Saturday April 27, 1929.:'.
I A GRANDE EVENING OBSERVER, LA ("tRANPE;OE,.
if.
A
FIRST DODGE TO ;
DEALER IN USE
Car - Reached iiJashville,
Term., in December '14;
in Seryice Since ,, , '
An..',..'.
Tim first cnr to JVnlfr No. 1 In
hi- nrlil-Mp snip nrfmnlmtlon
(r llotlgo llrotlli'rs hag been fount!
tu he (h same Ktunly pVrfonnor
f tt" w whn: It VuJleir-, off th 'a.'
"niliy linn lik.ut 'ivvmhorlU.
"ni'i'iniHnif to word- nwtvil by L.
: .i Kniith, room oVoidy
'XM vt'ti'i-un to;iriUKir Avon ro-
ei-nNy-traii'ii tiu Nirah villi', 'IVnn.,
.".iwdrita Hhowlnff ' tl'JJ'' .HlC car
rvhivl that,, ejtji iu -'lircrmher,
' "it'll. It owni Is still, ililvtnir
:tlw ear ilaliy. umt It basta proud I.
hlfiM-y or lonir liirs'-..ciirouirh the I
- camera ntuhs iiml Canada iimonit ! ft nvrnloi Ctft
It recent uccanipHHhuijntH. I VIKTvIUIC VIMtVll
I 'Tlli tlltlncton of Koliltmr cleulcr
, cow met No; l boi-s to John 4'heelc.
prcslilf.nt of lh: f'limlierlanu Mo-
tor Car fir., of Nashville, who
liunle tho first tuilft'of a Iotlffu cnr
..ami who KttM hoiiis tho company's
, franchise for Unit territory. The first scheduled eomniunlcn
Tli story of Ins success In thc:Mon 5" radio-tslephony with a
' initomoiiv.-rlolil. an.l IH start with (,'t "RM wt"
thi Iwilice nci-ncy of Nashvilh. Ik When the department of commerce
-. 'Indicative of I lip man himself. It Plant at the Oakland air port s-oes
w In I !M -J. wlim Kurope win In IW operation. Completed at a
i.lhe first staees (if the World war. I coat .of 3.00- thta t'ntted Hhttea
that .Mr. .t'lm-K first heard that 1 Apartment of commerce station Ik
.were completed far the first Dodge
Keiicy by a deposit of (l.nov us
ft iruarantec. Without having seen
it car. Mr. Cheek placed hht order
for for 'ha flint year, to show
his confidence In the IMdRv Bro
thers;. and the car taty planned1 to
place on the market. Just before
Christmas in IS 14, the first ship
ment, oiuastlnir of a Derive tour
ing car crar"t kl a box. reached
Nashville by express. -
tilnce that time, the Cumberland
Motor Car Co. has' expanded to
take care of the constantly In
creasing; business In Dodge Hroth.
era car, motor trucks and busses.
They have puesed throtiKh several
"taturatlon points, and now will,
the number of curs on the. high
ways increoslnir by rhe thousaiuts
every day, they are enjoying; u voi
irmo mt sales . with the present
Podtr line that tndfeate the. sat
uration point la no nearer thua. It
was when they started busmeas
npuriy 15 years ago.
Testing Newest
Radio Equipment
'flrvt of of nt1lo telephone
liruuiloamlnj; tttnttpm. to be pkuiIu
Ittihed uloui? (he trouHiontliV'i.tul
airway. Othera wl be at lm A
eeloit, FrPMiu, ATMforit rurtUmJ
and Seattle on tht' roast. For th
trnimMtntinenial ulrwiiy east. . tlw
IftrHt Mtatlon will he oiiritriu'totl at
j Rn, KIko, 'Navmlu, unit Salt
I. rike Mty.
, Twenty-four hour weather" re
porting service, wven !ay a week.
hr plnnH over thin nyftem.
E Teletype mnchineH will ho con
nected alt over the Hystem, weath
er reiortH iruthored hy government
weather bureaua will he recelvrd
at the hroii dcust lnr statlnnit on
Jthe.se mnehlnet and telephoned hy
radio to p)nne In flight.
Department ot Cnnnierce radio
HtutioBM1 xi operate In connection
with airport weather hureainf; both
MyHtemH frovernment controlled nf.
ter July firt-t. Thewe plantn here
were flrnt established by the fliw.
innheltii Foundation.
Mail planes on both the couKtnl
tuid tranBconttnental ulrways will
he rndln equipped within t diiyK,
and all air transport compnnteH are
plannliiK to radlo-enwip their paa
ho nfeer earryhiK pinnen. : a-
For. the pat few aveeKd a radio
ei nipped Chevrolet conch has been
traveling the adjacent road to thin
new station testing: the eipilpment
to he uttcd. aecordlr.ff to word re
oclved by G. Is. lrlson, local Chev
rolet dealer. , ,,
Hoivo ami John Itodffo were jfolnft
Into fit nulomot'ive inunufaclurmff
fiet.l. . .
