MOTORING NEWS
Ik nmfo lEttMtM tbB$twv
AUTO SECTION
VOLUME XVII
LA GRANDE, OREGON, SATURDAY, APRIL 6, 1929.
NUMBER 140.
PREDICTS MORE
TO URISTS IN "29
Eclieves Oregon .Will Eh
tcrtain Greatest Num-
7 ber in History;. ;
rOKTLA N 0. A pr. C "O rcgon
will entertain tho irrc&test number
ot motor tourist she hss ever seen
In 182a.' ulti George O. Branden
burg, secretary of the Oreuon 8tato
Motor association. In a recent state-
. titimt.
"Tho trend in motor vacation J
tourintr is steadily upward and
1928 witnessed the greatest out
pouring of motor vacationists in
the history of the automobile,'
continued Mr. Uruudenburff. "but
recent survey conducted by the
American Automobile association
shows that the figures of last year
will be surpassed by the figurea of
1929.". .. .', t .,, -
Mr.. Brandenburg pointed out
that there was an increase in vaca
tion touring of at least ten per cent
over 1827 and the value of the vast
touring army was reflected in the;
.economic life of every section of
the United States. . . . ' .;,
Mention Government Report
Further extracts from his state
ments follow: - . - ' '
''Perhaps, tho moHt reliable ba
rometer puSHlble Is the annual re-,
port of the department of the in-i
terior showing the number of visi
tors, to the national, parks and
monuments. . This'' disclosed that
lust summer the record breaking
total of 3,020,273 were checked, an
Increase of 328.4S3. over 1327, and,
ust a HhadO'Undcr 1(1 portent over
the registration, of the year previ
ous. -.' As usual, the vast majority,
of park and monument sightseers
drove privately owned automobiles..
''Judging from scattered reports
.released from strategic .locutions
a Jong tho streams of summer tour
ist traffic, the grund total of pleas
ure -toursts in 1028 numbered 44.-:
000.000. They drove 11.000.000
cars. Of the 192H crop of motor
tourists, 31.900.00U stopped at ho-,
uis and resorts, while 1 2.100.000
either camped or patronized cot-'
tdge camps, r Tenters . numbered
$,47(i,U0U, while cottage campers
totalled 3.C30.000. , .
Average Trip 10 Iny
!'Ten days was the average length
of trip made by. motor tourhits and
the average, sum spout per day per
person was close to J7.S0, making
the total expenditure riso to thQ
record breaking dimensions of
$2,393,500,000. Campers averaged
93.30 a day for each Individual and
were thirty days afield. Their
total expenditures amounted to the
staggering sum of 1. 197,900,000.
Thus hotel tourists and campers
last year left tv trail of gold sum
ming $3,690,400,000. From these
figures It Is apparent that the busi
ness of selling scenery Jn the Unit
ed States amounts to an enterprise
worth approximately one-third of
the annual turnover of the automo
bile manufacturing Industry.
"Where pleasure car sightseers
went last year Is rather well deter
mined by a canvass of automobile
campers in nine geographical re
gions, although the same distribu
tion may not hold In every case for
hotel tourism. This Is the picture
of the flow of vacation tourist traf
fic for 1028.
Mujr Visit West
"Of tho 44,000,000 tourists, over
one-half visited three great geo
graphical sections In almost equal.1
numbers. These three most pop
ular vacation regions are: nutional
parks, forests and monuments of
tho Far West, the Great Lakes sec
tion, including both sides of the
International line, viz:. Ohio, Wis
consin,. Illinois. ' Indiana, Minne
sota, to Dakotas, etc.; and third,
the Bouthwest from Texas to
Southern California, New Mexico,
Arizona, etc. In euch of tnese
three divisions, something like 7,
920,000, inotoriited vucatlonfuta
stretched their necks. ".
