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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Feb. 23, 1929)
Saturday, February 23, 1929. LA GRANDE EVENING OBSERVER Pat?e Nine o i Tim i ti am te-r-i i STILL DISTANT John N. Willys Says New Factors Making Room for Auto Growth TOLKI0, O.. Keh. 23 Continu al growth of "M ultMKllr lilllM try intiy be expected for many years tti conic, in the opinion uf jfjiti N.- Willys, president of the Willys - Overturn! coin puny and chairman of tho foreign trade ioiii inlttec of the National AiituinoliiU chumhcr of commerce. Numerous factors, lit' declared, have eoin litut'l to make the much-discussed suturullon point Itiok like a van ishing point al present,' Spotl fl ea II . Hit Toledo manufacturer eit the discovery that used curs could he accepted oh part payment, nti now euro; installment selling: v.fiioval of the excise tax: ear-per- rnon ownership: and the reeent swift expansion of sales in fm( Itf n count rles. - i? "It was nil of fifteen yean uko I hat 'the 'saturation point' betfnri to lie rcKurdcd with Intercut and alarm..' naiil' Mr. Willys. "Kuch year.. at automobile hIiow time, the question of Maturation comes up for disTiilon Meanwhile, : .. however, tho market has continued to ab sorb more automobiles. Tho lu ll an try . passed the 4,fl'O,0iM pro- Four Personality Winners l f? NrL ft -V-' -'f "V:tS?ir" S' t The above picture ! the personification of personality. The three hcaimful reptwcntativei ot frailnln(ty wer adjudeU winners in m personality contest recently held at Long Beach, Calif., an J immediately after the awarda were made the winners selected an OMtnwhile De Luxe four-door se.lan ns tt-.e personality car. At the left is Mildred "Bennett. ho m adiudted tlie Lona Beach Perfonalitv Girl. Lucille Rutherford, whose atlractlkt future won her widespread acclaim, l.i Iti the center, and 01 the riuht Is Fay Clark, tliir J prise winiur who nil characteriicd the exemplification uf the penti.nulity of glrihooJ. TELLS STORY OF CHEVROLET SIX New Car Born 4 Years! Ago But It Took 100 : Tests -to Perfect Model PET HOI T, Mleh.. I'Vb. 2S The fli-jtt romprehenxlvu miHwer yet oh talnoil to the queNtlon, "Hum tlhl Chevrolet auceepd In effecting one of tho most luummoth turnover lit t ltd UHt rial lilHtory ?" hu lu-en t-o jVfulotl Jier. 1 Sinw mid-November when Ohov- rolet announced that it would dl j continue producing four cylinder cars and would produw instead, n i nix In tho price iiiiiko of the four, Speculation In automobile ehven was rifo uh to how thht was to bo accompliHhed. Other maiiufao t ii rem who had at t emitted turtif gver hud nujulnd uh lonjr w IK mo tuna to two yea cm to Hwmtr narK Into capacity production. There, wcro many Bkeptlcs. AhU li IHstK'ller "When Chevrolet followed up tti nnnouncpiuent of a h)x with tho an nouncement that deliveries on tho new modelH were to bpfrin January 1, few outfddo the company be- ductloo mark in 1S2S, and has un excellent prospect of reachlllfC 5. (loo.aou in 1 !2fl. Whenever - khv mythical .saturation point seeimt to bV near, some new Impetus ur- HASTE And HEASTY Go Hand in Hand- No fooling about; it -i- This station wastes , no time when you 'drive up and we are e careful too always have time to be pleas ant. , You'll drive away pleased the new , Texaco Gas and Texas Golden Motor Oil give pleasing results.. ; ; Free Air and Tires Almost. Dunlop Tires are o low in price. i HEASTY'S FILLING STATION rives to diivo It away. "Tho first sale stimulant of Im portance vii8 the dlacovt-ry that used cam could he ticcepted by thalers un part payment on u new car am) that a market existed for 1hy tiseit car. , In lite train of this discovery euine the tleHinnstratlon that ownerit were willing to trade in lhelr cars, cyen while the ve llh'IcR lt II) j.QKKCSHejl giMh trans- ly observed that J..ird H.tuv.Vbrak 1thr?"t ,W1?uM1 b? ocoin ' " on that date practically pushed. MUt dpliverloit In quan tity number did bcRtn January 1. I- America,, finHce plan In tlio ; rhoVrolet dealer In the country Hi jiis), Km oi re. Viewed hi ' bs broadest economic aspect qt liuMill ment sellliiH: ufi'tuttM -a -i-mI -waino-my: for. with , volume Iimu beca increusejl -su that prines pt . niutor cam June been, reiluccil U flKuretf that far offwttt- ike- rumpumthely IHfrtation value, tq. aciuhv up-to- Kinall fiuuncititf cutiL-. date modils. Tbl factor h:m had! ..Tho i(UHtrv rnUMii' 1J3H vllb au cxtiaonllnary influence on vol- nn mivantaWe that has not flxisted u,,lV- ' ' f"r ten yeai-8. I ivfer'to the en- "Clood roads campatKnK formed tiro diminution of tho excise tax win considering; another tfreut. aid to the Kiowtli of-on puKHnver cam. 