENING OBSERVER, LA ("tRANPE;OE,. if. A FIRST DODGE TO ; DEALER IN USE Car - Reached iiJashville, Term., in December '14; in Seryice Since ,, , ' An..',..'. Tim first cnr to JVnlfr No. 1 In hi- nrlil-Mp snip nrfmnlmtlon (r llotlgo llrotlli'rs hag been fount! tu he (h same Ktunly pVrfonnor f tt" w whn: It VuJleir-, off th 'a.' "niliy linn lik.ut 'ivvmhorlU. "ni'i'iniHnif to word- nwtvil by L. : .i Kniith, room oVoidy 'XM vt'ti'i-un to;iriUKir Avon ro- ei-nNy-traii'ii tiu Nirah villi', 'IVnn., .".iwdrita Hhowlnff ' tl'JJ'' .HlC car rvhivl that,, ejtji iu -'lircrmher, ' "it'll. It owni Is still, ililvtnir :tlw ear ilaliy. umt It basta proud I. hlfiM-y or lonir liirs'-..ciirouirh the I - camera ntuhs iiml Canada iimonit ! ft nvrnloi Ctft It recent uccanipHHhuijntH. I VIKTvIUIC VIMtVll I 'Tlli tlltlncton of Koliltmr cleulcr , cow met No; l boi-s to John 4'heelc. prcslilf.nt of lh: f'limlierlanu Mo- tor Car fir., of Nashville, who liunle tho first tuilft'of a Iotlffu cnr ..ami who KttM hoiiis tho company's , franchise for Unit territory. The first scheduled eomniunlcn Tli story of Ins success In thc:Mon 5" radio-tslephony with a ' initomoiiv.-rlolil. an.l IH start with (,'t "RM wt" thi Iwilice nci-ncy of Nashvilh. Ik When the department of commerce -. 'Indicative of I lip man himself. It Plant at the Oakland air port s-oes w In I !M -J. wlim Kurope win In IW operation. Completed at a i.lhe first staees (if the World war. I coat .of 3.00- thta t'ntted Hhttea that .Mr. .t'lm-K first heard that 1 Apartment of commerce station Ik .were completed far the first Dodge Keiicy by a deposit of (l.nov us ft iruarantec. Without having seen it car. Mr. Cheek placed hht order for for 'ha flint year, to show his confidence In the IMdRv Bro thers;. and the car taty planned1 to place on the market. Just before Christmas in IS 14, the first ship ment, oiuastlnir of a Derive tour ing car crar"t kl a box. reached Nashville by express. - tilnce that time, the Cumberland Motor Car Co. has' expanded to take care of the constantly In creasing; business In Dodge Hroth. era car, motor trucks and busses. They have puesed throtiKh several "taturatlon points, and now will, the number of curs on the. high ways increoslnir by rhe thousaiuts every day, they are enjoying; u voi irmo mt sales . with the present Podtr line that tndfeate the. sat uration point la no nearer thua. It was when they started busmeas npuriy 15 years ago. Testing Newest Radio Equipment 'flrvt of of nt1lo telephone liruuiloamlnj; tttnttpm. to be pkuiIu Ittihed uloui? (he trouHiontliV'i.tul airway. Othera wl be at lm A eeloit, FrPMiu, ATMforit rurtUmJ and Seattle on tht' roast. For th trnimMtntinenial ulrwiiy east. . tlw IftrHt Mtatlon will he oiiritriu'totl at j Rn, KIko, 'Navmlu, unit Salt I. rike Mty. , Twenty-four hour weather" re porting service, wven !ay a week. hr plnnH over thin nyftem. E Teletype mnchineH will ho con nected alt over the Hystem, weath er reiortH iruthored hy government weather bureaua will he recelvrd at the hroii dcust lnr statlnnit on Jthe.se mnehlnet and telephoned hy radio to p)nne In flight. Department ot Cnnnierce radio HtutioBM1 xi operate In connection with airport weather hureainf; both MyHtemH frovernment controlled nf. ter July firt-t. Thewe plantn here were flrnt established by the fliw. innheltii Foundation. Mail planes on both the couKtnl tuid tranBconttnental ulrways will he rndln equipped within t diiyK, and all air transport compnnteH are plannliiK to radlo-enwip their paa ho nfeer earryhiK pinnen. : a- For. the pat few aveeKd a radio ei nipped Chevrolet conch has been traveling the adjacent road to thin new station testing: the eipilpment to he uttcd. aecordlr.ff to word re oclved by G. Is. lrlson, local Chev rolet dealer. , ,, Hoivo ami John Itodffo were jfolnft Into fit nulomot'ive inunufaclurmff fiet.l. . . Mr. Cheili i.nd hla futhcr. Col. Jol tl. Checlc, lutppeued to be ln reaily for abort wave radio-tele' phonf brondcuHttnK of ' hourly weather reports, stvinj; radio- enulpped planes weather In forma