''The next most populur region,
with 11 per cent of the. season's
tourists, numbering 4.840.000, was
the Northeast, 1. c, New England,
New York, Pennsylvania and East
ern Canada.- The fifth most toured
section was guest to 9 per cent, or
3.9G0.00O tourists, and was the
group of central Appalachian states
Including North Carolina, the Vir
ginias, the Shenandoah, the Great
Smokies, etc. 'Following these
came the Northwest with 3.08O.0OO,
or 7 per cent of last year's gaso
line vugabonds. The Southeast and;
the .region surrounding our natlon-f
al capital drew 6 per cent of the'
1928 . caravan each, or 2.200,000 j
tourists. The gulf coast- and the
Mississippi Aver states saw only
2 per cent of the 1928 tourists, or
880,000. To tho motorized vaca
tionists tn these o1je natural geo
graphic divisions, must be added
the 'homestaters who vacationed
In their own 'backyards, number
ing approximately 7 per cent of the
total tourists for last year, or 3,
080,000. .
s Scenery Splits Honor
"As was predicted early last
year, scenery, still -the greatest at
traction of all, was compelled lust 1
year to split honors with an awak
ened interest in thiugs historic, ro
mantic, and possessing great hu
man interest. Tho 1928 motorist
on pleasure bent was quite as tak
en up with tho old Fort at Van
couver. Wash., where Generals
Grant and Sheridan begun their
careers as Second Lieutenants, or
with the story of Champoeg whero
tho Oregon country was born, or
with bits of Indian 1010 from tho
storied past, as he was with rubber-necking
along tho Columbia
River Highway or ulung the coast.
"Newly completed highways also
hud a considerable part In pulling
increased vacation truffle,"
General Motors Color Engineer
Sees An "American Renaissance"
Motor Vehicle
Registrations
Bring Millions
SAl.KM, Ore., Apr. fl (AP)
Motor vehicle registrations for the I
months of January, February and
March, this year, brought the stulo
a totul of $6,037,607.07 In fees. This
return was from tho registrations
of 185,20! pussengcr curs, 16.7&4
trucks. 903 motorcycles, 640 deal
ers, 7925 chauffeurs and 6000 oper
ators. For the corresponding per
iod of lust year the fees totaled
$5,631,183.33. For the month- of
March, this year, fees totaled $404,
080.24. For the entire year of 1028
the aggregato fees were $6,060.
220.87 and 232.463 passenger cars,
21.052 trucks, 2012 motorcycles,
681 dealers, 14,688 chauffeurs nnd
34,440 operators were registered.
Cost of Operating
Car 6 Cent 8 Mile
AMES lowu,. (AI) Tho over
age operating cost of motor vehlr
les Is 0 cents a mile, I'rof.'T. It.
Agg, highwuy engineer In the civil
e-ngi nee ring department of Iowa
State cottegc, has concluded fol-i
lowing a Siirvcy. The maximum is I
9 cents for heavy automobiles!
and the minimum 4 cents for light
cars, he said.
Professor Agg studied the rec
ords of more thun 80( milomohtle
in arriving at his -figures. Tho cost
records were furnished by Individu
als und lurge corporations. - .
Kxamlnutlon Teachor: ' Cliurlie,
-what does vour father do when he
finds unything wrong with his cur?
Charlie (truthfully): He bawls
Ma out. '
Ity William K. llenlitoM '
(Associated Press Automobile
Editor)
1KTR01T (AP) War changed
the career of Capt. H. Ledyard
Towle from portrait painter
"color engineer." Everything from
tee boxes to motor cars Is painted
In vivid colors conceived by him.
He Is chief color expert for tho
General Motors corporation, and
Is recognlied as-a pioneer in the
movement which has brought lav
ender Icq boxes, turquoise ularm
cucks and a host of vivid motor
cars.
In this movement to put beauty
Into Industry, Captain Towle seos
tho beginning of a renaissance of
art in everyday America.
"Th automobile manufacturers
and plumbing magnates are rival
ing the Medtcl of old as patrons of
art," Cuptuln Towle says, "and tho
resources or modern corporations
uro unlimited."