'PHs is cmiuIvu- mind, whether the automotive Industry. Invnri- . lent to u reduction In price without nMy where ood roarls an built, ! toss to the man :i fact urer, the deal; the sales of motor 'cars Increase. er, the Halesmani or the buyer. To date the I'niteil States govern-j "In any discussion of the satura ment has borne half the cost of It ion point wo. must pot overlook 7l,ooo milts of hard surfaced Jitjrh- Jthe incteaiiinK tendency of families ways, and the states and counties, j to own two or more curs. This is without fedirtal aid have construct- a hltf sourcei 'of lucreastntr, busi ed many tliousamls of miles. of ad ditional Knod roads.. Annual hifrb j way approprialious m'e, Jlliely to ln'rease father than tlecroase, for Kood roads have proven themselves to be 'one of our .most Important public bem-nts, ,"' InsinllnuiKs rut Costs. "Oevcilopment ofti workable fl uanclnff plan for the Installment .buyer has been of untold value In ' enluiKinif tho motor market. He 1 tween FH) and lid percent of the displayed the new six. Once more the question re-echoed throughout trndo circles, "Htiw did they do It?" ' Tito answer as It now comes to llKht can be epltomlxed in a Hlnlo word "foreslKht." Tho Chevro let" six which is today speeding over the highways In thoUHands. wns born four you in uro. - - At that time General Motors bo- wlth an open six cylinder car could bo produced to sell In tho prlco runtro of tho four. Shortly u ft or wu rrt Chevrolet onineers de signed the first t)t tho 100 enffines which was to precede tho ono which today powers the new Chev rolet. One by onb these cnKlnen wore tested, redesiKncd, improved, torn down. Krout cuch experiment itess: as are f eet sales, uarttcu larly to compunlea who Jitive ur:etho Chevrolet uiJKlneiM-8 were learn- Kaics lorcca iraveiinjf uy uioiur car. r,Mi-t Kales J'KIMIfUl. "Now we are enlotMnff a period of larRo expansion In the vast forelK-t marktH, Kw peoplu realize that in the yr .lost ended tho inanu facturers of American automobiles exported ten times us ,iiany curs' and trucks as they produced for )oth domestic and forelxn market.!, In llHis. American quantity pro- cars sold in the I'mted Htutes are)ductlon methods huvo'Kiven, this paid for in Installments. 1 recent- country a leadership Iti 1 he uto- - . - - ' CHRYSLER engineers from the outset disregarded all other performance standards and all other design. They set themselves to establish definitely the most modern principles and fundamentals of engineering and to apply them in a brand new way. The same processes which based the new Chry sler sty W on the canons of classic beauty worked step by step to provide performance unlike any other in the industry founded on new and fresh interpretation of the basic principles of engineering design. It is because of this Chrysler plan and the fxtoevementofthisplan.thatanentirelynew ais 'vSv-JMyl Nrw Chrytltr "6!" 4-IJoor S,dmfll4S motor car performance has been brought into being. The extraordinary acceleration, smooth speed, ease of handling and control, compactness, comfort, durability and long life, together with the unusual safety and stamina which characterize Chrysler, have all been combined in a car whose qualities can only be approached by other cars costing hundreds, yes, even a thousand dollars more. It is no wonder that Chrysler engineers, working with that singleness of idea and , surety of approach to every problem, should create a product built as none was ever built before and better than any other. ' - .! n lHH JL'.- k.l- .11.. ttlM IMKC C H R V S L E R M O T ORS PRODUCT L. W. Weeks Greenwood & Jefferson. Then, one uny Inst May after over a million miles of test drtvlnir, and four yours of tho most Intensive sort of checking. Chevrolet onitln ecm expressed themselves lis sat isfied that they had perfected n six cylinder eiiKlne of exceptional merit. ' It was a momentous oc casion In the history of tho com pany, and marked the achievement of ono of tho ffreatcst I'liKlneorlnir triumphs In Ihu history ot the in dustry. " Alountlmn l-Mshor ltody enffln eers. worklnic In rlono cooperation with Chevrolet, announced that they had u body. niKKOd and at tractiveIn wvery wciy worthy of tho sensational new entilnn,- And then it wiih tlmt thn Chevrolot board of strnteRy expressed ,lhom sel veu 4UU f liiulty .BJitiBflPlU. , i TJim bojruu tho process of muk Inir rvudy widely scaltered Chev rolet pjunts for (ho advent of tho new x, Jt lueunt that an entlrn ly new act of machlno tools, pat terns an.il diets hud to bo developed . In the shops and on the drafting) boards. J t meunt that Chevrolet's 40,000 employees hud to bo ud uptetl to the. ehniiKo over. I And alt of this hud to bo done, while tho company' resources ; were Involved, chiefly at tho tjipe, with th production of four cy linder Rear shift cars In numbers never beforn equalled In