Mr. Cheili i.nd hla futhcr. Col.
Jol tl. Checlc, lutppeued to be ln
reaily for abort wave radio-tele'
phonf brondcuHttnK of ' hourly
weather reports, stvinj; radio-
enulpped planes weather In forma
tifiit, and Informing -them of Jjind
S:iih1iih1;', Ohio. ,wh n they heard i-ins condltlona at fmpnrtant air-
fippnuit'htMK tlM-ni. aiTauireinents f Th Oakland ntffo Httloo lathe
The American, l-eton through
Hh (llendale post hnn taken over
the old Acnt speedway at Lom An
ffetea, and renantetl the track the
"American JPBlon speedway."
j lleaihiuarters for the new maniiKO-
(iiient have been opened in tho of
fices nf the Pacific coast branch of
th AAA contest board. A schetl
fuh of monthly nice is planned.
April Expected
ToSeelntrecse
In Nash Demand
KKNOSKA, Wis.. Apr. JT At A
recent meet in r off the directors ef
the Naah Moters cempany ths rev-
ular quarterly dividend of M.60 per
Khart was declared" payable May
I, !29 to Btockholdcra of recont
at-the clo.se of buy In en April SO,
The company renorted that for
tho first quarter, coverluir the
months of December; January and
February,, after all expenses of
mnnufactminj;. Including deprecia
tion, vclllnir und administration and
provldlns; for taxes, state and fed
eral, the net Income amounted to
IV) 1S.S70.49 11 M compared with
$:'.fltH,a7S.12 for the same quarter
a year ajfo. an Increase of 68,1.
u coiuiiiuntlntr on the report,
T'resldent t M. Nash said, "Th
management feels that tho earn
ings report Is- very satisfactory,
particulary in view of lite extreme
ly cold weather dminff January,
and February which prevented
dealers throiiKh n. IarKe portion of
the country from taklnir delivery
of cars. liesplto these ndverso
weather conditions January sale
ran 77 beyond January of last
year, and February exceeded last
February SS -$rjr. And1 with h
more fnvorahfo weather of March
the first month of our second quar
ter, the popularity of the new MOO
series, which .was so pronounced
dttrlnr the fall, urn I n manifested
Km-If with the result that sales rose
beyomt Atarch; JU?S.:
"Orders on hand- for April indi
cate that this month-win show an
other rreat Increase In sales and
will emphasise again tnfr lilffb
stand in k of our product with the
public.
sport sale are settlnir new
records also, with business for tho
first quarter of this fiscal year
35 Kieater In volume than the
corresponding period .'lust year.
March export Mies showed a fur
ther gain with nearly 33 In
crease over March of 192S."
Tho mle dirt track at Toledo.
Ohl Is being Improved .this year
to further mjiet the recurtremenu
of national ractn authorities on- areuwl the ewir tvAck t , -
siifety to drivers ond spectators. A nmWlmciU LwpuMbl fqr s
cyclone whe feme' wnn wee ted In' . iW '- fc
the fall of 1I.SS nlonK th. l,pi'rt,lMr"",W"
stretch and this Is belni; continued ,1 ''I liirgress.
f ese .
important tn
Hear the radio program otfu
"HuJsen-Essfx Challengers"
every Friday evening
ESSEX challenges the per
formance, the style, thelux
uriotis roomy comfort of any car
at any price,.an the basis that no
other gives you back so much for
, every dollar you put in. ,
. That is why the big bvying swing '-:
is to Essex. That is why motor
ists by thousands are switching
'from past faybrites, and trading
in theirold cars for. the big value
Kssex the Challenger gives. Ksscx
challenges,.. ' V '.
IN SPKEri challenging any.
thine the road offers up to 70 miles
a n hour. I N FA ST G ETA WA Y
anvcar regardless of size or price,
IN RELIABILITY 60 miles an
hour for hour after hour. IN.
KINK APPEARANCE, uphol
tttcry and detailr-compare with
cars in. which high price is paid
for just those things, LN ECON
OMY compare with; cars best
known for low operation costk . v
And with its superb chassis
quality and fine, large bodies
Essex establishes also an out- ;
standing leadership in proved
VALUE. It offers a completeness ;
of fine car equipment formerly
identified only with costly cars,
and available, when at all, only
as "extras," at extra cost on cars
of Essex price. Check these
items when you buy ibey
tugs
CMAIULERIGE
(0(0
Ease of Buying
FOR INSTANCE, in this city your
first payment, with your present
car included, may be as low as $300,
and your monthly payments $38.87.
