La Grande evening observer. (La Grande, Or.) 1904-1959, April 06, 1929, CITY EDITION, Image 7

La Grande evening observer., April 06, 1929, CITY EDITION, Image 7

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Newspaper Page TextMOTORING NEWS Ik nmfo lEttMtM tbB$twv AUTO SECTION VOLUME XVII LA GRANDE, OREGON, SATURDAY, APRIL 6, 1929. NUMBER 140. PREDICTS MORE TO URISTS IN "29 Eclieves Oregon .Will Eh tcrtain Greatest Num- 7 ber in History;. ; rOKTLA N 0. A pr. C "O rcgon will entertain tho irrc&test number ot motor tourist she hss ever seen In 182a.' ulti George O. Branden burg, secretary of the Oreuon 8tato Motor association. In a recent state- . titimt. "Tho trend in motor vacation J tourintr is steadily upward and 1928 witnessed the greatest out pouring of motor vacationists in the history of the automobile,' continued Mr. Uruudenburff. "but recent survey conducted by the American Automobile association shows that the figures of last year will be surpassed by the figurea of 1929.". .. .', t .,, - Mr.. Brandenburg pointed out that there was an increase in vaca tion touring of at least ten per cent over 1827 and the value of the vast touring army was reflected in the; .economic life of every section of the United States. . . . ' .;, Mention Government Report Further extracts from his state ments follow: - . - ' ' ''Perhaps, tho moHt reliable ba rometer puSHlble Is the annual re-, port of the department of the in-i terior showing the number of visi tors, to the national, parks and monuments. . This'' disclosed that lust summer the record breaking total of 3,020,273 were checked, an Increase of 328.4S3. over 1327, and, ust a HhadO'Undcr 1(1 portent over the registration, of the year previ ous. -.' As usual, the vast majority, of park and monument sightseers drove privately owned automobiles.. ''Judging from scattered reports .released from strategic .locutions a Jong tho streams of summer tour ist traffic, the grund total of pleas ure -toursts in 1028 numbered 44.-: 000.000. They drove 11.000.000 cars. Of the 192H crop of motor tourists, 31.900.00U stopped at ho-, uis and resorts, while 1 2.100.000 either camped or patronized cot-' tdge camps, r Tenters . numbered $,47(i,U0U, while cottage campers totalled 3.C30.000. , . Average Trip 10 Iny !'Ten days was the average length of trip made by. motor tourhits and the average, sum spout per day per person was close to J7.S0, making the total expenditure riso to thQ record breaking dimensions of $2,393,500,000. Campers averaged 93.30 a day for each Individual and were thirty days afield. Their total expenditures amounted to the staggering sum of 1. 197,900,000. Thus hotel tourists and campers last year left tv trail of gold sum ming $3,690,400,000. From these figures It Is apparent that the busi ness of selling scenery Jn the Unit ed States amounts to an enterprise worth approximately one-third of the annual turnover of the automo bile manufacturing Industry. "Where pleasure car sightseers went last year Is rather well deter mined by a canvass of automobile campers in nine geographical re gions, although the same distribu tion may not hold In every case for hotel tourism. This Is the picture of the flow of vacation tourist traf fic for 1028. Mujr Visit West "Of tho 44,000,000 tourists, over one-half visited three great geo graphical sections In almost equal.1 numbers. These three most pop ular vacation regions are: nutional parks, forests and monuments of tho Far West, the Great Lakes sec tion, including both sides of the International line, viz:. Ohio, Wis consin,. Illinois. ' Indiana, Minne sota, to Dakotas, etc.; and third, the Bouthwest from Texas to Southern California, New Mexico, Arizona, etc. In euch of tnese three divisions, something like 7, 920,000, inotoriited vucatlonfuta stretched their necks. ". ''The next most populur region, with 11 per cent of the. season's tourists, numbering 4.840.000, was the Northeast, 1. c, New England, New York, Pennsylvania and East ern Canada.