tifiit, and Informing -them of Jjind S:iih1iih1;', Ohio. ,wh n they heard i-ins condltlona at fmpnrtant air- fippnuit'htMK tlM-ni. aiTauireinents f Th Oakland ntffo Httloo lathe The American, l-eton through Hh (llendale post hnn taken over the old Acnt speedway at Lom An ffetea, and renantetl the track the "American JPBlon speedway." j lleaihiuarters for the new maniiKO- (iiient have been opened in tho of fices nf the Pacific coast branch of th AAA contest board. A schetl fuh of monthly nice is planned. April Expected ToSeelntrecse In Nash Demand KKNOSKA, Wis.. Apr. JT At A recent meet in r off the directors ef the Naah Moters cempany ths rev- ular quarterly dividend of M.60 per Khart was declared" payable May I, !29 to Btockholdcra of recont at-the clo.se of buy In en April SO, The company renorted that for tho first quarter, coverluir the months of December; January and February,, after all expenses of mnnufactminj;. Including deprecia tion, vclllnir und administration and provldlns; for taxes, state and fed eral, the net Income amounted to IV) 1S.S70.49 11 M compared with $:'.fltH,a7S.12 for the same quarter a year ajfo. an Increase of 68,1. u coiuiiiuntlntr on the report, T'resldent t M. Nash said, "Th management feels that tho earn ings report Is- very satisfactory, particulary in view of lite extreme ly cold weather dminff January, and February which prevented dealers throiiKh n. IarKe portion of the country from taklnir delivery of cars. liesplto these ndverso weather conditions January sale ran 77 beyond January of last year, and February exceeded last February SS -$rjr. And1 with h more fnvorahfo weather of March the first month of our second quar ter, the popularity of the new MOO series, which .was so pronounced dttrlnr the fall, urn I n manifested Km-If with the result that sales rose beyomt Atarch; JU?S.: "Orders on hand- for April indi cate that this month-win show an other rreat Increase In sales and will emphasise again tnfr lilffb stand in k of our product with the public. sport sale are settlnir new records also, with business for tho first quarter of this fiscal year 35 Kieater In volume than the corresponding period .'lust year. March export Mies showed a fur ther gain with nearly 33 In crease over March of 192S." Tho mle dirt track at Toledo. Ohl Is being Improved .this year to further mjiet the recurtremenu of national ractn authorities on- areuwl the ewir tvAck t , - siifety to drivers ond spectators. A nmWlmciU LwpuMbl fqr s cyclone whe feme' wnn wee ted In' . iW '- fc the fall of 1I.SS nlonK th. l,pi'rt,lMr"",W" stretch and this Is belni; continued ,1 ''I liirgress. f ese . important tn Hear the radio program otfu "HuJsen-Essfx Challengers" every Friday evening ESSEX challenges the per formance, the style, thelux uriotis roomy comfort of any car at any price,.an the basis that no other gives you back so much for , every dollar you put in. , . That is why the big bvying swing '-: is to Essex. That is why motor ists by thousands are switching 'from past faybrites, and trading in theirold cars for. the big value Kssex the Challenger gives. Ksscx challenges,.. ' V '. IN SPKEri challenging any. thine the road offers up to 70 miles a n hour. I N FA ST G ETA WA Y anvcar regardless of size or price, IN RELIABILITY 60 miles an hour for hour after hour. IN. KINK APPEARANCE, uphol tttcry and detailr-compare with cars in. which high price is paid for just those things, LN ECON OMY compare with; cars best known for low operation costk . v And with its superb chassis quality and fine, large bodies Essex establishes also an out- ; standing leadership in proved VALUE. It offers a completeness ; of fine car equipment formerly identified only with costly cars, and available, when at all, only as "extras," at extra cost on cars of Essex price. Check these items when you buy ibey tugs CMAIULERIGE (0(0 Ease of Buying FOR INSTANCE, in this city your first payment, with your present car included, may be as low as $300, and your monthly payments $38.87. Your present car will probably