Your present car will probably cover the 'entire
first payment. The II. M. C. Purchase Plan of
fers the lowest terms available on the balance.
represent easily above $100 ad
ditional value. But they do not
cost one cent extra.
The performance ability of Essei
the Challenger is due in no small
part to its Super-Six motor.
Thus, while it is a "Six," no one
who knows can regard any other
"Six" as being comparable in
the power it delivers.
Essex is built by Hudson under
famous Super-Sixpatents. Noone
can copy or match it. The fun
damental and exclusive Super
Six principle developed in one
million motors ai'.d over 12 years
of continuous service, stamps
Essex the unapproached "Six"
in every particular of perform
ance, sinoolhnens and reliability.
. . . Ease of Owning
On our own streets Essex the Challenger,
under competent observation, averaged
20 6-10 miles per gallon. The average
owner in this city can expect 18 to 20
miles and upward. Commercial users
operating large fleets of Essex ears say
that service and maintenance costs, cover
ing millions of miles of operation, are low
est of any cur ever tested.
Wide Choice of Colors at No Extra Cost
The variety is so great you have almost individual distinction
T FACTO
Standard Equfpmpftt Includes! 4 hydrau
H: shock aO orhr.ffhTtric gauge for gat
and nil radiator tliutter J suddiw tamp
tvindthirhl WT tore prttuf rrnar vitu
nttrrurrlet trtttiMkcmtrtila an Mirer In
wuimluU bright parts chrvmium-piatmU.
Coach . .
l-Psss. Coup tf
MteMoa '
Cm
(.tawmU. mm)
Stsadsrsf Sedan 7"
MMdsar - - 154
Cenvsrhble
BLUE MOUNTAIN GARAGE
M. A. HARRISON, Mgr.
Opposite P. O.
New Style 70-B .
Willys - Knight
Much In Demand
TOLKDO, Apr. 27 With mnny
aehievements in the huokirronnd
extending over a period of more
thnn twenty years, Wlllys-Over-Innd's
introduction of tho new
style Willys-Knlifht "7n-H" Is con
sidered by loud ins" motor cnr ex
perts to ho the outstanding; one in '
WHlys-KniKht history.
Although but recently presented I
to the public, tho demand that Im
mediately followed its first show
In Indicates that it will prove tho
most popular W'tllys-KnlKht of any
type ever brought out by thn To
ledo manufacturer, tho lurRest
builder of KnlKht ennMnod earn in
tho world.
This new lino Is larirer than any
previous Wiltys-KnlKht built In tho
$HIV classification. On u chassis
of113!4 inch wheelbaae, s com
pltMeiy nvly , designed body Is
mounted, hrftiKlnK u new standard
or beauty of lines and diin to
this prico clii us, From tho new
design of radiator with graceful
Hues sweeptnK buck to tho rounded
curves of the rear ciuurters, tlio new
W'lllys-KniRht beiu-s no re se m -hid
nee to former models. It Is
refreshingly new throughout with
exterior color, schemes blendlUK
perfectly with tho smart and spa
cious Interiors.
H Is powered by a six- cylinder
Wlllys-KulKltt slcevo-vulvo en trine,
with a speed und power develop
ment Kreater than any "Wil'lys
Knlifht car ever offered in tho same
low piico class.
Like all other products of Willys-Overland,
tho Willys-KnlRht
'7-H employs the 'KinKer-Tlp
fontrol," which conslts of ft button
In tho center of tho steerlnir wheel J
wnicn enauinB me unver to control
all tho, functions of sturtinff tho
eiiKlne opera inff the linhts find
soundlnff the horn without chniiK
luff th driving position.
Tho new models, dono In rich
colors, nro now bring" oxhlblted by
all WHIys-Overland . merchants,
who report u keener Interest on
tho part of tho public than ever
before in Willys-Knight history.
it
i.t-&--'
JVew Beauty, New Comfort
. and New Smoothness
Beyond comparison among !otvprked cars
A couplo of New Joiwy IokIs
lntors poured a pltfhPr of Uo wntor
ovr a polltMiffito when ho nroso to
makn a spppch. 1 It lias flmilly hnp
ppnoil a !KiNlativo 'Joko that
wasn't on tho taspnyors.
ruit
'"IpHE improved
X Plymourh is today
exhibiting new standards .'
nf performance, economy,
comfort and beauty entirely
beyond comparison in the
field of low-priced motor cars.
Chryslerenipneershavecreat
ed many new refinements' in
. Plymouth s famous Chrysler
. "Silver-Dome" type engine.