- The fifth most toured section was guest to 9 per cent, or 3.9G0.00O tourists, and was the group of central Appalachian states Including North Carolina, the Vir ginias, the Shenandoah, the Great Smokies, etc. 'Following these came the Northwest with 3.08O.0OO, or 7 per cent of last year's gaso line vugabonds. The Southeast and; the .region surrounding our natlon-f al capital drew 6 per cent of the' 1928 . caravan each, or 2.200,000 j tourists. The gulf coast- and the Mississippi Aver states saw only 2 per cent of the 1928 tourists, or 880,000. To tho motorized vaca tionists tn these o1je natural geo graphic divisions, must be added the 'homestaters who vacationed In their own 'backyards, number ing approximately 7 per cent of the total tourists for last year, or 3, 080,000. . s Scenery Splits Honor "As was predicted early last year, scenery, still -the greatest at traction of all, was compelled lust 1 year to split honors with an awak ened interest in thiugs historic, ro mantic, and possessing great hu man interest. Tho 1928 motorist on pleasure bent was quite as tak en up with tho old Fort at Van couver. Wash., where Generals Grant and Sheridan begun their careers as Second Lieutenants, or with the story of Champoeg whero tho Oregon country was born, or with bits of Indian 1010 from tho storied past, as he was with rubber-necking along tho Columbia River Highway or ulung the coast. "Newly completed highways also hud a considerable part In pulling increased vacation truffle," General Motors Color Engineer Sees An "American Renaissance" Motor Vehicle Registrations Bring Millions SAl.KM, Ore., Apr. fl (AP) Motor vehicle registrations for the I months of January, February and March, this year, brought the stulo a totul of $6,037,607.07 In fees. This return was from tho registrations of 185,20! pussengcr curs, 16.7&4 trucks. 903 motorcycles, 640 deal ers, 7925 chauffeurs and 6000 oper ators. For the corresponding per iod of lust year the fees totaled $5,631,183.33. For the month- of March, this year, fees totaled $404, 080.24. For the entire year of 1028 the aggregato fees were $6,060. 220.87 and 232.463 passenger cars, 21.052 trucks, 2012 motorcycles, 681 dealers, 14,688 chauffeurs nnd 34,440 operators were registered. Cost of Operating Car 6 Cent 8 Mile AMES lowu,. (AI) Tho over age operating cost of motor vehlr les Is 0 cents a mile, I'rof.'T. It. Agg, highwuy engineer In the civil e-ngi nee ring department of Iowa State cottegc, has concluded fol-i lowing a Siirvcy. The maximum is I 9 cents for heavy automobiles! and the minimum 4 cents for light cars, he said. Professor Agg studied the rec ords of more thun 80( milomohtle in arriving at his -figures. Tho cost records were furnished by Individu als und lurge corporations. - . Kxamlnutlon Teachor: ' Cliurlie, -what does vour father do when he finds unything wrong with his cur? Charlie (truthfully): He bawls Ma out. ' Ity William K. llenlitoM ' (Associated Press Automobile Editor) 1KTR01T (AP) War changed the career of Capt. H. Ledyard Towle from portrait painter "color engineer." Everything from tee boxes to motor cars Is painted In vivid colors conceived by him. He Is chief color expert for tho General Motors corporation, and Is recognlied as-a pioneer in the movement which has brought lav ender Icq boxes, turquoise ularm cucks and a host of vivid motor cars. In this movement to put beauty Into Industry, Captain Towle seos tho beginning of a renaissance of art in everyday America. "Th automobile manufacturers and plumbing magnates are rival ing the Medtcl of old as patrons of art," Cuptuln Towle says, "and tho resources or modern corporations uro unlimited." Herore tho war, Towle's portraits found thir way into the National museum at Washington, the San Francisco art gallery and .well known collections. Friends were horrified when he guvo up a na tional reputation as a portrait painter to beautify automobiles and alarm clocks, ,v "I went Into the wur thinking art belongnd to the chosen few," Captain Towle rays. "I came out knowing that beauty belonged to every urchin in tho street. Work ing on war-time camouflage prob lems taught mo how to us color with a purpose. 