cover the 'entire first payment. The II. M. C. Purchase Plan of fers the lowest terms available on the balance. represent easily above $100 ad ditional value. But they do not cost one cent extra. The performance ability of Essei the Challenger is due in no small part to its Super-Six motor. Thus, while it is a "Six," no one who knows can regard any other "Six" as being comparable in the power it delivers. Essex is built by Hudson under famous Super-Sixpatents. Noone can copy or match it. The fun damental and exclusive Super Six principle developed in one million motors ai'.d over 12 years of continuous service, stamps Essex the unapproached "Six" in every particular of perform ance, sinoolhnens and reliability. . . . Ease of Owning On our own streets Essex the Challenger, under competent observation, averaged 20 6-10 miles per gallon. The average owner in this city can expect 18 to 20 miles and upward. Commercial users operating large fleets of Essex ears say that service and maintenance costs, cover ing millions of miles of operation, are low est of any cur ever tested. Wide Choice of Colors at No Extra Cost The variety is so great you have almost individual distinction T FACTO Standard Equfpmpftt Includes! 4 hydrau H: shock aO orhr.ffhTtric gauge for gat and nil radiator tliutter J suddiw tamp tvindthirhl WT tore prttuf rrnar vitu nttrrurrlet trtttiMkcmtrtila an Mirer In wuimluU bright parts chrvmium-piatmU. Coach . . l-Psss. Coup tf MteMoa ' Cm (.tawmU. mm) Stsadsrsf Sedan 7" MMdsar - - 154 Cenvsrhble BLUE MOUNTAIN GARAGE M. A. HARRISON, Mgr. Opposite P. O. New Style 70-B . Willys - Knight Much In Demand TOLKDO, Apr. 27 With mnny aehievements in the huokirronnd extending over a period of more thnn twenty years, Wlllys-Over-Innd's introduction of tho new style Willys-Knlifht "7n-H" Is con sidered by loud ins" motor cnr ex perts to ho the outstanding; one in ' WHlys-KniKht history. Although but recently presented I to the public, tho demand that Im mediately followed its first show In Indicates that it will prove tho most popular W'tllys-KnlKht of any type ever brought out by thn To ledo manufacturer, tho lurRest builder of KnlKht ennMnod earn in tho world. This new lino Is larirer than any previous Wiltys-KnlKht built In tho $HIV classification. On u chassis of113!4 inch wheelbaae, s com pltMeiy nvly , designed body Is mounted, hrftiKlnK u new standard or beauty of lines and diin to this prico clii us, From tho new design of radiator with graceful Hues sweeptnK buck to tho rounded curves of the rear ciuurters, tlio new W'lllys-KniRht beiu-s no re se m -hid nee to former models. It Is refreshingly new throughout with exterior color, schemes blendlUK perfectly with tho smart and spa cious Interiors. H Is powered by a six- cylinder Wlllys-KulKltt slcevo-vulvo en trine, with a speed und power develop ment Kreater than any "Wil'lys Knlifht car ever offered in tho same low piico class. Like all other products of Willys-Overland, tho Willys-KnlRht '7-H employs the 'KinKer-Tlp fontrol," which conslts of ft button In tho center of tho steerlnir wheel J wnicn enauinB me unver to control all tho, functions of sturtinff tho eiiKlne opera inff the linhts find soundlnff the horn without chniiK luff th driving position. Tho new models, dono In rich colors, nro now bring" oxhlblted by all WHIys-Overland . merchants, who report u keener Interest on tho part of tho public than ever before in Willys-Knight history. it i.t-&--' JVew Beauty, New Comfort . and New Smoothness Beyond comparison among !otvprked cars A couplo of New Joiwy IokIs lntors poured a pltfhPr of Uo wntor ovr a polltMiffito when ho nroso to makn a spppch. 