' Theseincludeloneerstrokeand
an increase m piston disphicr-
'meut; heavier crankshaft
larger tnterchartBeable beariiiEs;
larger connectinu rods; a newly
desiscned system of full-preKspre
lubrication. These and a num
ber of other improvements have
accomplished in the full-iht
Plymouth a remarkable type of
performance, comfort and
economy heretofore unlookrd
for in a tow-priced motor car.
Now more than ever is
Plymouth brisk and flexible in
pickup. Now more than ever
is Plymouth smooth and quiet
through all gears and all speeds,
-
Now more than
ever is Plymouth a
joy in performance,
as if is in comfort, '
quality and low up-
. . keep. The moment ,
you step inside the improved,
Chrysler-built Plymouth you '
are aware of exceptional com- ,
forts. In addition to uncramped ,
roominess, Plymouth has self
conforming seat cushion! of
lounge-chair restfulness.
Come see the Improved full
tat Plymouth in all the glory
of ita new Springtime colorings.
Come see how it sparkles arid
shines in the showroom and
take one out and tee how it also
sparkles and shines in action.
Cr, PUS, kMJittr (nvi nmhl,
), WS 2-Ow SrJm, f6T5,
Turing, Jrtftf j Or Ijixt l.'tuft (ovul
rsstMr tut), ftiVS, 4-Pnr StJam,
69S. All prittl . . f.iclnrj.
tljmmih 4tmiri txunj tht awvtti- .
' imet tj timr fmtiiti. i . ',
AMEKICA'SLOWEST-PRICED H.
MJI.L-brE CAR
SIZE ROADSTER (wj(.rs.s,s),
TC
a I
L. W. WEEKS
Greenwood and Jefferson '
Hrom
one
i i sjMHwwsiWMw tvtrtmA lf?Hfi isLE itia III I I jll I IrT-li
i . -'i .
banker to a
"The car to buy is
CHRYSLER"
A certain prominent banker
heard thatanotherbanker, a good
friend of his, was considering the
purchase of a new motor car..
Impelled by a friendly desire to
be helpful, the first banker took
the time and trouble to write the
letter from which we quote:
"T now have my second Chrysler," the
letter reads. "And with all due respect
to the many excellent cars I have owned,
I must say that both the Chrysler '72' and
'75' have shown more ability than any of
the other cars 1 have ever owned. And,
0 , ability of more than one kind.
"The Chrysler has miAability. In traffic
congestion or on the open road, it is both
spry and safe.
'Namii iitllt kuHktii t rtfiMM,
"It has iutiibility. Out of 4 cents per mile
I set aside in a special fund, to take cars
of tires, repairs, replacements, insurance,
taxes, license, and depreciation, I found,,
after paying the difference between my
car and the- new one, I had 116 left.
.."It has dcnendi;7iy.,Thcre was never
a time when I was delayed a single minute
(and you know I travel on a rigid sched
ule), in keeping my appointment or
making my rfesnnation as per program.
' "And lasr, but by ho means least, espe-.
dally wheri we are buying for our good
wives, it has respecto;. I think my
daughter expressed the. feminine mind
when she said: !Dad, your Chrysler is
such a rnprctabU car. One feels toward
it very much the same as one docs about
cultured or refined people just naturally
liking to be seen in company with them.
nother-
', One would almost think" that I was
writing an advertisement or a testimonial, ;
- but this message is neither; it is simply '
word of appreciation passed on from one
friend to another,. of a splendid piece of
high-class merchandise." i
Actingon this strong recommendation
plus hit own knowledge of Chrysler pres
tigethe other banker bought a Chrysler.
There could be tin better evidence of
the merit and value that citable Chrysler
to make and hold friends. : .
Cmstsms '.'tVBmimt Cntfit, fCCt HaaJ
itrr (oil rmmir teal), JtrtWf l-Kmr Sedan,
flMSl Tnrmt Car, JSA.V.?, V-W SrMm,
tHSl Cmfr invitt rumblt irat.) $1 Si
CllSTSLEt "75" Rtyal SfJun, fjJJi Couft
(with rumblt uaf), $l5i Rututtter (wilt rumbtt
teat), Jt.Wj TV-u'ir StJan fifWf Crvnrn SrJanm
H65Si 4-Pttunpr t'.'pr, 8ri.i.fj Com-rrht-lt
f.Me" (ivA rumkU Jtl), $l"'rf; 5-l'tutrnitr
Pharun, U79h Ceirvrnibh :Man, H irt
nvhteti txtra. Alt price! f. d. . fmlorr.
-M lit!
2 3 9
L'lisrsua "75" KotL !ua.m, Hiii. jtirt vrnmil Mr
WW. WEEKS
- Greenwood & Jefferson
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