1 saw the futility of painting portraits to collect dust In museums, and turned to camou flaging Industry and, its products of everyday Hfe."..t Captain Towle became a "color engineer" associated with severul large corporations which ploneorod the movement of putting color Into drab Industry. Ho sold executives the idea of adding beauty as well as utility to their products. Last June, General Motors c ro uted nn art and .color section with Captain Towle us its chief color expert. He is now studying the "color consciousness" of each sec tion of the country, hoping to per fect hues which will satisfy the particular desires of each district. CART. H. LED YARD TOWUE "YaHsnr, dat, car ob mine -sho alio am fast: Sho cud trabble a mile a minuto If it wurn't fo' ono thing . "What's ,dat, brudder?" "The dlstanco nm too long fo' de shortness of do time.' OUTPUT OF CARS HEAVY THIS YEAR Records Broken During First Three Months; Demand Increasing Aulo production and delivery rerordn for tho first three, month, of 1928 were broken tn ninny In stances, with manufacturers, dls trlbutors and dealers anticipating and making ready to meet an In creased demand for new cars this year. 801110 reports tinva neon rnoelved In I Urande during the last weeK Indicative of tho tremendous out put and delivery. Retail deliveries of the President Klght for January and February of this year were more thun double the total recorded during tho. first two months of 1 2 S. according to a statement made publlo by The Studobaker Corporation of America through M. J. Oohs, Htudobakor Eiskine dealer here, J J , ' "The. enthusiast' reception, ac corded the new President Klknt at (he automobile show held during the winter has-been followed: by a 130 per cfcnt Increase In actual sales by dealers for Ufa first Iwo months of this year coiupured to the same, period last year," said Mr. Clous. During tho first two 'weeks of March, the Hudson Motor Car Company reluilod 17,553 eat, It la reported here. This Is tho greatest retull sales vormnu In the com pany's history, for any similar per iod. The Increase amounts to 6000 cam. "This moans that at a time when shipments usually exctied retail sales by considerable margin, Hud son-Essex retail deliveries for the flrat half of March amount to TO per cent of actual shipments. "For the single week ending March 16, reported sales tolulled 90 per cent of actual shipments, whoreaa retail sules for the same week of 12 totalled 67 per cent of shipments. . , "The eompany now has 014 new dealers," "reports Courtney .John son, general Bales manager. Uraluun-Paige Oulul. Tills yeur'a production of Oruham Paige motor cars reached a totul of ! 1,880 cars on March 20, equal ling the entire year's production or the factory In 1927, before the Uraham-Putgu was presented by tho throe Omhnm brothers, ac cording to Vera .Jennings, local dealer.. Last year, when tho fuotory at tained, on Muy 9, tho total of the previous year, It was regarded as a remnrkable achievement of the new management. This year; tho sam total tins been reached Just 40 days .earlier, . :, '. .. . : v .j .'. Whippet Mica. Although Whippet sales from month to month In 1928 sot new high, records for Wlllys-Ovorland. ale of these four and six cylinder products In the first quarter of the current year show an Increase of : 33 percent over the eame period of 1988, John N. Willys, president, said this week at Toledo. This un usual high sales volume Is attribute jed to the immediate wide publla acceptance or tne sew oar which bring to the low price field a new , standard of style and terrormane usually round only to tho higher priced' cars.. -.;,-'' .' .,., With this .marked Increase In Whippet salra In the first quarter over any similar period In Willys. Overland