tho Indus try. Jt Is to bo remembered that' last year Chevrolet uffuln sustained ' its positions ns "world's Jurffcat ; builder Pf automobile" with a production of Iihuhhi cars, ( The uxHenibly plant" continued i operutionn on the old models un-1 til October 2G when the last one, closed down to prepare for tho new j car. The first assemblies of the' hcjv cur Marled jJuceiiiber 11, j If. It, II. MKKIN KIHTOHS i ),ONJON( Keb. (AC)--Vlrln-' ally all tho Americuu iiewspaper correspondents and their wives now can boast of a speukinK acquain tance with the 1'rlncD of Wales. At the unnuul banquet of the corres pondents' ajutociutlnn the prince asked thut empty chairs be placed nn either sldo of him so they could ht occupied In turn by the Ameri can couples. Point for Point ' Feature for Feature and now at Its Sew lower Prices - J UST TRY TO MATCH THIS VALUE nE3 l' ;.W.ar) , r.. V It iscasy to prove Oldsmobilc's outstanding value to your own complete satisfaction, if you will examine it, drive it, and match it point for point with other cars in its field. Just look ot the 1929 OldsmobOc. Its perfection of line - its individuality its smart new style -all form a magnificent tribute to Fisher do sign ins genius. And you know thut Uody by Fisher staiitU for sturdy construction ami painstaking crafts manship as well as beauty. Oldsmobilc's interiors are cxpre. sive of fine car quality in their rich ncss, rcstfulncss, and luxury of ap pointment. What is more, you will find many comforts and con veniencts unusual in a Car of Oldsmobilc's class , . . such as four Love joy hydraulic shock absorbers gasoline NEW LOWER PRICE - two doo c iaN . o. b. Fuclury. LdHSrug. Mich. gjnirc Tir, and Uumtxn tjklrrt ' gauge and temperature gauge on the dash adjustable steering wheel and' the new adjustable driver's scat, introduced by Fisher. When you drive th car you will discover exceptional performance . . . swift getaway, brilliu.nl speed, and ample power for any task. You will marvel at its easy steering, easy parking and matchless ruad ability. . , And typical of its quality, Oldsmo bilc's big 62 horsepower highcomr prcssion engine incorporates pro gressive engineering features rarely found in any but high-priced cars such as pressure-lubricated piston pins. I he way to know auto mobile values is to make comparisons. Come and sccthisfincrOldsmobilc. Take a drive. Check it feature for feature with any other car. Just try to mutch its value! (n)D.R5MOroaELE Jr f. 0 D W , N f S A t M t T l ft Oldsmobile Sales Co. 1428 Adams Ave. Hamilton Service Station I'llilri'lii'lfcf, Oiv, LOOK OVER OUR WANMDStfOR BARGAINS riTit?rriTH mobile field (hat cannot be chul lenwed. "The responsibilities enlulled by this fntcrnatlonut eadrshli, 1 uin happy to Huy, aro bc-in igruvvlf reKurdyd, by U) Uirectlns Aeuds of Ainerttu's indlvidua't a.ainoblle inunufacturinK coinianl;s. Kxpoi t depurtniivnis, under competent tnei ate hac ked by iiiuiuikIiik executives who, for the most purl, muko It u rcKUlur practice to visit foreign count rie. In the dt!vtlojinu?nt of foreign trnde, the Anterlcun uuto mobtle Industry Is conducting ttselt in a manner that 1m winning frlenls und wlllinfr customer In ull purls of the world. Whnt the motor in dustry has done for America, it can do for Kurope, AhIu, Africa, Kou t h A uterlca, A utt ru ilu; it v.n n i-onquur deserts, turn the world's wilderness Into farms, and brln nations to a better undcrsl-uniliuic of each other. Homer HHd Aid. "In March, Herbert llonvir, be comes president of the Lnlte J .States. H is Amr-rlca'n flmt pub lic Uuder to briiiK into the Whit; House un lnternntion.il outlook uud an extensive interns tlunal expert in''. Ills Houth Arncrlcttn tour bt nn advuncd indication of the kind of sympathetic usxistunce the Hi lton's xport acHviHes will receive. IHrrctly and indirectly, (hn world wld knowledge possestid by Mr. Hoover may be expected to have un Impressive and lasttnK Influence on tm relutlons betwe'n American Industries and the people of other countries, "With ull these ctiv and vurlcl Influences fit wnrk, the shadou of the saturation point tins bcn puft'i vl buck until it appeurs to N noih lnic but a anlshinir point," Hugh Campbell Chrysler Service and Repairs i ( Hugh Campbell is the efficient manager of our service and repair shop. Mr. Campbell has had years of experience and has the personality to please the most fastidious. We took him away from the Chrysler shop in Walla Walla, where he was service manager. In other words, we were willing to , pay more money to give Chrysler owners in La Grande a brand of service that we want them to have. We have se cured this man so that Chrysler Service will also lead like Chrysler Performance, where others follow. L W. Weeks Cor. Jefferson & Greenwood