Herore tho war, Towle's portraits
found thir way into the National
museum at Washington, the San
Francisco art gallery and .well
known collections. Friends were
horrified when he guvo up a na
tional reputation as a portrait
painter to beautify automobiles
and alarm clocks, ,v
"I went Into the wur thinking
art belongnd to the chosen few,"
Captain Towle rays. "I came out
knowing that beauty belonged to
every urchin in tho street. Work
ing on war-time camouflage prob
lems taught mo how to us color
with a purpose. 1 saw the futility
of painting portraits to collect dust
In museums, and turned to camou
flaging Industry and, its products
of everyday Hfe."..t
Captain Towle became a "color
engineer" associated with severul
large corporations which ploneorod
the movement of putting color Into
drab Industry. Ho sold executives
the idea of adding beauty as well
as utility to their products.
Last June, General Motors c ro
uted nn art and .color section with
Captain Towle us its chief color
expert. He is now studying the
"color consciousness" of each sec
tion of the country, hoping to per
fect hues which will satisfy the
particular desires of each district.
CART. H. LED YARD TOWUE
"YaHsnr, dat, car ob mine -sho
alio am fast: Sho cud trabble a
mile a minuto If it wurn't fo' ono
thing .
"What's ,dat, brudder?"
"The dlstanco nm too long fo' de
shortness of do time.'
OUTPUT OF CARS
HEAVY THIS YEAR
Records Broken During
First Three Months;
Demand Increasing
Aulo production and delivery
rerordn for tho first three, month,
of 1928 were broken tn ninny In
stances, with manufacturers, dls
trlbutors and dealers anticipating
and making ready to meet an In
creased demand for new cars this
year.
801110 reports tinva neon rnoelved
In I Urande during the last weeK
Indicative of tho tremendous out
put and delivery.
Retail deliveries of the President
Klght for January and February of
this year were more thun double
the total recorded during tho. first
two months of 1 2 S. according to
a statement made publlo by The
Studobaker Corporation of America
through M. J. Oohs, Htudobakor
Eiskine dealer here, J J ,
' "The. enthusiast' reception, ac
corded the new President Klknt at
(he automobile show held during
the winter has-been followed: by a
130 per cfcnt Increase In actual sales
by dealers for Ufa first Iwo months
of this year coiupured to the same,
period last year," said Mr. Clous.
During tho first two 'weeks of
March, the Hudson Motor Car
Company reluilod 17,553 eat, It la
reported here. This Is tho greatest
retull sales vormnu In the com
pany's history, for any similar per
iod. The Increase amounts to 6000
cam.
"This moans that at a time when
shipments usually exctied retail
sales by considerable margin, Hud
son-Essex retail deliveries for the
flrat half of March amount to TO
per cent of actual shipments.
"For the single week ending
March 16, reported sales tolulled
90 per cent of actual shipments,
whoreaa retail sules for the same
week of 12 totalled 67 per cent
of shipments. . ,
"The eompany now has 014 new
dealers," "reports Courtney .John
son, general Bales manager.
Uraluun-Paige Oulul.
Tills yeur'a production of Oruham
Paige motor cars reached a totul
of ! 1,880 cars on March 20, equal
ling the entire year's production or
the factory In 1927, before the
Uraham-Putgu was presented by
tho throe Omhnm brothers, ac
cording to Vera .Jennings, local
dealer..
Last year, when tho fuotory at
tained, on Muy 9, tho total of the
previous year, It was regarded as a
remnrkable achievement of the new
management. This year; tho sam
total tins been reached Just 40 days
.earlier, . :, '. .. . : v .j .'.
Whippet Mica.
Although Whippet sales from
month to month In 1928 sot new
high, records for Wlllys-Ovorland.
ale of these four and six cylinder
products In the first quarter of the
current year show an Increase of :
33 percent over the eame period
of 1988, John N. Willys, president,
said this week at Toledo. This un
usual high sales volume Is attribute
jed to the immediate wide publla
acceptance or tne sew oar which
bring to the low price field a new ,
standard of style and terrormane
usually round only to tho higher
priced' cars.. -.;,-'' .' .,.,
With this .marked Increase In
Whippet salra In the first quarter
over any similar period In Willys.
Overland history, . executives point
out that the company's -car build '
ing schedule-for the present year, '
which call for a record output, M
iuny jusimea. , .