history, . executives point out that the company's -car build ' ing schedule-for the present year, ' which call for a record output, M iuny jusimea. , . Production of all Whippet mo. . dels, both fours and sixes, has been maintained at high peak sine, their Introduction with the continuous Increasing demand for these cars, indicating that capacity output will have to be maintained to meet the volume of orders from the field. This high production , la being maintained, not aione at the To ledo plant, but at al other Willys. Overland factories In Pontlac, Mich., Elmira, N. Y,.'Toronto, Ont., UI1U HI IIIU niwiy . . which was recently opened at Loa Angclca. i, ''!';'., "I don't nee -why having your car overhauled should p such a, depressing experience."'';., . "You don't, eht ' Well It wa overhauled by a motorcycle cop." . ' ! ' ' Ufe " THE BtG Motorist: Will you please tell mo If this Is tho third turn to the right ufter the left turn at the sec ond crossroads? Announcing the Appointment of Blue Mountain Garage as dealer for HUDSON - ESSEX Essex The Challenger The Greater Hudson Blue M Opposite Postoffice. Presenting the most advanced cars in Hudson-Essex history, this organ ization offers owners and buyers of La Grande further advantages in the representation of Blue Mt. Garage, whose policies and service facilities meet the high .standard for which Hudson-Essex is everywhere known. Our knowledge of the reputation and splendid record of the Blue Mt. Gar age is full assurance that Hudson Essex owners will enjoy intelligent and willing co-operation in their every relation with this responsible and experienced firm. oun tain Garage M. A. Harrison, Mngr. tttar tht radie pngram qf thi "Hudmn-Eistx CiaUener' , tvtry Friday nitmng . It Challenges Your -Interest ; in These Important Ways Easy to IBuv For Instance, the Coach $300 Down, and monthly Pay ments of $38.87 Your present car:will probably cover the entire first Payment. ; . - . ; vi The II. M. C. Purchase Plan Of f era the lowest available finance terms on the balance. Easy On our own streets, here in La Grande, Essex the Challenger, under competent observation, average ,20 6-10 milea per gallon. The average owner in this city can -expect 18 to 20 miles and upward. Hundreds of records all over the coun try during "Challenger Week" prove Essex economy. Commercial users op erating large fleets of Essex cars say that service and maintenance" costs, covering millions of miles of operation, are lowest of any car they ever tested. Essex the Challenger sweeps aside the barriers of price class. It challenges the performance, the style, the luxurious roomy com fort of any car at any price, on the basis that no other gives you back so much for every dollar you put in. That is why the big buying swing is to Essex. That is why motorists by thousands are switching from past favorites, and trading in their present cars for the big values Essex the Challenger gives. AND UP-" f ACTOR? Coach - - MS 2-pnM. Coup 445 ' Phaeton ... Ml Couf (with turn bit $tat) 71$ Standard Sedan 7f 5 Town Sedan 8M Road iter IS Omverdbla Coup - - M5 Sw. Vara Etpttpment Inriudm 4 hydraulic tliadb abunbtrt-tltrtri gauge forgOMandoti-ladtator thutttrt addle lamp uHndihtttd mriprglaT-prorf renrMrw mfrrwr rUcttotoek conlrati an Uf , Ins bright furu cKranUtatvplalaaV A Wide Choice of Colors at No Extra Cost A Biir. adult-iiz "Six.'.' Fine to look at. Roomy and comfortable. Rich, handuime upholstery and appointments. A SUPKR SIX motor 70 miles an hour 60 miles in hour all day long. In getaway and hill climbing it challenges any car. Hydrai'lic hr-ck ilnorbrr., 4-wheel brakes, radiatul tliuttcti and aif-clcaner are standard. They do not coit you one cent extra. The same with (he new type GLARE-PROOF rear-view mirror,, safety lock, starrer and electric gauge for fuel and oil on dash. Bright parti are chromium plated. ' : Ak for a ride and WATCH THE ESSEX. BLUE MOUNTAIN GARAGE M. A. HARRISON, Mgr. ' Opposite P. O.