1 It lias flmilly hnp ppnoil a !KiNlativo 'Joko that wasn't on tho taspnyors. ruit '"IpHE improved X Plymourh is today exhibiting new standards .' nf performance, economy, comfort and beauty entirely beyond comparison in the field of low-priced motor cars. Chryslerenipneershavecreat ed many new refinements' in . Plymouth s famous Chrysler . "Silver-Dome" type engine. ' Theseincludeloneerstrokeand an increase m piston disphicr- 'meut; heavier crankshaft larger tnterchartBeable beariiiEs; larger connectinu rods; a newly desiscned system of full-preKspre lubrication. These and a num ber of other improvements have accomplished in the full-iht Plymouth a remarkable type of performance, comfort and economy heretofore unlookrd for in a tow-priced motor car. Now more than ever is Plymouth brisk and flexible in pickup. Now more than ever is Plymouth smooth and quiet through all gears and all speeds, - Now more than ever is Plymouth a joy in performance, as if is in comfort, ' quality and low up- . . keep. The moment , you step inside the improved, Chrysler-built Plymouth you ' are aware of exceptional com- , forts. In addition to uncramped , roominess, Plymouth has self conforming seat cushion! of lounge-chair restfulness. Come see the Improved full tat Plymouth in all the glory of ita new Springtime colorings. Come see how it sparkles arid shines in the showroom and take one out and tee how it also sparkles and shines in action. Cr, PUS, kMJittr (nvi nmhl, ), WS 2-Ow SrJm, f6T5, Turing, Jrtftf j Or Ijixt l.'tuft (ovul rsstMr tut), ftiVS, 4-Pnr StJam, 69S. All prittl . . f.iclnrj. tljmmih 4tmiri txunj tht awvtti- . ' imet tj timr fmtiiti. i . ', AMEKICA'SLOWEST-PRICED H. MJI.L-brE CAR SIZE ROADSTER (wj(.rs.s,s), TC a I L. W. WEEKS Greenwood and Jefferson ' Hrom one i i sjMHwwsiWMw tvtrtmA lf?Hfi isLE itia III I I jll I IrT-li i . -'i . banker to a "The car to buy is CHRYSLER" A certain prominent banker heard thatanotherbanker, a good friend of his, was considering the purchase of a new motor car.. Impelled by a friendly desire to be helpful, the first banker took the time and trouble to write the letter from which we quote: "T now have my second Chrysler," the letter reads. "And with all due respect to the many excellent cars I have owned, I must say that both the Chrysler '72' and '75' have shown more ability than any of the other cars 1 have ever owned. And, 0 , ability of more than one kind. "The Chrysler has miAability. In traffic congestion or on the open road, it is both spry and safe. 'Namii iitllt kuHktii t rtfiMM, "It has iutiibility. Out of 4 cents per mile I set aside in a special fund, to take cars of tires, repairs, replacements, insurance, taxes, license, and depreciation, I found,, after paying the difference between my car and the- new one, I had 116 left. .."It has dcnendi;7iy.,Thcre was never a time when I was delayed a single minute (and you know I travel on a rigid sched ule), in keeping my appointment or making my rfesnnation as per program. ' "And lasr, but by ho means least, espe-. dally wheri we are buying for our good wives, it has respecto;. I think my daughter expressed the. feminine mind when she said: !Dad, your Chrysler is such a rnprctabU car. One feels toward it very much the same as one docs about cultured or refined people just naturally liking to be seen in company with them. nother- ', One would almost think" that I was writing an advertisement or a testimonial, ; - but this message is neither; it is simply ' word of appreciation passed on from one friend to another,. of a splendid piece of high-class merchandise." i Actingon this strong recommendation plus hit own knowledge of Chrysler pres tigethe other banker bought a Chrysler. There could be tin better evidence of the merit and value that citable Chrysler to make and hold friends. : . Cmstsms '.'tVBmimt Cntfit, fCCt HaaJ itrr (oil rmmir teal), JtrtWf l-Kmr Sedan, flMSl Tnrmt Car, JSA.V.?, V-W SrMm, tHSl Cmfr invitt rumblt irat.) $1 Si CllSTSLEt "75" Rtyal SfJun, fjJJi Couft (with rumblt uaf), $l5i Rututtter (wilt rumbtt teat), Jt.Wj TV-u'ir StJan fifWf Crvnrn SrJanm H65Si 4-Pttunpr t'.'pr, 8ri.i.fj Com-rrht-lt f.Me" (ivA rumkU Jtl), $l"'rf; 5-l'tutrnitr Pharun, U79h Ceirvrnibh :Man, H irt nvhteti txtra. Alt price! f. d. . fmlorr. -M lit! 2 3 9 L'lisrsua "75" KotL !ua.m, Hiii. jtirt vrnmil Mr WW. WEEKS - Greenwood & Jefferson tft - - ll i "' .A; : ' . X V : T :i 1 ; 1 I A I