Production of all Whippet mo. .
dels, both fours and sixes, has been
maintained at high peak sine, their
Introduction with the continuous
Increasing demand for these cars,
indicating that capacity output will
have to be maintained to meet the
volume of orders from the field.
This high production , la being
maintained, not aione at the To
ledo plant, but at al other Willys.
Overland factories In Pontlac,
Mich., Elmira, N. Y,.'Toronto, Ont.,
UI1U HI IIIU niwiy . .
which was recently opened at Loa
Angclca. i, ''!';'.,
"I don't nee -why having your
car overhauled should p such a,
depressing experience."'';., .
"You don't, eht ' Well It wa
overhauled by a motorcycle cop."
. ' ! ' ' Ufe "
THE
BtG
Motorist: Will you please tell
mo If this Is tho third turn to the
right ufter the left turn at the sec
ond crossroads?
Announcing the Appointment of
Blue Mountain Garage
as dealer for
HUDSON -
ESSEX
Essex
The Challenger
The Greater
Hudson
Blue M
Opposite Postoffice.
Presenting the most advanced cars
in Hudson-Essex history, this organ
ization offers owners and buyers of
La Grande further advantages in the
representation of Blue Mt. Garage,
whose policies and service facilities
meet the high .standard for which
Hudson-Essex is everywhere known.
Our knowledge of the reputation and
splendid record of the Blue Mt. Gar
age is full assurance that Hudson
Essex owners will enjoy intelligent
and willing co-operation in their
every relation with this responsible
and experienced firm.
oun tain Garage
M. A. Harrison, Mngr.
tttar tht radie pngram qf thi
"Hudmn-Eistx CiaUener'
, tvtry Friday nitmng .
It Challenges Your -Interest ; in These Important Ways
Easy to IBuv
For Instance, the Coach $300
Down, and monthly Pay
ments of $38.87
Your present car:will probably cover
the entire first Payment. ; .
- . ; vi
The II. M. C. Purchase Plan Of f era the
lowest available finance terms on
the balance.
Easy
On our own streets, here in La Grande,
Essex the Challenger, under competent
observation, average ,20 6-10 milea per
gallon. The average owner in this city
can -expect 18 to 20 miles and upward.
Hundreds of records all over the coun
try during "Challenger Week" prove
Essex economy. Commercial users op
erating large fleets of Essex cars say
that service and maintenance" costs,
covering millions of miles of operation,
are lowest of any car they ever tested.
Essex the Challenger sweeps aside the barriers of price class. It
challenges the performance, the style, the luxurious roomy com
fort of any car at any price, on the basis that no other gives you
back so much for every dollar you put in. That is why the big
buying swing is to Essex. That is why motorists by thousands are
switching from past favorites, and trading in their present cars for
the big values Essex the Challenger gives.
AND UP-" f ACTOR?
Coach - - MS
2-pnM. Coup 445 '
Phaeton ... Ml
Couf (with
turn bit $tat) 71$
Standard Sedan 7f 5
Town Sedan 8M
Road iter IS
Omverdbla
Coup - - M5
Sw. Vara Etpttpment Inriudm 4 hydraulic tliadb abunbtrt-tltrtri
gauge forgOMandoti-ladtator thutttrt addle lamp uHndihtttd
mriprglaT-prorf renrMrw mfrrwr rUcttotoek conlrati an Uf
, Ins bright furu cKranUtatvplalaaV
A Wide Choice of Colors at No Extra Cost
A Biir. adult-iiz "Six.'.' Fine to look at.
Roomy and comfortable. Rich, handuime
upholstery and appointments. A SUPKR
SIX motor 70 miles an hour 60 miles
in hour all day long. In getaway and hill
climbing it challenges any car.
Hydrai'lic hr-ck ilnorbrr., 4-wheel
brakes, radiatul tliuttcti and aif-clcaner
are standard. They do not coit you one
cent extra. The same with (he new type
GLARE-PROOF rear-view mirror,,
safety lock, starrer and electric gauge for
fuel and oil on dash. Bright parti are
chromium plated. ' :
Ak for a ride and WATCH THE
ESSEX.
BLUE MOUNTAIN GARAGE
M. A. HARRISON, Mgr. ' Opposite P. O.